Merancang Strategi Pemasaran di Era Digital pada UMKM Rumah Makan Padang Pergaulan Yogyakarta

Usaha Mikro Kecil dan Menengah (UMKM) merupakan Usaha perdagangan yang dikelola dan berdiri sendiri, yang dilakukan oleh perorangan atau badan usaha yang merujuk pada usaha ekonomi produktif dengan kriteria yang sudah ditetapkan oleh undang – undang, pengembangan kawasan andalan untuk mempercepat pemulihan perekonomian guna mewadahi program prioritas serta pengembangan berbagai sektor dan pontensi. Rumah Makan Padang Pergaulan merupakan salah satu UMKM yang ada di Yogyakarta yang bergerak dalam usaha perdagangan berbagai jenis masakan  padang  yang menjadi target sasaran penjualan nya adalah mahasiswa dan masyarakat sekitar. Program Merancang Strategi Pemasaran di Era Digital merupakan salah satu wujud pengabdian kepada UKMK Rumah Makan Padang Pergaulan guna untuk meningkat pengetahuan  persaingan perdagangan di era digital ditengah pandemi covid-19 agar memberikan wawasan seputar perkembangan teknologi dalam melakukan strategi pemasaran di era teknologi yang sangat pesat perkembangannya saat ini sehingga mampu meningkat omset penjualan dengan sangat baik walapun dalam masa pandemi. Kegiatan ini dilakukan secara langsung kepada pihak Rumah Makan Padang Pergaulan dengan meliputi kegiatan yang dikalukan adalah pra kegiatan, kegiatan sosialisasi, penyampaian materi, penerapan pemasaran di aplikasi digital serta evaluasi kegiatan. [Micro, Small and Medium Enterprises (SME) are trade businesses that are managed and independent, carried out by individuals or business entities that refer to productive economic businesses with criteria set by law, development of flagship areas to accelerate economic recovery to accommodate programs priorities and development of various sectors and potentials. The Padang Association Restaurant is one of the UMKM in Yogyakarta which is engaged in trading various types of Padang cuisine whose sales targets are students and the surrounding community. The Program for Designing Marketing Strategies in the Digital Era is a form of dedication to UKMK Padang Association Restaurants in order to increase knowledge of trade competition in the digital era in the midst of the COVID-19 pandemic in order to provide insight into technological developments in carrying out marketing strategies in the era of technology which is very rapidly developing at this time. This is so that it is able to increase sales turnover very well even during the pandemic. This activity was carried out directly to the Padang Association Restaurant by covering the activities carried out, namely pre-activities, socialization activities, delivery of materials, application of marketing in digital applications and evaluation of activities.

Analysis of Factors Affecting the Students’ Acceptance Level of E-Commerce Applications in Yogyakarta Using Modified UTAUT 2

Yogyakarta is listed as the region with the highest number of residents engaging in e-commerce transactions. A total of 10.2% of the population are active e-commerce sellers, while 16.7% belong to the buyer category. Research by IDN Times showed that e-commerce application users have been dominated by students, with a percentage of 44.2%.  The purpose of this study is to analyze the factors that influence students’ level of acceptance of e-commerce applications in Yogyakarta using the modified UTAUT 2. This is quantitative research with multiple linear regression models using SPSS software version 25 with a sample size of 303 people. Data analysis in this study was conducted in a few steps, including descriptive analysis, validity test, reliability test, classical assumption test and hypothesis testing. The results of this study indicate that the student’s level of acceptance of e-commerce applications is within good criteria. The variables that have a positive effect on the behaviour intention (BI) are performance expectancy (PE), effort expectancy (EE), social influence (SI), facilitating conditions (FC), hedonic motivation (HM), habit (HB), price value (PV), perceived risk (PR), perceived security (PS), and trust (TR) are variables that negatively affect the variable behaviour intention (BI). All independent variables affect the dependent variable or behaviour intention (BI) with a total of 63.3% and the difference with a total of 36.7% is caused by other factors not examined by the researcher

PERANCANGAN JARINGAN VPN DAN KEAMANAN DATA MENGGUNAKAN TUNELLING PADA LABORATORIUM KOMPUTER UIN SUNAN KALIJAGA YOGYAKARTA

