Brochure: Jacksonville Florida As A Place of Winter Residence

This booklet is intended to describe and picture a few of the many things which combine to make Jacksonville a pleasant place to visit and in which to live. It includes lists housing , winter sports, and nearby trips. The brochure was prepared by the Advertising Committee of the City Council of Jacksonville, City Advertising Department, Recorder’s Office, Room 11 City Hall Jacksonville, Florida. [19--?

The ethics of distress: Toward a framework for determining the ethical acceptability of distressing health promotion advertising

© 2014 International Union of Psychological Science. Distressing health promotion advertising involves the elicitation of negative emotion to increase the likelihood that health messages will stimulate audience members to adopt healthier behaviors. Irrespective of its effectiveness, distressing advertising risks harming audience members who do not consent to the intervention and are unable to withdraw from it. Further, the use of these approaches may increase the potential for unfairness or stigmatization toward those targeted, or be considered unacceptable by some sections of the public. We acknowledge and discuss these concerns, but, using the public health ethics literature as a guide, argue that distressing advertising can be ethically defensible if conditions of effectiveness, proportionality necessity, least infringement, and public accountability are satisfied. We do not take a broad view as to whether distressing advertising is ethical or unethical, because we see the evidence for both the effectiveness of distressing approaches and their potential to generate iatrogenic effects to be inconclusive. However, we believe it possible to use the current evidence base to make informed estimates of the likely consequences of specific message presentations. Messages can be pre-tested and monitored to identify and deal with potential problems. We discuss how advertisers can approach the problems of deciding on the appropriate intensity of ethical review, and evaluating prospective distressing advertising campaigns against the conditions outlined

The association between exposure to social media alcohol marketing and youth alcohol use behaviors in India and Australia

© 2018 The Author(s). Background: Alcohol marketing on social networking sites (SNS) is associated with alcohol use among young people. Alcohol companies adapt their online marketing content to specific national contexts and responses to such content differ by national settings. However, there exists very little academic work comparing the association between alcohol marketing on SNS and alcohol use among young people in different national settings and across different SNS. Therefore, we aimed to extend the limited existing work by investigating and comparing the association between self-reported exposure to alcohol marketing on three leading SNS (Facebook, YouTube, and Twitter) and alcohol use among young people in diverse national contexts (India and Australia). Methods: Cross-sectional, self-report data were obtained from a convenience sample of 631 respondents (330 in India; 301 in Australia) aged 13-25 years via online surveys. Respondents answered questions on their drinking behaviors and involvement with alcohol marketing on SNS. Results: Many respondents from both countries reported interacting with alcohol content online, predominantly on Facebook, followed by YouTube and then Twitter. The interaction was primarily in the forms of posting/liking/sharing/commenting on items posted on alcohol companies' social media accounts, viewing the event page/attending the event advertised by an alcohol company via social media, and/or accessing an alcohol website. Multivariate analyses demonstrated significant associations between respondents' interaction with alcohol content and drinking levels, with effects differing by SNS, demographic group, and country. For example, having friends who shared alcohol-related content was an important predictor of usual alcohol consumption for Indian respondents (p <.001), whereas posting alcohol-related information themselves was a stronger predictor among Australians (p <.001). Conclusions: The results suggest that interaction with alcohol-related content on SNS is associated with young people's alcohol use behaviors and that these behaviors vary by national settings. This study extends previous work by demonstrating this connection across varying social media platforms and national contexts. The results highlight the need to formulate and implement strategies to effectively regulate the SNS alcohol marketing, especially among younger SNS users

The campaign to prevent forest, woods, and range fires in 1948

A 13.2:F 51/40/94

It's Wonderful to Know You're Healthy

The Advertising Council provided this public service image to remind people to have a chest x-ray to make sure they were safe from tuberculosis

The Calamity Howler

The Calamity Howler - Christmas Greetings 1939

Measuring online advertising viewability and analyzing its variability across different dimensions

Many of the current online business base completely their revenue models in earnings from online advertisement. A problematic fact is that according to Google more than half of display ads are not being seen. The International Advertising Bureau (IAB) has defined a viewable impression as an impression that at least 50% of its pixels are rendered in the viewport during at least one continuous second. Although there is agreement on this definition for measuring viewable impressions in the industry, there is no systematic methodologies on how it should be implemented or the trustworthiness of these implementations. In fact, the Media Rating Council (MRC) announced that there are inconsistencies across multiple reports attempting to measure this metric. For this reason, we select a subset of implementations to track viewable impressions and we perform a case study by implementing them in a webpage registered in the worldwide ad-network ExoClick in order to see their results on different dimensions. Our results show that the Intersection Observer API is the implementation that detects more viewable impressions and that there are significant viewability differences depending on the banner location on the website. Finally, we also propose an ensemble viewability method that proves to be able to detect a higher number of viewable impressions.This work was possible thanks to the support of “Plan de Doctora-dos Industriales de la Secretaría de Universidades e Investigacióndel Departamento de Empresa y Conocimiento de la Generalitatde Catalunya” and the Spanish Ministry of Economy and Com-petitiveness through the Juan de la Cierva Formación program(FJCI-2017-34926). We also want to thank ExoClick for their sup-port in conducting this research.Peer ReviewedPostprint (published version