The Impact of Corporate Rebranding on the Firm's Market Value

Rebranding corresponds to the creation of a new name, term, symbol, design or a combination of them for an established brand with the intention of developing a differentiated position in the mind of stakeholders and competitors. Increased competition has led firms to an avenue of differentiation, and rebranding has been approached by firms in order to differentiate themselves and to promote the corporate image. Corporate rebranding, although commonly referred in the press, has received little attention from academia. This paper tends to contribute to fill this gap in the academic literature, by analysing the impact that corporate image through rebranding has on the firms' stock market value, using event study methodologies. We focus on firms listed on the Lisbon Stock Market in the period 2000 - February 2009. We do not find evidence of a positive impact of corporate rebranding on firm value, in Portuguese firms. In fact, our results suggest that these events may have a negative impact on firm value, even though our empirical evidence is weak, in supporting this conclusion

Effect of iron content on the catalytic properties of activated carbon-supported magnetite derived from biomass

In recent times, the intense human activity has led to an increase of the agriculture wastes in the environment. "In order to find new applications for these materials, the effect of iron content (2.5, 5, 10 and 15%) on the catalytic properties of activated carbon-supported iron oxide, prepared from coconut shells, was studied. The iron amount affected the textural and reducing properties of the solids and particle sizes. Hematite was found for the most iron-poor sample, while particles of magnetite with a core of hematite were found for the others. These catalysts were effective in the methylene blue removal from aqueous solutions by adsorption and Fenton reaction. The solid with 15% of iron was the most active one probably due to the highest iron amount on the surface. These catalysts are environmentally friendly, contributing to the decrease of the solid wastes in the environment as well as to purify textile effluents, preserving water resources.Nos últimos tempos, a intensa atividade humana levou a um aumento de resíduos agrícolas no meio ambiente. Visando a encontrar novas aplicações para estes materiais estudou-se, neste trabalho, o efeito do teor de ferro (2.5, 5, 10 e 15%) sobre as propriedades catalíticas de óxido de ferro suportado em carvão ativado, preparado a partir de cascas de coco. O teor de ferro afetou as propriedades texturais e redutoras dos sólidos. Detectou-se hematita na amostra mais pobre em ferro e magnetita com um núcleo de hematita nas demais. Estes catalisadores foram eficazes na remoção do azul de metileno em soluções aquosas por adsorção e pela reação de Fenton. O sólido com 15% de ferro foi o mais ativo, provavelmente devido à maior quantidade de sítios ativos na superfície. Estes catalisadores são ambientalmente amigáveis, contribuindo para a redução de resíduos sólidos no meio ambiente e purificação de efluentes têxteis, preservando os recursos hídricos.Facultad de Ciencias ExactasCentro de Investigación y Desarrollo en Ciencias Aplicada

Methodology to Estimating Aquatic Dispersion of Effluents from Accidental and Routine Releases

This paper presents a methodology to analysis of dispersion of radioactive materials in an aquatic environment, specifically for estuaries, based on the Regulatory Guide 1.113. The objective is to present an adaptation of methodology for computational user, that it is possible by means of the use of numerical approximations techniques. The methodology to be present consist in a numerical approximation of the Navier-Stokes Equation applied in a finite medium with known transport mechanisms, such as Coriolis Effect, floor drag, diffusion, salinity, temperature difference and adhesion per water molecule. The basis of methodology is substantiated in a transport diffusive-convection equation, which has similarity with the Partial Differential Burgues’ Equation for one dimension and with the Kardar-Parisi-Zhang Equation for multidimensional cases

Chronic eosinophilic leukemia with a FIP1L1-PDGFRα fusion: case report and literature review

