Small Business Transformation: Making Entrepreneurial Ventures Profitable

“Small Business Transformation: Making Entrepreneurial Ventures Profitable.” The marketing model is an analytical tool that can transform an archetypal business into a prosperous one. It is through identifying opportunities within a business through segmentation, targeting and positioning that one can distinguish what market they are in, who they are targeting and where they want to position themselves within that industry. Once those elements are determined, the marketing mix, which includes product, price, place and promotion, can be analyzed and fulfilled. This study evaluates and rebuilds an at-home fitness business, for a mother of three, examining the confluence of the business model and small business management. Her business is plateauing due to her abridgment of time, resources, and knowledge of how to thrive as a certified fitness instructor. In today’s society, there is a plethora of information, procurable to everyone but utilized and applied by few. Reconstructing this business to achieve small business opulence from its original state, my plan is one that pays particular attention to employing the marketing model and implementing a business plan. Keywords Marketing model, Business model, Entrepreneurshi

Micro-influencers’ impact on engagement levels for fashion retail brands on Instagram

With the increase of social media usage and its relevance for the millennial generation, social media influencers rise as credible sources who influence their followers purchase behaviors. Micro-influencers have up to 400,00 followers and fashion brands are constantly collaborating with them to generate brand awareness. The purpose of this study is to analyze how micro-influencers impact engagement levels on fashion retail brands’ accounts on Instagram and what common visual patterns the posts with higher levels of engagement present. A sample of 817 posts from three different brands were analyzed to provide insight in what kind of posts generates higher engagement levels: motivational posts, product posts, model/catalog, micro-influencer, influencer, or none of the above. A content analysis was conducted and after all the posts were coded, the top 100 with the highest engagement levels were submitted to a frame analysis so common patterns and themes could be recognized among the top engagement posts

\u3ci\u3eNeonchocotyle violantei\u3c/i\u3e n. sp. (Monogenea, Hexabothriidae) from \u3ci\u3ePseudobatos lentiginosus\u3c/i\u3e (Rhinopristiformes, Rhinobatidae) of Yucatán, Gulf of Mexico = \u3ci\u3eNeonchocotyle violantei\u3c/i\u3e n. sp. (Monogenea, Hexabothriidae) do \u3ci\u3ePseudobatos lentiginosus\u3c/i\u3e (Rhinopristiformes, Rhinobatidae) de Yucatán, Golfo do México

Abstract Neonchocotyle violantei n. sp. (Monogenea: Hexabothriidae) infects the gill of the Atlantic guitarfish, Pseudobatos lentiginosus (Rhinopristiformes, Rhinobatidae) from littoral waters of Celestún, Yucatán, Mexico. It is assigned to Neonchocotyle because it has, among other features, an asymmetrical haptor, a seminal receptacle, a smooth oötype, and an egg with two elongate filaments. It differs from Neonchocotyle pastinacae, the only congener, by having a small body (821 long by 315 wide, length to width = 2.6:1), two pairs of microhooks between the haptoral appendix suckers, extracaecal (submarginal) vaginal pores, and 5-9 testes. This is the first record of a species of Neonchocotyle in the Gulf of Mexico, the first monogenean reported from P. lentiginosus in Mexico and the second species of Hexabothriidae reported from Mexico. Resumo Neonchocotyle violantei n. sp. (Monogenea: Hexabothriidae) infecta brânquia de Pseudobatos lentiginosus, (Rhinopristiformes, Rhinobatidae) de águas litorâneas ao largo da costa de Celestún, Yucatán, México. É atribuído a Neonchocotyle porque tem, entre outras características, um haptor assimétrico, um receptáculo seminal, um tipo oótipo liso e um ovo com dois filamentos alongados. Difere de Neonchocotyle pastinacae, o único congênere, por ter um corpo pequeno (821 de comprimento por 315 de largura, comprimento a largura = 2,6: 1), dois pares de microganchos entre as ventosas do apêndice haptoral, poros vaginais extracaecais (submarginal) e 5-9 testículos. Este é o primeiro registro de uma espécie de Neonchocotyle no Golfo do México, o primeiro monogenético registrado em P. lentiginosus no México e a segunda espécie de Hexabothriidae relatada no México

