Dimensions That Influence the Creation of Brand Value of a Music Event and Its Influence on Attendee Satisfaction

Background: Music festivals are part of the cultural industry, and have become an evergrowing phenomenon. It is essential for organisers to identify whether the marketing strategies implemented are positive and effective in generating a competitive advantage. The aim of this study is to identify the elements that make up the brand equity of an emerging music festival, and to find out whether the overall brand equity determines the satisfaction and subsequent behaviours of festival-goers. Methods: Quantitative research was used by conducting an ad hoc structured survey during the development of a live music festival in May 2022. The questionnaire collects information about dimensions that make up the global brand value and how they influence satisfaction and behavioural intentions, consisting of a total of 33 indicators.; Results: Awareness, perceived quality, and loyalty are the most influential dimensions in shaping the brand of a festival. There is a correlation between the overall brand value and the satisfaction of the attendees, and that the latter influences the subsequent loyalty and recommendation of the event. Conclusions: The causal relationships between the dimensions of brand equity and overall brand equity are shown, where three of the four hypotheses are accepted. Similarly, the three hypotheses related to the influence of overall brand image and behavioural intentions are also accepte

Sacha inchi oil (Plukenetia volubilis) stabilized with antioxidants for addition in fresh cheese

Sacha Inchi (Plukenetia volubilis) is a nut that has been grown in the Amazon Rainforest and the high Andes Mountains of Peru for countless centuries. The oil of this nut, natural source of omega 3, 6 and 9, has been recognized by its high antioxidant capacity in humans. In this work, oil from Sacha Inchi was fortified with two commercial antioxidants (Ecoprol 2020 and tocopherol) in order to prepare a fresh cheese from cow's milk. The antioxidant capacities of Sacha Inchi and commercial antioxidants were used as preservatives with the purpose to increase the shelf-life of fresh cheese besides nutritional content. The factorial method was necessary to prepare seven formulations in order to find the optimal concentration of the antioxidants added to Sacha Inchi oil andthe addition of this oil to the fresh cheese. A sensory analysis was performed to choose the best formulation. The results showed that an oil formulation (F4) with tocopherol (150 mg/kg of oil) and Ecoprol 2020 (1000 mg/kg of oil) displayed the lowest peroxide values (PI: 2.6 ± 0.1 meq O2/kg of oil, p < 0.001) and it was able to reduce approximately 50% of fatty acid oxidation in Sacha Inchi oil in relation to the PI control. Then, F4 was used to elaborate further nine formulations (F’1 – F’9), enriched with Sacha Inchi oil (1 to 4%) to prepare the fresh cheese. Microbiological analysis for all formulations were performed (limits of mold, yeasts, coliforms, salmonella, and  bacteria) in order to meet the legal requirements of health and safety in Peru. The cheese taste acceptability was determined through the sensorial evaluation, which reached 7.2 according to the 9- hedonic scale for F'5. Thus, an optimum fresh cheese was obtained from the formulation (F’5) with 22.5g/L of salt and 2.5% of Sacha Inchi oil enriched with 150 mg/kg of tocopherol and 1000 mg/kg of Ecoprol 2020. The cheese shelf-life was also evaluated, increasing it up from 7 days to 16 days in refrigeration. Key words: cheese, antioxidant, Sacha Inchi, shelf-life, Ecoprol 2020, tocophero

Triggered crustal earthquake swarm across subduction segment boundary after the 2016 Pedernales, Ecuador megathrust earthquake

Megathrust ruptures and the ensuing postseismic deformation cause stress changes that may induce seismicity on upper plate crustal faults far from the coseismic rupture area. In this study, we analyze seismic swarms that occurred in the north Ecuador area of Esmeraldas, beginning two months after the 2016 M$_{w}$ 7.8 Pedernales, Ecuador megathrust earthquake. The Esmeraldas region is 70 km from the Pedernales rupture area in a separate segment of the subduction zone. We characterize the Esmeraldas sequence, relocating the events using manual arrival time picks and a local a-priori 3D velocity model. The earthquake locations from the Esmeraldas sequence outline an upper plate fault or shear zone. The sequence contains one major swarm and several smaller swarms. Moment tensor solutions of several events include normal and strike-slip motion and non-double-couple components. During the main swarm, earthquake hypocenters increase in distance from the first event over time, at a rate of a few hundred meters per day, consistent with fluid diffusion. Events with similar waveforms occur within the sequence, and a transient is seen in time series of nearby GPS stations concurrent with the seismicity. The events with similar waveforms and the transient in GPS time series suggest that slow aseismic slip took place along a crustal normal fault during the sequence. Coulomb stress calculations show a positive Coulomb stress change in the Esmeraldas region, consistent with seismicity being triggered by the Pedernales mainshock and large aftershocks. The characteristics of the seismicity indicate that postseismic deformation involving fluid flow and slow slip activated upper plate faults in the Esmeraldas area. These findings suggest the need for further investigation into the seismic hazard potential of shallow upper plate faults and the potential for megathrust earthquakes to trigger slow-slip and shallow seismicity across separate segments of subduction zones