Chronic eosinophilia is habitually associated with allergic, infectious, inflammatory, neoplastic and endocrine conditions and exposure to certain drugs and toxic agents. However, eosinophilic proliferation may be primary, without identifiable causes, or provoked by clonal hematopoietic stem cell proliferation. Gene fusions involving PDGFR-α, PDGFR-β, and FGFR1 predispose patients to rare conditions with chronic myeloproliferation or lymphoproliferation, alterations in peripheral blood and bone marrow and diffuse tissue injury due to the release of cytokines and humoral factors from eosinophilic granules. The presence of the PDGFR-α rearrangement is commonly related to chronic eosinophilic leukemia, with alterations in peripheral mastocytes and neutrophils, and rarely to acute myeloid leukemia or T lymphoblastic lymphoma with eosinophilia. The most prevalent PDGFR-α rearrangement is one resulting from an interstitial deletion in the long arm of chromosome 4, that allows the formation of a neogene from the fusion of the FIP1L1 and PDGFRα genes. This codes a constitutively active tyrosine kinase, which can be inhibited by imatinib mesylate. In 2002, the successful treatment of a patient using imatinib to treat hypereosinophilic syndrome was reported. Since then, this drug has been utilized with fast, complete and lasting clinical responses. Here we describe a case of chronic eosinophilic syndrome with expression of the FIP1L1-PDGFR-α rearrangement.A eosinofilia no sangue e em tecidos está habitualmente associada a condições alérgicas, infecciosas, inflamatórias, neoplásicas, endocrinológicas, uso de medicamentos e exposição a agentes tóxicos. No entanto, pode ocorrer proliferação eosinofílica primária, sem causa aparente ou por expansão clonal da célula-tronco hematopoética. As neoplasias mielo ou linfoproliferativas associadas a rearranjos gênicos como PDGFRα, PDGFRβ e FGFR1 constituem condições raras nas quais ocorre mieloproliferação crônica, alterações no sangue periférico e na medula óssea e lesão tecidual de diferentes órgãos, a partir da liberação de citocinas e fatores humorais pelos grânulos eosinofílicos. A presença do rearranjo PDGFRα relaciona-se comumente à leucemia eosinofílica crônica, com envolvimento de mastócitos e neutrófilos e, mais raramente, à leucemia mielóide aguda ou ao linfoma linfoblástico T, com eosinofilia. O rearranjo PDGFRα mais comum é aquele resultante da deleção intersticial no braço longo do cromossomo 4, que permite a formação de um neogene a partir da fusão dos genes FIP1L1 e PDGFRα. Este codifica uma tirosino-quinase constitutivamente ativa que é inibida pelo mesilato de imatinibe. Em 2002 foi relatado o uso bem sucedido de mesilato de imatinibe em baixas doses em um paciente com síndrome hipereosinofilica e, desde então, vem-se utilizando esta droga com respostas clínicas rápidas, completas e duradouras. Descrevemos um caso de LEC com expressão do rearranjo FIP1L1-PDGFRα.Universidade Federal de São Paulo (UNIFESP) EPMHospital do Servidor Público Municipal de São PauloHospital Guilherme Álvaro UNIFESPUNIFESPUNIFESP, EPMHospital Guilherme Álvaro UNIFESPSciEL

Using Mendelian Randomisation to Prioritise Candidate Maternal Metabolic Traits Influencing Offspring Birthweight

Marked physiological changes in pregnancy are essential to support foetal growth; however, evidence on the role of specific maternal metabolic traits from human studies is limited. We integrated Mendelian randomisation (MR) and metabolomics data to probe the effect of 46 maternal metabolic traits on offspring birthweight (N = 210,267). We implemented univariable two-sample MR (UVMR) to identify candidate metabolic traits affecting offspring birthweight. We then applied two-sample multivariable MR (MVMR) to jointly estimate the potential direct causal effect for each candidate maternal metabolic trait. In the main analyses, UVMR indicated that higher maternal glucose was related to higher offspring birthweight (0.328 SD difference in mean birthweight per 1 SD difference in glucose (95% CI: 0.104, 0.414)), as were maternal glutamine (0.089 (95% CI: 0.033, 0.144)) and alanine (0.137 (95% CI: 0.036, 0.239)). In additional analyses, UVMR estimates were broadly consistent when selecting instruments from an independent data source, albeit imprecise for glutamine and alanine, and were attenuated for alanine when using other UVMR methods. MVMR results supported independent effects of these metabolites, with effect estimates consistent with those seen with the UVMR results. Among the remaining 43 metabolic traits, UVMR estimates indicated a null effect for most lipid-related traits and a high degree of uncertainty for other amino acids and ketone bodies. Our findings suggest that maternal gestational glucose and glutamine are causally related to offspring birthweight

