Estrategia de marketing digital para pyme de seguridad informática

Tesis (Maestría en Dirección de Negocios) -- Universidad Nacional de Córdoba. Facultad de Ciencias Económicas; Argentina, 2017.Este trabajo estudia el diseño de una estrategia de marketing digital para una Pyme familiar “SCG-consultora” dedicada a la consultoría de Seguridad Informática. La empresa trabaja bajo la modalidad B2B o “Negocio a Negocio” ya que no apunta a consumidores finales sino a otras empresas. Hace ya unos años que se busca ampliar el mercado objetivo apuntando a consolidarse como empresa prestadora de: - un mayor rango de servicios como el SOC (Security Operation Center) basado en el monitoreo remoto permanente de amenazas, y el asesoramiento para casos de ransomware. - a un mayor número de clientes en un mercado global y local con demanda creciente como las pymes, a las que les sería ideal contar con servicios como el SOC, ya que gozarían de un servicio con profesionales especializados adaptable a presupuestos acotados, sin la necesidad de contar con un departamento propio de seguridad informática. La confianza es clave para SCG y es uno de sus valores fundamentales a través de los cuales construye su sólida trayectoria, sabiendo la responsabilidad que implica trabajar con infraestructuras críticas como la información de cada empresa. La seguridad informática es una disciplina trasversal que afecta a cualquier persona o entidad privada o pública, el mercado no necesita ser validado y los productos que se ofrecen ya fueron prestados con éxito.Fil: Casanovas, José Ignacio. Universidad Nacional de Córdoba. Facultad de Ciencias Económicas; Argentina

Vulnerability of Catalan (NW Mediterranean) ports to wave overtopping due to different scenarios of sea level rise

The final publication is available at Springer via http://dx.doi.org/10.1007/s10113-015-0879-xThe overtopping of port breakwaters may affect the assets located at the breakwater lee side. If adaptation measures are not taken, the sea level rise will increase the overtopping discharges putting those assets at significant risk. This study compares, at a regional scale, overtopping discharges over port breakwaters for three storm conditions (return periods of 1, 5 and 50 years) under present climate as well as for three scenarios of sea level rise based on recent projections. The results indicate that, for the worst storm and sea level rise conditions, the overtopping discharge would not be negligible (larger than 1 l/s/m) in 35 ports (84 %), in contrast to only 18 ports (42 %) being affected under present conditions. In addition, in 28 ports (65 %) the overtopping would be at least one order of magnitude larger than for present conditions. In the case of large storms, in 2 ports the overtopping discharge exceeds 200 l/s/m (the discharge that can initiate breakwater damage) under present conditions, while in the worst scenario of sea level rise the number of ports exceeding this value would be 7. On the other hand, the vulnerability of each port for which overtopping flow is greater than an acceptable discharge flux is assessed, and regional maps of vulnerability are plotted. For the worst storm conditions, 23 % of the Catalan ports have risks associated with overtopping under present climate conditions. This percentage would increase to 47 % in the worst sea level rise scenario.Peer ReviewedPostprint (author's final draft

Antiangiogenic effect of gemcitabine following metronomic administration in a pancreas cancer model

Gemcitabine shows a marked antitumor effect as a result of its cytotoxic action toward proliferative cells. In this article, we aim to investigate the potential antitumor and antiangiogenic effect of gemcitabine following a metronomic schedule that involves the regular administration of cytotoxic drugs at doses lower than standard treatment. In vitro results showed that human endothelial cells are more sensitive to gemcitabine (IC50 3 nmol/L) than pancreatic tumor cells (IC50 20 nmol/L). For in vivo studies, we used an orthotopic implantation model of human pancreatic carcinoma in nude mice. Gemcitabine was administered i.p. following a low-dose schedule (1 mg/kg/d for a month) and compared with the conventional schedule (100 mg/kg days 0, 3, 6, and 9 postimplantation). Metronomic treatment effect on established tumor was equivalent to standard administration. The measure of CD31 endothelial marked area allowed us to show an in vivo antiangiogenic effect of this drug that was further enhanced by using metronomic administration. This effect correlated with an induction of thrombospondin-1, a natural inhibitor of angiogenesis. Our results allow us to hypothesize that, in addition to a direct antiproliferative or cytotoxic antiendothelial cell effect, a secondary effect involving thrombospondin-1 induction might provide an explanation for the specificity of the effects of metronomic gemcitabine treatment

