Análisis de las campañas en contra de la violencia de género del Ministerio de Igualdad y nueva propuesta de campaña

En este Trabajo de Fin de Grado, nuestro objeto de estudio se centra en las diferentes campañas publicitarias llevadas a cabo y difundidas por el Ministerio de Igualdad durante la última legislatura del presidente socialista Pedro Sánchez e Irene Montero, de Unidas Podemos, como Ministra de Igualdad. Este último mandato abarca desde el año 2020 hasta la actualidad. El motivo de centrar el estudio en esta última etapa es principalmente por analizar las campañas publicitarias más actuales en armonía con la educación actual en igualdad de género y por el gran debate y controversia que lleva años causando tanto los presupuestos como los resultados del ministerio de Irene Montero. El principal cometido ha sido analizar el mensaje publicitario de todas las iniciativas publicitarias que se han llevado a cabo hasta la fecha. Para, posteriormente, difundir una encuesta con la que hemos extraído los datos cuantitativos sobre la opinión pública de una muestra representativa sobre el Ministerio de Igualdad y sus campañas publicitarias. Tras recopilar los resultados, hemos propuesto una nueva campaña publicitaria que tenga en cuenta los aprendizajes y datos obtenidos. La propuesta de la nueva campaña está creada a partir de un Briefing y es innovadora y efectiva en la lucha contra la violencia de género y la desigualdad social entre hombres y mujeres. Al comprobar que la mayoría de los encuestados han demandado un spot publicitario empático de género testimonial, la propuesta se compone de un guión literario y técnico basados en la representación de testimonios de víctimas de violencia de género, con un mensaje positivo, de salida y acción. El objetivo final de este trabajo de fin de grado es contribuir a la erradicación de la violencia machista y la desigualdad social en España a través de una nueva campaña publicitaria que sea eficaz y llegue a los ciudadanos de forma adecuada. La investigación puede ser una herramienta valiosa para el Ministerio de Igualdad y otros organismos encargados de la lucha contra la violencia de género y la desigualdad social.In this Final Degree Project, our object of study focuses on the different advertising campaigns carried out and disseminated by the Ministry of Equality during the last term of office of the socialist president Pedro Sánchez and Irene Montero, from Unidas Podemos, as Minister of Equality. This last term covers from 2020 to the present. The reason for focusing the study on this last stage is mainly to analyze the most current advertising campaigns in harmony with the current education in gender equality and because of the great debate and controversy that has been causing for years both the budgets and the results of Irene Montero's ministry. The main task has been to analyze the advertising message of all advertising initiatives that have been carried out to date. Subsequently, a survey was carried out to extract quantitative data on the public opinion of a representative sample about the Ministry of Equality and its advertising campaigns. After compiling the results, we have proposed a new advertising campaign that takes into account the learnings and data obtained. The proposal for the new campaign is based on a Briefing and is innovative and effective in the fight against gender violence and social inequality between men and women. Having verified that the majority of respondents have demanded an empathetic testimonial gender advertising spot, the proposal is composed of a literary and technical script based on the representation of testimonies of victims of gender violence, with a positive message of exit and action. The final objective of this final degree work is to contribute to the eradication of gender violence and social inequality in Spain through a new advertising campaign that is effective and reaches citizens in an appropriate way. The research can be a valuable tool for the Ministry of Equality and other agencies in charge of the fight against gender violence and social inequality

"Perfil de Cargos por Competências do Especialista A em Gestão Comercial do Ensino Superior, como parte da organização do trabalho na Direção de Abastecimento Técnico e Material da Universidade de Pinar del Río "Hermanos Saiz Montes de Oca"

