Determinants of information behaviour and information literacy related to healthy eating among Internet users in five European countries

Introduction. This study investigates how Europeans seek information related to healthy eating, what determines their information seeking and whether any problems are encountered in doing so. Method. A survey was administered through computer-assisted on-line web-interviewing. Respondents were grouped by age and sex (n=3003, age + 16) in Belgium, Denmark, Italy, Poland, and the UK. Analysis. Descriptive statistics and regression analysis were used to analyse the influence of social, demographic, psychological and economic characteristics on the information seeking of the respondents. Results. Nearly half of those surveyed do not know where to look for information on healthy diets. Men, less well educated, poorer and sicker person know less about where to look for such information and are less likely to attempt finding it. Most of the respondents searching for information on the Internet use Google as a search tool. Conclusions. Individual and environmental factors affect information behaviour and should be taken into account in public campaigns aimed at changing eating habits of the population to increase their effectiveness. More emphasis should be placed on raising health information literacy of the information-poor, men, the uneducated, and the economically disadvantaged

Lessons for public health campaigns from analysing commercial food marketing success factors: a case study

Background: Commercial food marketing has considerably shaped consumer food choice behaviour. Meanwhile, public health campaigns for healthier eating have had limited impact to date. Social marketing suggests that successful commercial food marketing campaigns can provide useful lessons for public sector activities. The aim of the present study was to empirically identify food marketing success factors that, using the social marketing approach, could help improve public health campaigns to promote healthy eating. Methods: In this case-study analysis, 27 recent and successful commercial food and beverage marketing cases were purposively sampled from different European countries. The cases involved different consumer target groups, product categories, company sizes and marketing techniques. The analysis focused on cases of relatively healthy food types, and nutrition and health-related aspects in the communication related to the food. Visual as well as written material was gathered, complemented by semi-structured interviews with 12 food market trend experts and 19 representatives of food companies and advertising agencies. Success factors were identified by a group of experts who reached consensus through discussion structured by a card sorting method. Results: Six clusters of success factors emerged from the analysis and were labelled as “data and knowledge”, “emotions”, “endorsement”, “media”, “community” and “why and how”. Each cluster subsumes two or three success factors and is illustrated by examples. In total, 16 factors were identified. It is argued that the factors “nutritional evidence”, “trend awareness”, “vertical endorsement”, “simple naturalness” and “common values” are of particular importance in the communication of health with regard to food. Conclusions: The present study identified critical factors for the success of commercial food marketing campaigns related to the issue of nutrition and health, which are possibly transferable to the public health sector. Whether or not a particular factor contributes to future success depends on the specific context of use, the combination of factors and the environment. Consideration of the specific applicability of the success factors identified in this study during the design of marketing activities could benefit public sector food and health-related campaigns

Special issue: Supplementary cementitious materials in concrete, part I

Supplementary Cementitious Materials in Concret

Wool-reinforced cement based composites

In this paper, an overview of the latest research activities in the field of cement-based composites incorporating sheep wool reinforcement is presented. First, the characteristics of this type of natural fibre are described. Then, the current use of sheep wool fibres in cement-based composites is discussed. The research problems regarding the properties of cement matrix composites reinforced with sheep wool are divided into four groups: thermal and acoustic properties, mechanical behavior, durability issues, and microstructure aspects. The latter two groups are analysed separately, because both durability and microstructure are of particular importance for future applications of wool reinforcement. Finally, the main directions of future researches are presented

Key Success Factors in Health-related Food Marketing: A Case Study Approach

Every now and then, astonishing success stories can be observed on the food market. Many of the recent examples make reference to health characteristics and arguments. In order to analyse the possibly underlying success factors, an empirical case study approach was chosen. 27 successful European Union food marketing cases were purposively sampled from the database of renowned marketing effectiveness awards as well as following a series of food market expert interviews. Success factors were analyzed in a two-step approach, first for each case and then in a case-by-case comparison structured with a card sorting method. Six groups of success factors emerged from the analysis and named "data and knowledge", "emotions", "endorsement", "media", "community" and "why and how". Several success factors appeared to be of specific importance for the issue of health characteristics and arguments. It is concluded that considering the applicability of these case derived success factors might be a recommendable way of improving food marketing campaigns, especially when referencing to health in the communication.Health Economics and Policy, Marketing,