Exploring Vision-Related Quality of Life : A Qualitative Study Comparing Patients' Experience of Cataract Surgery with a Standard Monofocal IOL and an Enhanced Monofocal IOL

To explore quality of life related with intermediate vision of patients before and after cataract surgery, and to make patients' experience available for the design of future scales that assess visual function related with intermediate distance. A qualitative research methodology based on thematic content analysis was used to explore vision-related quality of life based on the experiences of patients with cataract. Patients were recruited at the Service of Ophthalmology of the Hospital de Sant Pau (Barcelona, Spain). Data were collected through nineteen semi-structured interviews conducted with patients diagnosed with cataract and implanted with a standard aspheric monofocal intraocular lens (IOL) (Tecnis ® ZA9003) (n = 6), an enhanced monofocal IOL (Tecnis ® Eyhance ICB000) (n = 6), and patients from the waiting list (n = 7). The data analysis consisted in coding, aggregation, and theme development of the transcribed audios. Patients on waiting lists reported difficulty and insecurity in performing daily and meaningful tasks related to near visual ranges (eg: threading a needle, reading price tags), intermediate (eg: using a computer or dialling numbers on a smartphone), and distant (eg: recognizing faces, walking on uneven surfaces). Patients after surgery with the standard IOL reported improvement in performing activities mainly in the distant visual range, but also the need for a better communication with clinical staff to adjust their own expectations on the results of the surgery. Finally, patients implanted with the enhanced IOL reported satisfaction and improved visual function in performing daily activities, especially those related to the intermediate visual range. Our exploratory study found that patients after cataract surgery with the enhanced IOL reported a better performance in activities that require the intermediate vision. These results will inform the development of scales to assess vision-related quality of life in the intermediate visual range prioritizing outcomes according to patients' daily and meaningful activities

Seroprevalence and genetic characterization of Toxoplasma gondii in domestic pigs intended for human consumption in Cuba

Domestic pigs are considered as one of the main intermediate hosts in the zoonotic transmission of Toxoplasma gondii in many countries. Serological and molecular studies are warranted to better understand the epidemiology and transmission patterns of this parasite worldwide. To date, seroepidemiological information on T. gondii in domestic pigs in Cuba is very scarce and there are no reports of T. gondii genotypes circulating in this country. Here, we aimed to estimate the seroprevalence of T. gondii and provide genetic characterization of the strains circulating in slaughtered pigs intended for human consumption in Central Cuba. Seroprevalence was determined in 450 serum samples from slaughtered pigs in Villa Clara province using ELISA. Anti-Toxoplasma gondii IgG antibodies were detected in 100 animals (22.2%, 95% CI: 18.5-26.2). Conventional PCR of the 529-bp marker of T. gondii was performed in hearts and diaphragm tissues of all ELISA-seropositive pigs. Toxoplasma gondii DNA was detected in four animals. Further genetic characterization of the positive DNA samples was performed by multilocus PCR-RFLP and PCR-sequencing typing tools. Molecular analysis revealed four different genetic profiles that were combinations of type I, II, III and u-1 alleles, suggesting the circulation of non-clonal genotypes of T. gondii in domestic pigs in Cuba. Our results indicate that T. gondii is widely distributed in slaughtered pigs in this country, which might have important implications for public health. To the best of our knowledge, this is the first report on genetic characterization of T. gondii in Cuba. Although preliminary, the results suggest a high genetic diversity of T. gondii in the study region. Further studies based on parasite isolation are needed to definitively identify the genotypes circulating and characterize the virulence of strains detected in pigs in Cuba, and to assess the risk of zoonotic transmission from pork products in this country