The research titled Charges Profile Competencies in Business Management Specialist A as part of the organization of work in the Directorate of Technical and Material Supply at the University of Pinar del Río "Hermanos Saiz Montes de Oca" general objective design Profile of charge specialist competencies in Business Management Higher Education, contributing to the organization of work in the Directorate of Technical and Material Supply. To fulfillment of their objectives various techniques, methods and tools as used allowing timing obtaining the results shown in the development of research: Interviews, document review, surveys, statistical methods for data processing, Delphi method, Ishikawa diagram, the single and continuous observation: Profiles Charges Competency determined current state of the organization of work in relation to the profiles Charges powers of the management of ATM and profile positions is constructed by Competencies for specialist in Business Management in Higher Education as part of the organization of work in the Directorate of Technical and Material Supply.Fin ally conclusions and recommendations from the study and to define an appropriate route to follow to continue the theme developed in the investigation are set.La investigación titulada “Perfil de Cargos por Competencias del Especialista A en Gestión Comercial de la Educación Superior, como parte de la organización del trabajo en la Dirección de Abastecimiento Técnico y Material de la Universidad de Pinar del Río “Hermanos Saiz Montes de Oca”, tiene como objetivo general diseñar el perfil de cargo por competencias del Especialista A en Gestión Comercial de la Educación Superior, que contribuya a la organización del trabajo en la Dirección de Abastecimiento Técnico y Material (ATM). Para el cumplimiento del objetivo trazado se utilizan varias técnicas, métodos y herramientas como: entrevistas, revisión de documentos, encuestas, métodos estadísticos para el tratamiento de la información, método Delphi, diagrama Ishikawa, la observación continua individual y el cronometraje lo que permitió la obtención de los resultados que se muestra en el desarrollo de la investigación. Como resultados principales se fundamenta la importancia teórica metodológica de la  Organización del Trabajo a partir de la implementación de los Perfiles de Cargos por Competencias, se determina de estado actual de la Organización del Trabajo en relación con los perfiles de Cargos por Competencias de la Dirección de ATM y se confecciona el Perfil de Cargos por Competencias para el Especialista A en Gestión Comercial de la Educación Superior, como parte de la Organización del Trabajo en la Dirección de Abastecimiento Técnico y Material. Por último se exponen las conclusiones y recomendaciones que se derivan del estudio y que permiten definir una vía de seguimiento adecuada para dar continuidad a la temática desarrollada en la investigación.A investigação intitulada "Perfil de Cargos por Competências do Especialista A em Gestão Comercial do Ensino Superior, como parte da organização do trabalho na Direção de Abastecimento Técnico e Material da Universidade de Pinar del Río "Hermanos Saiz Montes de Oca", sua tem como objetivo geral desenhar o perfil do cargo por competências de Especialista A em Gestão Comercial do Ensino Superior, que contribua para a organização do trabalho na Direcção de Abastecimento Técnico e Material (ATM). Para cumprir o objetivo estabelecido, são utilizadas várias técnicas, métodos e ferramentas, tais como: entrevistas, revisão documental, inquéritos, métodos estatísticos para tratamento de informação, método Delphi, diagrama de Ishikawa, observação individual contínua e cronometragem, que permitiram obter a resultados mostrados no desenvolvimento da investigação. Como principais resultados, a importância teórica metodológica da Organização do Trabalho assenta na implementação dos Perfis de Cargo por Competência, determina-se o estado atual da Organização do Trabalho em relação aos Perfis de Cargo por Competência da Direcção da ATM e o Perfil de Cargo por Competência é elaborado para o Especialista A em Gestão Comercial do Ensino Superior, no âmbito da Organização do Trabalho da Direcção de Abastecimento Técnico e Material. Por último, são apresentadas as conclusões e recomendações derivadas do estudo, que permitem definir um percurso de acompanhamento adequado para dar continuidade ao tema desenvolvido na investigação

Una metodología para el autoaprendizaje y la autoevaluación en Mecánica Básica

En la Escuela de Minas de la Universidad Politécnica de Madrid (UPM) se ha llevado a cabo el proceso de adaptación a los principios de Bolonia. Esto ha implicado cambios en la metodología de la enseñanza. En este artículo se describe una nueva metodología aplicada a un curso introductorio de Mecánica ubicado en el primer semestre del grado de dos diferentes títulos de ingeniería. Los diferentes resultados se presentan mediante un índice que permite evaluar el resultado global del proceso de enseñanza-aprendizaje alcanzado con esta metodologí

