Activity in the brain's valuation and mentalizing networks is associated with propagation of online recommendations

Word of mouth recommendations influence a wide range of choices and behaviors. What takes place in the mind of recommendation receivers that determines whether they will be successfully influenced? Prior work suggests that brain systems implicated in assessing the value of stimuli (i.e., subjective valuation) and understanding others' mental states (i.e., mentalizing) play key roles. The current study used neuroimaging and natural language classifiers to extend these findings in a naturalistic context and tested the extent to which the two systems work together or independently in responding to social influence. First, we show that in response to text-based social media recommendations, activity in both the brain's valuation system and mentalizing system was associated with greater likelihood of opinion change. Second, participants were more likely to update their opinions in response to negative, compared to positive, recommendations, with activity in the mentalizing system scaling with the negativity of the recommendations. Third, decreased functional connectivity between valuation and mentalizing systems was associated with opinion change. Results highlight the role of brain regions involved in mentalizing and positive valuation in recommendation propagation, and further show that mentalizing may be particularly key in processing negative recommendations, whereas the valuation system is relevant in evaluating both positive and negative recommendations

The relationship between agency, communion, and neural processes associated with conforming to social influence

Social influence is ubiquitous in our daily lives, influencing our opinions, beliefs, and behaviors. Individual differences may determine who is most likely to conform to the opinions of others. More specifically, individual differences in interdependent and independent self-construal determine an individual's sensitivity to and focus on their social surroundings. Relatedly, society traditionally ascribes and prescribes different levels of agency (independence) and communion (interdependence) to men and women. Here, we examined how individual differences in self-construal, and their congruence with gender expectations, influence how people process and respond to social feedback. Results from independent behavioral and neuroimaging samples show that a stronger interdependent self-construal was associated with increased likelihood of conformity, whereas an independent self-construal was not. Further, neuroimaging data suggests that the relationship between brain activity and conformity is moderated by the congruence of gender stereotypes and self-construal. Specifically, stereotypically congruent women (with stronger interdependence) and men (with stronger independence) showed increased activity in mentalizing regions (and value regions in men) when conforming. Stereotypically incongruent women (with stronger independence) and men (with stronger interdependence) showed decreased mentalizing activity when conforming. These results shed light on underlying (neuro)psychological mechanisms that are associated with conformity among different groups

Exclusive Radiative B-Decays in the Light-Cone QCD Sum Rule Approach

We carry out a detailed study of exclusive radiative rare $B$-decays in the framework of the QCD sum rules on the light cone, which combines the traditional QCD sum rule technique with the description of final state vector mesons in terms of the light-cone wave functions of increasing twist. The decays considered are: $B_{u,d} \to K^* +\gamma, B_{u,d}\to \rho+\gamma, B_d\to \omega+\gamma$ and the corresponding decays of the $B_s$ mesons, $B_s\to \phi+\gamma$ and $B_s\to K^*+\gamma$. Based on our estimate of the transition form factor F_1^{B \to K^*\pg}(0) =0.32\pm0.05, we find for the branching ratio $BR(B \to K^* + \gamma) = (4.8\pm 1.5)\times 10^{-5}$, which is in agreement with the observed value measured by the CLEO collaboration. We present detailed estimates for the ratios of the radiative decay form factors, which are then used to predict the rates for the exclusive radiative B-decays listed above. This in principle allows the extraction of the CKM matrix element $|V_{td}|$ from the penguin-dominated CKM-suppressed radiative decays when they are measured. We give a detailed discussion of the dependence of the form factors on the $b$-quark mass and on the momentum transfer, as well as their interrelation with the CKM-suppressed semileptonic decay form factors in $B\to \rho+\ell+\nu$, which we also calculate in our approach.Comment: 32 pages, 10 uuencoded figures, LaTeX, preprint CERN-TH 7118/9

Semileptonic Meson Decays in the Quark Model: An Update

We present the predictions of ISGW2, an update of the ISGW quark model for semileptonic meson decays. The updated model incorporates a number of features which should make it more reliable, including the constraints imposed by Heavy Quark Symmetry, hyperfine distortions of wavefunctions, and form factors with more realistic high recoil behaviors.Comment: All text and tables contained in the ".latex" file and all figures (14) contained in the ".uu" file

