Using images of farmed animals in environmental advocacy: an antispeciesist, strategic visual communication proposal

This article discusses two main issues: the historical invisibility of the role of animal agriculture in climate change and whether it is useful to include explicit violent images or “moral shock” of farmed animals1 in environmental advocacy campaigns to fight against climate change and environmental devastation. The claim will be explored at two levels: ethical and strategic. According to the current literature available, it will be argued that we have sound arguments to believe that using images of farmed animal suffering (including explicit violent images and moral shocks) is both an ethical and effective approach to reach the end of speciesist oppression and to mitigate climate change.The author disclosed receipt of the following financial support for the research, authorship, and/or publication of this article: The research for this article has been conducted with the support of Generalitat de Catalunya (Department of Universities and Research) and the Social European Fund