Proposed Service Innovation in Digital Wallet using Service Science Perspective (Case Study: bjb DigiCAsh by Bank BJB)

In today's digital era, everyone prioritizes speed and convenience in making transactions. One of the digital innovations present in this era is server-based e-money, better known as digital wallet/e-wallet. The use of digital wallets continues to increase, making every company engaged in this field must continue to innovate to gain a competitive advantage.Bjb DigiCash is a digital wallet, one of the digital products from BJB Bank. The number of bjb users continues to increase.However, the number of active bjb digicash users is still far from expected, with only 36.7% of the total number of bjb digicash customers who actively use this application as their payment instrument. This study aims to determine the cause of the problem of low customer experience for bjb DigiCash so that they do not actively use it and find innovative solutions to these problems that suit customer needs. Therefore, the researcher will conduct in-depth interviews with the management of bjb DigiCash to find out deeper problems and the current state of business and service activities of bjb digiCash. Moreover, conduct in-depth interviews with customers to determine what they want and need to continue using bjb DigiCash as their payment instrument. The researcher also conducted a Failure Mode and Effect Analysis (FMEA), 5 why's Analysis, and a value co-creation and orchestration platform to identify service and product innovations that bjb DigiCash could carry out. Finally, using the weighted decision matrix to find out which innovations are the best, functional and in accordance with current customer needs. Keywords - Digital Wallet, Service Innovation, Value Co-Creation and Orchestration, Failure Mode and Effect Analysi

EFFECTIVE MARKETING CHANNEL FOR ORGANIC STORE (CASE: BELIBU FRESH MART)

Belibu Fresh Mart is an organic grocery store located in Bandung. Open since September 2019 only 6 months before the first coronavirus was announced arrived in Indonesia. As a newcomer with a niche market gaining customer trust is one of Belibu’s targets by providing 2 offline stores that can bring their product closer to customers. However, people's movement and activity are restricted and need to be adjusted during pandemic situations to reduce the spread of the virus. It affects Belibu’s customer habit in buying groceries and Belibu’s income. The most frequently used channels are changing and Belibu’s income unstable. Finding out Belibu’s current marketing channels and which channel is the most effective for Belibu are the objectives of this research. To analyze this research both primary and secondary data are gathered. The primary that is from online questioner that shared to people who have done grocery purchase transactions. While the secondary data are gathered from Belibu’s internal data. For analysis methodology, gap marketing analysis and weighted factor score approach are performed. To compare between customer's need and Belibu’s resources and choose the marketing channel. Currently, Belibu Fresh Mart has 8 marketing channels which are offline store, e-commerce, Grabmart, Whatsapp, Instagram, Twitter, Facebook, and Gomart, two of them are the closest to customer's preferences in grocery channels.Keywords: Grocery, Marketing Channel, Organic Store, pandemi

Design Checklist Audit Document for Press Tools Dies Project Using 10 Knowledge Area (Case Study Politeknik Manufaktur Bandung)

Bandung Polytechnic of Manufacturing is an institution in the government environment in the form of BLU. The realization of the targeted from the Ministry of Finance to POLMAN hasn’t been realized 100%. The low realization of cooperation compared to SPP indicates a special cause of low cooperation performance. Observations on the DIES NTC project began with an exploration of the business issue by interviews with POLMAN productions, Cause Effect Diagram, and measuring the timeliness of the project condition of the project using the Critical Path Method. After that, the audit checklist form design refers to 10 knowledge areas and ISO 9001-2015. The Checklist form then filled by three experts from POLMAN production. Based on the audit checklist form on the NTC project, 12 gaps were obtained. From the analysis found the root of the problem regarding the supervision of the project is not good. Improvement is required by forming a special team to conduct an Internal Audit at the scale of each project. Supervision and control on a smaller scale can ensure the project runs well so that the findings on the project can be revised immediately. Keywords: NTC Dies Project, Form Checklist, 10 Knowledge Area, ISO 9001-2015, Internal Audi

