Marketing communication of HC Baník Sokolov

Title: Marketing communication of HC Baník Sokolov Objectives: The main goal of the thesis is to evaluate the current state of marketing communication of HC Baník Sokolov on the basis of quantitative and qualitative research and to propose specific changes that will lead to its improvement. Methods: In this thesis the method of quantitative and qualitative research was used. The quantitative research was in the form of electronic surveys. Respondents mainly evaluated their satisfaction with the marketing communication of HC Baník Sokolov and answered questions about what they would like to improve in the club. The qualitative research was conducted in the form of detail interview with Karel Mlejnek, the sports manager of the club, who helped to get more into the club's problems. Results: Based on the evaluation it was found that the current state of marketing communication HC Baník Sokolov is at a very good level, compared to other semi-professional clubs. The analysis of marketing communication also found that the club has problems with the ice rink and cooperation with more advantageous potential partners. Keywords: Marketing, sponsoring, ice hockey, promotion, public relationsNázev: Marketingová komunikace HC Baník Sokolov Cíle: Hlavním cílem práce je na základě kvantitativního a kvalitativního výzkumu zhodnotit současný stav marketingové komunikace HC Baník Sokolov a navrhnout konkrétní změny, které povedou k jejímu zlepšení. Metody: V práci bylo využito metody kvantitativního a kvalitativního výzkumu. Kvantitativní výzkum probíhal formou elektronického dotazování. Respondenti především hodnotili spokojenost s marketingovou komunikací HC Baník Sokolov a odpovídali i na otázky, co by v klubu chtěli vylepšit. Kvalitativní výzkum proběhl formou hloubkového interview se sportovním manažerem klubu Karlem Mlejnkem, který napomohl proniknout do problematiky klubu více do hloubky. Výsledky: Na základě provedeného hodnocení bylo zjištěno, že současný stav marketingové komunikace HC Baník Sokolov je na velmi dobré úrovni, v porovnání s ostatními poloprofesionálními kluby. Analýza marketingové komunikace dále zjistila, že klub má problémy se zimním stadionem a spoluprací s výhodnějšími potenciálními partnery. Klíčová slova: Marketing, sponzoring, lední hokej, propagace, vztahy s veřejnostíManagementFaculty of Physical Education and SportFakulta tělesné výchovy a sport

Postavenie učiteľa v demokratizácii výchovy a vzdelávania

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Ignition Risks of Biomass Dust on Hot Surfaces

Combustible biomass dusts are formed at various handling stages, and accumulations of these dusts can occur on hot surfaces of electrical and mechanical devices and can pose fire risks. This study evaluates the ignition characteristics of dust from two types of biomass commonly used in the U.K. power stations: herbaceous miscanthus and woody pine. The ignition risks of the individual biomass and their blends in two different weight ratios, 90 wt % pine to 10 wt % miscanthus and 50 wt % pine to 50 wt % miscanthus, were investigated. Biomass–biomass blends represent the power plant scenario where a number of biomass are fired under daily operation, and thus, dust sedimentation could consist of material blends. The influence of washing pretreatment (particularly to remove catalytic potassium) on the ignition behavior of these dusts was investigated. Fuel characterization via proximate and ultimate analyses was performed on all fuels and combustion characteristics via thermogravimetric analysis (TGA). The risk of self-ignition propensity of both untreated and washed biomass was ranked graphically using the activation energy (Ea) for combustion and the temperature of maximum weight loss (TMWL) determined from the derivative TGA (DTG) curve. It was found that the TMWL and Ea of washed biomass were higher than those of the untreated biomass, implying a lower self-ignition risk. Similar analyses were performed on untreated and washed blends, and comparable results were observed. The ignition characteristics were studied following the British Standard test methods for determining the minimum ignition temperature of a 5 mm dust layer on a heated surface. It was found that the washed individual biomass and their blends revealed slightly higher dust ignition temperatures than their respective untreated counterparts, a 20 and 10 °C difference for individual biomass and blends, respectively. The effect of washing on the ignition delay time was more obvious for pine than for miscanthus, but the time difference between the untreated and washed biomass never exceeded 4 min for all biomass and blends. The biomass pretreatment method of washing did change the combustion and self-ignition characteristics of biomass dust, and there was evidence of potassium being leached from the fuels upon washing (particularly miscanthus). This is considered the main reason for the increase in the minimum ignition temperature. While the washed biomass is found to have a lower ignition risk, it should be noted that the result (validated for up to 5 mm thickness) is not significant enough to influence plant operations for the ignition risk from thin dust layers according to the National Fire Protection Association (NFPA) standard