Differential effect of amphetamine over the corticotropin-releasing factor CRF2 receptor, the orexin OX1 receptor and the CRF2-OX1 heteroreceptor complex

Stress is one of the factors underlying drug seeking behavior that often goes in parallel with loss of appetite. We here demonstrate that orexin 1 receptors (OX1R) may form complexes with the corticotropin releasing factor CRF2 receptor. Two specific features of the heteromer were a cross-antagonism and a blockade by CRF2 of OX1R signaling. In cells expressing one of the receptors, agonist-mediated signal transduction mechanisms were potentiated by amphetamine. Sigma 1 (σ1) and 2 (σ2) receptors are targets of drugs of abuse and, despite sharing a similar name, the two receptors are structurally unrelated and their physiological role is not known. We here show that σ1 receptors interact with CRF2 receptors and that σ2 receptors interact with OX1R. Moreover, we show that amphetamine effect on CRF2 receptors was mediated by σ1R whereas the effect on OX1 receptors was mediated by σ2R. Amphetamine did potentiate the negative cross-talk occurring within the CRF2-OX1 receptor heteromer context, likely by a macromolecular complex involving the two sigma receptors and the two GPCRs. Finally, in vivo microdialysis experiments showed that amphetamine potentiated orexin A-induced dopamine and glutamate release in the ventral tegmental area (VTA). Remarkably, the in vivo orexin A effects were blocked by a selective CRF2R antagonist. These results show that amphetamine impacts on the OX1R-, CRF2R- and OX1R/CRF2R-mediated signaling and that cross-antagonism is instrumental for in vivo detection of GPCR heteromers

Measurement of the N 14 (n,p) C 14 cross section at the CERN n_TOF facility from subthermal energy to 800 keV

