How marketing capabilities and current performance drive strategic intentions in international markets

Drawing from two strategic views of the firm—the capability-based view and performance-feedback theory—this study examines the role of both marketing capabilities and current market performance as potential influencers of two key aspects of the intended future competitive strategy of firms operating in international markets: efficiency and marketing differentiation. Hypotheses are developed and tested in a survey of a sample of British exporting manufacturers. The findings are supportive of a more prominent role of marketing capabilities over recent market performance on future strategic intentions in export markets. Additional analyses of firms with an already established market position reveal a clear effect of informational capability on marketing differentiation and of product development capability and current market performance on efficiency intentions. We also find that target international market competitive intensity is a direct driver of efficiency-related but not differentiation-related strategic intentions

Business capabilities for industrial firms: A bibliometric analysis of research diffusion and impact within and beyond Industrial Marketing Management

An extensive body of work investigates business phenomena from the capability perspective introduced by Teece, Pisano, and Shuen (1997). While several literature reviews on capabilities exist, research is still fragmented with ongoing debates between those trying to foster relevance and passionate critics in favour of rigour. This study contributes to the conversation by looking at how the community of scholars gathered around Industrial Marketing Management (IMM) has engaged with this body of work and, in turn, influenced other sub-communities. Specifically, using the CitNetExplorer software, we analyse all IMM capabilities-related publications and their direct influence on other journals. The findings unveil seven thematic clusters that highlight how IMM scholars have expanded capability research by deepening the understanding of its relational foundations. Our data not only reinforce prior warnings about weak validity but also uncover signs that suggest that the IMM community is on a path of theoretical consolidation with potential benefits for the broader conversation

Which competitive advantage(s)? Competitive advantage-market performance relationships in international markets

Business scholars and managers stress the importance of achieving and sustaining competitive advantage as a critical strategic step in enabling superior firm performance. Yet which types of competitive advantage may yield the best performance outcomes—and what contingency factors may affect this—remains largely unexplored. This article examines the contribution of price, product, and service advantages to market performance in international ventures. Applying customer value logic to the literature on value creation and value capture, the authors posit that the symmetric achievement of all pairs of advantages leads to increased market performance. The findings confirm this conjecture, while for the product–service advantage pairing, even asymmetry in achievement has a positive market performance effect when the asymmetry is toward service. Using primary data from a sample of U.K. manufacturing exporters, the authors find that price advantage has a direct positive effect on market performance, while the strong positive effect of service advantage is further strengthened (and the nonsignificant effect of product advantage becomes negative) when the distributor has high-quality relationships with the overseas customers and there is available production capacity, even in technologically turbulent environments

Focal Supplier Opportunism in Supermarket Retailer Category Management." 25.2

Abstract Common prescriptions for improving the performance of supermarket retailers center on using key suppliers as ''category captains'' and leveraging their resources and capabilities to implement effective category management that will both reduce retailer costs and provide a basis for differentiation. However, despite these widespread prescriptions, the potential for supplier opportunism means that supermarket retailers are either skeptical or have failed to make such category management relationships with key suppliers work. Drawing on agency, transaction costs, and network theory, we synthesize insights from qualitative fieldwork with retailer and supplier managers and primary data from 73 category managers in U.K. supermarket retailers to empirically examine antecedents and consequences of category-level focal supplier opportunism. Our findings suggest that focal supplier opportunism decreases retailer category performance and increases militant behaviors among non-focal suppliers in the category supply chain. Consistent with retailer fears, we find that focal suppliers with significant influence in retailers' category management efforts are more likely to engage in opportunistic behavior. However, our results also reveal that retailer fears that being dependent on a focal supplier will lead to greater supplier opportunism are largely unfounded, while supplier dependence on the retailer is also unrelated to focal supplier opportunism. Finally, we find that retailers' ability to monitor -but not to punish -its focal suppliers is negatively related to opportunistic behavior among focal suppliers.

