The Impact of Personality Traits Towards the Intention to Adopt Mobile Learning

Mobile devices have become increasingly more common in the digitally connected world. Mobile learning as a model of e-learning refers to the acquisition of knowledge & skills utilizing mobile technologies. The aim of this study is to identify the extrinsic influential factors for the adoption of mobile learning. This study proposes the use of an extended technology acceptance model (TAM) theory that includes variables of personality traits such as perceived enjoyment and computer self-efficiency. The participants of this study were 351 students at University Technology Malaysia who had experiences in e-learning. The study found that perceived usefulness as an extrinsic factor has the highest influence on students’ intention to adopt mobile learning through an investigation of technology acceptance toward mobile learning. Personality traits such as perceived enjoyment and self-efficacy have impact on behavior intention to adopt mobile learning

My Employer’s Prestige, My Prestige

Employer branding is an essential component that attracts potential candidates to companies. Social media, particularly employer rating platforms, provide many opportunities to present a company’s employer brand. Individuals use these platforms to collect information and evaluations about potential employers and companies could utilise these platforms to present themselves favourably. Based on social capital theory, this study examined the variables of support and benefit as reasons why individuals share information about their employers on employer rating platforms. The influence of demographic factors on the use of these platforms was also investigated. Data was collected from 309 respondents via an online survey, and analysed using the t-test, Spearman’s correlation, and analysis of variance (ANOVA) with the least significant difference (LSD) method. Only descriptive statistics, distribution of responses, and statistically significant results are presented

Functional, Hedonic or Social? Exploring Antecedents and Consequences of Virtual Reality Rollercoaster Usage

During the last years, various media technologies such as Augmented Reality (AR) and Virtual Reality (VR) have gained increased attention in consumer markets and tourism. For theme parks, especially those with rollercoasters, wearable VR devices are expected to be associated with various benefits for tourists’ experience. Therefore, adventure park managers with VR rollercoasters have a keen interest in understanding the drivers and psychological mechanisms of their visitors, especially those associated with economic benefits. Against this background, this study provides a conceptual model grounded in the VR and AR literature. The model is then tested in a Finnish amusement park with a VR switchback, and analysed using structural equation modelling. Result show that entertainment value and service quality drive satisfaction and subsequently word of mouth, but results do not confirm the importance on visitors’ willingness to pay an extra fee for a VR experience. However, this economically crucial variable is determined by social presence of other people, indicating that visitors are willing to pay for experiencing an immersive experience with other people. Theoretical and managerial implications are derived, and avenues for further research discussed

Exploring consumers perceived risk and trust for mobile shopping: A theoretical framework and empirical study

Despite mobile device usage being at an all-time high, their utilisation for mobile shopping activities is inherently low. The study, first, identifies prominent areas of academic concern and examines areas requiring further insight. A theoretical model is developed to examine multi-faceted risk and trust effects on consumer adoption intention. Empirical results demonstrate several trust and risk perceptions as having varying effects on consumers’ m-shopping intention. Inclusion of age and gender reveals discrepancies among positive and negative influencers of intention. Results contribute to theoretical and practical understandings surrounding deterrents of intention and potential risk-reduction mechanisms for future considerations

Topic Modeling Analysis of Social Enterprises: Twitter Evidence

Social media is a major channel used for communication by professional and social groups. The text posted on social media contains extremely rich information. To capture the development of social enterprises (SEs), this paper examines the tweets posted on Twitter and searches the hashtags on the Twitter Application Programming Interface (API) that SEs deem to be the most important. The results suggest that these tweets can be divided into three content groups (strategy, impact and business). This paper expands this into four dimensions (strategy, impact, business and people) and six indicators (social, opportunity, change, enterprise, network and team) and establishes a conceptual framework of SEs. This paper aims to enhance the understanding of the pertinent issues recently affecting SEs and extract findings that can act as a reference for follow-up studies.</jats:p

Contractor Prequalification in Taiwan

It is very important for the project owner to screen out potential failure contractors from the bidding process. Contractor prequalification has been established as a standard practice in solving this problem. This study uses a prequalification that is a financial ratios model to assess the contractor's financial capability in Taiwan. Do not consider non-quantifiable factor, the model is effective in assessing the financial ability of construction contractors' selection.</jats:p

Influence of network density on information diffusion on social network sites

Information diffusion through social network sites is a new and important context that has received scant attention in extant research. This study developed a Facebook application to uncover the influence of network density and transmitter activity on the information diffusion process. The results showed that network density is positively related to transmitter activity on social network sites. In addition, transmitter activity partially mediated the effect of network density on the extent of information viewed and retransmitted. That is, transmitter activity can affect the information diffusion process, and the activity effect is plausible and should become stronger as social networks become denser. The findings of this study provide useful implications, not only for theory in the social network, but also useful references and suggestions to marketing practitioners. </jats:p