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    Faculty Handbook Section III - College of Liberal Arts Policies and Procedures - Updated 1/19/24

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    Minutes, Global Initiatives Committee Meeting, Monday, October 16, 2023

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    The Representation of Nontraditional Family Structures in Advertising

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    Marketing research has examined consumer attitudes towards homosexuals in advertising since the late 1990s, however results have been mixed and continues to evolve as societal perceptions towards the LGBTQ+ community constantly change. Furthermore, there is a distinct lack of research towards these groups when placed in the context of a family. This research examines the representation of nontraditional family structures in advertising and their effects on consumer behavior, specifically focusing on attitudes towards the advertisement, attitudes towards the brand, purchase intention, and net promoter score. 880 responses were compared across 12 conditions, in which we examine the effects of a priming passage (neutral vs. primed), couple type being portrayed in the advertisement (heterosexual vs. gay vs. lesbian), and the level of physical intimacy displayed by the couple (implicit vs. explicit). Results indicate that priming and the explicitness of the images have very little effect on the overall participant responses. The overall sample also indicated very little difference in participant responses based on the three couple types. However, factoring in participants prior attitude towards homosexuality and sexual orientation, our results show significant impact of the couple type on participant responses towards the advertisement, the brand, their purchase intentions, and Net Promoter Score. Our results provide insights on current consumer perceptions of the nontraditional families in advertisements and provide implications for marketers as they weigh the implications of representing diverse populations in marketing materials

    Minutes, Crummer Graduate School Faculty Meeting, Thursday, October 19, 2023

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    Artistic License

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    \u27Artistic License\u27 is a celebration of those who have the true courage to be free. I have put historical artists in order by their death date. Dating the artists by their death may seem morb; however; it is meant to illustrate their lifespan, not just when they may have been famous/influential. May these be of inspiration for our own pursuit of freedom. — David Nees

    Minutes, Executive Committee Meeting, Thursday, February 2, 2023

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    Minutes, Faculty Research and Development Committee Meeting, Thursday, March 3, 2023

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    The Impact of Microfinance on Gender Equality in India

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    This paper explores the impacts of microfinance on gender equality in India by examining its effects through the framework of the United Nations Sustainable Development Goals. It begins with an overview of the history of microfinance globally and is followed by an in-depth explanation of the current microfinance landscape in India. This paper then uses a case study approach to collect qualitative data that contributes to this discussion on microfinance and gender equality. By studying the stories of four women and their experiences using the services provided by microfinance institutions, the paper illustrates how microfinance contributes to the advancement of the specific targets outlined under several UN Sustainable Development Goals

    Meeting Minutes from October 18th, 2023

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