Using the CLIL (Content and Language Integrated Learning) methodology in the area of Marketing

Sense cap dubte entre les competències que han de posseir els nostres titulats hem d'assenyalar de forma obligada el domini de les noves tecnologies i el desenvolupament en llengües estrangeres. Precisament en aquest segon àmbit es centra aquest treball, en concret hi ha un projecte d'innovació i millora de la qualitat docent en marxa dins de la Universitat de Còrdova que pretén la introducció progressiva de la llengua anglesa en les matèries impartides pel professorat vinculat a aquest projecte , seguint la metodologia CLIL. En l'esmentat projecte està integrada des del curs 2007/08 l'assignatura Direcció Comercial que s'imparteix en la Llicenciatura en Administració i Direcció d'Empreses (LADE) i en el Itinerari Conjunt (LADE+Dret). S'especifiquen en aquest treball les activitats dutes a terme fins a la data en l'assignatura indicada en el marc del projecte assenyalat, així com les línies d'actuació que se seguiran en un futur pròximSin lugar a dudas entre las competencias que han de detentar nuestros egresados hemos de señalar de forma obligada el dominio de las nuevas tecnologías y el desenvolvimiento en lenguas extranjeras. Precisamente en este segundo ámbito se centra este trabajo, en concreto existe un proyecto de innovación y mejora de la calidad docente en marcha dentro de la Universidad de Córdoba que pretende la introducción progresiva del idioma inglés en las materias impartidas por el profesorado vinculado a dicho proyecto, siguiendo la metodología CLIL. En el citado proyecto está integrada desde el curso 2007/08 la asignatura Dirección Comercial que se imparte en la Licenciatura en Administración y Dirección de Empresas (LADE) y en el Itinerario Conjunto (LADE+Derecho). Se especifican en este trabajo las actividades llevadas a cabo hasta la fecha en la asignatura indicada en el marco del proyecto señalado, así como las líneas de actuación que se seguirán en un futuro próximo.Nowadays among the skills that our graduates must have, we identify the domain of new technologies and the development in foreign languages. This work focuses on this second point, in particular there is a project to improve the teaching quality in the University of Córdoba that pretends the gradual introduction of English in he subjects taught by the teacher linked to the project, applying CLIL methodology. From the course 2007/08, the subject Marketing Management is incorporated in this project. The subject is taught in the degree Business Administration and Management (LADE) and on the joint degree (LADE + law). In this work, the activities carried out in the subject specified in that project are specified, as well as the main priorities that will be carried out in the near future

Transport Properties of a Chain of Anharmonic Oscillators with random flip of velocities

We consider the stationary states of a chain of $n$ anharmonic coupled oscillators, whose deterministic hamiltonian dynamics is perturbed by random independent sign change of the velocities (a random mechanism that conserve energy). The extremities are coupled to thermostats at different temperature $T_\ell$ and $T_r$ and subject to constant forces $\tau_\ell$ and $\tau_r$. If the forces differ $\tau_\ell \neq \tau_r$ the center of mass of the system will move of a speed $V_s$ inducing a tension gradient inside the system. Our aim is to see the influence of the tension gradient on the thermal conductivity. We investigate the entropy production properties of the stationary states, and we prove the existence of the Onsager matrix defined by Green-kubo formulas (linear response). We also prove some explicit bounds on the thermal conductivity, depending on the temperature.Comment: Published version: J Stat Phys (2011) 145:1224-1255 DOI 10.1007/s10955-011-0385-

