16 research outputs found
From a Distance
An exhibition of very large scale documentary photographs of the Elephant and Castle exhibited at London College of Communication. From a Distance was a commission given to photographer Paul Reas to respond to the regeneration of the Elephant and Castle in south London. Paul Reas was chosen for his track record of personal, socially committed documentary work. From a Distance forms part of the Elephant Vanishes project, a long-term documentation of the changes facing this area. The exhibition was curated by Patrick Sutherland and Paul Reas and co-curated by Monica Takvam and the accompanying catalogue (Fieldstudy 16) was edited by Patrick Sutherland and Monica Takvam, with a commissioned essay by Giles Fraser, the Guardian's "Loose Canon" columnist.
Installation shots by Monica Takvam
Using Eye Tracking and Electroencephalography to Understand the Efficacy of Digital and Static Outdoor Advertisements
Abstract de la ponencia[EN] This study discusses the contributions of advanced eye tracking research
combined with electroencephalography (EEG) as a method of understanding
the cognitive processing of digital vs. static outdoor advertisements. Subjects
were exposed to a variety of billboard advertisements on a section of
Interstate freeway in a suburban area in the western United States. Results
showed that visual fixation time was higher for digital advertisements
compared to static advertisements. In particular, the eye-tracking data
revealed which advertisements received the most attention. This was mainly
dependent upon location (i.e. distance from driver, distance from adjacent
traffic signs, etc.).
As eye-tracking systems have become more sophisticated and affordable,
there has been an increasing interest in the use of eye tracking within the
traffic safety and outdoor advertising domain (Perez & Bertola, 2010). Eye
tracking studies that have focused on web-based and driving stimuli have
gathered eye-movement data while participants were engaged in lowattention
settings (Lee and Ahn, 2012). The findings of these studies have
indicated that digital and animated advertisements, in low attention settings,
reduce the likelihood of mental recall and result in overall decreased
cognitive engagement.
Twenty-five subjects between the ages of 18 and 45 participated in the study.
A 16 mile (25.75 kilometer) freeway drive was videotaped and then projected
onto a four-by-six-foot screen. Subjects then viewed the projected video from
inside a stationary car to simulate a driving environment. Using Tobii2
Glasses eye tracking system, subjects’ eye-movements and gaze patterns were
recorded during the simulation. EEG data was also collected to measure the
subject’s emotional response, and to gain additional insight into how they felt
about the advertisements. In addition, participants were asked immediately
after their drive to list any advertisements they recalled.
These findings provide indications for best practices of effective outdoor
advertising using gaze pattern analysis. These include positioning, layout,
color schemes, etc. A potential implication for digital advertisements could
be identifying the optimal length of time to display digital signage.
Additionally, the results may suggest improvements in specific industry ads in
order to maximize cognitive influence on consumer action (e.g. best times to
display food and beverage advertisements).
From a traffic safety consideration, these results will provide a psychological
understanding of whether or not outdoor advertisements present safety
implications to drivers. Overall, findings provide a better understanding of
digital and static outdoor advertising as it relates to safety and consumer
behavior. The results of this study may have significant implications in both
the private and public sectors.Reas, B.; Dishman, P.; Mc Carter, A.; Jolley, AD. (2016). Using Eye Tracking and Electroencephalography to Understand the Efficacy of Digital and Static Outdoor Advertisements. En CARMA 2016: 1st International Conference on Advanced Research Methods in Analytics. Editorial Universitat Politècnica de València. 168-169. https://doi.org/10.4995/CARMA2016.2015.3109OCS16816
Changes in weight, physical activity, sedentary behaviour and dietary intake during the transition to higher education: a prospective study
Computational art experiments for the university: revealing culture, community and social spaces
When my robot smiles at me: Enabling human-robot rapport via real-time head gesture mimicry
Defining recovery from an eating disorder: Conceptualization, validation, and examination of psychosocial functioning and psychiatric comorbidity
Conceptually, eating disorder recovery should include physical, behavioral, and psychological components, but such a comprehensive approach has not been consistently employed. Guided by theory and recent recovery research, we identified a “fully recovered” group (n=20) based on physical (body mass index), behavioral (absence of eating disorder behaviors), and psychological (Eating Disorder Examination-Questionnaire) indices, and compared them with groups of partially recovered (n=15), active eating disorder (n=53), and healthy controls (n=67). The fully recovered group was indistinguishable from controls on all eating disorder-related measures used, while the partially recovered group was less disordered than the active eating disorder group on some measures, but not on body image. Regarding psychosocial functioning, both the fully and partially recovered groups had psychosocial functioning similar to the controls, but there was a pattern of more of the partially recovered group reporting eating disorder aspects interfering with functioning. Regarding other psychopathology, the fully recovered group was no more likely than the controls to experience current Axis I pathology, but they did have elevated rates of current anxiety disorder. Results suggest that a stringent definition of recovery from an eating disorder is meaningful. Clinical implications and future directions regarding defining eating disorder recovery are discussed