3,176 research outputs found

    Virtual is so real! Consumers' evaluation of product packaging in virtual reality

    Get PDF
    Virtual Reality (VR) is shaping all human activities, and with the advent of the metaverse, buyers are going to experience new ways of doing shopping. What would happen if consumers will be asked to assess a product's attribute, i.e., packaging, in a virtual environment, instead of being able to physically hold the product, like in a traditional purchasing process? The aim of this study is to analyze consumers' evaluation of packaged products in immersive VR, manipulating packaging structural and haptic cues, and clarify potential differences with the consumers' responses in the real life. We conducted two focus groups (Study 1), with 16 participants, a mixed design experiment (Study 2), involving 167 consumers, to analyze consumers' attitudes, and a choice-based conjoint analysis (Study 3), with 41 individuals, to study actual choice behavior. The main findings reveal that consumer behavior in VR is consistent with everyday life, except for minor variations. VR proves to be an efficient and rigorous research environment, also suitable for testing sensory cues and non-tangible attributes. Finally, the article suggests managers can effectively use VR for product and packaging development, through a more sustainable process that requires fewer resources and time compared to traditional testsinfo:eu-repo/semantics/publishedVersio

    Using a continuum model to predict closure time of gaps in intestinal epithelial cell layers

    Get PDF
    A two-dimensional continuum model of collective cell migration is used to predict the closure of gaps in intestinal epithelial cell layers. The model assumes that cell migration is governed by lamellipodia formation, cell-cell adhesion, and cell-substrate adhesion. Model predictions of the gap edge position and complete gap closure time are compared with experimental measures from cell layer scratch assays (also called scratch wound assays). The goal of the study is to combine experimental observations with mathematical descriptions of cell motion to identify effects of gap shape and area on closure time and to propose a method that uses a simple measure (e.g., area) to predict overall gap closure time early in the closure process. Gap closure time is shown to increase linearly with increasing gap area; however, gaps of equal areas but different aspect ratios differ greatly in healing time. Previous methods that calculate overall healing time according to the absolute or percent change in gap area assume that the gap area changes at a constant rate and typically underestimate gap closure time. In this study, data from scratch assays suggest that the rate of change of area is proportional to the first power or square root power of area

    Sweet cherries from Fundão possess antidiabetic potential and protect human erythrocytes against oxidative damage

    Get PDF
    Cherries are one of the most appreciated summer fruits due to their attractive colour, sweet taste, high water content, low level of calories and composition in bioactive compounds which, in turn, are important to prevent some pathologies like diabetes, cardiovascular diseases and cancer. In this work we evaluated the phenolic profile and biological potential of 5 varieties of sweet cherries from Fundão region (Portugal) (Saco, Sweetheart, Satin, Maring and Hedelfinger). A total of 23 phenolic compounds were identified by LC-DAD and distributed by the several classes: 6 anthocyanins, 1 hydroxybenzoic acid, 8 hydroxycinnamic acids, 3 flavan-3-ols and 5 flavonols. Maring revealed higher contents in anthocyanins, while Hedelfinger was the richest in non-coloured phenolics. The antioxidant capacity was evaluated against DPPH and nitric oxide radicals. Hedelfinger was the most active against DPPH• (IC50=12.1μg/mL) and Maring against nitric oxide (IC50=140.9μg/mL). Afterwards, antidiabetic capacity was evaluated through the inhibition of α-glucosidase activity, pointing Hedelfinger as the most active (IC50=10.3μg/mL). The capacity of Saco extracts to inhibit the hemoglobin oxidation and the hemolysis of human erythrocytes was also evaluated. Both assays revealed a concentration-dependent inhibitory effect (IC50=38.6μg/mL and IC50=73.0μg/mL, respectively). The results obtained in this study allow us to conclude that sweet cherries possess a great biological potential, and further investigation should be done to promote commercialization and encourage its use in food supplements and in new pharmaceutical and nutraceutical applications.info:eu-repo/semantics/publishedVersio

    The flank eruption history of Etna (1610-2006) as a constraint on lava flow hazard

    Get PDF
    Data of the flank eruptions of Etna from over the last 400 years were extracted from the new geological map for the lava flow extensions and vent positions, and from the catalogs of historical eruptions for the eruption durations and lava volumes. The partially or widely hidden lava fields on the new geological map were retrieved from older geological maps. The distributions of the eruption durations and lava volumes were analyzed, with the definition of six eruptive classes for use in numerical simulations. The threshold values for the eruption durations and lava volumes were set at 45 days and at 35 × 106 m3 and 100 × 106 m3, respectively. A global analysis was performed on the whole volcano to evaluate the recurrence of the classes, and to estimate for each class the ranges, means and standard deviations of the durations, volumes and elevations of the main vent. The same analysis was repeated by subdividing the volcano into three sectors, which were defined on the basis of the distribution of the eruptive fissures over the last 15 ka. The classes have different recurrences across these various sectors, and different distributions of volumes, durations and elevations of the main vent. Finally, a lava flow resurfacing map that counts the number of lava flows on each given area of the volcano over the last 400 years was compiled and then normalized