Redes neuronales (RN) aplicadas a la valoración de locales comerciales

Several agents, such as buyers and sellers, or local or tax authorities need to estimate the value of properties. There are different approaches to obtain the market price of a dwelling. Many papers have been produced in the academic literature for such purposes, but, these are, almost always, oriented to estimate hedonic prices of residential properties, such as houses or apartments. Here these methodologies are used in the field of estimate market price of commercial premises, using AI techniques. A case study is developed in Cordova —city in the South of Spain—. Neural Networks are an attractive alternative to the traditional hedonic modelling approaches, as they are better adapted to non-linearities of causal relationships and they also produce smaller valuation errors. It is also possible, from the NN model, to obtain implicit prices associated to the main attributes that can explain the variability of the market price of commercial properties.La estimación de precios de inmuebles mediante la utilización de métodos objetivos es de interés para compradores, vendedores y para la propia Administración. Existen diferentes metodologías que permiten la determinación del precio de un inmueble, siendo numerosas las aportaciones cuyo propósito es la estimación de precios de inmuebles residenciales. No obstante, el presente trabajo es pionero en la aplicación de técnicas de Inteligencia Artificial (IA) para la determinación de precios de locales comerciales. Se presenta un estudio de esta tipología de inmueble en la ciudad de Córdoba (España). Los resultados evidencian que las Redes Neuronales (RN) constituyen una alternativa atractiva a los tradicionales Modelos Hedónicos (MH), registrando un mejor ajuste a las no linealidades del mercado y resultando con menores errores. Asimismo, se obtienen los precios implícitos correspondientes a los atributos determinantes del precio de un local comercial a partir de la ecuación de la RN diseñada

Aplicación de la metodología CLIL (Content and Language Integrated Learning) al ámbito del Marketing

Sense cap dubte entre les competències que han de posseir els nostres titulats hem d'assenyalar de forma obligada el domini de les noves tecnologies i el desenvolupament en llengües estrangeres. Precisament en aquest segon àmbit es centra aquest treball, en concret hi ha un projecte d'innovació i millora de la qualitat docent en marxa dins de la Universitat de Còrdova que pretén la introducció progressiva de la llengua anglesa en les matèries impartides pel professorat vinculat a aquest projecte , seguint la metodologia CLIL.En l'esmentat projecte està integrada des del curs 2007/08 l'assignatura Direcció Comercial que s'imparteix en la Llicenciatura en Administració i Direcció d'Empreses (LADE) i en el Itinerari Conjunt (LADE+Dret). S'especifiquen en aquest treball les activitats dutes a terme fins a la data en l'assignatura indicada en el marc del projecte assenyalat, així com les línies d'actuació que se seguiran en un futur pròximNowadays among the skills that our graduates must have, we identify the domain of new technologies and the development in foreign languages. This work focuses on this second point, in particular there is a project to improve the teaching quality in the University of Córdoba that pretends the gradual introduction of English in he subjects taught by the teacher linked to the project, applying CLIL methodology. From the course 2007/08, the subject Marketing Management is incorporated in this project. The subject is taught in the degree Business Administration and Management (LADE) and on the joint degree (LADE + law). In this work, the activities carried out in the subject specified in that project are specified, as well as the main priorities that will be carried out in the near future.Sin lugar a dudas entre las competencias que han de detentar nuestros egresados hemos de señalar de forma obligada el dominio de las nuevas tecnologías y el desenvolvimiento en lenguas extranjeras. Precisamente en este segundo ámbito se centra este trabajo, en concreto existe un proyecto de innovación y mejora de la calidad docente en marcha dentro de la Universidad de Córdoba que pretende la introducción progresiva del idioma inglés en las materias impartidas por el profesorado vinculado a dicho proyecto, siguiendo la metodología CLIL.En el citado proyecto está integrada desde el curso 2007/08 la asignatura Dirección Comercial que se imparte en la Licenciatura en Administración y Dirección de Empresas (LADE) y en el Itinerario Conjunto (LADE+Derecho). Se especifican en este trabajo las actividades llevadas a cabo hasta la fecha en la asignatura indicada en el marco del proyecto señalado, así como las líneas de actuación que se seguirán en un futuro próximo

Large deviations of lattice Hamiltonian dynamics coupled to stochastic thermostats

We discuss the Donsker-Varadhan theory of large deviations in the framework of Hamiltonian systems thermostated by a Gaussian stochastic coupling. We derive a general formula for the Donsker-Varadhan large deviation functional for dynamics which satisfy natural properties under time reversal. Next, we discuss the characterization of the stationary state as the solution of a variational principle and its relation to the minimum entropy production principle. Finally, we compute the large deviation functional of the current in the case of a harmonic chain thermostated by a Gaussian stochastic coupling.Comment: Revised version, published in Journal of Statistical Physic

Venezuela, April 2002: Coup or Popular Rebellion? The Myth of a United Venezuela

This article assesses the merits of opposing National Assembly reports into the coup against President Chavez of Venezuela in April 2002. Looking at the historical context and the content of the reports, it argues that the two opposing accounts reflect a class division that has always existed in Venezuela but has been officially denied. It concludes that a possible exit from the stalemate could be that the opposition accept the reality of this class division and therefore the Chavez government as a legitimate representative of the popular classes. This, however, is unlikely in the present circumstances

