Úloha dolaru ve světové ekonomice, historie a současnost

Tato práce se zabývá vývojem pozice amerického dolaru ve světové ekonomice, jak z historického hlediska, tak i v současnosti. Cílem této práce je ukázat, nakolik je americký dolar pro světovou ekonomiku důležitý a také zmapovat příčiny oslabování významnosti této měny ve světové ekonomice

REGIME OF BRIGHT SUNSHINE IN GIANT MOUNTAINS

Katedra fyzické geografie a geoekologieDepartment of Physical Geography and GeoecologyFaculty of SciencePřírodovědecká fakult

Relations among sunshine, global radiation, cloudiness and day longitude at Hradec Králové

The work deals relations among sunshine, global radiation, cloudiness and day longitude. The main purpose of this work is to utilize indirect calculation methods for determination of some basic characteristics of global solar radiation from data of the bright sunshine duration, cloudiness and day longitude. The work is based on such methods, which were used by Karel Vaníček and the others from the Solar and ozone observatory in Hradec Králové. Their aim was to apply them in the utilization of solar renewable energy sources. The work solves this topic by other statistical methods and approaches. It was used data from the Solar and ozone observatory CHMI (The Czech Hydrometeorological Institute) in Hradec Králové, which has dealed with problems of the solar radiation for a long time. It was applied a period of complete daily sums of the solar radiation, cloudiness and the sunshine duration from the year 1999 to 2008. The second part of this work is concerned with a definition of the winter period of the bright sunshine duration in the Giant Mountains and compares it with Prague. It was used data from two meteorological stations. The first one is located in the Giant mountains - the Labská Bouda station and the second station in Prague - the Praha - Libuš station to make a comparison between higher..

REGIME OF BRIGHT SUNSHINE IN GIANT MOUNTAINS

Katedra fyzické geografie a geoekologieDepartment of Physical Geography and GeoecologyFaculty of SciencePřírodovědecká fakult

Preconditions for tourism development in Rokytnice nad Jizerou

The work deals with the preconditions for tourism development in Rokytnice nad Jizerou. The first part defines the theoretical foundations for tourism development. Another chapter is devoted to a general physical-geographical and socio-economic characteristics of the town Rokytnice nad Jizerou and its history and co-operation with other towns and organizations. The next part describes localization, realization and selective conditions for tourism development in the town and also a very important marketing. The final chapter deals with specific proposals and measures to improve tourism in Rokytnice nad Jizerou based on SWOT analysis, official plans of town and results of monitoring of visitors

Relations among sunshine, global radiation, cloudiness and day longitude at Hradec Králové

The work deals relations among sunshine, global radiation, cloudiness and day longitude. The main purpose of this work is to utilize indirect calculation methods for determination of some basic characteristics of global solar radiation from data of the bright sunshine duration, cloudiness and day longitude. The work is based on such methods, which were used by Karel Vaníček and the others from the Solar and ozone observatory in Hradec Králové. Their aim was to apply them in the utilization of solar renewable energy sources. The work solves this topic by other statistical methods and approaches. It was used data from the Solar and ozone observatory CHMI (The Czech Hydrometeorological Institute) in Hradec Králové, which has dealed with problems of the solar radiation for a long time. It was applied a period of complete daily sums of the solar radiation, cloudiness and the sunshine duration from the year 1999 to 2008. The second part of this work is concerned with a definition of the winter period of the bright sunshine duration in the Giant Mountains and compares it with Prague. It was used data from two meteorological stations. The first one is located in the Giant mountains - the Labská Bouda station and the second station in Prague - the Praha - Libuš station to make a comparison between higher..

Public relations in practice of small and medium enterprises

Diploma thesis on a topic Public Relations in Practice of Small and Medium Enterprises is analyzing the PR activities in a small consulting company, which is operating in Prague. The first chapter is focused on the theoretical background of public relations activities. In the chapter there are also discussed various forms of PR and their usage in the present. The comparision of public relations with common elements ATL communication is there also mentioned. The second half of the thesis is devoted to the consulting company. In the thesis there are cited the specific tools of public relations within the company and proposals for their adjustement. The last chapters deal with the cost benefit analysis of public relations, even in comparison with the outsourcing of PR agencies