ANALISIS KELAS SOSIAL DALAM MEMBACA IKLAN

Many studies on advertising in Indonesia have been conducted. The discussions are mostly about the influence of advertising on consumers. However, such studies often slip into a deterministic understanding. Actions are understood as behaviors merely influenced by external factors. The study of advertising deals with the relationship between the subject's intentions, actions, and the meanings contained in the advertisement. Thus, it not only discusses the influence of advertising on consumption behavior, but also requires a study of representation in advertising. Unfortunately, some studies of advertising representation have not touched the theme of the representation of social classes, as if advertisements don't talk about social classes explicitly. The absence of social class analysis in advertisement study tends to disguise the actual conditions of the society. Using the method of semiotic analysis to read advertisements on television as the subject of the study, this paper aims to show that images of social class are still present in advertisements. This paper finds that social class images in advertisements are stereotyped. The lower social class is described as a social class that is dominated and is doing a class-passing. Based on the findings, this paper argues that the analysis of social classes is still required to examine any forms of popular culture such as advertising and, at the same time, can show the actual conditions of social classes in the society

Revisiting Coffee Shops as Public Space in Purwokerto

The increasing number of coffee shops identifies the dynamics of urban life in Purwokerto. However, how does the existence of these coffee shops influence the socio-cultural life of the society?  The research aims to examine the socio-cultural functions of coffee shops in Purwokerto in accordance to the role of public sphere. The concept of public sphere by Jurgen Habermas is used the theoretical foundation of the analysis. Using descriptive qualitative method, the study analyses data taken from the observation and interview process. Due to the large number of coffee shops in Purwokerto, the researchers select six coffee shops with different characteristics. The research finds that coffee shops in Purwokerto tend to be a place to meet up after school or work and spend their leisure time, as the coffee shop offers a good atmosphere to be more focused and productive on their work. Thus, the function of public sphere is hardly found. Instead, coffee shop becomes a private place for individuals to engage with their own individuality and communitie

Tracing the Influence of Sharia-Based Local Regulations on Students' Clothing in Public Schools

Since the promulgation of Law Number 44 of 1999 concerning the Implementation of the Privileges of Aceh, almost all regions in Indonesia have enacted sharia regulations. This caused the penetration of Islamic values through legal regulations in the form of regional regulations. This paper aims to trace the influence of sharia-based local regulation in society through sociology and cultural studies, which is to refine the existent perspectives, such as a single sociological perspective or a single law perspective. The method used in this paper is juridical-sociological to obtain primary data from legislation and cultural studies and secondary data from previous research and phenomena. The finding of this paper is that the administrative defects of the legal content in the sharia-based regional regulations produce a sociological effect on one legal object, namely women in public spaces in the form of public schools. Furthermore, a newer hypothesis is also presented that stresses how regional regulations with sharia nuances leave permanent social effects on female students in public schools. Keywords: Sharia-based Regional Regulation, Discrimination, female students, Public School

PRAKTIK KERUANGAN DAN KETERASINGAN: STUDI WARUNG KOPI DI KOTA PURWOKERTO, BANYUMAS JAWA TENGAH

Keberadaan warung kopi di Kota Purwokerto telah begitu marak. Fenomena tersebut dapat menjadi penanda perubahan ruang kota. Warung kopi menjadi ruang sosial baru bagi masyarakat Kota Purwokerto. Dalam warung kopi terkandung berbagai lapisan makna. Dalam warung kopi terjadi interaksi individu maupun kelompok yang membentuk makna berupa wacana, simbol, maupun citra untuk merepresentasikan diri, relasi yang dijalin, dan juga ruang atau situs terjadinya interaksi. Dalam warung kopi terjadi proses produksi ruang. Tujuan tulisan ini adalah berusaha menggali lapisan makna dalam praktik keruangan di warung kopi. Menggunakan metode kualitatif, tulisan ini mengambil data melalui cara observasi dan wawancara mendalam. Tulisan ini berdasarkan pemahaman bahwa warung kopi merupakan wujud perubahan dari pengembangan ruang kota di Kota Purwokerto. Dalam warung kopi terjadi dialektika beragam gerak, interkoneksi, interaksi uang, orang dan komoditas. Tulisan ini berpendapat bahwa warung kopi merupakan ruang persepsual hasil dari proses pengembangan ruang kota yang dikonstruksi beragam elemen dan kepentingan. Alih-alih menjadikan manusia yang menghidupi ruang hidup mereka, pertumbuhan warung kopi menghasilkan manusia yang teralienasi.

