The power of AI personalization: Mediated moderation in social & e-commerce

This study investigates the impact of AI-driven personalization on key customer outcomes within Indonesia\u27s e-commerce landscape. It examines how personalization influences customer engagement, trust, perceived relevance, customer experience, and purchase frequency. While prior studies have extensively explored AI personalization, limited research has examined its mediated moderation effects on customer behavior in emerging e-commerce markets, particularly in Indonesia. This study addresses the gap by analyzing the moderating effect of education level and the mediating role of perceived relevance in shaping purchase frequency. Using a purposive sampling, data were collected from 251 e-commerce users through structured surveys. The data were analyzed using PLS-SEM. The findings reveal that AI-driven personalization significantly enhances customer engagement, trust, perceived relevance, and customer experience. Additionally, perceived relevance mediates the relationship between personalization and purchase frequency, emphasizing its role in driving consumer behavior. The education level moderates the relationship between customer experience and purchase frequency, suggesting that personalization strategies should be tailored to different educational backgrounds. It contributes to the AI personalization literature by uncovering its moderated mediation effects in social and e-commerce contexts, particularly in emerging markets. Practically, these insights can guide e-commerce practitioners in leveraging AI-driven personalization to enhance customer engagement, trust, and satisfaction, leading to increased purchase frequency. This study has limitations, including potential measurement biases in customer trust and experience, and excluding other influencing factors such as price sensitivity or brand loyalty. Future research should explore additional moderators and mediators, investigate AI personalization across various industries, and examine longitudinal effects to strengthen the findings

A Preserving cultural identity through entrepreneurship: A PRISMA-based systematic review of Indonesian tribal communities

This study employs a systematic literature review (SLR) approach, using the PRISMA protocol, to analyze 37 articles on tribal entrepreneurship in Indonesia. The findings highlight the dual role of entrepreneurship in preserving cultural heritage and fostering economic empowerment, while also addressing challenges such as limited resources and barriers to digitalization. These insights underscore the importance of integrating cultural values in entrepreneurial practices while modernizing with innovative technologies to enhance business sustainability and community engagement.

Middle manager impacts: Situational leadership on service quality performance

This study investigates the impact of situational leadership by middle managers on service quality performance in Surabaya\u27s hospitality industry, with Perceived Organizational Support as a moderating variable. Data were collected from 179 valid responses from 15 star-rated hotels, focusing on managerial roles such as Front Office Managers and Executive Housekeepers. A quantitative approach was adopted, employing Structural Equation Modeling (SEM) for data analysis. The results indicate that delegative and supportive leadership significantly enhance service quality, while coaching and directive leadership do not show a significant effect. Moreover, POS significantly improves service quality but does not strengthen the relationship between situational leadership styles and service quality. These findings emphasize the importance of tailoring leadership approaches to specific contexts, highlighting the critical role of delegative leadership and organizational support in fostering service quality. Future research should expand beyond Surabaya and explore other industries to enhance the generalizability of these findings. This study contributes to the contingency theory by examining the dynamic interplay between situational leadership and contextual factors in improving organizational performance

The contribution of price and pharmacy location to loyalty: Mediated by satisfaction and patronage in retail pharmacy

This study aims to examine the influence of perceived service quality, perceived price competitiveness, and store location on customer loyalty intentions in pharmacies, considering customer satisfaction and patronage as mediators. This research employs a quantitative approach, surveying pharmacy consumers in Indonesia. The Structural Equation Modeling (SEM) is utilized to analyze the data and test the relationships between variables. The findings suggest that perceived price competitiveness and store location have a significant impact on both customer satisfaction and loyalty intentions. Meanwhile, perceived service quality directly influences satisfaction but does not directly affect loyalty intention. Neither patronage towards the rated pharmacy nor other pharmacies (disloyalty) shows significant effects on customer loyalty. This study offers insights into the factors that influence customer loyalty in the Indonesian pharmacy sector, a developing market. It reveals that besides service quality, price and location factors play crucial roles in shaping customer satisfaction and loyalty, offering new perspectives for stakeholders to design more effective marketing strategies

Toward rational investment decisions: A psychological intervention for Generation Z stock investors

Investors in Indonesia are often influenced by various financial behaviors affecting investment activities in the capital market. Several indicators lead to irrational investment decision-making such as herding, overconfidence, regret aversion, and representativeness bias. Therefore, this research aimed to determine the impact of herding, overconfidence, regret aversion, and representativeness bias on investment decisions of investors. During the analysis, an analysis was conducted using PLS-SEM with a sample of 271 investors. Data analysis results showed that investment decisions was influenced by herding and overconfidence bias. Meanwhile, regret aversion and representativeness bias did not influence investment decisions of Generation Z investors in Bandung City. This research offered proposals for Generation Z investors in Bandung City to make rational investment decisions by exploring financial science

Quality of service as a driver of brand awareness in the aviation industry: A systematic review of the literature

This study analyzes the relationship between service quality, brand image, and brand awareness in the aviation industry. Using the Systematic Literature Review (SLR) approach following PRISMA guidelines, this study identifies major trends and gaps in related literature. The results show that superior service quality is important in forming a strong brand image and increasing brand awareness. Further analysis reveals that service quality dimensions such as reliability, convenience, and responsiveness greatly contribute to the positive perception of the brand image. In addition, a strong brand image also increases consumer loyalty and repeat purchase intent through a positive word-of-mouth mechanism. This research emphasizes the importance of a customer-focused service strategy to strengthen the airline\u27s competitive position in an increasingly complex and dynamic global market. This study\u27s theoretical and practical implications guide airlines in formulating holistic and responsive strategies to market dynamics.         