Body Mass Index is Associated with USF1 Haplotype in Korean Premenopausal Women

The upstream stimulatory factor 1 (USF1) gene has been shown to play an essential role as the cause of familial combined hyperlipidemia, and there are several association studies on the relationship between USF1 and metabolic disorders. In this study, we analyzed two single nucleotide polymorphisms in USF1 rs2073653 (306A>G) and rs2516840 (1748C>T) between the case (dyslipidemia or obesity) group and the control group in premenopausal females, postmenopausal females, and males among 275 Korean subjects. We observed a statistically significant difference in the GC haplotype between body mass index (BMI) ≥25 kg/m2 and BMI <25 kg/m2 groups in premenopausal females (χ2=4.23, p=0.04). It seems that the USF1 GC haplotype is associated with BMI in premenopausal Korean females

Prognosis of Atrial Fibrillation with or without Comorbidities: Analysis of Younger Adults from a Nationwide Database.

To assess the prognosis of AF patients with or without cardiac or extra-cardiac concomitant conditions. All consecutive patients diagnosed with AF admitted to French hospitals between 2011 and 2020 were identified. Patients were classified into four groups: (1) &gt; 60 yo; (2) with known cardiac disease (KCD group); (3) with extra-cardiac comorbidities (ECC); and 4) AF without KCD or ECC ("Lone AF"). Altogether 2,435,541 patients were identified, from which 2,203,702 patients aged &gt;60 years and 231,839 patients aged &lt;60 years (with KCD (55.2%), with ECC (14.7%) and with "Lone AF" (30.1%)). During follow-up, the incidences of all-cause and CV deaths were 13.7%, 5.7%, 6.2%, and 2.3%, and 4.2%, 1.7%, 0.8%, and 0.3% in the older than 60 yo group, KCD group, ECC group and "Lone AF" AF group, respectively. In the age and sex-adjusted analysis (patients &lt; 60 yo), patients with AF and KCD had worse outcomes than patients with "Lone AF" for all major cardiac events. There are three distinct prognostic criteria based on the presence or lack of HD or extra-cardiac concomitant comorbidities. Patients in the so-called "Lone AF" group remain severe in terms of CV events but still with a lower incidence than the patients with associated KCD or ECC. The presence of KCD or ECC makes it possible to distinguish a profile in terms of events that are very different between the patients

Customer satisfaction analysis of company Cafe Hrnek

Objective of this thesis was to analyze customer satisfaction with services of Cafe Hrnek by using correlation analysis and was to answer research questions that were focused not only on customer satisfaction but also on behavioral intentions. Based on earned informations from the theoretical part and from the PAPI method research there were defined 17 key factors which significantly affect overall customer satisfaction and which were used to answer research questions. Primary data from questionnaire survey, which was attended by 200 respondents, were used to meet the objectives of the diploma thesis. Based on the satisfaction with individual factors and their strength of correlation with overall satisfaction there were determined factors on which the company should primarily focus to increase its competitiveness. These factors are the capacity of the café, the clarity of the offer, the speed of service and the price of the assortment.Cílem diplomové práce je pomocí korelační závislosti zanalyzovat zákaznickou spokojenost se službami Cafe Hrnek a zodpovědět předem stanovené výzkumné otázky, které se zaměřovaly nejen na zákaznickou spokojenost, ale i na behaviorální záměry zákazníků. Na základě získaných poznatků z teoretické části a z výzkumu metodou PAPI, bylo vydefinováno 17 klíčových faktorů, které významně ovlivňují celkovou zákaznickou spokojenost a které byly dále využity k zodpovězení výzkumných otázek. Pro splnění cílů diplomové práce byla použita primární data z dotazníkového šetření, kterého se účastnilo 200 respondentů. Na základě spokojenosti s jednotlivými faktory a jejich sílou korelační závislosti s celkovou spokojeností byly stanoveny faktory, na které by se podnik měl primárně zaměřit pro zvýšení své konkurenceschopnosti. Mezi tyto faktory patří kapacita kavárny, přehlednost nabídky, rychlost obsluhy a cena sortimentu

Quand l’économie sociale et solidaire rencontre la libération d’entreprise. Entre commun et agonisme : une analyse démocratique de deux organisations alternatives

