171 research outputs found
Understanding the Social Gifts of Drinking Rituals: An Alternative Framework for PSA Developers
Binge drinking behavior has been described as the most significant health hazard on college campuses today. Using definitions of ritual behavior drawn from the literature, the authors conducted focus groups, depth interviews, and participant observations to explore the ritualized nature of alcohol beverage consumption among college students at two large universities. The themes that emerged provide an understanding of the rituals associated with college student drinking. With the drinking-as-ritual interpretation as a theoretical framework, the authors discuss how developers of public service announcements (PSAs) could capture and contextualize drinking rituals and thus make PSAs more relevant to the target audience. They provide examples of PSAs that could be tested
Exploring Patient-Provider Relationships in Preference-Based Health Care Choices
Patient-physician relationship models previously identified in research do not always capture the full range of consumers’ experiences as they engage in difficult, preference-based decisions. Examining the context of individuals seeking infertility treatment, we identify a new Peripheral Model of patient-physician relationship, whereby the physician’s role is perceived as rather inconsequential
The Roles of Extraordinary Beliefs in Consumption Rituals
People often ascribe to extraordinary beliefs (EBs), or those that laws of science cannot explain, or those that may even contradict science. Both the foundational literature in anthropology and recent work in consumer behavior affirm the assumption that rituals—structured, repeated, symbolic, and expressive activities—might be one context where extraordinary beliefs shape consumer experiences. To date, however, little understanding exists regarding the types of EBs that emerge in consumption-ritual contexts, and how they influence ritual participation. We examine over 30 years of articles in top-tier journals to address two questions: (1) Which EBs emerge as salient to consumer rituals? (2) How do EBs shape consumer ritual participation? In doing so, we illuminate the role of 15 EBs organized by four key functions. We reveal important gaps in understanding the interplay between EBs and consumer rituals and offer future research recommendations to address these gaps
Dynamics of fluctuations in a fluid below the onset of Rayleigh-B\'enard convection
We present experimental data and their theoretical interpretation for the
decay rates of temperature fluctuations in a thin layer of a fluid heated from
below and confined between parallel horizontal plates. The measurements were
made with the mean temperature of the layer corresponding to the critical
isochore of sulfur hexafluoride above but near the critical point where
fluctuations are exceptionally strong. They cover a wide range of temperature
gradients below the onset of Rayleigh-B\'enard convection, and span wave
numbers on both sides of the critical value for this onset. The decay rates
were determined from experimental shadowgraph images of the fluctuations at
several camera exposure times. We present a theoretical expression for an
exposure-time-dependent structure factor which is needed for the data analysis.
As the onset of convection is approached, the data reveal the critical
slowing-down associated with the bifurcation. Theoretical predictions for the
decay rates as a function of the wave number and temperature gradient are
presented and compared with the experimental data. Quantitative agreement is
obtained if allowance is made for some uncertainty in the small spacing between
the plates, and when an empirical estimate is employed for the influence of
symmetric deviations from the Oberbeck-Boussinesq approximation which are to be
expected in a fluid with its density at the mean temperature located on the
critical isochore.Comment: 13 pages, 10 figures, 52 reference
The role of emotions on consumers’ satisfaction within the fitness context
Previous studies have suggested that consumption-related emotions are important to understand post-purchase
reactions. This study examines the relationship between fitness consumers’ emotions and overall satisfaction. After an
initial step of free-thought listing and content validity, followed by a pre-test, a survey was conducted among consumers
of five different fitness centers (n=786). The questionnaire included measures to assess positive and negative emotions,
as well as overall satisfaction with the fitness center. The results gathered through a structural equation model provide
evidence that negative emotion experienced by consumers impacts negatively overall satisfaction, while positive emotion
have a positive effect on overall satisfaction. These findings suggest managerial implications, such as the need to collect
consumers’ perceptions of both tangible and intangible aspects of the services, listen costumers’ opinions in a regular
basis, and provide regular training to staff members, in order to identify the triggers of positive emotions and contribute
to increased levels of overall satisfaction. Guidelines for future research within the fitness context are also suggested.Estudos precedentes sugerem
que as emoções relacionadas com o consumo são importantes para compreender as reações dos consumidores após a
compra. Este estudo analisa a relação entre as emoções dos consumidores de fitness e satisfação global. Depois de uma
etapa inicial de listagem de pensamento-livre e validade de conteúdo, seguido de um pré-teste, foi realizada uma pesquisa
entre os consumidores de cinco centros de fitness diferentes (n = 786). O questionário incluiu medidas para avaliar as