Metode utama untuk mengamankan dan mengenkripsi transmisi data melalui jaringan internet adalah dengan meggunakan virtual private network (VPN) atau jaringan pribadi virtual. Saat ini Laboratorium UIN Sunan Kalijaga belum terkoneksi antara komputer server dan klien hal ini menyebabkan sulitnya transfer data atau sharing data dan juga dalam transfer data ini user masih menggunakan media internet seperti email karena banyak data-data penting yang terdapat didalamnya yang sangat rentan jika email itu sendiri diretas oleh pihak yang tidak bertanggung jawab, sehingga kampus belum dapat memastikan keamanan data yang dikirim. Karena permasalahan tersebut, maka dilakukan perancangan VPN yang merupakan sarana untuk berkomunikasi dan mentransfer data dengan aman dan menjaga keabsahan data. Penelitian yang dilakukan dilaboratorium UIN Sunan Kalija Yogyakarta ini bertujuan untuk membangun atau merancang sebuah sistem jaringan pribadi virtual (VPN), yang dimana sistem ini berguna untuk memberikan keamanan pada data yang di transferkan dari komputer server ke komputer klien atau sebaiknya melalui jaringan publik. Menggunakan dua router Mikrotik, VPN diimplementasikan menggunakan protokol tunneling point to point (PPTP). Hanya sedikit penyesuaian yang dilakukan pada konfigurasi jaringan komputer untuk mengurangi biaya dan waktu implementasi. Pengujian yang dilakukan untuk menerapkan keamanan data pada jaringan VPN dengan menggunakan software wireshark yang dimana pada software ini dapat di gunakan untuk memantau jalannya aktivitas pada saat data ditransferkan atau diambil. Temuan penelitian menunjukkan bahwa ada koneksi VPN antara klien dan server komputer laboratorium. Selain itu, koneksi terus menerus antara Either-1 dan Either-2 melalui jaringan VPN yang sedang digunakan sangat berbahaya untuk menjaga keamanan.Metode utama untuk mengamankan dan mengenkripsi transmisi data melalui jaringan internet adalah dengan meggunakan virtual private network (VPN) atau jaringan pribadi virtual. Istilah "VPN" mengacu pada koneksi virtual yang setidaknya terhubung secara pribadi; berdasarkan informasi yang tersedia, koneksi ini hanyalah koneksi virtual yang menghubungkan komputer ke jaringan publik secara privat. Penelitian yang dilakukan dilaboratorium UIN Sunan Kalija Yogyakarta ini  bertujuan untuk membangun atau merancang sebuah sistem jaringan pribadi virtual (VPN), yang dimana sistem ini berguna untuk memberikan keamanan pada data yang di transferkan dari komputer server ke komputer klien atau sebaiknya melalui jaringan publik. Menggunakan dua router Mikrotik, VPN diimplementasikan menggunakan protokol tunneling point to point (PPTP). Hanya sedikit penyesuaian yang dilakukan pada konfigurasi jaringan komputer untuk mengurangi biaya dan waktu implementasi. Pengujian yang dilakukan untuk menerapkan keamanan data pada jaringan VPN dengan menggunakan software wireshark yang dimana pada software ini dapat di gunakan untuk memantau jalannya aktivitas pada saat data ditransferkan atau diambil. Temuan penelitian menunjukkan bahwa ada koneksi VPN antara klien dan server komputer laboratorium. Selain itu, koneksi terus menerus antara Either-1 dan Either-2 melalui jaringan VPN yang sedang digunakan sangat berbahaya untuk menjaga keamanan. &nbsp

Intensive rehabilitation after pelvic and hip fractures: a comparative retrospective study

