Guardrails for the future:how digital humanism guides responsible technological convergence

Through the lens of Digital Humanism and technological singularity, the study critically examines the role of dynamic capabilities (DCs) of Chief Digital Officers (CDOs) and their influence on triggering digitalisation and accelerating technological convergence through clients and employees. This is evaluated by employing a single case study approach of a multi-award-winning technology solution company, namely Kubenet, based in Scotland. Their partners are Cisco and Microsoft to guarantee global access to clients’ applications. They own the ‘next generation network’ which allows flexibility, safety, and resilience supported by ISO, ITiL and Cyber Essentials accreditations. The analysis of the Kubenet has allowed us to notice that CDOs assume a relevant role in disseminating the principle of digital humanism which even if the technologies are completely in the organizational settings, human skills still have a central role in the whole organizational life. Creativity and innovation cannot be replaced by technologies which denote an integration of digital humanism accompanied by technology singularity

The Role of Gender Diversity on Tax Aggressiveness and Corporate Social Responsibility: Evidence from Italian Listed Companies

The paper aims to examine the moderating role of gender diversity within a corporate board on the relationship between tax aggressiveness and a firm's corporate social responsibility (CSR) approach. This analysis was conducted using a set of indicators of financial statements of 168 Italian listed firms between 2011 and 2018. In addition, the sustainability reports of the same companies were observed. To perform the analysis a logit regression model is used. This paper shows different empirical results. First, this study notes that there is not a direct relationship between tax aggressiveness and CSR reporting. Second, gender diversity in a board of directors increases the orientation of companies to CSR disclosure, but does not have an impact on the relationship between tax aggressiveness and CSR disclosure. Instead, CEO gender has a positive influence on the relationship between corporate tax planning and CSR reporting in accordance with Global Reporting Initiative (GRI) standards. This study emphasizes the key role of gender diversity in the growth of the CSR approach and the reputation of companies. Therefore, governments and policymakers of major countries should promote gender diversity in corporate decision-making bodies, which contributes to achieving the Sustainable Development Goals (SDGs)

Da denominazione d'origine a marca: rilfessioni su alcune esperienze consortili nell’agroalimentare

L’obiettivo del paper è di indagare i marchi collettivi dei consorzi di tutela nel settore agroalimentare partendo dall’assunto teorico secondo il quale il valore del territorio può trasferire rinomanza, quindi riconoscibilità ed appeal, al prodotto. In particolare si vuol cercare di verificare quando e come il marchio di tutela può diventare brand collettivo, valorizzando così non un singolo operatore ma una pluralità operante in un determinato contesto territoriale il quale, a sua volta, partecipa e beneficia di tale evoluzione. Alla luce dei principi della brand theory e attraverso un’indagine empirica si cercherà di individuare le risorse chiave dei processi di branding a cui tali i marchi di tutela devono orientarsi per affrontare le dinamiche di mercato nel settore agroalimentare

Wine web 2.0: digital communication and tourist netnography. Opportunities for new entrepreneurship

Purpose of the paper: The paper aims to examine online communication of wine tourism destinations and their users in order to identify strategic approaches potentially suitable for the development of: 1. new web communication formats; 2. innovative entrepreneurial formulae that meet the expectations of increasingly demanding and expert customers. Methodology: These aims are pursued by means of various methods: - official wine tourism destination websites were investigated with the use of the text mining technique; - wine tourists’ online discussions were analysed with the use of text mining and the results were netnographically investigated. Findings: The analysis enables the search for information, which aims to: a) identify the most frequently used keyword and thematic messages by official wine tourism destination websites; b) profile wine tourists who speak of wine tourism destinations under study. Research limitation: The two main limitations of the study are: (i) the analysis has been conducted only on the wine destination websites, which are less interactive than social networks; and (ii) the netnographic approach used is of the observational kind and thus doesn’t provide any interaction with wine tourists themselves. Research and managerial implications: In managerial terms, the results of the analysis of user-generated content can be used to (re)direct communicational strategies and develop a more innovative and personalised tourist offer. Originality/value of paper: The originality of the research lies in the application of research methods that enable interesting research hypotheses, although they are still infrequently used in tourism marketing studies

Healthcare service evolution towards the Internet of Things: an end-user perspective