Substance use and sexual risk behaviours amongst in-school youth and young adults living in Liberia

Little is known about the prevalence of and association of substance use and sexual risk behaviors among youth in Liberia. The present study was undertaken to examine the substance use behaviors and sexual practices of students in 16 secondary schools in greater and central Monrovia, Liberia. The sample consisted of 802 students in grades 7th to 12th who were enrolled in a co-educational school. Among substances reported,alcohol was the most commonly tried substance with almost 50% using it at some point in their life. 78% of respondents had engaged in sex with 13% reported having sex for monetary gain. Of those, more than 25% never or occasionally used a condom. Results indicated an association between alcohol and engaging in sex and an increase in the number of sexual partners. Future research should target both in-school and out-of-school students to develop school education and health services unique to thispopulation.Keywords: post-conflict Liberia, substance use, sexual risk behaviors, in-school student

Producción de majorones en decaimientos de leptones

"Se estudia la producción de majorones (J) vía decaimientos de leptones cargados mediante el proceso ℓα −→ ℓβJ en el modelo mínimo del majorón singlete; se desarrollaron los sectores de Yukawa y de corrientes cargadas para obtener los acoplamientos de los neutrinos con el majorón y el bosón W[9], se consideran los decaimientos µ −→ eJ, τ −→ eJ, τ −→ µJ comparando los Branching Ratios resultantes con los encontrados en la literatura, se determinan las condiciones del valor de la escala de alta energía para la consistencia de este modelo y se estiman valores para las masas de los neutrinos"

Caracterización nutricional y antinutricional de las especies forrajeras (Guazuma ulmifolia, Arachis pintoi, Saccharum officinarum, Cynodon plectostachyus, Chusquea tessellata) para la alimentación y nutrición en explotaciones bovinas en el municipio de Nimaima Cundinamarca.

