The role of television in cultivating the values of pluralism and cultural diversity in children

This article examines the influence of the mass media and in particular television on the development of the values of pluralism and cultural diversity in children. The role of television is quite important in forming positive attitudes toward cultural, ethnic, and other groups and in inculcating an adequate perception of social reality and tolerant, multicultural awareness. The article also analyzes the functions and principles of public broadcasting, among which diversity of programming is one of the most significant

Methodological Approach to Measure the Quality of Life of the Region’s Population

The article is devoted to the urgent problem of the regional development, i.e. to the development of methodological tools to evaluate the quality of life of the population in the region. The article considers the concept of “quality of life”, and the terms related thereto; and substantiate the author’s position with respect to the concept. The existing domestic and foreign approaches to evaluate the quality of life of the population were analyzed, and the application of the comprehensive approach was reasoned within this study. The criteria for evaluation of the quality of life of the population were distinguished. The authors proposed the methodological approach that considers not only objective indicators of the quality of life presented in the statistical reports of the Russian Federal State Statistics Service, but also employs subjective evaluations of the local population enabling more appropriate evaluation of the quality of life in the region. The methodological tools of the research include mathematical methods of statistical data processing and online survey of the population about the level of satisfaction with various aspects of their life. The methodological tools were tested using the example of the Sverdlovsk Region that is characterized both by the steady improvement of statistical indicators of the quality of life and by low satisfaction of population with certain aspects of the quality of life, which generally decreases the integrated indicator of the quality of life despite positive dynamics of social and economic development of the region and vigorous social policy of the regional authorities. The proposed methodology was used in the evaluation of the quality of life of the Sverdlovsk Region population as part of the development of the Concept of comprehensive regional program “New quality of life of Ural residents” (Decree of the Governor of the Sverdlovsk Region No. 45-UG dated January 29, 2014 “On the Concept of the life quality improvement for the Sverdlovsk Region population before 2030 year — “New quality of life of Ural residents”).The article has been prepared with the support of the grant of the Russian Foundation for Basic Research (RFBR) No. 15-06-09169 “Development of methodical measurement tools and evaluation of the impact of social, economic, medical and demographic factors on mortality rates of working-age population”

Effective self-marketing model

The purpose of the article is to develop a theoretical model of effective self-marketing with the allocation of specific blocks, factors and results of career development. Currently, there is no system model of the self-marketing process within the framework of existing concepts, which limits the possibilities of developing scientifically based proposals for its effective technology. The formation of the model consists of three stages. Stage I – “Self-orientation”, takes into account the individual psychological characteristics of the individual, which relates to the sphere of the subject of labor and is implemented through introspection, career strategy planning and self-organisation. Stage II – “Orientation to career conditions”, takes into account the requirements of the sphere of professional activity and is implemented by analysing the conditions of the career environment and career space. Stage III – “Self-expression in the career space”, taking into account the requirements of the professional sphere and one’s own identity, involves managing an individual image, and self-presentation of the subject of labor. It is proposed to evaluate the result of self-marketing on the basis of a combination of objective and subjective criteria: the degree of achievement of the set goals of professional activity and the experience of satisfaction with its results

Анна Вежбицкая: язык, культура, коммуникация

The Introductory article to the second part of the Special Issue dedicated to Anna Wierzbicka's anniversary focuses on her research in the domain of language and culture interchange. It overviews the fundamental concepts of Wierzbicka's research program, those of cultural keywords and cultural scripts within the cultural semantics and ethnopragmatics paradigm. As is the case with other Wierzbicka's linguistic studies, the analysis involves representation of meaning in terms of universal human concepts of the Natural Semantic Metalanguage (NSM). The article also discusses the concept of Minimal Language as a recent development in the NSM programme and associated research into various fields.Данная статья открывает вторую часть специального выпуска журнала «Вестник РУДН. Серия: Лингвистика», посвященного юбилею Анны Вежбицкой. В статье предыдущего номера (Гладкова, Ларина 2018) мы рассмотрели ключевые положения концепции Естественного Семантического Метаязыка (ЕСМ), разработанного А. Вежбицкой в качестве инструмента семантического анализа. В этой статье мы остановимся на специфике реализации научного подхода А. Вежбицкой, направленного в первую очередь на анализ культурных аспектов смысла, а именно - на ключевых словах языка и культуры и культурных скриптах. Затем мы рассмотрим различные применения данного подхода в трудах А. Вежбицкой, ее коллег и последователей и кратко представим авторов данного выпуска и их исследования. Таким образом, в данном номере в основном будут рассмотрены вопросы культурной семантики и прагматики и взаимодействия языка, культуры и коммуникации

The role of time management in the self-organisation of the individual within an effective self-marketing model

