The Image of Taiwan as a Travel Destination: Perspectives from Mainland China

This study presents the perceived and projected image of Taiwan as a travel destination from perspectives from Mainland China. The perceived image of Taiwan was examined by interviewing 28 Mainland Chinese; the projected image of Taiwan was investigated by analyzing articles in China's most popular travel magazines. The different types of images of Taiwan among visitors, nonvisitors, and travel magazines were compared. The projected image changed notably after the opening of Taiwan's tourism to travelers from Mainland China. The results of this study could help destination marketing organizations to assess their marketing strategies for the Mainland Chinese travel market

Projected Images of Major Chinese Outbound Destinations

This study aimed to explore the projected images of major outbound destinations based on popular travel magazines in China. Travel articles on Hong Kong, Macau, Japan, South Korea, Vietnam and Taiwan from 2006 to 2008 were content analyzed. Japan was reported on most, and the projected images of the six destinations are dominated by leisure and recreation, and culture, history and art. Correspondence analysis was used to examine relationships between destinations and popular image attributes. The results showed that South Korea and Macau had distinct projected images, whereas Japan, Taiwan, Hong Kong and Vietnam shared many similar image attributes. Practical implications for destination marketing organizations are provided

Paris Offscreen: Chinese Tourists in Cinematic Paris

This article examines from a European-Asian perspective the relationship between media representations and the tourist’s imagination. We use the case of Chinese tourists in Paris to investigate how these non-European tourists imagine Europe, and how these imaginations are being realized, challenged, and modified during concrete tourist experiences. Drawing on semi-structured interviews with tourists and field observations, this paper shows how the Chinese tourist imagination of Europe is strongly influenced by popular representations from the media. More in particular, the Chinese tourist experience of Paris as it turns out is characterised by an on-going negotiation between media-inspired fantasies and personal experiences of the ‘real’ Paris. As a result of this, the way the Chinese imagined Europe before their visitis reinforced, but also challenged. Chinese tourists tend to develop a hybrid perspective: they learn to re-appreciate Paris in its complexity, while at the same time re-constituting their own cultural identity vis-à-vis the European Other

Migration from China to the EU: the challenge within Europe

At the beginning of the 21st Century, we have witnessed a rapid growth in Chinese immigration to the European Union (EU), which has had a profound impact on local Chinese communities in various ways. This chapter aims to reveal the latest developments in Chinese immigration in the EU, as well as the new dynamics, features and impacts on local Chinese communities. The above questions are addressed by a combination of secondary data analysis and our own observation in Italy and the UK in recent years. Some challenging issues facing Chinese communities are highlighted