Una evaluación on-line a la demanda para el autoaprendizaje

En la Escuela de Minas de la Universidad Politécnica de Madrid (UPM) se ha llevado a cabo el proceso de adaptación a los principios de Bolonia. Esto ha implicado cambios en la metodología de la enseñanza. En este artículo se describe una nueva metodología aplicada a un curso introductorio de Mecánica ubicado en el primer semestre del grado de dos diferentes títulos de ingeniería. Los diferentes resultados se presentan mediante un índice que permite evaluar el resultado global del proceso de enseñanza-aprendizaje alcanzado con esta metodología

Self Learning and self evaluation exercises database in basic mechanics: a theoretical-practical approach

In the School of Mines of the Technical University of Madrid (UPM) the first course of different degrees has been implemented and adapted to the European Higher Educational Area (EHEA). In all of the degrees there is a first semester course which gathers all the contents of basic mechanics: from the first kinematics concepts to the rigid solid plane motion Before the Bologna process took place, the authors had established the final assessment of the theoretical contents through open questions of theoretical-practical character In the present work, the elaboration of a wide database containing theoretical-practical questions that students can access on line is presented. The questions are divided in thirteen different questionnaires composed of a number of questions randomly chosen from a certain group in the database. Each group corresponds to a certain learning objective that the student knows. After answering the questionnaire and checking the grade assigned according to the performance of the student, the pupils can see the correct response displayed on the screen and widely explained by the professors. This represents a 10% of the final grade. As the student can access the questionnaires as many times as they want, the main goal is the self-assessment of each learning objective and therefore, getting the students involved in their own learning process so they can decide how much time they need to acquire the required level

La Moneda Social y Complementaria como herramienta de intercambio en el aula de Economía

[EN] In this study we describe a project that implements an exchange tool, specifically a Social and Complementary Currency, in teaching area. The aim, with a series of questions before and after the currency uses, is to asses whether they have met a series of objectives that we have already set. And it will help us to know if it has potential as a teaching tool. These objectives cover different areas, some of them are social (to improve the relationship between students), other academic ( increase financial literacy and motivation) and others to promote individual initiative and decision making. We will check, taking into account a number of limitations, how this tool will achieve most of the proposed objectives and we will get a guide for future researches.[ES] En esta investigación se describe un proyecto en el que se pone en práctica una herramienta de intercambio en el entorno educativo, en concreto una Moneda Social y Complementaria. La finalidad, con una serie de preguntas previas y otras posteriores al uso de la moneda, es poder evaluar si se han cumplido una serie de objetivos que se han marcado y que servirán para conocer su posible potencial como herramienta pedagógica. Estos objetivos cubren diferentes ámbitos, unos de corte social (como mejorar la relación entre alumnos), otros a nivel académico (como aumentar la cultura financiera y la motivación) y otros de fomento de la iniciativa individual y toma de decisiones. Se comprueba como tras su utilización, y teniendo en cuenta una serie de limitaciones, esta herramienta va a conseguir potenciar la mayoría de los objetivos propuestos y servirá de guía para futuras investigacionesBlanco-Alcántara, D.; García-Villafranca, B. (2016). La Moneda Social y Complementaria como herramienta de intercambio en el aula de Economía. En In-Red 2016. II Congreso nacional de innovación educativa y docencia en red. Editorial Universitat Politècnica de València. https://doi.org/10.4995/INRED2016.2016.4330OC

Tumoración pancreática en paciente con parasitosis por Ascaris lumbricoides

Ascaris lumbricoides is an infrequent ethiology of intestinal tract infection in our country. A 86 years-old woman was admitted in Internal Medicine with vomiting, weight loss and abdominal pain and parasite expulsion. Physical examination showed a bad general condition without other findings. Laboratory tests showed leucocytosis with eosinophilia (12.4%). The scanner showed an infiltrative pancreatic mass with peritoneal carcinomatosis. Microbiogical analysis showed an Ascaris lumbricoides. The patient was treated with mebendazole during 3 days. Unfortunately, due to age and comorbidities, the patient died in a few months.La parasitosis intestinal por Ascaris lumbricoides es infrecuente en nuestro medio. Una mujer de 86 años consultó por vómitos y síndrome general. Asoció la expulsión de un parásito con un episodio de vómito. La exploración física objetivó mal estado general y caquexia. En la analítica destacaba leucocitosis con eosinofilia (12,4%). La TC puso de manifiesto la existencia de una tumoración pancreática con carcinomatosis peritoneal y en el análisis microbiológico el parásito fue identificado como Ascaris lumbricoides. La paciente fue tratada con mebendazol durante 3 días. Su evolución fue tórpida, con deterioro progresivo, falleciendo a los pocos meses del diagnóstico

