PURSUING ORGANIZATIONAL SPIRITUALITY: SOME LESSONS FROM A FINANCIAL SERVICES CORPORATION

There has been scant investigation about workplace spirituality focusing on organizational level. Thus, this paper tries to fulfill this gap by recognizing that organizations have been increasingly forced to address other issues than their traditional concerns. Rather, it suggests that companies should be open to embrace other values such as spiritual principles through organizational re-orientation. Accordingly, this paper presents the case study of Serasa Experian, one of the world’s leading economic and financial analysis and information firms. In addition, it proposes a simplified conceptual framework in which both corporate social responsibility (CSR) and internal marketing concept (IMC) constitute the key constructs of a spiritual organization. Finally, the findings suggest that Serasa Experian has pursued an organizational spirituality orientation, yet it has somewhat lost its impetus toward it. Overall, evidence shows that its features, values, and feats are typical of an organization in which spirituality is more than a word, even though it is unaware of it.corporate culture, corporate social responsibility, employees, internal marketing, virtues, workplace spirituality.

INTERNAL DEMARKETING: CONSTRUCT, RESEARCH PROPOSITIONS AND MANAGERIAL IMPLICATIONS

To a large degree, organizations strive for marketing and selling themselves as good employers. However, by a wide range of actions, practices, mistakes, and premises they can most notably demotivate rather than motivate their workforces. On the face of it, this paper proposes a conceptual framework where (1) internal demarketing (ID) is regarded as a sort of corporate illness that is (2) closely associated with high and middle managers’ actions, decisions, and behaviors that (3) are capable of triggering negative perceptions at work settings that (4) can potentially lead to the decrease of productivity and/or poor organizational performance. Thus, some constructs are posited as determinants of ID manifestation such as psychological contract violation, people devaluing, quality of work life unconcern, poor leadership, blurred vision, the spread of distrust, and lack of corporate communication. Also, the potential consequences of ID are addressed, namely the lack of commitment, employee dissatisfaction, and employee silence.distrust, internal customers, internal marketing, organizations, vision.

Handling Spiritual Resources at Work: An Autoethnographic Inquiry

This study draws upon some particular dimensions of spirituality in the workplace such as insight, intuition, wisdom, respect, love, humility, courage, ethics, optimism, the other, and sense of purpose. Through an autoethnographic inquiry it describes my personal spiritual journey at work, that is, my own experiences, reflections, understanding, viewpoints, and memories regarding those constructs as a framework. In hindsight, I explore a certain period of my professional life when I was very young and working for a multinational company, which was under permanent change in order to adapt and survive in the hypercompetitive and turbulent Brazilian market. By drawing on a researcher that is researched approach, I can see the transcendental meaning (nexus) of those episodes in my career. Hence, I further developed resilience, patience, leadership, spirituality, self-reflection and self-introspection capabilities. I could better understand the other perspective, particularly the human sins, vices, emotions, and virtues. I also argue that religious faith and spirituality knowledge dovetails perfectly well in the workplace. Further, this study provides consistent evidence of suitable usage of these resources

Older workers as a source of wisdom capital: broadening perspectives

AbstractPurpose – The purpose of this paper is to pinpoint some key variables that help shape the notion of olderworkers as a source of organizational wisdom capital. Design/methodology/approach – Toward that end, the paper reviews a selective bibliography in order tosupport its arguments. Findings – The evidence garnered throughout this paper – fundamentally through different lens ofanalysis – suggests that older workers may be considered as valuable assets. Furthermore, a sizeablenumber of members of this cohort continue, even in the latter stages of their careers, to be willing,well-equipped, and able to enhance, if properly utilized, companies to achieve other patterns ofperformance. Accordingly, it is advocated here that their knowledge and expertise constitutes an authenticsource of organizational wisdom capital that deserves careful attention from organizations to maintain bymeans of suitable incentives and training. Research limitations/implications – This paper highlights other aspects that should not be disdained byorganizations such as career-ending, work characteristics, and mastery-avoidance goals. Thus, companiesthat are interested in keeping older talents must be attuned to their wishes and aspirations, as well as beingproactive by offering tailor-made job-products to them. Social implications – Given the trend of aging workforce, it is likely that organizations will be increasinglyimpacted by societal demands and public policies toward benefiting and respecting older talents. Originality/value – This paper advocates that older workers are usually living memories of organizationallife. Rather, they tend to keep in their minds those failures and successful ideas, projects, initiatives,and leaderships, which added or not value throughout their trajectories, as well as things that worked out or not.Fundamentally, they are able to provide answers to vital questions. Keywords Creativity, Older workers, Engagement, Motivation, Emotion regulation, Job performanc

