9 research outputs found

    TAaCT: Technology, Affect and Clinical Training

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    TAaCT is a project that examines contemporary medical training by attending to the long history of devices that have been used to train medical practitioners, which include texts, atlases, models and a range of audio-visual apparatus. The object of TAaCT is to include reflective thinking about how technologies of representation are used to engage directly with human feeling, but which a prevailing focus on technological progress toward realistic simulation has tended to marginalise

    Technological enhancements leading towards the Metaverse: What are the existing marketing opportunities?

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    This thesis aimed to investigate the technological improvements behind the metaverse and the related opportunities within the marketing field that have surged. A triple study analysis has been conducted, comprising a benchmarking study of current companies investing in the metaverse, qualitative expert interviews, and a questionnaire with potential end-users to test our assumptions and derive conclusions. Based on the results, our main research findings suggest that, despite being a trend, companies are working on finding relevant strategies that go beyond simply joining a fad. The Metaverse unveils businesses with opportunities to interact with consumers in a new way. Simultaneously, the analysis indicated that the metaverse at its current status still has not delivered its full potential, and therefore the future remains uncertain but optimistic. ‘Gen-Z’, ‘Gamers’, and ‘Tech Savvy’ have been identified as current segments in the metaverse. However, metaverses’ acceptability is constantly increasing, and there is an existing belief that it will become mainstream one day. These findings could aid marketers and brand managers in considering the Metaverse as an investment and identifying opportunities for their businesses in a new virtual world.This thesis aimed to investigate the technological improvements behind the metaverse and the related opportunities within the marketing field that have surged. A triple study analysis has been conducted, comprising a benchmarking study of current companies investing in the metaverse, qualitative expert interviews, and a questionnaire with potential end-users to test our assumptions and derive conclusions. Based on the results, our main research findings suggest that, despite being a trend, companies are working on finding relevant strategies that go beyond simply joining a fad. The Metaverse unveils businesses with opportunities to interact with consumers in a new way. Simultaneously, the analysis indicated that the metaverse at its current status still has not delivered its full potential, and therefore the future remains uncertain but optimistic. ‘Gen-Z’, ‘Gamers’, and ‘Tech Savvy’ have been identified as current segments in the metaverse. However, metaverses’ acceptability is constantly increasing, and there is an existing belief that it will become mainstream one day. These findings could aid marketers and brand managers in considering the Metaverse as an investment and identifying opportunities for their businesses in a new virtual world

    Avaliação do uso de diários eletrônicos para o estudo da acurácia empática em casais

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    This research presents and discusses relevant aspects of the use of electronic diaries as the main instrument of data gathering for empathic accuracy. 45 middle-class couples of Belo Horizonte, Brazil, participated in this study. Each member of the dyad used a microcomputer to fill a structured questionnaire, six times a day, for seven days. Before data gathering the participants were trained to use the computers and therefore filled a questionnaire to evaluate the data collected and to inform his/her general impressions of it. The structured questions of this last questionnaire were analyzed through descriptive statistics, and the discursive questions through content analyses. Results presented evidences of applicability and functionality of the procedures used. Some aspects are discussed to help reconsider the proposed methodology.Este artigo apresenta e discute aspectos relevantes da utilização de diários eletrônicos como principal instrumento de coleta de dados, em um estudo sobre a acurácia empática. Participaram do estudo 45 casais de classe média de Belo Horizonte (MG). Cada membro da díade ficava com um microcomputador e preenchia um questionário estruturado, nele instalado, seis vezes por dia, durante sete dias. Antes da coleta de dados, os participantes recebiam treinamento para utilizar o instrumento e depois preenchiam um questionário para avaliar a coleta e fornecer impressões gerais sobre o método. As questões fechadas deste último questionário foram analisadas através da estatística descritiva e as questões abertas, através de análise de conteúdo. Os resultados apresentam evidências da aplicabilidade e funcionalidade do método, assim como alguns pontos a serem reconsiderados para o aperfeiçoamento da metodologia proposta
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