Content provisioning based on aesthetic qualities

A portion of content rendered on many websites is often provided by third parties, different from the website provider, which leads to a mix of different content styles. Examples of third-party content include advertisements, social media widgets, etc. In some cases, e.g., native advertising, third-party content is stylized to better fit the place of display within a webpage. However, many advertisers stipulate that their ads be displayed only if not modified substantially, or not modified at all. On the other hand, publishers try to achieve aesthetic uniformity across third-party and native content on their websites. This mismatch between publisher and advertiser preferences leads to the advertiser reaching a smaller audience and the publisher having unsold inventory, translating to lower ad revenue. This disclosure presents techniques that enable publishers and advertisers to match the aesthetics of their respective content. Aesthetically appropriate ads are displayed on publisher websites without necessitating modification of the ad as submitted by the advertiser

Content delivery adjusted based on user attention

Online content delivery is often personalized based on a user’s profile and characteristics or other relevant contextual factors. Such personalization is typically predetermined and not adjusted in real-time as a user interacts with the content. With user permission, the techniques of this disclosure utilize real-time signals regarding the user’s engagement with content and adjust content delivery to fit the engagement patterns of the user, thus better matching user expectations

Search for the decay modes D^0 → e^+e^-, D^0 → μ^+μ^-, and D^0 → e^±μ∓

We present searches for the rare decay modes D^0→e^+e^-, D^0→μ^+μ^-, and D^0→e^±μ^∓ in continuum e^+e^-→cc events recorded by the BABAR detector in a data sample that corresponds to an integrated luminosity of 468  fb^(-1). These decays are highly Glashow–Iliopoulos–Maiani suppressed but may be enhanced in several extensions of the standard model. Our observed event yields are consistent with the expected backgrounds. An excess is seen in the D^0→μ^+μ^- channel, although the observed yield is consistent with an upward background fluctuation at the 5% level. Using the Feldman–Cousins method, we set the following 90% confidence level intervals on the branching fractions: B(D^0→e^+e^-)<1.7×10^(-7), B(D^0→μ^+μ^-) within [0.6,8.1]×10^(-7), and B(D^0→e^±μ^∓)<3.3×10^(-7)

Evidence for an excess of B -> D(*) Tau Nu decays

Based on the full BaBar data sample, we report improved measurements of the ratios R(D(*)) = B(B -> D(*) Tau Nu)/B(B -> D(*) l Nu), where l is either e or mu. These ratios are sensitive to new physics contributions in the form of a charged Higgs boson. We measure R(D) = 0.440 +- 0.058 +- 0.042 and R(D*) = 0.332 +- 0.024 +- 0.018, which exceed the Standard Model expectations by 2.0 sigma and 2.7 sigma, respectively. Taken together, our results disagree with these expectations at the 3.4 sigma level. This excess cannot be explained by a charged Higgs boson in the type II two-Higgs-doublet model. We also report the observation of the decay B -> D Tau Nu, with a significance of 6.8 sigma.Comment: Expanded section on systematics, text corrections, improved the format of Figure 2 and included the effect of the change of the Tau polarization due to the charged Higg

Bottomonium spectroscopy and radiative transitions involving the chi(bJ)(1P, 2P) states at BABAR

We use (121 +/- 1) million Upsilon(3S) and (98 +/- 1) million Upsilon(2S) mesons recorded by the BABAR detector at the PEP-II e(+)e(-) collider at SLAC to perform a study of radiative transitions involving the chi(bJ)(1P, 2P) states in exclusive decays with mu(+)mu(-)gamma gamma final states. We reconstruct twelve channels in four cascades using two complementary methods. In the first we identify both signal photon candidates in the electromagnetic calorimeter (EMC), employ a calorimeter timing-based technique to reduce backgrounds, and determine branching-ratio products and fine mass splittings. These results include the best observational significance yet for the chi(b0)(2P) -> gamma Upsilon(2S) and chi(b0)(1P) -> gamma Upsilon(1S) transitions. In the second method, we identify one photon candidate in the EMC and one which has converted into an e(+)e(-) pair due to interaction with detector material, and we measure absolute product branching fractions. This method is particularly useful for measuring Upsilon(3S) -> gamma chi(b1,2)(1P) decays. Additionally, we provide the most up-to-date derived branching fractions, matrix elements and mass splittings for chi(b) transitions in the bottomonium system. Using a new technique, we also measure the two lowest-order spin-dependent coefficients in the nonrelativistic QCD Hamiltonian

Search for the decay modes D0 -> e+e-, D0 -> mu+mu-, and D0 -> e mu

We present searches for the rare decay modes D0 to e+e-, D0 to mu+mu- and D0 to e mu in continuum e+e- to cbar c events recorded by the BABAR detector in a data sample that corresponds to an integrated luminosity of 468 f^-1. These decays are highly GIM suppressed but may be enhanced in several extensions of the Standard Model. Our observed event yields are consistent with the expected backgrounds. An excess is seen in the D0 to mu+mu- channel, although the observed yield is consistent with an upward background fluctuation at the 5% level. Using the Feldman-Cousins method, we set the following 90% confidence level intervals on the branching fractions: B(D0 to e+e-)<1.7 x 10^-7, B(D0 to mu+mu-) within [0.6, 8.1] x 10^-7, and B(D0 to e mu)<3.3 x 10^-7.Comment: 12 pages, 4 figures, submitted to PR