Background: The 14N(n,p)14C reaction is of interest in neutron capture therapy, where nitrogen-related dose is the main component due to low-energy neutrons, and in astrophysics, where 14N acts as a neutron poison in the s process. Several discrepancies remain between the existing data obtained in partial energy ranges: thermal energy, keV region, and resonance region. Purpose: We aim to measure the 14N(n,p)14C cross section from thermal to the resonance region in a single measurement for the first time, including characterization of the first resonances, and provide calculations of Maxwellian averaged cross sections (MACS). Method: We apply the time-of-flight technique at Experimental Area 2 (EAR-2) of the neutron time-of-flight (n_TOF) facility at CERN. 10B(n,a)7Li and 235U(n,f) reactions are used as references. Two detection systems are run simultaneously, one on beam and another off beam. Resonances are described with the R-matrix code sammy. Results: The cross section was measured from subthermal energy to 800 keV, resolving the first two resonances (at 492.7 and 644 keV). A thermal cross section was obtained (1.809±0.045 b) that is lower than the two most recent measurements by slightly more than one standard deviation, but in line with the ENDF/B-VIII.0 and JEFF-3.3 evaluations. A 1/v energy dependence of the cross section was confirmed up to tens of keV neutron energy. The low energy tail of the first resonance at 492.7 keV is lower than suggested by evaluated values, while the overall resonance strength agrees with evaluations. Conclusions: Our measurement has allowed determination of the 14N(n,p) cross section over a wide energy range for the first time. We have obtained cross sections with high accuracy (2.5%) from subthermal energy to 800 keV and used these data to calculate the MACS for kT=5 to kT=100 keV.We thank Mr. Wilhelmus Vollenberg for the preparation of the adenine samples. This work was partially supported by Spanish Ministerio de Ciencia e Innovación (PID2020- 117969RB-I00), Junta de Andalucía (FEDER Andalucia 2014-2020) Projects No. P20-00665 and No. B-FQM-156- UGR20. This work was also supported by the UK Science and Facilities Council (ST/M006085/1, ST/P004008/1), by the European Research Council ERC-2015-StG No. 677497, and by the funding agencies of the n_TOF participating in- stitutes. P.T. acknowledges support from the Spanish Ministry of Science, Innovation and Universities under the FPU Grant No. FPU17/02305.Article signat per 132 autors/es: Pablo Torres-Sánchez, Javier Praena, Ignacio Porras, Marta Sabaté-Gilarte, Claudia Lederer-Woods, Oliver Aberle, Victor Alcayne, Simone Amaducci, Józef Andrzejewski, Laurent Audouin, Vicente Bécares, Victor Babiano-Suarez, Michael Bacak, Massimo Barbagallo, František Beˇcváˇr, Giorgio Bellia, Eric Berthoumieux, Jon Billowes, Damir Bosnar, Adam Brown, Maurizio Busso, Manuel Caamaño, Luis Caballero, Francisco Calviño, Marco Calviani, Daniel Cano-Ott, Adria Casanovas, Francesco Cerutti, Yonghao Chen, Enrico Chiaveri, Nicola Colonna, Guillem Cortés, Miguel Cortés-Giraldo, Luigi Cosentino, Sergio Cristallo, Lucia-Anna Damone, Maria Diakaki, Mirco Dietz, César Domingo-Pardo, Rugard Dressler, Emmeric Dupont, Ignacio Durán, Zinovia Eleme, Beatriz Fernández-Domínguez, Alfredo Ferrari, Francisco Javier Ferrer, Paolo Finocchiaro, Valter Furman, Kathrin Göbel, Ruchi Garg, Aleksandra Gawlik-Ramiega, Benoit Geslot, Simone Gilardoni, Tudor Glodariu, Isabel Gonçalves, Enrique González-Romero, Carlos Guerrero, Frank Gunsing, Hideo Harada, Stephan Heinitz, Jan Heyse, David Jenkins, Erwin Jericha, Franz Käppeler, Yacine Kadi, Atsushi Kimura, Niko Kivel, Michael Kokkoris, Yury Kopatch, Milan Krtiˇcka, Deniz Kurtulgil, Ion Ladarescu, Helmut Leeb, Jorge Lerendegui-Marco, Sergio Lo Meo, Sarah-Jane Lonsdale, Daniela Macina, Alice Manna, Trinitario Martínez, Alessandro Masi, Cristian Massimi, Pierfrancesco Mastinu, Mario Mastromarco, Francesca Matteucci, Emilio-Andrea Maugeri, Annamaria Mazzone, Emilio Mendoza, Alberto Mengoni, Veatriki Michalopoulou, Paolo Maria Milazzo, Federica Mingrone, Agatino Musumarra, Alexandru Negret, Ralf Nolte, Francisco Ogállar, Andreea Oprea, Nikolas Patronis, Andreas Pavlik, Jarosław Perkowski, Luciano Persanti, José-Manuel Quesada, Désirée Radeck, Diego Ramos-Doval, Thomas Rauscher, René Reifarth, Dimitri Rochman, Carlo Rubbia, Alok Saxena, Peter Schillebeeckx, Dorothea Schumann, Gavin Smith, Nikolay Sosnin, Athanasios Stamatopoulos, Giuseppe Tagliente, José Tain, Zeynep Talip, Ariel Tarifeño-Saldivia, Laurent Tassan-Got, Andrea Tsinganis, Jiri Ulrich, Sebastian Urlass, Stanislav Valenta, Gianni Vannini, Vincenzo Variale, Pedro Vaz, Alberto Ventura, Vasilis Vlachoudis, Rosa Vlastou, Anton Wallner, PhilipJohn Woods, Tobias Wright, and Petar Žugec.Postprint (published version