La caracterización nutricional y antinutricional de las especies forrajeras analizadas en este informe son forrajes alternativos en la alimentación de bovinos de algunas veredas del municipio de Nimaima (Cundinamarca). Las variables analizadas en este trabajo fueron fibra detergente ácido (FDA), fibra detergente neutro (FDN), materia seca (Ms), proteína total (Pt), extracto etéreo (EE), nitrógeno no proteico (NNP), cenizas, minerales (Ca, Mg, P, K) factores antinutricionales o metabolitos secundarios, taninos condensados, taninos hidrolizados, taninos que precipitan proteína, alcaloides, esteroles, fenoles y saponinas. El objetivo de este trabajo fue determinar la composición nutricional y antinutricional en las especies (Guazuma ulmifolia, Arachis pintoi, Saccharum officinarum, Cynodon plectostachyus y Chusquea tessellata), mediante técnicas, análisis químico proximal de Weende (bromatológico), análisis de Van Soest, espectrofotometría y colorimetría para determinar su aporte nutricional. La recolección de las muestras de Guazuma ulmifolia, Arachis pintoi, Cynodon plectostachyus y Chusquea tessellata se realizaron en septiembre de 2014 y los análisis se realizaron en el laboratorio de Nutrición Animal de la Universidad Nacional Abierta y a Distancia (UNAD). Los resultados obtenidos se analizaron con análisis de varianza y prueba de Duncan. Además, se realizaron análisis de regresión. El mayor contenido de proteína se obtuvo con el Arachis pintoi (20,03%). Con relación al contenido materia seca fue encontrado el mayor valor en el heno pasto estrella con 70,70%. El valor más alto de extracto etéreo lo presentó el guácimo con 3,59% y el mayor valor de FDA y FDN se observó en cogollo de caña con 57,92% y 73,81% respectivamente. En cuanto a las cenizas, el valor más alto fue para el pasto estrella (heno) 12,87%. Con respecto al nitrógeno no proteico (NNP) el maní forrajero presentó un valor de 3,20%. En minerales, las mayores proporciones de calcio fueron de 0,77% para Guácimo y de magnesio, 0,29% en cañuela. El maní forrajero presentó los valores mayores de fósforo (0,18%) y potasio (0,80%). El cogollo de caña presentó contenido de taninos condensados (Tc) de 7,40%, taninos hidrolizables (TH) de 3,49% y taninos 6 que precipitan proteína (TPP) de 3,49%. Alcaloides, esteroles y saponinas en las especies analizadas presentaron bajos contenidos.The nutritional and antinutritional characterization of the forage species analyzed in this report are alternative forages in animal feed, the variables analyzed in this paper are Acid Detergent Fiber (FDA), Neutral Detergent Fiber (NDF), Dry Matter (Ms), Total Protein (Pt), ether extract (EE), non-protein nitrogen (NNP), ash, minerals (Ca, Mg, P, K) antinutritional factors or secondary metabolites, condensed tannins, hydrolyzed tannins, tannins that precipitate protein, alkaloids, sterols, phenols and saponins. Provide information for the use of formulation in bovine diets. Considering the diverse factors that affect productivity in bovine systems, scarce raw materials, low nutritional contributions of native forages, environmental factors (climatic), production costs, low availability of forage resources necessary for different types of cattle production (meat , milk and double purpose. Nutritional analysis of five forage species, Guácimo (Guazuma ulmifolia), fodder peanut (Arachis pintoi), sugarcane (Saccharum officinarum), hay star grass (Cynodon plectostachyus) and cañuela (Chusquea tessellata), used in food and bovine nutrition in the municipality of Nimaima. The collection of samples of Guazuma ulmifolia, Arachis pintoi, Cynodon plectostachyus and Chusquea tessellata were carried out in September 2014 with an age of 60 to 70 days from the last cut, stem of cane (Saccharum officinarum) was harvested at harvest. From the bibliographic review, we investigated the taxonomic classification, agronomic and bromatological characteristics in the species, the analyzes were carried out in the Animal Nutrition laboratory of the National Open and Distance University (UNAD), Weende proximal chemical analysis, dry matter (MS) ), ash, total protein (Pt), ether extract (EE), non-protein nitrogen (NNP). Van Soest acid detergent fiber (FDA) and neutral detergent fiber (NDF) method. Minerals Calcium, Magnesium, phosphorus and potassium were determined by UV-vis spectrophotometry and antinutritional factors condensed tannins, hydrolyzed tannins, tannins that precipitate protein (spectrophotometry), alkaloids, phenols, sterols (colorimetry) and saponins. The results obtained were analyzed by means of the statistical test ANOVA and SPSS version 22, the values obtained were compared between species in each variable, highlighting the highest and lowest content given in percentage, total fodder 8 peanut protein with 20.03%, higher dry matter content is hay grass star with 70.70%, higher value of ethereal extract was presented by Guácimo with 3.59%, higher value of FDA sugarcane with 57.92%, high content in NDF is cane head with 73.81%, ashes, the highest value star grass (hay) 12.87%, non-protein nitrogen (NNP), forage peanut with a high value of 3.20%, minerals with the highest calcium content 0, 77% for Guácimo, magnesium, 0.29% in cañuela, fodder peanut presented high values of 0.18% phosphorus and 0.80% potassium. Cañuela cane presented high content of condensed tannins (Tc) 7.40%, hydrolysable tannins (TH) 3.49% and tannins that precipitate protein (TPP) 3.49%, alkaloids, sterols and saponins had low contents. The species analyzed in this work provide nutritional requirements that bovines need in their different physiological stages and productive stages. It is advisable to integrate them into Silvopastoral system with grasses, legumes to make forage banks and make bovine exploitations viable