Competency and work motivation: Empirical evidences from the logistics industry in Indonesia

The primary issue of this study is the lagging competency in the logistics field, as it has not yet been able to improve the quality and quantity of human resources in line with the Logistics Performance Index. The purpose of this research is to analyse the contributions of competency, non-physical work environment, and office layout on employee performance through work motivation in the logistics industry in South Tangerang, Banten, Indonesia. This research method employs a quantitative approach based on Structural Equation Modeling (SEM) using Partial Least Squares (PLS). The sampling method and respondent criteria employ a convenience sampling method, with a sample of 271 employees from 11 logistics companies in Indonesia. Based on the analysis results, it is found that competency, non-physical work environment, and office layout have both direct and indirect positive contributions to employee performance through work motivation. Furthermore, motivation directly has a positive contribution to employee performance. However, the research also found that competency does not directly have a positive contribution on motivation, while competency indirectly has a negative and insignificant contribution on employee performance through work motivation. Therefore, from the perspective of the logistics industry, it is crucial to pay attention to competency, non-physical work environment, office layout, and work motivation to enhance employee performance and achieve progress in the logistics industry

Environmental responsibility performance and sales growth: Are service companies better?

Concern about the environment continues to intensify amid the issues of global warming and climate change. Encourages consumers and the public to demand that companies do more to improve their environmental responsibility performance. As a developing country, Indonesia\u27s environmental performance could be more effective than that of developed countries. This research investigates whether environmental responsibility performance affects sales growth. Using Refinitiv data on environmental responsibility performance and company financial report data in Indonesia from 2016-2022. The results showed that increasing environmental responsibility performance will have a positive and significant impact on the company\u27s sales growth. Enhancing environmental responsibility performance will foster a positive image among consumers and society. The company\u27s steps in improving environmental responsibility performance are reducing costs and creating environmentally friendly products. This product will attract more consumers and increase sales growth. However, after comparing service and non-service companies, we found that environmental performance is only significant in non-service companies. Because non-service companies\u27 products and consumer expectations are directly related to environmental responsibility performance, they receive the benefits. On the one hand, the government can contribute to increasing environmental responsibility performance by issuing regulations and providing incentives or subsidies, especially for service companies

Unraveling the complexity of fintech adoption: A multidimensional analysis of sustained digital wallet usage by Generation Z in Greater Jakarta

This study investigates the factors influencing Generation Z\u27s intention to reuse digital wallets in the Greater Jakarta area, focusing on perceived ease of use, brand image, e-service quality, and the mediating role of trust. The research employed a quantitative approach using survey methods, with data collected from 230 Generation Z respondents who have been active digital wallet users for at least one year. Structural equation modeling was used to analyze the relationships between variables. The results reveal that perceived ease of use and brand image have positive effects on reuse intention, while e-service quality indirectly influences reuse intention through trust. Trust plays a significant mediating role in the relationships between brand image and e-service quality with reuse intention. However, contrary to previous studies, perceived ease of use did not significantly affect trust, nor did trust mediate the relationship between perceived ease of use and reuse intention. These findings highlight the importance of building a strong brand image and providing high-quality electronic services to enhance trust and promote continuous use of digital wallets among urban Indonesian youth. The study contributes to the understanding of digital wallet adoption and usage dynamics in emerging markets, offering valuable insights for service providers targeting young urban consumers in Indonesia. It also opens avenues for future research on the evolving perceptions of digital financial technologies among Generation Z users

Understanding digital remittance adoption: The role of credibility, ease of use, and promotion with technological anxiety as a moderator in Indonesia

This study examines the influence of credibility, perceived ease of use, and promotion on users\u27 behavioral intention in using digital remittance services in Indonesia, with a focus on the moderating role of technological anxiety. It aims to understand how these factors shape user engagement and whether technological anxiety alters these relationships. A structured survey was conducted among Top Remit users to collect data on their perceptions and experiences. Findings indicate that credibility, ease of use, and promotion have a positive influence on behavioral intention, highlighting the importance of trust, platform simplicity, and effective marketing. While technological anxiety directly affects behavioral intention, it does not significantly moderate the relationships between credibility, ease of use, and promotion. Enhancing credibility, user experience, and balanced promotions fosters user adoption. The study offers practical insights for digital service providers to enhance user satisfaction and overcome technological barriers