Cryptotermes brevis (Isoptera: Kalotermitidae) in the Azores : Lessons After 2 yr of Monitoring in the Archipelago

The dispersal flights of West Indian drywood termite, Cryptotermes brevis (Walker) (Isoptera: Kalotermitidae) were surveyed in the major cities of Azores. The sampling device used to estimate termite density consisted of a yellow adhesive trap (size 45 by 24 cm), placed with an artificial or natural light source in a dark attic environment. In addition, data from two other projects were used to improve the knowledge about the geographical distribution of the species. The level of infestation in the two main Azorean towns differed, with high levels in the houses of Angra do Heroísmo, whereas in Ponta Delgada, there are fewer houses with high levels of infestation. The infestation in Ponta Delgada shows a pattern of spreading from the center outward to the city's periphery, whereas in Angra do Heroísmo, there was a pattern of spreading outward from several foci. The heavy infestation observed in Angra do Heroísmo and the clear increase of infestation levels observed from 2010 to 2011 is a reason for concern and calls for an urgent application of an Integrated Pest Management (IPM) control strategy

Probable Person-to-Person Transmission of Legionnaires’ Disease

Correspondence to the Editor.Legionnaires’ disease is an often severe form of pneumonia that is typically acquired by susceptible persons (e.g., elderly persons and smokers) through inhalation of aerosols that contain legionella species.1-4 A cluster of cases of this disease occurred in Vila Franca de Xira, Portugal, in 2014

Células C em bócio colóide

PURPOSE: The aim of this investigation was to quantitatively evaluate C-cells in colloid goiters, analyzing 36 thyroids that were obtained through thyroidectomy from 24 patients with goiter and 12 normal glands from adult patients without thyroid disease, which were used as the control group. MATERIAL AND METHODS: On average, 6 different thyroid areas were sampled and labeled by immunohistochemistry with a monoclonal anticalcitonin antibody, utilizing the avidin-biotin-peroxidase complex. C-cells were counted in fields measuring 1 square centimeter, and the mean number of cells per field was then calculated. Data were statistically analyzed using the Mann-Whitney test. RESULTS: In the colloid goiter group, the number of C-cells ranged from 0 to 23 per field, while in normal controls they ranged from 20 to 148 per field. CONCLUSIONS: These results demonstrate a significant decrease of C-cell number in the colloid goiter group compared with control group, indicating that the hyperplastic process is restricted to follicular cells, to the detriment of C-cells, which probably cease to receive trophic stimuli.OBJETIVO: Pesquisar, quantitativamente, as células C em bócio colóide com o propósito de investigar a relação destas células na patogênese do bócio. MÉTODO: Foram analisadas 35 tiróides obtidas de tiroidectomia, sendo 24 de pacientes com bócio colóide e 11 tiróides normais de adulto usadas como controle. Seis diferentes áreas foram amostradas em média e coradas com o anticorpo monoclonal anticalcitonina. As células C foram contadas em campos de 1 cm² e o número médio de células/campo foi calculado. Os dados foram estudados estatisticamente pelo teste de Kruskal-Wallis. RESULTADOS: O número de células C variou de 0 a 23/cm² em bócio colóide e em tiróides normais de 20 a 148/cm². CONCLUSÕES: Os resultados demonstraram redução significativa no número de células C em bócio colóide comparando com tiróides normais, indicando que o processo hiperplásico é restrito às células foliculares em detrimento das células C, as quais, provavelmente, deixam de receber estímulos tróficos e se degeneram