Analisis Isi Kuantitatif Tindak Rasisme dalam Film BlacKkKlansman

ABSTRAK Film merupakan salah satu dari sekian bentuk media massa yang mampu memberikan nilai hiburan pada masyarakat disaat kepenatan aktifitas masyarakat dalam menjalani rutinitas kehidupan sehari-hari. Perkembangan film itu sendiri juga tidak lepas dari perkembangan budaya masyarakat yang berlaku dibelakangnya. Salah satu film yang menggambarkan salah satu realitas sosial yaitu rasisme adalah film BlacKkKlansman. Isu rasisme menjadi tema yang paling sering diproduksi oleh industri film terbesar dunia yaitu Hollywood. Penelitian ini menggunakan metode kuantitatif dengan teknik analisis isi. Dalam penelitian ini peneliti  meneliti secara syntactical units terdiri dari simbol-simbol yang muncul, dalam penelitian ini adalah simbol kekerasan. Hasil penelitian ini menunjukkan bagaimana perilaku kaum kulit putih di dalam Film BlacKkKlansman  yang melakukan tindakan diskriminasi dan pembedaan baik secara verbal dan nonverbal berdasarkan ciri – ciri fisik yang berbeda antara kaum kulit putih dan kaum kulit hitam. Hasilnya kategori rasisme verbal menjadi kategori dengan frekuensi terbanyak. Penyumbang terbanyak tindakan rasisme dari dua kategori adalah tokoh laki – laki yang dalam film ini karena mendapatkan screen time lebih banyak dari tokoh perempuan.   Kata Kunci: Analisis Isi, Film BlacKkKlansman, Rasisme   ABSTRACT   Film is one of the many forms of mass media that can provide entertainment value to the community when people are tired of their activities in carrying out their daily life routines. The movie's development is also inseparable from the development of the prevailing culture of the society behind it. One of the movies that depicts one of the social realities, namely racism, is the movie BlacKkKlansman. The issue of racism is the theme most often produced by the world's largest film industry, Hollywood. This research uses quantitative methods with content analysis techniques. In this study researchers examined syntactical units consisting of symbols that appear, in this study are symbols of violence. The results of this study show how the behavior of white people in the BlacKkKlansman film who commit acts of discrimination and distinction both verbally and nonverbally based on different physical characteristics between white people and black people. The result is that the category of verbal racism is the category with the highest frequency. The biggest contributor to racism from two categories is the male character in this movie because he gets more screen time than the female character. Keywords: Content Analysis, Film BlacKkKlansman, Racis

