On the road to sustainable growth - boosting electric vehicles in the UK

On the road to sustainable growth - boosting electric vehicles in the U

Knowledge sharing in a global automotive corporation

This paper reports on research undertaken into Knowledge Sharing (KS) within the Sales and Marketing Operations of a global automotive company. The organisation had set up a Global Knowledge Centre to promote and coordinate KS between its markets. The research aimed to understand the effectiveness and barriers to KS by interviewing senior managers from markets around the world. The findings identified the key role of informal KS but challenged the conventional belief that interpersonal ‘homophily’is a key antecedent for KS to take place. The research identifies instead key market characteristics that act as a greater factor in determining what is considered as relevant and creditable knowledge within the organisation. In conclusion the concept of ‘homoplily’ is redefined in the context of the global corporation

The role of tacit knowledge sharing in national sales companies

The role of tacit knowledge sharing in national sales companie

Marketing to Jedi Knights may be just as reliable as current market segmentation methods

Marketing to Jedi Knights may be just as reliable as current market segmentation method

The changing channel power relationship between customers and dealerships in the retail automotive sector

The changing channel power relationship between customers and dealerships in the retail automotive secto

Exploring the business case for more adaptable buildings: lessons from case studies

This paper explores the business case for designing more adaptable buildings, an issue that has, for the most part, been overlooked in the literature. It reviews some of the existing literature on adaptability and discusses the drivers for and barriers to designing buildings that are more adaptable. In doing so, it draws upon lessons from the developing market for ‘greener’ or more sustainable buildings. The costs and benefits of designing more adaptable buildings are explored through a workshop with industry stakeholders and illustrated with evidence from case studies. The findings of this research highlight the circumstances that would need to change, in terms of industry mindsets and market conditions, in order for adaptable buildings to become more widespread

What is meant by adaptability in buildings?

Purpose Despite being a common term in the literature, there is little agreement about what the word ‘adaptability’ means in the context of the built environment and very little evidence regarding practitioners’ understanding of adaptability. This paper therefore examines what practitioners in the building industry mean when they talk about ‘adaptability’. Design/methodology/approach This study adopted a qualitative approach, involving 82 unstructured face-to-face interviews with practitioners from a range of professional disciplines in the construction industry, including architects, engineers, facilities managers, property agents and planners. The interview transcripts were coded inductively in order to identify themes in the qualitative data. Findings The interview data revealed a wide range of perspectives on adaptability, particularly regarding terminology, the meanings practitioners associate with adaptability and the way in which these meanings are communicated to others in the industry. The applied meaning of adaptability varied depending on context. Practical implications Conflicting language, and different interpretations of adaptability, is a potential barrier to the development of adaptable buildings. A clearer articulation of the meaning of adaptability (particularly by clients) during briefing and design could give rise to a more appropriate level of adaptability in the built environment. Originality/value This study has addressed a gap in the existing literature, by foregrounding the voices of industry practitioners and exploring their (sometimes very different) interpretations of adaptability in buildings

Market segmentation strategies for complex automotive products

With the advent of 'big data', the purpose of this empirical study was to take the opportunity to rethink conventional market segmentation strategies. This is particularly relevant for the automotive industry which is going through a period of rapid change with advanced technologies such as electric powered and autonomous vehicles, creating increased concerns as to how this complexity is communicated effectively. A mixed methods approach was utilised to collect data from multiple sources, incorporating in-depth discussion groups, semi-structured interviews, an online survey, and data collection of communication processes through the attendance of new car product launches. The results suggest that marketing departments should rethink their data capture methods to collect more relevant consumer information, not the contemporary trend of needs, attitude, and motivation variables that are difficult to identify and collect, but basic information on their level of familiarity with products through previous experience and exposure. The basic dimensions identified are characterised by a consumer's expertise, involvement, and familiarity with a product. The findings are synthesised into a theoretical framework to define differing levels of product complexity, which would enable manufacturers to provide more closely defined market segmentation strategies when communicating new product information

Genetic correlation between amyotrophic lateral sclerosis and schizophrenia

A. Palotie on työryhmän Schizophrenia Working Grp Psychiat jäsen.We have previously shown higher-than-expected rates of schizophrenia in relatives of patients with amyotrophic lateral sclerosis (ALS), suggesting an aetiological relationship between the diseases. Here, we investigate the genetic relationship between ALS and schizophrenia using genome-wide association study data from over 100,000 unique individuals. Using linkage disequilibrium score regression, we estimate the genetic correlation between ALS and schizophrenia to be 14.3% (7.05-21.6; P = 1 x 10(-4)) with schizophrenia polygenic risk scores explaining up to 0.12% of the variance in ALS (P = 8.4 x 10(-7)). A modest increase in comorbidity of ALS and schizophrenia is expected given these findings (odds ratio 1.08-1.26) but this would require very large studies to observe epidemiologically. We identify five potential novel ALS-associated loci using conditional false discovery rate analysis. It is likely that shared neurobiological mechanisms between these two disorders will engender novel hypotheses in future preclinical and clinical studies.Peer reviewe

Mapping genomic loci implicates genes and synaptic biology in schizophrenia

Schizophrenia has a heritability of 60-80%1, much of which is attributable to common risk alleles. Here, in a two-stage genome-wide association study of up to 76,755 individuals with schizophrenia and 243,649 control individuals, we report common variant associations at 287 distinct genomic loci. Associations were concentrated in genes that are expressed in excitatory and inhibitory neurons of the central nervous system, but not in other tissues or cell types. Using fine-mapping and functional genomic data, we identify 120 genes (106 protein-coding) that are likely to underpin associations at some of these loci, including 16 genes with credible causal non-synonymous or untranslated region variation. We also implicate fundamental processes related to neuronal function, including synaptic organization, differentiation and transmission. Fine-mapped candidates were enriched for genes associated with rare disruptive coding variants in people with schizophrenia, including the glutamate receptor subunit GRIN2A and transcription factor SP4, and were also enriched for genes implicated by such variants in neurodevelopmental disorders. We identify biological processes relevant to schizophrenia pathophysiology; show convergence of common and rare variant associations in schizophrenia and neurodevelopmental disorders; and provide a resource of prioritized genes and variants to advance mechanistic studies