An Experiment of Game Promotion and Selling Using Twitter

— The combination of the internet, social media and mobile phones makes the social mobile game is becoming a huge market with high growth rates from year to year. This trend is attract the game developers/publisher vying to enter this game market including in Indonesia. In other hand, Twitter as one of social media has a major influence on consumer purchase decisions especially in social mobile games. Consumer seeking recommendation about game that they want to download based on their friend recommendation and content that their consume in social media before visit online store. As for Indonesia game developers most of their marketing activities were more to game gathering or events, there is little that effectively use social media as marketing channel. Social media adoption including twitter in Indonesia game developer is at stage of connectivity and proff of company existance. The purpose of this research is to know does using twitter as social media marketing have effect to influence consumer and download mobile game.  In this research, experiment methodology was employed. Experiment was choosed because to have real insight about the effect of twitter as social media marketing in building games relationship with consumer and increase the number of game download. Stack The Stuff, game from PT. Nightspade was choosed as research object. The implementation using OASIS frawework as guidance. The results from the experiments in this research measured using Social Model Exposure-Engagement-Influence-Action from Don Bartholomew.Twitter as media marketing executed by carrying experiment 1 (15 August 2012 - 15 September 2012) with buzzing methods first, after it finish, followed by experiment 2 (22 September - 22 October 2012) with tweeting and offering method. Then, both experiment results compared to know which the better Twitter marketing method. The measurement using several tools, namely TweetLevel, Sprout Social, and downloads data. With confidence level 95%, our results suggested that twitter as media marketing with buzzing method have effect to increase game download and tweeting and offering method have effect to increase product engagement and influence in Twitter. Furthermore, in the end of research, there are recommendations to implement twitter as social media marketing for small-middle sized company like Indonesia game developers Keywords: Twitter, social media marketing, experiment methodology, Social Model Exposure-Engagement-Influence-Actio

MEDIA SOSIAL INSTAGRAM SEBAGAI SARANA PROMOSI UNTUK MENINGKATKAN MINAT BELI KONSUMEN

The speed of internet access and the rapid growth of the smartphone industrymakes it easier for people to get information. In the field of marketing, this affectshow the promotion is done. The use of social media which is actually meansfor social interaction between online individuals becomes commonly used bycompanies as a tool for promotion including in the tourism industry. One of thesocial media that is often used is Instagram, an application that allows users toshare photos and pictures along with short messages with other users. This studydiscussed how Instagram as a social media can affect consumer purchase intentiontoward a tourist destination. The subject of research is Floating Market located inLembang, Bandung, West Java. The results showed that information deliveredthrough Instagram was effective in increasing consumer purchase intention upto 50.2

Pengaruh faktor lokasi peternakan dan motivasi kelompok terhadap keberhasilan pendampingan pada kelompok tani ternak kerbau di kabupaten cirebon

Keberadaan Kelompok Tani Ternak Kerbau (KTTK) merupakan salah satu upaya untuk meningkatkan kesejahteraan peternak. Upaya pengembangan ternak terintegrasi dapat dilakukan melalui peningkatan keterampilan dan pegetahuan melalui kegiatan program pendampingan, pelatihan dan penyuluhan dari dinas terkait.  Penelitian ini melakukan observasi lapangan pada tiga KTTK di Kabupaten Cirebon untuk mengevaluasi keberhasilan kegiatan pendampingan yang telah dilakukan. Hasil observasi menunjukkan bahwa KTTK yang telah beralih dari peternakan tradisional ke peternakan industri adalah KTTK yang mempunyai mampu memanfaatkan pendampingan dan didukung kondisi kawasan yang cocok untuk penerapan konsep sistem integrasi tanaman ternak (Crops Livestock System)

Standard of Implementation Halal Tourism for Tourism Industry in Bandung City

Bandung is one of the halal tourist destinations in Indonesia. With the increasingly rapid growth of cafes and  restaurants, the competition is getting tougher. One of the highlights is whether the café and restaurant are halal certified. This becomes very important because Indonesia is one of the largest Islamic countries in the World. It is proper if halal is the main concern. The business people do not understand and realize the importance of fulfilling the halal standard set by the government. So through this community service will be carried out socialization regarding required halal tourism.   The method used in this study is the Deplat Pastisipatif which is conducting activities in the form of providing counseling and guidance on halal tourism and halal standardization on SMEs in the culinary sector in the city of Bandung, especially the Jatinangor region.   Counseling was carried out by inviting from the tourism , youth and  sport agency and also the MUI. Culinary business begin to understand halal standardization and the importance of having halal certification. There is still a need for assistance to be able to implement halal tourism properly.   &nbsp