PurposePelvic fracture (PF) is common, especially among older patients, and its prevalence increases over time. In contrast to hip fracture (HF), the literature on rehabilitation after PF is scant, mandating a study of the outcomes of rehabilitation in patients with PF. The present study compared patients who underwent intensive rehabilitation following HF or PF.MethodsA retrospective study of patients 65 years of age and older who underwent intensive rehabilitation in the Geriatrics Department. Data were collected on patients with PF, while data on patients with HF were taken from an earlier study. All patients in both groups suffered from low-energy trauma. Rehabilitation outcomes were measured using the Montebello Rehabilitation Factor Score-revised (MRSF-R).Results144 PF patients were compared with 138 HF patients. The mean age of the patients in the HF group was 82.5 ± 7.1 compared to 81.5 ± 6.9 in the PF group (p = 0.230). Females comprised 77.5% of the patients in the HF group and 90.3% in the PF group (p = 0.04). All patients in the HF group underwent surgical repair of their fracture, while all patients in the PF group had non-surgical treatment. More patients in the HF sample had a nursing caregiver prior to the fracture (92.0% vs. 60.4%, p < 0.001), had a higher Charlson Co-morbidity Index total score (2.1 ± 1.9 vs. 1.6 ± 1.7, p = 0.13), developed more delirium (21.7% vs. 8.3%, p = 0.16), more infections (29.0% vs. 11.1%, p < 0.002), and more cardiovascular complications (23.9% vs. 5.6%, p < 0.001) during hospitalization. They had longer hospital stays (20.9 ± 7.5 vs. 18.2 ± 7.7 days, p = 0.0007), and had a higher mortality rate (13.8% vs. 6.3%, p = 0.037) over the first year following the fracture than the PF group. A similar rate of patients in both groups (64.5% vs. 60.4%, p = 0.483) had successful intensive rehabilitation. In the PF group only cognitive state was an independent predictor of successful rehabilitation, with each additional point in the Mini Mental State Examination (MMSE) increasing the patient’s chance of reaching an MRFS-R score ≥ 50 by 20.5%.ConclusionDespite slightly different characteristics in the two groups, the results of intensive rehabilitation were similar. Cognitive state was the only independent factor that affected achievement of a better rehabilitation outcome. With the increasing rate of PF, more studies should focus on rehabilitation in this patient population

COVID-19 symptoms at hospital admission vary with age and sex: results from the ISARIC prospective multinational observational study

Background: The ISARIC prospective multinational observational study is the largest cohort of hospitalized patients with COVID-19. We present relationships of age, sex, and nationality to presenting symptoms. Methods: International, prospective observational study of 60 109 hospitalized symptomatic patients with laboratory-confirmed COVID-19 recruited from 43 countries between 30 January and 3 August 2020. Logistic regression was performed to evaluate relationships of age and sex to published COVID-19 case definitions and the most commonly reported symptoms. Results: ‘Typical’ symptoms of fever (69%), cough (68%) and shortness of breath (66%) were the most commonly reported. 92% of patients experienced at least one of these. Prevalence of typical symptoms was greatest in 30- to 60-year-olds (respectively 80, 79, 69%; at least one 95%). They were reported less frequently in children (≤ 18 years: 69, 48, 23; 85%), older adults (≥ 70 years: 61, 62, 65; 90%), and women (66, 66, 64; 90%; vs. men 71, 70, 67; 93%, each P < 0.001). The most common atypical presentations under 60 years of age were nausea and vomiting and abdominal pain, and over 60 years was confusion. Regression models showed significant differences in symptoms with sex, age and country. Interpretation: This international collaboration has allowed us to report reliable symptom data from the largest cohort of patients admitted to hospital with COVID-19. Adults over 60 and children admitted to hospital with COVID-19 are less likely to present with typical symptoms. Nausea and vomiting are common atypical presentations under 30 years. Confusion is a frequent atypical presentation of COVID-19 in adults over 60 years. Women are less likely to experience typical symptoms than men

MODIFIKASI MODEL UNIFIED THEORY OF ADOPTION AND USAGE OF TECHNOLOGY 2 UNTUK MENGEVALUASI TINGKAT PENERIMAAN APLIKASI E-COMMERCE

The development of e-commerce in Indonesia can indeed be said to be very rapid in recent years, and it is even believed that it will be very developed in the next few years. According to ICD, Indonesia's e-commerce growth is the largest in Southeast Asia. One of the factors causing this is the large number of marketplaces with their respective industrial strengths. The purpose of this study is to analyze the modification of the UTAUT 2 model in evaluating the level of acceptance of e-commerce applications in Yogyakarta Special Region students. This research is quantitative with multiple linear regression models using SPSS version 25 software with a sample size of 303 people. The sample selection technique uses non-probability sampling and purposive sampling based on the type of e-commerce application used, namely shopee, tokopedia and lazada. Data analysis in this study uses several steps, which include descriptive analysis, validity test, reliability test, classical assumption test and hypothesis testing. The results of this study indicate that the level of acceptance of e-commerce applications is included in the good criteria. It is known that the variables that have a positive effect on the behavior intention (BI) variable are performance expectancy (PE), effort expectancy (EE), social influence (SI), facilitating conditions (FC), hedonic motivation (HM), Habit (HB), price value (PV), perceived risk (PR), perceived security (PS), and trust (TR) are variables that have a negative effect on the behavior intentions (BI) variable. All independent variables affect the dependent variable or behavior intention (BI) with a total of 63.3% and the difference with a total of 36.7% is caused by other factors not examined by the researcher