Yang Muda Yang Berkarya

Industri kreatif, lebih luasnya ekonomi kreatif, dinilai sebagai salah satu kekuatan ekonomi yang bisa memperkuat ekonomi bangsa. Meskipun demikian, pengembangan ekonomi kreatif hanya terpusat di kota-kota besar seperti, Jakarta, Yogyakarta, Bandung, Denpasar. Pengembangan ekonomi kreatif di kota kecil seperti Purwokerto dan kota-kota di sekitarnya nyaris terabaikan. Penelitian ini bertujuan untuk mengungkap potensi ekonomi kreatif yang ada di Purwokerto dan sekitarnya serta mengidentifikasi berbagai hal yang bisa menjadi pendorong maupun penghalang bagi berkembangnya potensi tersebut.Berdasarkan pemetaan yang dilakukan oleh tim peneliti, ditemukan bahwa potensi dalam sektor ekonomi kreatif yang paling menonjol di kota Purwokerto adalah subsektor desain fashion kaos. Tim peneliti menemukan banyaknya pelaku usaha desain fashion kaos yang berusaha mengangkat nilai-nilai budaya Banyumas dalam berbagai desain kaos yang mereka hasilkan. Kreativitas desain mereka sudah terlihat nyata meskipun masih memerlukan pengembangan. Bagi sebagian pelaku, kegiatan tersebut tidak sekedar dimaknai sebagai upaya mencari penghasilan, namun juga merupakan ekspresi dari identitas komunitas mereka. Selain itu juga ada yang menjadi desain kaos sebagai medium untuk melakukan kritik sosial. Peran pemerintah, terutama Pemkab Banyumas, masih dianggap minim oleh para pelaku. Padahal peran pemerintah sebagai fasilitator sangat penting mengingat besarnya potensi ekonomi kreatif. &nbsp

Representasi kelompok lesbian, gay, biseksual, dan transgender (LGBT) dalam pemberitaan Detik.com

The Lesbian, Gay, Bisexual, and Transgender (LGBT) group is a group that is marginalized due to issues of gender and sexuality. The LGBT community is often stigmatized as immoral and deviant, considered the source of HIV/AIDS, contrary to religion, as a disease, and not by state ideology. Society's knowledge of heteronormative gender and sexuality makes the LGBT group abnormal. The media can construct or deconstruct what people believe to be true. This study intends to explain how the representation of LGBT groups in news coverage in the mass media. In particular, the news in the online media Detik.com. Detik.com was chosen because it is one of the pioneers of internet-based mass media and always occupies Indonesia's top ten most popular websites. This research used Norman Fairclough's critical discourse analysis method, focusing on social structure, class, and social relations. Norman Fairclough presents three dimensions of analysis: text analysis, discourse practice, and sociocultural practice. The study results show Detik.com reporting on LGBT issues dominates in putting LGBT groups in a corner. The LGBT group is still represented as "deviant" and prone to discrimination

Intelektual kolektif Pierre Bourdieu : Sebuah gerakan untuk melawan dominasi

Buku ini berikhtiar lebih dari sekedar menelaah pemikiran Boudieu tentang intelektual. Untuk meraih tujuan tersebut, pertama-tama diurai biogafi kehidupan Bourdieu dan keadaan yang melatarbelakangi pemikiran Bourdieu. Dalam usaha tersebut dilacak juga pemikiran-pemikiran ayng mempengaruhiperspektif Bourdieu. Paparan tentang konsep-konsep kunci dari pemikiran Bourdieu digunakan untuk mengurai lebih jauh pemikiran Bourdieu yang berkenaan dengan tujuan tulisan ini, yakni pandangan Bourdieu tentang intelektual

Analisis Kelas Sosial Dalam Membaca Iklan

Many studies on advertising in Indonesia have been conducted. The discussions are mostly about the influence of advertising on consumers. However, such studies often slip into a deterministic understanding. Actions are understood as behaviors merely influenced by external factors. The study of advertising deals with the relationship between the subject's intentions, actions, and the meanings contained in the advertisement. Thus, it not only discusses the influence of advertising on consumption behavior, but also requires a study of representation in advertising. Unfortunately, some studies of advertising representation have not touched the theme of the representation of social classes, as if advertisements don't talk about social classes explicitly. The absence of social class analysis in advertisement study tends to disguise the actual conditions of the society. Using the method of semiotic analysis to read advertisements on television as the subject of the study, this paper aims to show that images of social class are still present in advertisements. This paper finds that social class images in advertisements are stereotyped. The lower social class is described as a social class that is dominated and is doing a class-passing. Based on the findings, this paper argues that the analysis of social classes is still required to examine any forms of popular culture such as advertising and, at the same time, can show the actual conditions of social classes in the society