POSITIVE ORGANIZATIONAL SCHOLARSHIP CONCEPT: AN OVERVIEW AND FUTURE STUDIES

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REEXAMINANDO ALGUNAS DIMENSIONES DE LA DOCENCIA CON PROFESORES DEL TERCER GRADO

O presente artigo apresenta os resultados de um estudo exploratório de natureza qualitativa realizado com docentes do terceiro grau dos cursos de Administração e/ou Marketing. O estudo é comparativo e envolve a análise de dois grupos distintos. O primeiro constituído de docentes que lecionam disciplinas e/ou matérias ligadas a marketing. O segundo, de professores que lecionam outras matérias não atreladas ao primeiro grupo, tais como Teoria Geral da Administração, Economia, Psicologia etc. Buscou-se conhecer e aprofundar - junto a uma amostra de 16 professores universitários - a opinião dos participantes sobre vários temas ligados ao trabalho do professor. A principal conclusão desse estudo indica que os docentes do terceiro grau, embora abertos às mudanças que estão acontecendo na sua área de trabalho, precisam melhorar seus procedimentos de atualização. De um modo geral, eles são favoráveis: 1) ao professor e a instituição tratarem o aluno como cliente; 2) ao professor ser avaliado pelos alunos; 3) a se ouvir a opinião dos alunos sobre o conteúdo do programa; 4) ao uso de técnicas de marketing na atividade de docência, entre outras coisas.The present article presents results from an explanatory study o qualitative nature, performed with university professors of the Business Management and/or Marketing. This is a comparative study and involves the analysis of two distinct groups. The first group is constituted by professors who teach other subjects not linked to the first group, such as General Theory of Management, Management, Psychology, etc. It was intended to deepen - with a sampling of 16 university professors - the knowledge about the opinion of the participants on the various themes related to the professor. The main conclusion of such study indicates that the university professors, although open to changes which are happening in his/her field, need to improve their updating procedures. Generally, they are favorable 1) to the idea that the professors and the institution should treat the student as client; 2) to the professors' evaluation performed by the students; 3) to the students make a commentary on the content of the programme; 4) to the use of marketing techniques in the teaching activity, among other resources. El presente artículo presenta los resultados de un estudio explotatorio de natureza calitativa realizado con docentes del terceir grado de los cursos de Administración y/o Marketing. El estudio es comparativo y envuelve el análisis de dos grupos distintos. El primer constituído de docentes que aleccionan diciplinas y/o materias ligadas a marketing. El segundo, de profesores que aleccionan otras materias no aparejadas al primer grupo, tales como Teoría General de la Administración, Economía, Psicología etc. Se buscó conocer y profundizar - junto a una muestra de 16 profesores universitarios - la opinión de los participantes sobre varios temas ligados al trabajo del profesor. La principal conclusión de ese estudio indica que los docientes del tercer grado, sin embargo abiertos a los cambios que están ocurriendo en su área de trabajo, precisan mejorar sus procedimientos de actualización. De un modo general, ellos son favorables: 1) al profesor y la institución trataren el alumno como cliente; 2) al profesor ser evaluado por los alumnos; 3) a oírse la opinión de los alumnos sobre el contenido del programa; 4) al uso de técnicas de marketing en la actividad de docencia, entre otras cosas.

ESTRATÉGIAS DE RELACIONAMENTO EM MERCADOS BUSINESS-TO-BUSINESS (B2B): A EXPERIÊNCIA DE UMA EMPRESA DE SERVIÇOS GRÁFICOS PROMOCIONAIS