The ANTARES Optical Beacon System

ANTARES is a neutrino telescope being deployed in the Mediterranean Sea. It consists of a three dimensional array of photomultiplier tubes that can detect the Cherenkov light induced by charged particles produced in the interactions of neutrinos with the surrounding medium. High angular resolution can be achieved, in particular when a muon is produced, provided that the Cherenkov photons are detected with sufficient timing precision. Considerations of the intrinsic time uncertainties stemming from the transit time spread in the photomultiplier tubes and the mechanism of transmission of light in sea water lead to the conclusion that a relative time accuracy of the order of 0.5 ns is desirable. Accordingly, different time calibration systems have been developed for the ANTARES telescope. In this article, a system based on Optical Beacons, a set of external and well-controlled pulsed light sources located throughout the detector, is described. This calibration system takes into account the optical properties of sea water, which is used as the detection volume of the ANTARES telescope. The design, tests, construction and first results of the two types of beacons, LED and laser-based, are presented.Comment: 21 pages, 18 figures, submitted to Nucl. Instr. and Meth. Phys. Res.

Quinine doped hybrid sol-gel coatings for wave guiding and optical applications

Pure and quinine doped silica coatings have been prepared over sodalime glasses. The coatings were consolidated at low temperature (range 60-180 A degrees C) preserving optical activity of quinine molecule. We designed a device to test the guiding properties of the coatings. We confirmed with this device that light injected in pure silica coatings is guided over distances of meters while quinine presence induces isotropic photoluminescence. With the combined use of both type of coatings, it is possible to design light guiding devices and illuminate regions in glass elements without electronic circuits

Dark Matter Searches with the ANTARES Neutrino Telescope

[EN] The MOSCAB experiment (Materia OSCura A Bolle) uses the Geyser technique for dark matter search. The results of the first 0.5 kg mass prototype detector using superheated C3F8 liquid were very encouraging, achieving a 5 keV nuclear recoil threshold with high insensitivity to gamma radiation. Additionally, the technique seems to be easily scalable to higher masses for both in terms of complexity and costs, resulting in a very competitive technique for direct dark matter search, especially for the spin dependent case. Here, we report as well in the construction and commissioning of the big detector of 40 kg at the Milano-Bicocca University. The detector, the calibration tests and the evaluation of the background will be presented. Once demonstrated the functionality of the detector, it will be operated at the Gran Sasso National Laboratory in 2015.We acknowledge the financial support of the Spanish Ministerio de Ciencia e Innovación (MICINN) and Ministerio de Economía y Competitividad (MINECO), Grants FPA2012-37528-C02-02, and Consolider MultiDark CSD2009-00064, and of the Generalitat Valenciana, Grants ACOMP/2014/153 and PrometeoII/2014/079.Ardid Ramírez, M. (2016). Dark Matter Searches with the ANTARES Neutrino Telescope. Nuclear and Particle Physics Proceedings. 273:378-382. https://doi.org/10.1016/j.nuclphysbps.2015.09.054S37838227

Sedimentation and Fouling of Optical Surfaces at the ANTARES Site

ANTARES is a project leading towards the construction and deployment of a neutrino telescope in the deep Mediterranean Sea. The telescope will use an array of photomultiplier tubes to detect the Cherenkov light emitted by muons resulting from the interaction with matter of high energy neutrinos. In the vicinity of the deployment site the ANTARES collaboration has performed a series of in-situ measurements to study the change in light transmission through glass surfaces during immersions of several months. The average loss of light transmission is estimated to be only ~2% at the equator of a glass sphere one year after deployment. It decreases with increasing zenith angle, and tends to saturate with time. The transmission loss, therefore, is expected to remain small for the several year lifetime of the ANTARES detector whose optical modules are oriented downwards. The measurements were complemented by the analysis of the ^{210}Pb activity profile in sediment cores and the study of biofouling on glass plates. Despite a significant sedimentation rate at the site, in the 0.02 - 0.05 cm.yr^{-1} range, the sediments adhere loosely to the glass surfaces and can be washed off by water currents. Further, fouling by deposits of light-absorbing particulates is only significant for surfaces facing upwards.Comment: 18 pages, 14 figures (pdf), submitted to Astroparticle Physic