Estrategia de marketing de guerrilla como factor de desarrollo de la competitividad: restaurantes de la zona metropolitana de Guadalajara, México

La pérdida de efectividad de las estrategias de comunicación tradicionales ha llevado a muchas empresas a aplicar el denominado “marketing de guerrilla”. Una estrategia caracterizada por el uso de la creatividad y el ingenio, tratando de reducir la utilización de recursos financieros. El objetivo de este trabajo es analizar los factores de influencia de la estrategia de marketing de guerrilla en el desarrollo de la competitividad de las empresas, en el sector de la restauración de la zona metropolitana de Guadalajara (México). Para alcanzar el objetivo, se implementó un cuestionario estructurado a los encargados de la toma de decisiones de marketing de los restaurantes, durante los meses de septiembre y octubre de 2016. Los resultados permiten concluir que el factor “efecto difusión” es el que más influye sobre el desarrollo de la competitividad, seguido del “efecto bajos costos” y el “efecto sorpresa”.The loss of effectiveness of traditional communication strategies has led many companies to apply the so-called "guerrilla marketing". A strategy characterized by the use of creativity and ingenuity, trying to reduce the use of financial resources. The objective of this work is to analyze the influence factors of the guerrilla marketing strategy in the development of the competitiveness of catering companies in the metropolitan area of Guadalajara, Mexico. In order to achieve this objective, a structured questionnaire was completed by the marketing decision makers of the restaurants, during the months of September and October 2016. The results show that the factor "diffusion effect" is the one that influences the most on the development of competitiveness, followed by the "low-cost effect" and "surprise effect"

On-The-Go VIS plus SW - NIR Spectroscopy as a Reliable Monitoring Tool for Grape Composition within the Vineyard

Visible-Short Wave Near Infrared (VIS + SW - NIR) spectroscopy is a real alternative to break down the next barrier in precision viticulture allowing a reliable monitoring of grape composition within the vineyard to facilitate the decision-making process dealing with grape quality sorting and harvest scheduling, for example. On-the-go spectral measurements of grape clusters were acquired in the field using a VIS + SW - NIR spectrometer, operating in the 570-990 nm spectral range, from a motorized platform moving at 5 km/h. Spectral measurements were acquired along four dates during grape ripening in 2017 on the east side of the canopy, which had been partially defoliated at cluster closure. Over the whole measuring season, a total of 144 experimental blocks were monitored, sampled and their fruit analyzed for total soluble solids (TSS), anthocyanin and total polyphenols concentrations using standard, wet chemistry reference methods. Partial Least Squares (PLS) regression was used as the algorithm for training the grape composition parameters' prediction models. The best cross-validation and external validation (prediction) models yielded determination coefficients of cross-validation (R-cv(2)) and prediction (R-P(2)) of 0.92 and 0.95 for TSS, R-cv(2) = 0.75, and R-p(2) = 0.79 for anthocyanins, and R-cv(2) = 0.42 and R-p(2) = 0.43 for total polyphenols. The vineyard variability maps generated for the different dates using this technology illustrate the capability to monitor the spatiotemporal dynamics and distribution of total soluble solids, anthocyanins and total polyphenols along grape ripening in a commercial vineyard

Identification and Visualization of the Conceptual Structure and Main Research Themes of Studies in Informatics and Control Journal from 2008 to 2019

Studies in Informatics and Control journal is a quarterly publication for all those involved in the field of Information Technology (IT). Studies in Informatics and Control journal provides important perspectives on topics relevant to IT, with an emphasis on useful applications in the most important areas of IT, and it is aimed at advanced practitioners and researchers in the field of IT. The core subjects covered by Studies in Informatics and Control journal are relating to innovative research and practice in Information Technology: IT use in control and management systems; integration of IT with control; application of IT in socio-economic systems and manufacturing processes, mainly. The current research conducts a bibliometric performance and conceptual structure analysis of Studies in Informatics and Control journal from 2008 to 2019. Firstly, the journal performance is analysed according to the data retrieved from the Web of Science Core Collection, putting the focus on the productivity of the authors, citations, countries, organizations and most relevant publications. Finally, the conceptual structure of the journal is analysed with bibliometric software tool SciMAT, identifying the main thematic areas that have been the object of research, their composition, relationship and evolution during the period analysed