The present article analyzes the articulated strategies aimed at the improvement of relations with clients. Many changes have delineated a new competition arena in which the cultivation of relationship with clients has become essential. In face of the power represented by clients and the number of options they usually possess, the development and implementation of relationship strategies and programs that seek to attract them and earn their loyalty appears as the ideal course of action for companies in search of success. As a result, the transactional view gives way to the relational one. In B2B markets, the sales professional usually assumes a crucial role in the edification and supporting of relationships (partnerships) with clients. Hence, as competitive markets are in general more complex to operate and attract clients only through technological means, the human factor still has a significant weight. And in that context, the sales professional occupies a key position in the supplier and client relationship management. All considered, the results are presented of a case study conducted with a promotional graphic services company, as well as its nine actions of relationship with clients. And finally, future studies are suggested.El presente artículo analiza las estrategias articuladas que visan el estrechamiento de las relaciones con los clientes. Muchos cambios han delineado una nueva arena de competencia en que el cultivo de relaciones con los clientes se ha hecho imprescindible. Frente al poder que los clientes detienen y de las innúmeras opciones de que generalmente disponen, desarrollar e implementar estrategias y programas de relacionamiento que busquen cautivarlos y fidelizarlos se presenta como el camino ideal para las empresas que pretenden alcanzar el éxito. En consecuencia, la óptica transaccional cede espacio a la relacional. En  mercados B2B, la figura del profesional de ventas ordinariamente asume un  rol crucial en la edificación y sustentación de los relacionamientos con los clientes. Por lo tanto, como mercados corporativos son en general más complejos de operar y fidelizar solo por medios tecnológicos, el factor humano aún pesa vigorosamente. Y, en ese contexto, el profesional de ventas ocupa una posición clave en la gestión del relacionamiento entre proveedor y cliente. Así puesto, son presentados los resultados de un estudio de caso con una empresa de servicios gráficos promocionales, bien como sus nueve acciones de relacionamientos con los clientes. Y, al final, se sugieren futuros estudios.O presente artigo analisa as estratégias articuladas que visam o estreitamento das relações com os clientes. Muitas mudanças tem delineado uma nova arena de competição na qual o cultivo de relacionamento com os clientes tornou-se imprescindível. Diante do poder que os clientes enfeixam e das inúmeras opções que geralmente dispõem, desenvolver e implementar estratégias e programas de relacionamento que busquem cativá-los e fidelizá-los mostra-se como o caminho ideal a ser percorrido pelas empresas que pretendem ser bem-sucedidas. Em decorrência, a ótica transacional cede espaço à relacional. Em mercados B2B, a figura do profissional de vendas normalmente assume um papel crucial na edificação e sustentação dos relacionamentos (parcerias) com os clientes. Portanto, como mercados corporativos são geralmente mais complexos de se operar e fidelizar apenas por meios tecnológicos, o fator humano ainda pesa vigorosamente. E nesse contexto, o profissional de vendas ocupa uma posição-chave na gestão do relacionamento entre fornecedor e cliente. Posto isto, são  apresentados os resultados de um estudo de caso com uma empresa de serviços gráficos promocionais, assim como suas nove ações de relacionamentos com os clientes. E, por fim, futuros estudos são sugeridos

CONTRIBUIÇÕES AO ESTUDO DO MARKETING INTERNO: APLICAÇÃO NO AMBIENTE DE ENSINO SUPERIOR

La educación adquiere hoy todas las características de un negocio como otro cualquiera. En este sentido, buenos profesionales se constituyen en elementos clave en las instituciones de enseñanza superior (IESs). Como cualquier otro profesional, el docente también tiene objetivos, necesidades y expectativas en relación con su actividad y su entorno de trabajo. De este modo, investigamos – a través de un estudio de caso – la percepción general sobre las variables del marketing interno, relacionadas, específicamente, a la satisfacción, motivación y bienestar en el trabajo que tienen los docentes de un programa en Administración de una faculdad ubicada en la zona leste de la ciudad de São Paulo. Los resultados apuntaron que, en términos generales, las dimensiones referentes al compromiso, desarrollo personal, relación con los superiores jerárquicos, satisfacción en el trabajo, trabajo en equipo, infraestructura, autonomía, clima organizacional, identificación con la institución, evaluación y desempeño de los profesores y relaciones internas son percebidas de modo positivo, auqnue haya restricciones en algunos casos. Por otro lado, se consideran de forma negativa las dimensiones política de recursos humanos, proceso de comunicación interno, remuneración e informaciones sobre el desempeño de la institcución.Educação hoje assume todas as características de um negócio como outro qualquer. Nesse sentido, bons professores são peças-chave nas instituições de ensino superiores (IESs). Como qualquer outro profissional, o docente também tem objetivos, necessidades e expectativas com relação a sua atividade e ao seu ambiente de trabalho. Assim, investigamos - por meio de um estudo de caso - a percepção geral dos docentes de um programa de bacharelado em Administração de uma faculdade localizada na zona leste da cidade de São Paulo sobre as variáveis de marketing interno relacionadas, especificamente, à satisfação, motivação e bem-estar no trabalho. Os resultados indicaram que, em termos globais, as dimensões referentes ao comprometimento, desenvolvimento pessoal, relacionamento com os superiores hierárquicos, satisfação no trabalho, trabalho em equipe, infra-estrutura, autonomia, clima organizacional, identificação com a instituição, avaliação e desempenho dos professores e relacionamento interno são percebidas de maneira positiva, apesar de algumas sofrerem restrições. Por outro lado, as dimensões política de recursos humanos, processo de comunicação interno, remuneração e informações sobre a performance da instituição são vistas negativamente

