Mannlege førskulelærarar gjennom fire tiår 1977-2007 : rapport frå eit kartleggingsprosjekt ved førskulelærarutdanninga

Rapporten gir ei oppsummering av hovudfunna frå undersøkinga: Mannlege førskulelærarar gjennom fire tiår 1977-2007. Undersøkinga omfattar dei 96 mannlege førskulelærarane som har gått ut av førskulelærarutdanninga ved Høgskulen i Sogn og Fjordane i perioden 1997-2006. Undersøkinga har tatt sikte på å finne ut av kva dei 96 mennene har gjort i tida etter utdanning: Kor mange av dei er framleis i arbeid i barnehagen? Kor mange er i skulen? Kor mange er i heilt andre jobbar? Kor bur dei? Korleis vurderer dei det å arbeide i barnehage? Ville dei valt denne utdanninga ein gong til? Til oppsummering av undersøkinga, er det knytt faglege og teoretiske drøftingar av den kjønnsdelte arbeidsmarknaden, maskulinitetar, menn i typiske kvinneyrke og menn i typiske kvinneutdanningar. Eit sveip gjennom "utdanningshistoria" til mannlege førskulelærarar og oppdatert statistikk som viser utviklingstrekk når det gjeld mannlege førskulelærarstudentar og mannlege barnehagetilsette i perioden frå 1990 til i dag, er også ein del av rapporten

Valgets kval: En kvalitativ undersøkelse om hvordan behandlere jobber med ambivalens for å fasilitere deltakelse i behandling hos mennesker med spiseforstyrrelse

Hovedoppgave psykologprogrammetPROPSY317PRPSY

2. Barnehagens arbeid med fagområdene

publishedVersio

What we stand for: Reputation platforms in Scandinavian higher education

acceptedVersio

A brand within a brand: an integrated understanding of internal brand management and brand architecture in the public sector

Branding in the public sector is emerging as an interesting area of research, as diverse organisations find themselves using branding principles to promote a consistent, clear brand. However, very little is known how public organisations could, or should, manage their brands. The purpose of this research, therefore, is to explore brand management processes in the public sector, and its implication for brand architecture, from an employee perspective. With a qualitative approach, the study argues that branding is important not only for the organisation, but also for individual departments. Further, unlike branding in the private sector, public organisations may be more concerned with supporting a positive perception and organisational attractiveness rather than a unique and differentiated brand. This may have implications for brand architecture. By allowing individual departments to manage their brand with support from organisational structures that provide alignment and focus, organisations can form a brand architecture that supports a strong organisational brand and employee brand commitment

The Core Value Compass: visually evaluating the goodness of brands that do good

yesBrands that do good for the society as well as for themselves are motivated by the core values they espouse, which necessitates a better understanding of what qualities a true core value must possess. The inherent tension within brands that do good, between commercial interests to increase competitiveness, and societal interests that are closely linked to the brand’s authenticity, has largely been overlooked. Hence, we develop and demonstrate a relatively easy-to-apply visual tool for evaluating core values based on a set of ‘goodness’ criteria derived from extant theory. The Core Value Compass adopts a paradox-based, evolutionary perspective by incorporating the inherent tensions within true core values, and classifying them according to their temporal orientation. Thus, we contribute towards a better understanding of underlying tensions of core values and provide a practical tool that paves the way for improved, and indeed ethical, corporate branding strategies. Furthermore, we demonstrate the Compass’ application using the case of a public sector brand, which is a quintessential brand that does good. Therefore, we also contribute to the nascent theoretical discourse on public sector branding. This paper therefore adds to the notable attempts to bridge the gap between theory and practice in core values-based corporate branding

«Åpne, mangfoldige og respektfulle?» Visjoner og kjerneverdier i norske og svenske høyere utdanningsinstitusjoner

De siste tiårenes reformer i sektoren for høyere utdanning har bidratt til at institusjonene i større grad agerer som organisasjoner i et marked. Universiteter og høyskoler må profilere seg og formidle utad hva som er deres karakteristika, fremtidsplaner og strategier. Et uttrykk for dette er bruken av visjoner og kjerneverdier når institusjonene presenterer seg selv. Denne studien undersøker norske og svenske universiteter og høyskolers bruk av kjerneverdier og visjoner. Ved hjelp av kvalitative og kvantitative analyser av verdier og visjonsformuleringer undersøker artikkelen hvilke identiteter og fremtidsbilder som uttrykkes. Studien viser at visjoner og verdier i dag i stor grad inngår som et standardrepertoar i universiteters og høyskolers selvpresentasjoner. Mens kjerneverdiene, som representerer institusjonenes identitet, tar utgangspunkt i et generelt offentlig etos og tradisjonelle akademiske verdier, er fremtidsvisjonene i sektoren sterkere preget av konkurranse og markedsorientering. En slik endring på uttrykks- og fremstillingsnivået i sektoren for høyere utdanning er interessant, og må forventes å ha konsekvenser for interne prosesser, hierarkier og strukturer i organisasjonen

Frå folkeopplysning til omdømmehandtering? Om institusjonalisering og profesjonalisering av informasjons- og kommunikasjonsarbeid i norske sjukehus