This research focuses on the association of two management objects: the SSE companies, with democratic governance, and the liberated companies, which advocate an emancipatory managerial organization. The academic literature seems to condemn democratic governance to degeneration. However, we show that this determinism is based on an inconceived democratic organization of work. In parallel, the liberated companies are criticized by scientific literature. We show that "liberation" is limited to management level. There is a glass ceiling of corporate governance. Therefore, these two organizational categories seem complementary and their association constitutes an original union to rethink companies in a democratic prism. This research mobilizes a double theoretical framework : the commons and the agonism. From an empirical point of view, two unique business cases have been mobilised: a food-coop setting up a sociocratic and holacratic organization, and a social enterprise in the home help sector, a commercial company of the SSE with self-managed teams, like Buurtzorg. This thesis makes a triple contribution to the literature. First, we analyze the democratic potential of an open governance within the liberated company. Then, we contribute to deepening the democratic functioning of SSE companies. More precisely, this thesis enables to re-examine the theory of degeneration. Finally, we reveal conditions, effects and challenges of an organizational democratization of the company.Cette recherche porte sur l’association de deux objets de gestion : l’entreprise de l’ESS, à la gouvernance démocratique, et l’entreprise libérée, prônant une organisation managériale libératrice et émancipatrice. Alors que le fonctionnement démocratique de la première semble condamner à la dégénérescence par la littérature, nous montrons que ce déterminisme s’appuie sur un impensé : une organisation démocratique du travail. Parallèlement, l’entreprise libérée, dernière mode managériale contemporaine, est amplement critiquée par la littérature scientifique. En particulier, nous montrons que ses partisans se sont contentés d’une « libération » de l’organisation du travail. Il existe de fait un plafond de verre de la gouvernance d’entreprise. Ces deux catégories organisationnelles semblent donc complémentaires et leur association constitue une réunion originale pour repenser l’organisation et la gestion de l’entreprise. Pour étudier le potentiel démocratique de cet objet de gestion unique, cette recherche mobilise une double approche théorique démocratique : les communs et l’agonisme. D’un point de vue empirique, nous nous appuyons sur une étude de deux cas d’entreprise : un supermarché coopératif, mettant en place une organisation sociocratique et holacratique, et une entreprise sociale du secteur de l’aide à domicile, entreprise commerciale de l’ESS organisée par équipe autonome. Cette thèse propose une triple contribution. Tout d’abord, nous analysons le potentiel démocratique d’une ouverture de la gouvernance au sein de l’entreprise libérée. Ensuite, nous contribuons à approfondir le fonctionnement démocratique des entreprises de l’ESS. Plus précisément, cette thèse permet de réexaminer la théorie de la dégénérescence. Enfin, nous dévoilons des conditions, des effets et des enjeux d’une démocratisation organisationnelle de l’entreprise

Objet, raison d’être et praxis : les coopératives et le commun au secours de l’entreprise ?

International audienceThe Corporate Social Responsibility (CSR) and the stakeholders’approaches prevent to create a new conception of the firm theory. They are still based on an individualist and contractual paradigm where the shareholders’value remains central. Besides, the society is not yet included in the firm theory. However, we demonstrate that the current workers co-operatives manage to propose a different conception of the relation corporation/firm/society. We suggest to use the theory of commons as the theorical basis for a collective and democratic conception of the firm which disrupts the purpose andpractices of the firm.En partant des derniers projets de loi en France proposant une (re)définition juridique de l’entreprise, nous montrons que le courant de la responsabilité sociale de l’entreprise et l’approche des parties-prenantes n’ont pas pu accompagner la rupture nécessaire de notre conception moderne de l’entreprise. Prise au piège d’une conception individualiste et contractualiste, celle-ci est restée sous la domination d’une valeur actionnariale et séparée de la société. Cependant, en partant des coopératives contemporaines (SCOP et SCIC), nous montrons que celles-ci nous permettent d’entrouvrir une nouvelle conception de l’entreprise par un repositionnement de l’entreprise vis-à-vis de la société juridique et une inscription dans et pour la société. Nous proposons alors la théorie des communs comme socle théorique pour un renouvellement conceptuel de l’entreprise. Dans ce sens, nous montrons comment l’entreprise peut (doit ?) devenir une organisation collective et démocratique bouleversant de fait nos conceptions de l’objet, la praxis et la raison d’être des entreprises modernes