PENGARUH PEMASARAN SOSIAL MEDIA DAN CITRA MEREK TERHADAP NIAT BELI KONSUMEN Caffee de’ Cartel (Pada Caffee de’cartel di Kota Batu Licin)

ABSTRAK Penelitian ini bertujuan untuk : (1) mengetahui pengaruh pemasaran sosial media terhadap niat beli. (2) mengetahui pengaruh citra merek terhadap niat beli (3) mengetahui manakah diantara pemasaran sosial media dan citra merek yang memiliki pengaruh paling dominan terhadap niat beli. Penelitian ini menggunakan metode kuantitatif dengan pendekatan deskriptif. Metode analisis yang digunakan adalah analisis jalur dengan SPSS 26. Penelitian ini menggunakan 170 responden dengan purposive sampling Dari penelitian tersebut diperoleh hasil (1) pemasaran sosial media berpengaruh positif signfikan terhadap niat beli (2) citra merek berpengaruh positif signfikan terhadap niat beli. (3) pemasaran sosial media memiliki pengaruh paling dominan terhadap niat beli

PENGARUH PEMBERIAN TUGAS PEKERJAAN RUMAH, PERHATIAN ORANG TUA, DAN STATUS SOSIAL EKONOMI ORANG TUA TERHADAP PRESTASI BELAJAR SISWA ELEKTRONIKA KELAS X DAN XI DI SMK PIRI 1 YOGYAKARTA

Tujuan penelitian ini adalah: 1) Untuk mengetahui seberapa besar pengaruh pemberian tugas pekerjaan rumah terhadap prestasi belajar siswa Elektronika SMK PIRI 1 Yogyakarta; 2) Untuk mengetahui seberapa besar pengaruh perhatian orang tua terhadap prestasi belajar siswa Elektronika SMK PIRI 1 Yogyakarta; 3) Untuk mengetahui seberapa besar pengaruh status sosial ekonomi orang tua terhadap prestasi belajar siswa Elektronika SMK PIRI 1 Yogyakarta; dan 4) Untuk mengetahui seberapa besar pengaruh pemberian tugas pekerjaan rumah, perhatian orang tua, dan status sosial ekonomi orang tua terhadap prestasi belajar siswa Elektronika SMK PIRI 1 Yogyakarta. Jenis penelitian ini adalah Ex-post Facto, dengan mengambil sampel siswa Jurusan Elektronika kelas X dan XI SMK PIRI 1 Yogyakarta. Populasi penelitian adalah seluruh siswa Jurusan Elektronika kelas X dan XI SMK PIRI 1 Yogyakarta dan sampel yang diambil sebanyak 30 siswa. Teknik pengumpulan data menggunakan kuesioner atau angket dan dokumentasi. Teknik analisis data yang digunakan adalah analisis regresi ganda. Hasil penelitian yang diperoleh menunjukkan empat hasil analisis, antara lain 1) Terdapat pengaruh pemberian tugas pekerjaan rumah terhadap prestasi belajar siswa SMK PIRI 1 Yogyakarta; 2) Terdapat pengaruh perhatian orang tua terhadap prestasi belajar siswa SMK PIRI 1 Yogyakrta; 3) Terdapat pengaruh status sosial ekonomi orang tua terhadap prestasi belajar siswa SMK PIRI 1 Yogyakrta; dan 4) Terdapat pengaruh pemberian tugas pekerjaan rumah, perhatian orang tua, dan status sosial ekonomi orang tua terhadap prestasi belajar siswa SMK PIRI 1 Yogyakarta. Kata kunci: Tugas, Perhatian, ekonomi, dan Prestasi Belaja

The effect of marketing strategies on firm performance: a study of furniture manufacturing SMEs in Johor Malaysia

Marketing strategies are critical to improve the performance of any small and medium-sized business in the world. The purpose of this study is to investigate the importance of marketing strategies for small and medium-sized enterprises in Johor, Malaysia, by focusing on the impact of different marketing strategies on firm performance. This thesis emphases on the views of managers and owners on marketing strategies and their impact on firm performance in furniture manufacturing SMEs. The researcher test a model that reflects the expected relationship between entrepreneurial, guerrilla, relationship, ambush, viral and niche marketing strategies and firm performance. Based on a review of pertinent literature, this thesis develops a model that reflects relationship between entrepreneurial, guerrilla, relationship, ambush, viral and niche marketing strategies and firm performance. Quantitative research approach using survey design was adopted. Data was collected using close-ended questionnaires systematically distributed to a sample of 250 potential managers and owners out of which 145 were received useful for the analysis. Both descriptive and inferential statistical tools such as factor analysis and Partial Least Square-Structural Equation Modeling (PLS-SEM) were used to analyse the data using SPSS 23 and SmartPLS 3 software. The study found that the effect of entrepreneurial marketing strategy on performance is not significant. As a result, the owner / manager of the furniture manufacturing SMEs using the guerrilla marketing strategy were found negative effect on the firm performance. Relationship marketing strategy is considered to be using this strategy, followed by niche marketing strategy is the most important determinant of marketing strategy. However, ambush marketing and viral marketing were found to have no significant impact on firm performance. This research contributes to the theoretical and practical knowledge systems by providing evidence of the relationship between niche marketing strategies and their impact on firm performance

Charged Rotating BTZ Black Hole and Thermodynamic Behavior of Field Equations at its Horizon

In this paper, we study different cases of the charged rotating BTZ black hole with reference to their horizons. For the existence of these cases conditions on mass, charge and angular momentum of the black hole are obtained. It is also shown that the Einstein field equations for the charged rotating BTZ black hole at the horizon can be expressed as first law of thermodynamics, $dE=TdS+\Omega dJ+\Phi dq+P_{r}dA$.Comment: 12 pages, 3 figure

PENGARUH SALES PROMOTION TERHADAP KEPUTUSAN PEMBELIAN DENGAN CITRA MEREK SEBAGAI VARIABEL INTERVENING (Studi Kasus Pelanggan ShopeeFood di Kota Malang)

This study aims to determine the effect of sales promotion on purchasing decisions with brand image as an intervening variable. The location of the research was Malang City. The population used in this study were consumers who had used the ShopeeFood food delivery service at least once, with a sample of 120 respondents. The characteristics of the respondents are consumers who are in Malang City, consumers who have made transactions using sales promotions from ShopeeFood, consumers who have used the ShopeeFood food delivery service at least once, aged 18-35 years. This study uses a non-probability sampling technique with purposive sampling. Data collection techniques using online questionnaire. The analysis tool uses Smart-PLS. The results of this study found that sales promotion had a positive and significant effect on purchasing decisions, brand image had a positive and significant effect on purchasing decisions, sales promotion had a positive and significant effect on brand image and brand image mediated sales promotion on purchasing decisions