    The identification of multiple thrombophilic risk factors in an infant with cerebrovascular accident

    Get PDF
    We found 1 article: Rev Neurol. 2005 Apr 16-30;40(8):479-81. [The identification of multiple thrombophilic risk factors in an infant with cerebrovascular accident] [Article in Spanish] Neves J, Costa E, Branca R, Carrilho I, Barbot J, Barbot C. Servicio de Hematología, Hospital de Crianças Maria Pia, 4050-111 Porto, Portugal. Abstract INTRODUCTION: Neonatal stroke (NNS) incidence appears to be increasing over the last years. This is believed to be a consequence of diagnostic accuracy rather than a real amplification of this entity. Nowadays, NNS incidence is estimated to be 1:4000 full newborns. CASE REPORT: Child with left middle cerebral artery territory infarction in which several thromboembolic risk factors were documented both in the child (neonatal sepsis and factor V Leiden) and his mother (lupus anticoagulant, pre-eclampsy and factor V Leiden). CONCLUSIONS: This case supports the increasing evidence in recent reports that association of multiple prothrombotic risk factors (maternal and foetal) is present in NNS genesis. This way the authors agree that wide prothrombotic study may be of crucial interest in identifying subjacent thrombophilic disease, even when an exogenous risk factor is present. PMID: 15861329 [PubMed - indexed for MEDLINE

    ‘Clearing the air’: Common drivers of climate-smart smallholder food production in Eastern and Southern Africa

    Get PDF
    African smallholders should adopt climate-smart agriculture to make a sustainable transition towards cleaner, circular and more productive food systems. Farmers must play a key role in that process. However, the adoption and diffusion of climate-smart technologies have been slow. Here, a cross-sectional econometric analysis using primary data on sustainable farming practices in the cereal-legume farming systems of Ethiopia, Malawi, South Africa and Tanzania is applied to analyse the drivers and intensity of innovation adoption. Socio-economic barriers reduce adoption intensity among marginalised farmers, and proper incentives are needed to overcome them. Business links between technology-ready smallholders and small-to-medium enterprises must be created to enable the uptake and scaling-up of innovations and the development of industrial application models. Such results can support the design of evidence-based strategies for the sustainable transformation of production systems. While national climate policies already include climate-smart agriculture as an adaptation blueprint, policy makers need empirical evidence to support large-scale adoption. This research is an innovative contribution to that effort. It uses a unique household dataset where data is scarce; it considers the impact of smallholders’ conditioning factors on technology climate-smartness level; and it estimates the correlations among a wide range of practices, agro-ecologies and geographical contexts

    Using simple sequence repeats in 9 brassica complex species to assess hypertrophic curd induction

    Get PDF
    Five Simple Sequence Repeats (SSRs) were used to assess the relationship between inflorescence characteristics and their allelic variation in 53 Brassica oleracea and Brassica wild relatives (n = 9). Curd morphometric traits, such as weight (CW), height (CH), diameter (CD1), shape (CS) inflorescence curvature angle (CA), and its curd stem diameter (CD2), were measured. The aim of the work was to analyze the relationships among the allelic patterns of the SSRs primers utilized, and their status of homo or heterozygosity registered at each locus, as well as the inflorescence morphometric traits in order to individuate genomic regions stimulating the hypertrophy of this reproductive organ. The relationships found explain the diversity among B. oleracea complex species (n = 9) for the inflorescence size and structure, allowing important time reduction during the breeding process by crossing wild species, transferring useful resistance, and organoleptic and nutraceutical traits. The five SSRs loci were BoABI1, BoAP1, BoPLD1, BoTHL1, and PBCGSSRBo39. According to the allelic variation ascertained, we evaluated the heterozygosity index (H) for each SSR above cited. The results showed a significant interaction between the H index of the BoPLD1 gene and the inflorescence characteristics, summarized by the First Principal Component (PC1) (p-value = 0.0244); we ascertained a negative correlation between the H index and inflorescence characteristics, namely CW, CH, CD1, CD2, CA. The homozygosity BoPLD1 alelles, indicated by the H index, affect the inflorescence characteristics and broccoli and cauliflower yields
    • …
    corecore