The scope and implications of spirituality: A dual approach

This paper sheds more light on the topic of spirituality by clarifying what it embraces by means of a dual approach. Rather, it examines the secular literature as well as collecting related teachings and tenets from the Spiritism Doctrine. Although the discipline of spirituality is relatively young and its ontology needs consensus, it is noticeable that spirituality adopts different and competing things. It unfolds through the deeply understanding about the meaning of life, human nature, and transcendental perspective. It argues that we live in a suitable moment on this planet to take advantage of transformative potential derived from spiritual knowledge for the betterment of the human community. The evidence gathered here shows that by developing our own spirituality we can transform ourselves and our creations, including society and institutions. The approach of this endeavor reveals that both science and religion are in accordance that the spiritual element permeates all things. 

FELICIDADE NO AMBIENTE DE TRABALHO: EXAME E PROPOSIÇÃO DE ALGUMAS VARIÁVEIS CRÍTICAS

At present time, humankind is challenged with many problems. At work field the situation is not different. Intimidating words are daily heard, such as: downsizing, cutbacks, fusions, acquisitions, reengineering, etc. However, at least in this area, the initiative of some companies to provide a healthier environment to their employees should be received with enthusiam. Work is an essential component of the picture of human experiences, allowing our abilities and potentialities to come forth. Nevertheless, companies have been making use of man at their own convenience. And technology has been a mean instrument in this task Hence, we propose a conceptual framework composed by some variables regarded as fundamental and indispensable to the achievement of happiness at work, namely: satisfaction at work, confidence, loyalty, leadership, values, and humanism. Finally, we conclude that entrepreneurial managers are now facing the challenge and opportunity to bring about truly creative changes, which are differentiated and far beyond the conventional notions.Actualmente, no son pocos los problemas que desafian la humanidad. En el campo del trabajo la situación no es diferente. Diariamente oimos palabras asustadoras como: downsizing, enjugamiento, fusiones, aquisiciones, reengeniería etc. Pero, por lo menos en esa area, se debe saudar con efusión la iniciativa de algunas empresas en proporcionar un ambiente de trabajo más saudable a sus empleados. El trabajo es un componente fundamental en el cuadro de las experiencias humanas, pues permite que externemos nuestras habilidades y potencialidades. Mientras tanto, las empresas se han servido del hombre a su agrado. Y la tecnología ha sido un instrumento cruel en ese destajo. Asi, proponemos un modelo conceptual compuesto de algunas variables que suponemos ser fundamentales y imprescindibles a la construción de la felicidad en el trabajo (FT) a saber: satisfación en el trabajo, confianza, lealdad, lideranza, valores y humanismo. Por fin, concluimos que los dirigentes empresariales tienen delante de si el desafío y la oportunidad de empreender cambios verdaderamente criativos, diferenciados y muy además del convencional.Atualmente, não são poucos os problemas a desafiar a humanidade. No campo do trabalho a situação não é diferente. Diariamente ouvimos palavras assustadoras como: downsizing, enxugamentos, fusões, aquisições, reengenharia etc. Mas, pelo menos nessa área, deve ser saudado com efusão a iniciativa de algumas empresas em proporcionar um ambiente de trabalho mais saudável aos seus empregados. O trabalho é um componente fundamental no quadro das experiências humanas, pois permite que externemos nossas habilidades e potencialidades. Entretanto, as empresas têm se servido do homem ao seu bel-prazer. E a tecnologia tem sido um instrumento cruel nessa empreitada. Assim, propomos um modelo conceitual composto de algumas variáveis que supomos ser fundamentais e imprescindíveis à construção da felicidade no trabalho (FT) a saber: satisfação no trabalho, confiança, lealdade, liderança, valores e humanismo. Por fim, concluímos que os dirigentes empresariais têm diante de si o desafio e a oportunidade de empreender mudanças verdadeiramente criativas, diferenciadas e muito além do convencional