WHAT MATTERS IN SELECTING A CAFÉ? A CASE OF MILLENNIALS

This paper aims to portray the criteria considered important by Millennials in selecting a café and investigate the gender preference regarding those criteria. The questionnaires were distributed to 100 café visitors. The research results using Rasch analysis showed that ‘comfort’ is generally the most important criterion of a café. Nonetheless, male and female Millennials do not always have a consensus where male Millennials prefer ‘innovativeness’ to other criteria while female Millennials prefer ‘comfort, varied menus, and unique menus’ to others. Other criteria aside from these four criteria are not significantly different among the two groups of gender. This paper gives implication for the culinary businesses in setting strategies targeting the Millennials who are presently the largest population group in Indonesia. This research also benefits any party interested in studying the characteristics and selection criteria of the Indonesian Millennials

Potensi Pasar Melalui Penilaian Karakteristik Wisatawan Jawa Barat

Sektor pariwisata diIndonesia perkembangannya sangat pesat. Adapun potensi pariwisata di provinsi Jawa Barat sangatlah besar walaupun terdapat dugaan potensi tersebut perlu digali secara optimal. Adapun tujuan dari penelitian ini yaitu, penilaian karakteristik wisatawan dengan memahami dan memasuki pasar wisatawan global, dan memperluas sumber pasar wisatawan Jawa Barat (ekspansi pasar wisatawan), serta mengungkap potensi pasar dengan memetakan perubahan eksternal, mengetahui peluang dan tantangan, serta mengantisipasi pesaing pariwisata Jawa Barat, sebagai dasar dalam pengambilan strategi promosi pariwisata Jawa Barat. Kajian literatur menggunakan teori pemasaran wisata dan perilaku konsumen dalam pengambilan keputusan. Metode penelitian ini menggunakan metode deskriptif dengan menggunakan metode penarikan sampel yaitu dengan metode cluster dengan perolehan data kualitatif. Dan didapat hasil bahwa penentuan target cenderung target utama dengan segmen wisatawan backpacker dan leisure, untuk target kedua lebih kepada segmen wisatawan family, untuk target ketiga lebih fokus kepada segmen wisatawan business. Serta strategi positioning dapat disesuaikan dengan karakteristiknya target pasar tersebut untuk meningkatkan jumlah kunjungan dan kepuasan wisatawan, yaitu dapat melalui investasi website pariwisata Jawa Barat, strategi “power of review”

Pembagian Peran dan Pengambilan Keputusan dalam Rumah Tangga Peternak Kambing Perah di Desa Cilengkrang Kecamatan Cimalaka Kabupaten Sumedang (The Division of Roles and Decision Making in the domestic dairy Goat Breeders' in Cimalaka, Sumedang Regency)

Tulisan ini ditujukan untuk mendeskripsikan proses pengambilan keputusan dan pembagian peran dalam keluarga peternak berkaitan dengan keputusan untuk merawat dan menjual ternak. Tulisan ini menggunakan pendekatan kualitatif dengan studi kasus di kecamatan Cimalaka. Tulisan ini memperlihatkan adanya pembagian peran yang jelas antara laki-laki dan perempuan berkaitan dengan kepemilikan maupun dalam merawat ternak. Ada empat hal yang secara jelas memperlihatkan pembagian peran dan pengambilan keputusan dalam merawat ternak yaitu dalam mencari pakan, membersihkan kandang, memerah susu, serta menjual ternak. Pengambilan keputusan untuk menjual ternak lebih didominasi oleh laki-laki, dengan pertimbangan yang melatari keputusan tersebut diantaranya kebutuhan mendesak, mencukupi kebutuhan sehari-hari, dan ukuran kandang tidak mencukupi untuk menampung jumlah ternak. Kata Kunci: Pembagian peran, pengambilan keputusan, keluarga peterna

ANALYSIS OF TECHNOLOGY ACCEPTANCE MODEL AT TIKTOK SHOP IN BEKASI CITY IN GEN Z AND MILENIALS

This study aims to analyze the Technology Acceptance Model at the Tiktok Shop in Bekasi City regarding the effect of perceived usefulness and perceived ease of use on consumer attitudes among Gen Z and Millennials. TikTok Shop, which is a social media platform as well as an e-commerce forum, brings changes to the e-commerce system through the uniqueness of the shopping activities in it. This uniqueness is something new for the community, so it is closely related to the TAM concept, which focuses on accepting new technology. The method used in this study uses both descriptive and verification methods. By collecting data through a survey by distributing questionnaires, which obtained 211 respondents from generation Z and millennials who are TikTok Shop users in Bekasi city. The data obtained were analyzed using the SEM PLS method. The results showed that there was a positive and significant effect of perceived usefulness on consumer attitudes; perceived ease of use had a positive and significant effect on consumer attitudes; perceived ease of use had a positive and significant effect on perceived usefulness; and perceived ease of use had a positive and significant effect on consumer attitudes through perceived usefulness