This thesis focuses on information and communication practises in Norwegianhospitals in the wake of several reforms in the hospital sector. In particular, I studythe introduction of reputation and brand management (“omdømmehandtering”).Rethinking how to organize communication practises has been regarded as one oftoday’s most important organizational trends, and it is analysed as an important aspectof managing public sector organizations in Norway. However, the trend is not studiedin detail and we do not know the consequences of such organizational practices. Inthis thesis, I study the people who work with communication and information in thehospitals. I ask how the reputation management trend and theory inspires workpractises in hospitals and how (and whether) the information and communicationdepartments are rearranged in order to build reputation in hospitals.As an empirical starting point, I have chosen to study a certain group of people andtheir function in the hospitals. I argue that the information departments in thehospitals are at the forefront in implementing new communication practises and thatthis group will be a strategic case for studying reputation management. Through thestudy of the information departments, I shed light over the concrete and practicalwork that they do. This will gain insight in the organization of communication inhospitals and the embedding of new global ideas in an already establishedorganization.The theoretical perspective used and developed in the study has two maincomponents. Firstly, I argue that a pragmatic institutional perspective gives a naturalinterpretation framework for understanding the use of, spread and adaptation of ideas,trends and theories. My main argument is that institutional theories need to focus onhow ideas, trends and theories are embedded in local practices. Methodologically thestudy therefore focuses on the local and practical level of work. Secondly, I engage ina theoretical understanding of professions, which I use to analyse the practical day-todaywork of the information workers in the hospital. The point of departure in this perspective is not a traditional definition and model based profession-concept.However, it is an open, descriptive and sensitive perspective. The combination of apragmatic institutionalization perspective and a sensitive concept ofprofessionalization is the basis for studying institutionalization andprofessionalization of reputation management in hospitals.The data stems from three main sources. Firstly, I draw upon 27 semi-structuredinterviews with leaders of information departments in Norwegian hospitals. Secondly,I have conducted an observation-study of two different information departments. HereI followed daily activities, participated in meetings and had discussions with thepersonnel of the departments. A total of three weeks of observations were conducted.Thirdly, the study relies on 14 open in-depth interviews with information workers,mainly from the two departments where I did my field-study. In addition, thearguments in the thesis are based on documents from the hospitals (e.g. work plans,media reports, communication plans, magazines produced by hospitals) andparticipation in seminars and annual meetings in Informasjonsforum i Sykehus. Intotal, I have conducted 46 interviews with 41 different information workers and -leaders. The field-data consists of approximately 140 hours of observations. Althoughthe empirical data was collected in a relatively short period of time, I seek tounderstand the processes that the hospitals have undergone in the last decade, wherenew thinking on management, communication and reputation has been important.The different chapters of the thesis scrutinize various dimensions ofinstitutionalization and professionalization of information work and reputationmanagement. In chapter five, I analyze the development of perspectives and conceptsthat argue that an organizations’ communication is at the heart of the organizationsperformance. In addition to the mapping of the history of information work in Norway(chapter four), this establishes a context for the study. In chapter six, I present datadetailing the formal structure of information work in hospitals. In chapter seven, I usethe observation data in order to map out and understand the internal processes in the departments, and finally in chapter eight, the understandings and perspectives of theinformation workers are scrutinized in depth.The thesis provides insights to several aspects of information work and reputationmanagement in the Norwegian hospital sector. It documents the actual work, tasksand competence profiles of information departments in the hospitals. The field-dataalso reveal how information work is conducted in a daily and practical context.Finally, the study illustrates and discusses the actor’s viewpoints and discussions ofreputation management. The work practises in the information departments certainlyincorporates new communicational ideas: Techniques, repertoires and ideasassociated with reputation management theory are adopted by the hospitals. E.g., thedepartment is conducting reputation surveys; they help clinical divisions publish“positive” media stories; they train clinical personnel in media behaviours, etc. Still,this is not the full picture: The departments also engage in practical down-to-earthactivities like publishing, secretary work, photography etc. The information workersalso take an ambivalent position toward reputation management concepts andtheories. Although they engage in activities that imply defining their brand platforms,they see reputation management as something “suspect.” The practical context and themore specific institutional context of the hospital sector constrain and shape the wayin which reputation management is conceptualized and exercised. Hence, theories andconcepts from reputation management “flow” into the hospitals, but do not “stick” asColyvas and Jonssons (2011) argue. The thesis therefore gives fruitful nuances to theprogrammatic and optimistic literature on new communication practises.The study also shows a surprisingly heterogeneity in the work and workers. Amultitude of tasks, organizational structures and educational background exists in thefield under scrutiny. This points to a discrepancy with the reputation managementliterature. This literature promotes and advocates for a situation where a moreprofessional, homogenous and specialized group of workers engage in the effort ofbuilding, controlling and managing a hospital’s reputation. Hence, I finally explorethe possibilities that this situation reflects a Norwegian way of institutionalize work practices and concepts. This particular institutionalization underscores “strategicconformity” instead of “strategic communications.

Regulokratene : Den nye styringsprofesjonen?

What characterizes the regulocrats within the higher education sector in Norway andSweden? How can the regulocrats’ role be related to the development of specific instituti-onal designs within the higher education sector? These questions are answered by meansof empirical studies of regulocrats in Norway and Sweden, within the field of higher edu-cation regulation. The regulocrats are an emerging profession working in autonomoussingle purpose regulatory agencies. The profession is increasingly important to the imp-lementation of policy and regulation. There is surprisingly little empirical evidence aboutthis professional role, and the article shows that the professionalization of the regulocratsis related to the ideal of independence. The emerging profession contributes to the insti-tutional design of regulocracy or regulatory capitalism, which implies a transformation ofthe classical bureaucracy in the modern administrative state, where all (both organizations,groups and individuals) are expected to invest more in regulation, understood as monito-ring, supervision, transparency and control. Within the higher education sector, regulati-ons are perceived as important because they benefit (the individual) students and creategood conditions for making rational choices in the education market. Although the regu-locrats in Norway and Sweden share much of the same professional ideals, there are alsodifferences between the two countries. Where the Swedish regulocrats are formalistic, theNorwegian counterpart is sensitive