Real-time lossless compression of multibeam echosounder water column data

Multibeam echosounders can generate vast amounts of data when recording the complete water column, which poses logistic, economic and technical challenges. Lossy data compression can reduce data size up to one or two orders of magnitude, but often at the expense of significant image distortion. Lossless compression ratios tend to be modest and at a high computing cost. In this work we test a high-performance data compression algorithm, FAPEC, initially developed for Space data communications with low computing requirements. FAPEC provides good compression ratios and supports tailored pre-processing stages. Here we show its advantages over standard and high-end lossless compression solutions currently available, both in terms of ratios and speedR+D work on FAPEC is supported by the ESA Business Incubation Programme through Barcelona Activa, by the MINECO (Spanish Ministry of Economy) – FEDER through grants ESP2014-55996-C2-1-R, AYA2014-59084-P and MDM-2014-0369 of ICCUB (Unidad de Excelencia ‘María de Maeztu’), and by the AGAUR. This project has received funding from the European Union’s Horizon 2020 research and innovation programme under the Marie Sklodowska-Curie grant agreement No 658358 (D. Amblas). The authors acknowledge funding received from the Spanish RTD grant NUREIEV (CTM2013-44598-R) and from EC contract MIDAS (GA-603418). GRC Geociencies Marines is recognized by Generalitat de Catalunya as an excellence research group (ref. 2014 SGR 1068)

Case report: Self-administration of alpha-1 antitrypsin therapy: a report of two cases

Intravenous augmentation therapy with human alpha-1 proteinase inhibitor for the management of respiratory disease is recommended for people with alpha-1 antitrypsin deficiency (AATD) who are nonsmokers or former smokers. Augmentation therapy usually requires weekly administration at the hospital or clinic and poses an additional burden for patients due to interference with daily life, including work and social activities. Self-administration is a useful alternative to overcome this limitation, but there is a lack of published information on clinical outcomes. We report two cases of individuals with AATD at different stages of the disease who were successfully managed with self-administered augmentation therapy, with increased satisfaction because of the independence gained, lack of interference with clinical stability, and no relevant safety issues

Association of polyps with early-onset colorectal cancer and throughout surveillance: Novel clinical and molecular implications

Early-onset colorectal cancer (EOCRC) is an increasing and worrisome entity. The aim of this study was to analyze its association with polyps concerning prognosis and surveillance. EOCRC cases were compared regarding the presence or absence of associated polyps (clinical and molecular features), during a minimum of 7 years of follow-up. Of 119 cases, 56 (47%) did not develop polyps (NP group), while 63 (53%) did (P group). The NP group showed a predominant location of the CRC in the rectum (50%), of sporadic cases (54%), and diagnosis at advanced stages: Only P53 and SMARCB1 mutations were statistically linked to this group. The P group, including mainly early-diagnosed tumors, was linked with the most frequent and differential altered chromosomal regions in the array comparative genomic hybridization. The two most frequent groups according to the follow-up were the NP group (40%), and patients developing polyps in the first 5 years of follow-up (P 5FU) showed a mucinous component (50%). Our results show that the absence or presence of polyps in EOCRC is an important prognostic factor with differential phenotypes. The development of polyps during surveillance shows that it is necessary to extend the follow-up time, also in those cases with microsatellite-stable EOCRCThis work was funded by the Spanish Ministry of Health and ConsumerA airs and FEDER, grant number PI10/00683 and PI16/01650 to J.P.G., PI16/01920 to R.G.S., and PI14/00459 to M.U., and by the National Cancer Institute, National Institutes of Health, grant number R01 CA72851, CA18172, CA184792 and U01 CA187956 to A.G