DIGITAL CULTURE MATURITY ASSESSMENT CASE STUDY AT DANONE AQUA

Founded in 1973, AQUA Group is the pioneer of Bottled Drinking Water (AMDK) in Indonesia, which then established a strategic partnership with Danone in 1998. Danone Aqua has been implementing the digital transformation about 8 years. Initially the priorities were to improve the efficiency of many internal processes and ways of working, and the motivations behind this initial transformation were principally for the benefit of its business operation, rather than the customers’ experience (although benefits can be mutual). Currently their digital transformation already covered in many aspects of business.In this study, the author tried to assess the digital culture maturity of Danone Aqua as initial picture of their digital transformation that have been implemented since 8 years ago, to identify the strengths as well as weaknesses of digital transformation elements, to identify the gaps and key areas focus improvement. The study using digital culture model from Daniel Rowles. Quantitative survey conducted to determine the digital culture maturity, it involved 107 managerial level staff. Qualitative survey conducted to confirm the quantitative result, it involved key stakeholder of digital transformation.Base on quantitative and qualitative study, the author able to conclude that the digital transformation at Danone Aqua particularly Operation division has been implemented in proper level. It shown by good level of digital culture maturity at 79% and it has level four – process measured and controlled.Keywords: Digital transformation, Digital culture model, Digital skill, System - Technology

IMPROVEMENT STRATEGY FOR CREATING VALUE IN INCLUSIVE BUSINESS PLATFORM (KUKM ECOBIZ) FOR ENHANCING USER ACTIVITY

KUKM Ecobiz is a collaborative platform between DEKOPINWIL West Java and an expertise team from SBM ITB supported to provide a digital platform from DEKOPINWIL and business supporters specifically cooperatives, SMEs, livestock, farmers, the government, and associations to exchange information about improving shared economy. Marketing efforts have been carried out on several cooperatives through training for several cooperatives in West Java through DEKOPINWIL, but the activity on the platform is still low. The objective of this study is to improve the competence and capabilities of cooperative members, SMEs, as well as farmers and livestock, review UI and UX, recommend website development based on user preferences, and finally increase activities in the KUKM Ecobiz platform. The data collection methodology used in this study mostly uses qualitative data. The primary data came from the previous research questionnaire and the questionnaire. For secondary data obtained from the Ecobiz KUKM database, several websites, and several sources that can support this research. Several stages of analysis are carried out, the first being external analysis using PEST analysis and other similar platform analysis. For internal analysis using platform analysis, comparing with good UI and UX methods, and using platform user needs analysis. After that, to proceed to the solution, it is necessary to search for the root of the problem using CRT (Current Reality Tree). To gain user activity, KUKM Ecobiz needs to do several scenarios that are intended to trigger activities in Ecobiz KUKM such as requiring chosen cooperative members to interact in the forum and several other things. Then create content that suits the needs of KUKM Ecobiz users, and design the KUKM Ecobiz website again with the rules of designing existing software.Keywords:  Inclusive Business, Digital Platform, KUKM Ecobiz, Network Effect, CRT, User Experience

Investment Analysis of Junior High School Project in Bandung City (Case Study: Bandung Islamic School)

Since the beginning of independence, the human right of the Indonesian people to obtain an education has been a commitment of the Indonesian state's founders. Compulsory learning is organized on formal education pathways, non-formal education, and informal education. Mandatory knowledge on formal tracks is carried out at a minimum of 9 years. Based on data from the Ministry of Education and Culture (Kemendikbud), for primary education and secondary education, the number of Junior High Schools in The City of Bandung is more diminutive than elementary schools. The limited quota of public schools in Bandung also requires some students to continue to private schools. Based on these circumstances, planning to invest in the Junior High School construction in Bandung is needed. To support this analysis, the author collecting secondary data from the financial report Bandung Islamic School and interview the owner and director of BISc then offered two alternatives about feasibility study analysis between rented buildings or profit-sharing. To evaluate the feasibility, the authors also conduct risk management analysis. According to capital budgeting analysis, profit-sharing alternatives are better than rental alternatives. Keywords: Investment Analysis, Payback Period, Net Present Value, Profitability Index, Internal Rate Retur

Production Planning Strategy to Increase the Profit at PT Pupuk Kalimantan Timur

Abstract. PT Pupuk Kaltim is a PT Pupuk Indonesia (Persero) subsidiary, which produces ammonia,urea, and NPK. Excess production that was originally for the subsidized market should be diverted to the non-subsidized segment both domestic and export market which has many uncertainties such as demand fluctuations and product prices. From the supply-demand side, it was shown the oversupply condition for the ammonia and urea commodities in the next few years. This paper aims to find the right strategy formulation in dealing with these conditions to help the company continue to increase profits. The proposed business solution is the flexible production planning approach that will follow market demand and product prices to decide which products should produce more to generate maximum profit. An application system or simulator will be developed to create system automation. Two scenarios were generated, normal and abnormal condition. Normal condition refers to the initial production planning target from the shareholders without considering any disruption. Abnormal condition consists of internal plant problem and global fertilizer price fluctuations including high ammonia price, low ammonia price, high urea price, and low urea price. Alternative actions for each scenario under abnormal condition are rescheduling the annual plant maintenance, lowering the production load, and shutting down the plant by considering several existing constraints. Using a combination of a flexible production planning approach and its simulator, the company’s target is expected to be achieved. The profit is expected to increase about twelve billion per year.Keywords: Production planning, annual profit, fertilizer price, production planning simulato