Defining the Critical Hurdles in Cancer Immunotherapy

ABSTRACT: Scientific discoveries that provide strong evidence of antitumor effects in preclinical models often encounter significant delays before being tested in patients with cancer. While some of these delays have a scientific basis, others do not. We need to do better. Innovative strategies need to move into early stage clinical trials as quickly as it is safe, and if successful, these therapies should efficiently obtain regulatory approval and widespread clinical application. In late 2009 and 2010 the Society for Immunotherapy of Cancer (SITC), convened an "Immunotherapy Summit" with representatives from immunotherapy organizations representing Europe, Japan, China and North America to discuss collaborations to improve development and delivery of cancer immunotherapy. One of the concepts raised by SITC and defined as critical by all parties was the need to identify hurdles that impede effective translation of cancer immunotherapy. With consensus on these hurdles, international working groups could be developed to make recommendations vetted by the participating organizations. These recommendations could then be considered by regulatory bodies, governmental and private funding agencies, pharmaceutical companies and academic institutions to facilitate changes necessary to accelerate clinical translation of novel immune-based cancer therapies. The critical hurdles identified by representatives of the collaborating organizations, now organized as the World Immunotherapy Council, are presented and discussed in this report. Some of the identified hurdles impede all investigators, others hinder investigators only in certain regions or institutions or are more relevant to specific types of immunotherapy or first-in-humans studies. Each of these hurdles can significantly delay clinical translation of promising advances in immunotherapy yet be overcome to improve outcomes of patients with cancer

Risk profiles and one-year outcomes of patients with newly diagnosed atrial fibrillation in India: Insights from the GARFIELD-AF Registry.

BACKGROUND: The Global Anticoagulant Registry in the FIELD-Atrial Fibrillation (GARFIELD-AF) is an ongoing prospective noninterventional registry, which is providing important information on the baseline characteristics, treatment patterns, and 1-year outcomes in patients with newly diagnosed non-valvular atrial fibrillation (NVAF). This report describes data from Indian patients recruited in this registry. METHODS AND RESULTS: A total of 52,014 patients with newly diagnosed AF were enrolled globally; of these, 1388 patients were recruited from 26 sites within India (2012-2016). In India, the mean age was 65.8 years at diagnosis of NVAF. Hypertension was the most prevalent risk factor for AF, present in 68.5% of patients from India and in 76.3% of patients globally (P < 0.001). Diabetes and coronary artery disease (CAD) were prevalent in 36.2% and 28.1% of patients as compared with global prevalence of 22.2% and 21.6%, respectively (P < 0.001 for both). Antiplatelet therapy was the most common antithrombotic treatment in India. With increasing stroke risk, however, patients were more likely to receive oral anticoagulant therapy [mainly vitamin K antagonist (VKA)], but average international normalized ratio (INR) was lower among Indian patients [median INR value 1.6 (interquartile range {IQR}: 1.3-2.3) versus 2.3 (IQR 1.8-2.8) (P < 0.001)]. Compared with other countries, patients from India had markedly higher rates of all-cause mortality [7.68 per 100 person-years (95% confidence interval 6.32-9.35) vs 4.34 (4.16-4.53), P < 0.0001], while rates of stroke/systemic embolism and major bleeding were lower after 1 year of follow-up. CONCLUSION: Compared to previously published registries from India, the GARFIELD-AF registry describes clinical profiles and outcomes in Indian patients with AF of a different etiology. The registry data show that compared to the rest of the world, Indian AF patients are younger in age and have more diabetes and CAD. Patients with a higher stroke risk are more likely to receive anticoagulation therapy with VKA but are underdosed compared with the global average in the GARFIELD-AF. CLINICAL TRIAL REGISTRATION-URL: http://www.clinicaltrials.gov. Unique identifier: NCT01090362

Decision-making about broad- and narrowcasting: A neuroscientific perspective

What differentiates sharing with few, well-defined others (narrowcasting) from sharing with loosely defined crowds (broadcasting)? One possibility involves a trade-off where broadcasting is self-focused and self-serving, and narrowcasting is based on other-oriented, altruistic motives. We present neuroimaging data consistent with a second, parallel-processes perspective. According to this account, both narrow- and broadcasting simultaneously involve self-related and social motives since these concepts are strongly intertwined both on a psychological and neural level. We recorded brain activity within regions that are meta-analytically associated with self-related and social cognition while participants made decisions to narrow- or broadcast New York Times articles on social media. Results show increased involvement of brain regions associated with both self-related and social processing in narrow- and broadcasting, compared to a control condition. However, both processes were involved with higher intensity during narrowcasting, compared to broadcasting. These data help to disambiguate a theoretical discussion in communication science and clarify the neuropsychological mechanisms that drive sharing decisions in different contexts. Specifically, we highlight that narrow- and broadcasting afford differing intensities of two psychological processes that are crucial to persuasion and population-level content virality