ANALISIS REBRANDING UNTUK MEMBENTUK FAVORABLE BRAND IMAGE PADA RADIO PLAY 99ers

Penelitian ini membahas hasil analisis pelaksanaan rebranding pada “Play 99ers” Radio Bandung. Tujuan penelitian untuk mengetahui mengenai pelaksanaan rebranding dan keputusan perusahaan untuk melakukan rebranding  termasuk keputusan yang tepat atau tidak. Faktor pendorong perusahaan melakukan rebranding adalah karena pergantian kepemilikan, pelaksanaan rebranding yang dilakukan oleh perusahaan adalah mengubah positioning, nama, desain logo, dan cara komunikasi. Dimensi pengukuran analisis rebranding yang digunakan dalam penelitian ini yaitu brand repositioning, brand renaming, brand redesigning dan brand relaunching.Metode penelitian yang digunakan dalam penelitian ini adalah survey dengan metode deskriptif. Teknik pengumpulan data yang digunakan adalah studi kepustakaan, observasi, dan kuesioner. Sampel diambil dari 100 orang responden yang pernah mendengarkan “Play 99ers” Radio Bandung yang diambil dengan menggunakan teknik purposive sampling. Hasil penelitian menunjukkan rebranding yang dilakukan merupakan keputusan yang tepat karena mendapat tanggapan baik dari masyarakat

APAKAH KEINTIMAN KEPADA KONSUMEN BERPENGARUH TERHADAP KEPUASAN KONSUMEN? STUDI KASUS PADA TEMPAT PENYEDIA JASA SERVIS MOBIL DI KOTA BANDUNG

Abstract   A shift in marketing orientation, from transactional marketing to long-term and involves emotions that become the current trend. Many ways and efforts made by the company to win the current competition is to conduct customer intimacy towards its customers. This research is aimed to see how the relationship between customer intimacy and customer satisfaction, measured using ordinary linear regression. Independent variable in this research is customer intimacy with factors of Tailoring, Coaching, and Partnering, and dependent variable customer satisfaction with Tangible, Empathy, Responsiveness, Reliability and Assurance as its factors, processed using customer satisfaction index method. Purposive sampling method is used to reach 100 respondents and the data is analyzed using ordinary linear regression. Simultaneous t- test is used to test hypotheses with significance level of 10%. Result shows that customer intimacy has positive and significant influence to customer satisfaction. Customer intimacy is able to define 14,8% customer satisfaction. This indicates a low relationship of customer intimacy to customer satisfaction in car service center.   Keywords: customer intimacy; customer satisfaction; service quality   Abstrak   Orientasi pemasaran yang mulai beralih dari pemasaran transaksional menjadi pemasaran yang bersifat jangka panjang dan melibatkan emosi menjadi tren saat ini. Banyak cara dan upaya yang dilakukan oleh perusahaan untuk memenangkan persaingan saat ini adalah dengan melakukan customer intimacy terhadap konsumen nya. Penelitian bertujuan untuk melihat hubungan antara customer intimacy terhadap customer satisfaction yang diukur berdasarkan regresi linier sederhana. Penelitian ini menggunakan customer intimacy sebagai variable independen dengan faktor-faktor Tailoring, Coaching, dan Partnering sedangkan variabel dependen yang digunakan adalah customer satisfaction dengan faktor-faktor Tangible, Empathy, Responsiveness, Reliability, dan Assurance yang diolah menggunakan metode customer satisfaction index. Penelitian ini menggunakan metode purposive sampling sebagai sampel dengan menggunakan 100 tanggapan responden untuk diteliti. Data dianalisis dengan regresi linear sederhana. Pengujian hipotesis menggunakan Uji t simultan dengan tingkat signifikansi 10%. Hasil pengujian menggunakan uji t menunjukkan bahwa di tempat penyedia jasa servis mobil variabel customer intimacy berpengaruh positif signifikan terhadap customer satisfaction. Selain itu variabel customer intimacy dapat menjelaskan 14,8% variabel customer satisfaction. Hal ini mengindikasikan adanya pengaruh yang rendah tapi pasti dari customer intimacy terhadap customer satisfaction di tempat penyedia jasa servis mobil.   Kata kunci: keintiman kepada konsumen; kepuasan konsumen; kualitas servi