Modeling the Motion of Small Unmanned Aerial System (sUAS) Due to Ground Collision

The aim of this paper is to develop a modeling method in order to predict the rebounce distance of a small sizeunmanned aerial system (sUAS) after collision with the ground. This distance would be useful to determine the safe range on the ground when operating the UAS. A two-step strategy is developed to model this procedure. In step one, numerical simulations are performed to model the first impact and predict the rebounce angle and impact velocity. Based on the information obtained, in step two, an analytical model is employed to calculate the rebounce distance without running numerical simulations, to save the computational time. Based on the model predictions, a non-linear function (known as a Meta model) is established to describe the rebounce behavior as a function of impact parameters, i.e. impact velocity, angle, and friction coefficient between the vehicle and ground. A correlation analysis is further performed to analyze the effect of these parameters on the response. The results show that the maximum rebounce range could be greater than 10 m. Compared to impact angle and friction coefficient, impact velocity is the most significant factor influencing the rebounce range. The larger velocity, smaller impact angle, and smaller ground friction coefficient would lead to the large rebounce range. The established Meta model would be useful to estimate safety range when operating sUAS platforms

Central and Peripheral Mechanisms in ApoE4-Driven Diabetic Pathology

Apolipoprotein E (APOE) ε4 gene allele and type 2 diabetes mellitus (T2DM) are prime risk factors for Alzheimer’s disease (AD). Despite evidence linking T2DM and apoE4, the mechanism underlying their interaction is yet to be determined. In the present study, we employed a model of APOE-targeted replacement mice and high-fat diet (HFD)-induced insulin resistance to investigate diabetic mechanisms associated with apoE4 pathology and the extent to which they are driven by peripheral and central processes. Results obtained revealed an intriguing pattern, in which under basal conditions, apoE4 mice display impaired glucose and insulin tolerance and decreased insulin secretion, as well as cognitive and sensorimotor characteristics relative to apoE3 mice, while the HFD impairs apoE3 mice without significantly affecting apoE4 mice. Measurements of weight and fasting blood glucose levels increased in a time-dependent manner following the HFD, though no effect of genotype was observed. Interestingly, sciatic electrophysiological and skin intra-epidermal nerve fiber density (IENFD) peripheral measurements were not affected by the APOE genotype or HFD, suggesting that the observed sensorimotor and cognitive phenotypes are related to central nervous system processes. Indeed, measurements of hippocampal insulin receptor and glycogen synthase kinase-3β (GSK-3β) activation revealed a pattern similar to that obtained in the behavioral measurements while Akt activation presented a dominant effect of diet. HFD manipulation induced genotype-independent hyperlipidation of apoE, and reduced levels of brain apoE in apoE3 mice, rendering them similar to apoE4 mice, whose brain apoE levels were not affected by the diet. No such effect was observed in the peripheral plasma levels of apoE, suggesting that the pathological effects of apoE4 under the control diet and apoE3 under HFD conditions are related to the decreased levels of brain apoE. Taken together, our data suggests that diabetic mechanisms play an important role in mediating the pathological effects of apoE4 and that consequently, diabetic-related therapy may be useful in treating apoE4 pathology in AD

Spray-Dried Powder Containing Chitinase and β-1,3-Glucanase with Insecticidal Activity against Ceratitis capitata (Diptera: Tephritidae)

This study focused on obtaining a spray-dried powder containing chitinase and β-1,3-glucanase as active ingredients for the control of agricultural pests. Different carriers were tested in the spray drying of these enzymes. The effectiveness of the application of the enzymes was evaluated against Ceratitis capitata (Diptera: Tephritidae). The combination of maltodextrin (2.5% w/v), gum Arabic (2.5% w/v), and soluble starch (5.0% w/v) as carriers showed the best result of residual activity of β-1,3-glucanase (88.36%) and chitinase (69.82%), with a powder recovery of 45.49%. The optimum conditions for the operational parameters of the spray drying process were: inlet air temperature of 120 °C, drying airflow rate of 1.1 m3/min, feed flow rate of 5.8 mL/min, and nozzle air pressure of 0.4 MPa. The powder produced showed 65.6% efficiency for the control of the fly. These results demonstrated the possibility of using the spray drying process to obtain an enzymatic potential product for biological pest control