Effectiveness of rosuvastatin plus colchicine, emtricitabine/tenofovir and combinations thereof in hospitalized patients with COVID-19 : a pragmatic, open-label randomized trial

Q1Q1The use of rosuvastatin plus colchicine and emtricitabine/tenofovir in hospitalized patients with SARS- CoV-2 disease (COVID-19) has not been assessed. The objective of this study was to assess the effectiveness and safety of rosuvastatin plus colchicine, emtricitabine/tenofovir, and their combined use in these patients.Revista Internacional - Indexad

5to. Congreso Internacional de Ciencia, Tecnología e Innovación para la Sociedad. Memoria académica

El V Congreso Internacional de Ciencia, Tecnología e Innovación para la Sociedad, CITIS 2019, realizado del 6 al 8 de febrero de 2019 y organizado por la Universidad Politécnica Salesiana, ofreció a la comunidad académica nacional e internacional una plataforma de comunicación unificada, dirigida a cubrir los problemas teóricos y prácticos de mayor impacto en la sociedad moderna desde la ingeniería. En esta edición, dedicada a los 25 años de vida de la UPS, los ejes temáticos estuvieron relacionados con la aplicación de la ciencia, el desarrollo tecnológico y la innovación en cinco pilares fundamentales de nuestra sociedad: la industria, la movilidad, la sostenibilidad ambiental, la información y las telecomunicaciones. El comité científico estuvo conformado formado por 48 investigadores procedentes de diez países: España, Reino Unido, Italia, Bélgica, México, Venezuela, Colombia, Brasil, Estados Unidos y Ecuador. Fueron recibidas un centenar de contribuciones, de las cuales 39 fueron aprobadas en forma de ponencias y 15 en formato poster. Estas contribuciones fueron presentadas de forma oral ante toda la comunidad académica que se dio cita en el Congreso, quienes desde el aula magna, el auditorio y la sala de usos múltiples de la Universidad Politécnica Salesiana, cumplieron respetuosamente la responsabilidad de representar a toda la sociedad en la revisión, aceptación y validación del conocimiento nuevo que fue presentado en cada exposición por los investigadores. Paralelo a las sesiones técnicas, el Congreso contó con espacios de presentación de posters científicos y cinco workshops en temáticas de vanguardia que cautivaron la atención de nuestros docentes y estudiantes. También en el marco del evento se impartieron un total de ocho conferencias magistrales en temas tan actuales como la gestión del conocimiento en la universidad-ecosistema, los retos y oportunidades de la industria 4.0, los avances de la investigación básica y aplicada en mecatrónica para el estudio de robots de nueva generación, la optimización en ingeniería con técnicas multi-objetivo, el desarrollo de las redes avanzadas en Latinoamérica y los mundos, la contaminación del aire debido al tránsito vehicular, el radón y los riesgos que representa este gas radiactivo para la salud humana, entre otros

G6PD deficiency in Latin America: systematic review on prevalence and variants

Plasmodium vivax radical cure requires the use of primaquine (PQ), a drug that induces haemolysis in glucose-6-phosphate dehydrogenase deficient (G6PDd) individuals, which further hampers malaria control efforts. The aim of this work was to study the G6PDd prevalence and variants in Latin America (LA) and the Caribbean region. A systematic search of the published literature was undertaken in August 2013. Bibliographies of manuscripts were also searched and additional references were identified. Low prevalence rates of G6PDd were documented in Argentina, Bolivia, Mexico, Peru and Uruguay, but studies from Curaçao, Ecuador, Jamaica, Saint Lucia, Suriname and Trinidad, as well as some surveys carried out in areas of Brazil, Colombia and Cuba, have shown a high prevalence (> 10%) of G6PDd. The G6PD A-202A mutation was the variant most broadly distributed across LA and was identified in 81.1% of the deficient individuals surveyed. G6PDd is a frequent phenomenon in LA, although certain Amerindian populations may not be affected, suggesting that PQ could be safely used in these specific populations. Population-wide use of PQ as part of malaria elimination strategies in LA cannot be supported unless a rapid, accurate and field-deployable G6PDd diagnostic test is made available

Capacitación administrativa y contable Fundación Unidas por un Futuro Mejor

Nuestro proyecto tuvo como objetivo brindar a las participantes de la Fundación “Unidas por un futuro mejor” una capacitación, en temas administrativos y contables, lo cual les permitió ampliar, conocer y a otras recordar conceptos que pudieran aplicar a sus ideas de negocio

Biotransformation of Stypotriol triacetate by Aspergillus niger

Biological transformation of the meroditerpenoid, stypotriol triacetate (1) by the fungi Aspergillus niger, Cunninghamella elegans, Gibberella fujikuroi and Mucor plumbeus was studied. The incubation of 1 with A. niger yielded the new compound 6′,14-diacetoxy-stypol-4,5-dione (2) whose structure was established by 1H, 13C and 2D NMR and supported by DFT/GIAO. © 2011 Elsevier B.V. All rights reserved