emoções positivas e negativas, bem como a satisfação global com o centro de fitness. Os resultados obtidos através de
um modelo de equações estruturais forneceram evidências de que as emoções negativas vivenciadas pelos consumidores
impactam negativamente a satisfação global, enquanto as emoções positivas têm um efeito positivo sobre a satisfação
global. Estes resultados sugerem implicações para os gestores, tais como a necessidade de recolher informação sobre a
perceção dos consumidores dos aspetos tangÃveis e intangÃveis dos serviços, ouvir regularmente as opiniões dos consumidores
e facultar formação regular aos colaboradores. Isto permitirá identificar os aspetos que desencadeiam emoções
positivas e contribuir para o aumento dos nÃveis de satisfação global. Orientações para futuras pesquisas no contexto de
fitness também são sugeridas.Sin financiación0.185 SJR (2015) Q3, 1090/1779 Medicine (miscellaneous); Q4, 177/229 Health (social science), 112/128 Sports scienceUE
Designing Hybrid Gifts
Hybrid gifting combines physical artefacts and experiences with digital interactivity to generate new kinds of gifts. Our review details how gifting is a complex social phenomenon and how digital gifting is less engaging than physical gifting for both givers and receivers. Employing a Research Through Design approach, we developed a portfolio of four hybrid gifting experiences: an augmented advent calendar; edible music tracks; personalised museum tours; and a narrated city walk. Our reflection addresses three concepts: hybrid wrapping where physical gifts become wrapped in digital media and vice versa; the importance of effortful interactions that are visible and pleasurable; and the need to consider social obligation, including opportunities for acknowledgement and reciprocation, dealing with embarrassment, and recognising the distinction between giving and sharing. Our concepts provide guidance to practitioners who wish to design future gifting experiences while helping HCI researchers engage with the concept of gifting in a nuanced way
Reframing gender and feminist knowledge construction in marketing and consumer research: missing feminisms and the case of men and masculinities
Gender has been theorised and studied in many ways and across different disciplines. Although a number of these theorisations have been recognised and adopted in marketing and consumer research, the significance of feminism in knowledge construction has largely remained what we would call ‘unfinished’. Based on a critical reframing of gender research in marketing and consumer research, in dialogue with feminist theory, this article offers theoretical and practical suggestions for how to reinvigorate these research efforts. The analysis highlights dominant theorisations of gender, relating to gender as variable, difference and role; as fundamental difference and structuring; and as cultural and identity constructions. This reframing emphasises various neglected or ‘missing feminisms’, including queer theory; critical race, intersectional and transnational feminisms; material-discursive feminism; and critical studies on men and masculinities. A more detailed discussion of the latter, as a relatively new, growing and politically contentious area, is further developed to highlight more specifically which feminist and gender theories are mainly in use in marketing and consumer research and which are little or not used. In the light of this, it is argued that marketing and related disciplines have thus far largely neglected several key contemporary gender and feminist theorisations, particularly those that centre on gender power relations. The potential impact of these theoretical frames on transdisciplinary studies in marketing and consumer research and research agenda(s) is discussed
Creating symbolic cultures of consumption: an analysis of the content of sports wagering advertisements in Australia
Background: Since 2008, Australia has seen the rapid emergence of marketing for online and mobile sports wagering. Previous research from other areas of public health, such as tobacco and alcohol, has identified the range of appeal strategies these industries used to align their products with culturally valued symbols. However, there is very limited research that has investigated the tactics the sports wagering industry uses within marketing to influence the consumption of its products and services. Method: This study consisted of a mixed method interpretive content analysis of 85 sports wagering advertisements from 11 Australian and multinational wagering companies. Advertisements were identified via internet searches and industry websites. A coding framework was applied to investigate the extent and nature of symbolic appeal strategies within advertisements. Results: Ten major appeal strategies emerged from this analysis. These included sports fan rituals and behaviours; mateship; gender stereotypes; winning; social status; adventure, thrill and risk; happiness; sexualised imagery; power and control; and patriotism. Symbols relating to sports fan rituals and behaviours, and mateship, were the most common strategies used within the advertisements. Discussion/Conclusions: This research suggests that the appeal strategies used by the sports wagering industry are similar to those strategies adopted by other unhealthy commodity industries. With respect to gambling, analysis revealed that strategies are clearly targeted to young male sports fans. Researchers and public health practitioners should seek to better understand the impact of marketing on the normalisation of sports wagering for this audience segment, and implement strategies to prevent gambling harm
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