FINANCING STRATEGY FOR ENHANCE BUSINESS VALUE OF CIKANCANA MINI HYDRO POWER PLANT PROJECT

PT Cahaya Kancana Nusantara has plan to develop the mini hydro power plant with 4.7 MW capacity to distribute electricity in Cikancana village, Cianjur. The development of mini hydro power plant has purposed to bring electricity equality in Cianjur by using renewable energy sources. The objectives of the research is to know the financial feasibility of the project, the most sensitive factors to mini hydro power plant, and the most suitable financing strategies to enhance the business value of  the company. The analysis started by analyzed internal and external factors of the business and used the data to generated cashflow from the project. NPV, IRR, and PBP are used to become indicator in financial feasibility of the project and choose the most suitable financing strategies by compare these indicators. The research show that Cikancana mini hydro power plant project are financially feasible to build in 2019. The most sensitive factors is capacity factor, long-term debt interest rate, and electricity tariff. To finance this project, the company can used international bank loans to make the project become more profitable and give higher return to equity shareholder and become more attractive to investors.Keywords: Financing Schemes, Mini Hydro Power Plant, Renewable Energy, Project Financial Feasibility, Project Financin

BUSINESS STRATEGY FORMULATION FOR HUMBLEZING TO OBTAIN SUSTAINABLE COMPETITIVE ADVANTAGE IN COMPETITIVE MARKET

Building a sustainable competitive advantages is crucial to winning the competitive fashion industry. The purpose of this study was to design a business strategy to create the sustainable competitive advantage. Research initiated by analyse the external and internal factor of the company including PESTEL analysis, Porter’s five forces, competitor analysis, Porter’s value chain analysis, Resourced-based view and VRIO analysis. The methodological approach that used are integrating quantitative and qualitative data. Observation and questionnaire data will be collected to generate the SWOT matrix, TOWS matrix, Porter’s three generic strategies, Proposed business model canvas, and Proposed sustainable competitive advantages. The result showed that the best strategy for Humblezing can be tailored to sustain the business in competitive environment is focus differentiation. Where the company will emphasize the innovation in terms of product, variations, excellent customer service, digital marketing and brand communication. Then the sustainable competitive advantages will be obtained through powerful brand value, prospensity to innovation, customer co-creation and loyalty, and also the management system.Keywords : business model canvas, business strategy, fashion industry, humblezing, sustainable competitive advantag

Proposed Marketing Strategy for E-paper Pikiran Rakyat to Increase Subscribers and Sustain in Digital Era

PT. Pikiran Rakyat is a mass media company that provides news through various channels, namely radio, newspapers and internet. To adjust the current behaviour of people who are close to gadgets, PT Pikiran Rakyat makes e-paper product or electronic newspapers that can be accessed through the MyPikiranRakyat application. However, the business achievement of e-paper has not met the company's expectation. Currently, e-paper has only few and the company does not yet know the business strategy for developing e-paper. This research method uses a qualitative and quantitative approach by analysing the internal and external business conditions of Pikiran Rakyat. The data collection technique was carried out by internal and external interviews of Pikiran Rakyat and distributing surveys to the readers of Pikiran Rakyat. Researcher then conducted a study on what business model is the most appropriate to be applied to sell Pikiran Rakyat e-paper. In various countries, there are three business models applied to paid digital news products, namely paywall, fundraising and brand extension. Each business model provides more benefits to readers. From the results of the research study, the brand extension business model is the most appropriate to be applied to sell Pikiran Rakyat e-paper because of various supporting factors such as customer trust in Pikiran Rakyat brand, the good reputation of Pikiran Rakyat and the human resources available to run brand extension business model. Meanwhile, more benefits that will be given to readers in brand extension business model are writing, photography and video making training, educational seminars and West Java data. These extra benefits can be implemented in a short time to generate income for Pikiran Rakyat.Keyword: mass media, electronic newspaper, paid digital news product, paywall, fund-raising, brand extensio