For the last two decades the Internet of Things (IoT) has been a subject of growing global interest. Particularly dynamic industries such as the healthcare service sector have just begun to understand the benefits of the IoT for the provision of a new, more advanced type of services. However, whilst the healthcare service industry is yet to fully grasp the benefits of information systems for its practitioners and managers, and for patients and families, there is a need for a better understanding of the challenges and opportunities associated to IoT-based healthcare systems as another disruptive wave of technologies. In particular, research on the relevance of users’ skills for adoption of IoT-based healthcare services has been limited. Using the current Internet-based healthcare service landscape as a platform for the formulation and testing of its hypotheses, this paper explores the relationship between patients’ capabilities for effective use of information and communication technologies and the success of IoT-based healthcare services. The resulting theoretical model for effective use of information and communication technologies and the success of IoT-based healthcare services was then validated. The validation was based on data collected from a randomly selected sample of 256 users of Internet-based healthcare services provided by the public healthcare system of the Region of Murcia in Spain. The findings of this research inform future strategies for the implementation of new generations of health and well-being services based on IoT technologies

I social media

Sommario: 1. Verso nuove forme di relazione sociale – 2. Evoluzione del web e nuovi modelli cognitivi – 3. I social media – 4. Web e user approach nei social medi

COMPETITIVITA' E SVILUPPO DEI TERRITORI DEL VINO

La particolare evoluzione dello scenario del mercato vinicolo pone importanti quesiti circa il percorso strategico che le imprese devono intraprendere per raggiungere una maggiore competitività. Le riflessioni del presente lavoro ruotano intorno alla considerazione che il legame tra la coltura e la cultura del vino e dei territori di origine sia uno strumento attraverso cui possa essere attivata una co-evoluzione che porta ad una maggiore competitività di entrambe le entità. Il lavoor adottando i principi alla base dell'approccio sistemico, approfondisce tali relazioni sino ad individuare quattro variabili- la propensione alla qualità, l'identità, lo sviluppo sostenibile ed il capitale sociale- dalla cui sinergia può scaturire un complesso arominico denomitato territorio del vino. Il libro dopo aver affrontato l'aspetto del governo di tali relazioni ed i possibili percorsi di emersione del territorio del vino, individua un modello di analisi del valore di detto territorio applicandolo a diffrenti realtà italiane. Si giunge così a convelidare l'ipotesi del lavoro iniziale, secondo cui una corretta metodologia di governo delle relazioni tra gli attori che ruotano attorno al mondo enologico può consentire lo sviluppo e la competitività dei nostri territori del vino

Creare consonanza ed engagement attraverso la Web Communication e gli High Performance Work Systems.

I manager delle organizzazioni non profit sono chiamati ad individuare processi e pratiche che incoraggino e sostengano i volontari in un continuo e costante processo relazionale di allineamento di valori, risorse e skills con l’organizzazione. Comunicare gli High Performace Work Systems (HPWS), in particolare in un’ottica di involvement/commitment, significa generare processi chiari e noti, coerenti con le aspettative dei volontari che, a loro volta, devono essere in linea con il mandato dell’organizzazione per rendere efficace il loro contributo nel processo gestionale. La comunicazione appare, quindi, come il “luogo” in cui trascendere dalle particolarità, mentre l’informazione crea un mondo di esperienze sempre più complesse (Boccia Artieri, 2004). In tale ottica, ruolo rilevante assume la web communication che, in quanto strumento di comunicazione altamente dinamico, interattivo e multi‐direzionale, diviene un potente driver per la generazione di informazioni e conoscenze nell’ambito delle strategie di Human Resources- Il contributo, dopo una review della letteratura in materia di engagement, HPWS e relative relazioni con il web 2.0, ne esplora la presenza nella Volunteer Value Proposition (VVP) comunicata via web. Inoltre, pone a confronto gli approcci in due differenti aree geografiche – USA e Europa – al fine di osservare se esiste una differente matrice culturale agli HPWS nella comunicazione della VVP. In tal modo, il paper intende contribuire alla letteratura individuando le condizioni in cui la web communication arricchisce la comunicazione degli HPWS e crea un nuovo paradigma per coinvolgere i volontari

A conceptual model to develop data gathered from unstructured sources into marketing knowledge

The aim of this paper is to assess, with a view to marketing strategies, the potential of a marketing intelligence software application designed to extract information from non-structured web sources (typically websites and social media). The paper also proposes a conceptual model that SMEs can use to transform simple qualitative and quantitative data into knowledge that is useful for supporting the decision-making process in the context of international marketing