Some bibliometric procedures for analyzing and evaluating research fields

Nowadays, measuring the quality and quantity of the scientific production is an important necessity since almost every research assessment decision depends, to a great extent, upon the scientific merits of the involved researchers. To do that, many different indicators have been proposed in the literature. Two main bibliometric procedures to explore a research field have been defined: performance analysis and science mapping. On the one hand, performance analysis aims at evaluating groups of scientific actors (countries, universities, departments, researchers) and the impact of their activity on the basis of bibliographic data. On the other hand, the extraction of knowledge from the intellectual, social or conceptual structure of a research field could be done by means of science mapping analysis based on bibliographic networks. In this paper, we introduce some of the most important techniques and software tools to analyze the impact of a research field and its scientific structures. Particularly, four bibliometric indices (h, g, hg and q2), the h-classics approach to identify the classic papers of a research field and three free science mapping software tools (CitNetExplorer, SciMAT and VOSViewer) are shown

A Review of Classification Problems and Algorithms in Renewable Energy Applications

Classification problems and their corresponding solving approaches constitute one of the fields of machine learning. The application of classification schemes in Renewable Energy (RE) has gained significant attention in the last few years, contributing to the deployment, management and optimization of RE systems. The main objective of this paper is to review the most important classification algorithms applied to RE problems, including both classical and novel algorithms. The paper also provides a comprehensive literature review and discussion on different classification techniques in specific RE problems, including wind speed/power prediction, fault diagnosis in RE systems, power quality disturbance classification and other applications in alternative RE systems. In this way, the paper describes classification techniques and metrics applied to RE problems, thus being useful both for researchers dealing with this kind of problem and for practitioners of the field

30th Anniversary of Applied Intelligence: A combination of bibliometrics and thematic analysis using SciMAT

Applied Intelligence is one of the most important international scientific journals in the field of artificial intelligence. From 1991, Applied Intelligence has been oriented to support research advances in new and innovative intelligent systems, methodologies, and their applications in solving real-life complex problems. In this way, Applied Intelligence hosts more than 2,400 publications and achieves around 31,800 citations. Moreover, Applied Intelligence is recognized by the industrial, academic, and scientific communities as a source of the latest innovative and advanced solutions in intelligent manufacturing, privacy-preserving systems, risk analysis, knowledge-based management, modern techniques to improve healthcare systems, methods to assist government, and solving industrial problems that are too complex to be solved through conventional approaches. Bearing in mind that Applied Intelligence celebrates its 30th anniversary in 2021, it is appropriate to analyze its bibliometric performance, conceptual structure, and thematic evolution. To do that, this paper conducts a bibliometric performance and conceptual structure analysis of Applied Intelligence from 1991 to 2020 using SciMAT. Firstly, the performance of the journal is analyzed according to the data retrieved from Scopus, putting the focus on the productivity of the authors, citations, countries, organizations, funding agencies, and most relevant publications. Finally, the conceptual structure of the journal is analyzed with the bibliometric software tool SciMAT, identifying the main thematic areas that have been the object of research and their composition, relationship, and evolution during the period analyzed

La calidad del dato en los sistemas de información de convivencia y seguridad ciudadana.

El Proyecto Sistema Regional de Indicadores Estandarizados de Convivencia y Seguridad Ciudadana se propuso como objetivo básico contar con información comparable a nivel internacional. Este reto fue asumido por Honduras, Perú, Ecuador y Colombia desde 2008, posteriormente se fueron sumando países como República Dominicana, Uruguay, Paraguay, México, Nicaragua, El Salvador, Jamaica, Guyana, Chile, Argentina, el Distrito Metropolitano de Quito (Ecuador) y Buenos Aires (Argentina). Los hallazgos de los delegados nacionales y del equipo técnico de la unidad ejecutora del proyecto identificaron varias oportunidades para mejorar los sistemas de información; asimismo, de ellos se extraen los datos para el cálculo de los indicadores. Por consiguiente, este documento se convierte en la primera guía en español que reúne una gran cantidad de conceptos teóricos y prácticos para orientar la implementación de un sistema de aseguramiento de la calidad del dato en instituciones responsables de la convivencia y la seguridad ciudadana, y en particular aporta herramientas para los investigadores o recolectores directos de datos, los responsables del proceso de digitación, y estadísticos y analistas.La calidad de los datos en los sistemas de información de convivencia y seguridad ciudadana -- Procesos administrativos para el aseguramiento de la calidad del dato -- Herramientas estadísticas para el aseguramiento de la calidad -- Características, indicadores y estándares de la calidad del dat