The study determines the role of time management in the self-organisation of a person oriented towards successful career development, identifies opportunities and ways of self-organisation within the effective self-marketing model. Two tests have been conducted among two hundred respondents of the following categories: non-working students, working students, freelancers, specialists, middle managers and top managers. The first testing allowed us to identify differences in the structure of timing during the day by categories of respondents. Based on the second test survey, six base effective time management factors have been analysed: consistency, purposefulness, perseverance, fixation (on structuring activities), self-organisation (through external means), orientation to the present. The results of the study confirm the need for time management, its competent distribution and budgeting, and effective use in the context of the self-organisation unit of the effective self-marketing model

Acesso das pequenas empresas russas aos mercados de contratos públicos: análise de dados

The aim of this study was to assess the current extent of participation by Russian small enterprises in regional public procurement. We discussed how legislation affects the volume of contracts awarded to small enterprises. We calculated the number of contracts per 100 small enterprises, how much the number and value of such contracts account for in the total number and value of contracts concluded with all suppliers per region, as well as what is the average value of contracts per small enterprise and the average value of one such contract. In order to ensure benchmarking for enterprises located in different regions, such enterprises were assessed on the basis of relative indicators. This study used official statistics accumulated with regard to all public procurement in the regions. The data on the number of contracts and their value for the period from 2010 to 2014 were used. For the purposes of empirical data analysis, the normal distribution probability density functions set for all the indicators in question were used. The findings of this study and the tools used for assessing the extent of participation by small enterprises in public procurement can be used when researching entrepreneurship, as well as to justify the contract system development programs in Russia. Such information is important for entrepreneurs, as it enables them to assess the feasibility and consequences of participation in public procurement.El objetivo de este estudio fue evaluar el grado actual de participación de las pequeñas empresas rusas en la contratación pública regional. Discutimos cómo la legislación afecta el volumen de contratos adjudicados a pequeñas empresas. Calculamos el número de contratos por cada 100 pequeñas empresas, cuánto representan el número y el valor de dichos contratos en el número y el valor total de los contratos celebrados con todos los proveedores por región, así como también cuál es el valor promedio de los contratos por cada pequeña empresa y el valor promedio de uno de esos contratos. Con el fin de garantizar la evaluación comparativa para las empresas ubicadas en diferentes regiones, dichas empresas se evaluaron sobre la base de indicadores relativos. Este estudio utilizó estadísticas oficiales acumuladas con respecto a todas las contrataciones públicas en las regiones. Se utilizaron los datos sobre el número de contratos y su valor para el período de 2010 a 2014. A los efectos del análisis de datos empíricos, se utilizaron las funciones de densidad de probabilidad de distribución normal establecidas para todos los indicadores en cuestión. Las conclusiones de este estudio y las herramientas utilizadas para evaluar el grado de participación de las pequeñas empresas en la contratación pública se pueden utilizar al investigar el espíritu empresarial, así como para justificar los programas de desarrollo de sistemas contractuales en Rusia. Dicha información es importante para los empresarios, ya que les permite evaluar la viabilidad y las consecuencias de la participación en la contratación pública.O objetivo deste estudo foi avaliar o atual grau de participação das pequenas empresas russas nas compras públicas regionais. Discutimos como a legislação afeta o volume de contratos concedidos a pequenas empresas. Nós calculamos o número de contratos por 100 pequenas empresas, que representam o número eo valor desses contratos no número total eo valor total dos contratos com todos os fornecedores por região, bem como o que o valor médio de contratos para cada empresa de pequeno porte e o valor médio de um desses contratos. Para garantir benchmarking para empresas localizadas em diferentes regiões, essas empresas foram avaliadas com base em indicadores relativos. Este estudo utilizou estatísticas oficiais acumuladas em relação a todas as compras públicas nas regiões. Foram utilizados os dados sobre o número de contratos e seu valor para o período de 2010 a 2014. Para fins de análise empírica dos dados, foram utilizadas as funções de densidade de probabilidade de distribuição normal estabelecidas para todos os indicadores em questão. As conclusões deste estudo e os instrumentos utilizados para avaliar o grau de participação das pequenas empresas nos contratos públicos podem ser utilizados na investigação do empreendedorismo, bem como para justificar os programas de desenvolvimento de sistemas contratuais na Rússia. Esta informação é importante para os empresários, pois permite avaliar a viabilidade e as consequências da participação em contratos públicos

Information technologies in teaching humanitarian disciplines

The use of information technology in teaching humanitarian disciplines contributes to the formation of highly qualified, competitive specialists who can adapt to rapidly changing conditions, possessing a high level of development of critical and creative thinking, ready for professional self-development and self-improvement, for the implementation of reflection, capable of setting goals and systematically achieving them. The work actualizes the importance of information technology in the training of highly qualified competitive specialists capable of implementing professional activities at a high level. The purpose of the article is to analyze the experience of implementing information technologies in teaching humanitarian disciplines. Smart boards, multimedia installations, document cameras, electronic textbooks, electronic educational platforms and others were used as information technologies used in the teaching of the humanities. The study made it possible to reveal the influence of information technologies on the level of formation of students' competencies