Antecedents of Export Venture Peformance: A Theoretical Model and Empirical Assessment

Both the size and the rapid growth of global exporting have focused the attention of marketing researchers on the factors associated with firms’ export performance. However, knowledge of this increasingly important domain of marketing activity remains limited. To address this knowledge gap, the authors draw on the strategy and marketing literature to develop an integrative theory of the antecedents of export venture performance. The interplay among available resources and capabilities, competitive strategy decisions, and competitive intensity determines export venture positional advantages and performance outcomes in the theoretical model. The authors empirically assess predicted relationships using survey data from 287 export ventures. Results broadly support the theoretical model, indicating that resources and capabilities affect export venture competitive strategy choices and the positional advantages achieved in the export market, which in turn affect export venture performance outcomes. In contrast to structure–conduct–performance theory predictions, the data indicate that the competitive intensity of the export marketplace does not have a direct effect on export venture positional advantages or performance. However, competitive intensity moderates the relationship between export venture competitive strategy choices and the positional advantages realized

Congrès AFMED 2017 : Dépistage du cancer du col utérin et du sein a l’hôpital Biamba Mutombo. Resultats prélimininaires et perspectives: Screening for Cervical and Breast Cancer at Biamba Mutombo Hospital: preliminary results and perspectives

Contexte et objectifs : Les cancers du col utérin et du sein sont parmi les plus mortels chez la femme dans le monde. Un programme de dépistage de ces cancers a pris forme à l‟HBMM depuis quelques mois en vue de sensibiliser tout le monde sur l‟intérêt d‟un dépistage précoce et d‟une formation médicale solide afin de permettre une meilleure prise en charge de ces cancers et de diminuer la mortalité et la morbidité y afférentes chez la femme congolaise.Méthodes : Nous avons ciblé des femmes de divers milieux sociaux dans la ville de Kinshasa en les invitant à se faire examiner à l‟HBMM depuis juillet 2016 pour le col utérin et mai 2017 pour le sein. Des fiches de dépistage et les dossiers cliniques des patientes hospitalisées nous ont servi à récolter des données avec des critères à visées de recherche épidémiologique, clinique et anapathologiques. Par des examens cliniques, nous avons détecté celles qui avaient des lésions précancéreuses ou infectieuses du col utérin ou des cancers avérés du col ou du sein. A moindre frais, elles ont bénéficié de gestes thérapeutiques allant de la simple médication en passant par la thermocoagulation et l‟hystérectomie ou encore la tumorectomies ou la mastectomie.Résultats : Pour le col, nous avons reçu 14313 femmes au dépistage ; avec les résultats suivants. 59% sont mariées et 18% célibataires. 39% sont ménopausées, 61% ont fait des études secondaires et 21% sont universitaires. Les tests de depistage ont été positifs chez 8% de femmes et négatifs à 92%. La thermocoagulation a été réalisée pour 6% de femmes avec lésions précancéreuses et la LEEP chez 3% de cas. L‟hystérectomie a été réalisée chez 47 patientesPour le sein, nous avons reçu 224 dames dont 36% avec des tumeurs et 64% sans tumeurs du sein. 57% des femmes avec tumeurs ont bénéficié d‟une biopsie échoguidées et à l‟anapath 25% avaient une tumeur bénigne et 17% une tumeur maligne. 37% ont été opérées à raison d‟une mastectomie pour 14% de patientes et une tumorectomie pour 20%. Aucune chimiothérapie n‟a pu encore être réalisée jusqu‟à ce jour. Tous les cas de cancer sont au moins sous hormonothérapieConclusion: Il y a une réelle demande et une nécessité de dépistage du cancer du col utérin ou du sein chez la femme congolaise. Une base de données provinciale ou nationale sur la prévalence de ces cancers manque cruellement ainsi que les médicaments, le personnel médical bien formé, les matériels et infrastructures adéquats. A long terme, notre programme vise de combler un tant soit peu ces vide