Bio-fibres as a reinforcement of gypsum composites

Three series of tests performed on fibre-reinforced gypsum composites are described herein. Sheep wool fibres and hemp fibres were used as reinforcement. The aim was to evaluate the capability of these biomaterials to enhance the fracture toughness of the gypsum matrix. The mechanical properties were measured by means of flexural tests on small specimens, whereas scanning electron microscopy with energy dispersive spectroscopy and X-ray diffraction were used to ana-lyse the microstructure and composition of the fibres and of the gypsum composites. As a result, wool fibres were shown to improve the mechanical performance of the gypsum matrix, better than hemp fibres. This is due to the high adhesion at the interface of the fibre and gypsum matrix, because the latter tends to roughen the surface of the wool and, consequently to increase the bond strength. This preliminary research carried out shows that this type of biofiber—a waste material—can be considered a promising building material in sustainable and environmentally friendly engineering

Single-cell genomics reveal low recombination frequencies in freshwater bacteria of the SAR11 clade

Zaremba-Niedzwiedzka K, Viklund J, Zhao W, et al. Single-cell genomics reveal low recombination frequencies in freshwater bacteria of the SAR11 clade. Genome biology. 2013;14(11): R130.BACKGROUND: The SAR11 group of Alphaproteobacteria is highly abundant in the oceans. It contains a recently diverged freshwater clade, which offers the opportunity to compare adaptations to salt- and freshwaters in a monophyletic bacterial group. However, there are no cultivated members of the freshwater SAR11 group and no genomes have been sequenced yet. RESULTS: We isolated ten single SAR11 cells from three freshwater lakes and sequenced and assembled their genomes. A phylogeny based on 57 proteins indicates that the cells are organized into distinct microclusters. We show that the freshwater genomes have evolved primarily by the accumulation of nucleotide substitutions and that they have among the lowest ratio of recombination to mutation estimated for bacteria. In contrast, members of the marine SAR11 clade have one of the highest ratios. Additional metagenome reads from six lakes confirm low recombination frequencies for the genome overall and reveal lake-specific variations in microcluster abundances. We identify hypervariable regions with gene contents broadly similar to those in the hypervariable regions of the marine isolates, containing genes putatively coding for cell surface molecules. CONCLUSIONS: We conclude that recombination rates differ dramatically in phylogenetic sister groups of the SAR11 clade adapted to freshwater and marine ecosystems. The results suggest that the transition from marine to freshwater systems has purged diversity and resulted in reduced opportunities for recombination with divergent members of the clade. The low recombination frequencies of the LD12 clade resemble the low genetic divergence of host-restricted pathogens that have recently shifted to a new host

Microbiology: Mind the gaps in cellular evolution

Eukaryotic cells, with complex features such as membrane-bound nuclei, evolved from prokaryotic cells that lack these components. A newly identified prokaryotic group reveals intermediate steps in eukaryotic-cell evolution

Towards a unified model of HCI and ISB for user interfaces

This study aims to identify the steps in which users of academic libraries search for information and interact with the libraries' web interfaces. The study draws on models from the disciplines of human-computer interaction (HCI) and information-seeking behaviour (ISB) to create and investigate a Unified Model. Interpretive case studies were conducted at two universities, one in the UK and one in Kuwait. Qualitative data was collected using observations with postgraduate students and analysed by a content analysis approach. The findings revealed seven steps taken in searching for information and interacting with academic libraries' web interfaces, but these steps are overlapped as users can change, move and go from one step to another based on the difficulties they encounter and the options they have