Complex Methods Applied to Data Analysis, Processing, and Visualisation

The amount of data available every day is not only enormous but growing at an exponential rate. Over the last ten years there has been an increasing interest in using complex methods to analyse and visualise massive datasets, gathered from very different sources and including many different features: social networks, surveillance systems, smart cities, medical diagnosis systems, business information, cyberphysical systems, and digital media data. Nowadays, there are a large number of researchers working in complex methods to process, analyse, and visualise all this information, which can be applied to a wide variety of open problems in different domains. This special issue presents a collection of research papers addressing theoretical, methodological, and practical aspects of data processing, focusing on algorithms that use complex methods (e.g., chaos, genetic algorithms, cellular automata, neural networks, and evolutionary game theory) in a variety of domains (e.g., software engineering, digital media data, bioinformatics, health care, imaging and video, social networks, and natural language processing). A total of 27 papers were received from different research fields, but sharing a common feature: they presented complex systems that process, analyse, and visualise large amounts of data. After the review process, 8 papers were accepted for publication (around 30% of acceptance ratio)

Digital Marketing for Sustainable Growth: Business Models and Online Campaigns Using Sustainable Strategies

t: In recent years, digital marketing has transformed the way in which companies communicate with their customers around the world. The increase in the use of social networks and how users communicate with companies on the Internet has given rise to new business models based on the bidirectionality of communication between companies and Internet users. Digital marketing, new business models, online advertising campaigns, and other digital strategies have gathered user opinions and comments through this new online channel. In this way, companies have started to see the digital ecosystem as not only their present, but also as their future. From this long-term perspective, companies are concerned about sustainability and the growth of their business models. There are new business models on the Internet that support social causes, new platforms aimed at supporting social and sustainable projects, and digital advertising campaigns promoting sustainability. The overarching aim of this Special Issue was to analyze the development of these new strategies as well as their influence on the sustainability of digital marketing strategies. Therefore, we aimed to analyze how companies adopt these new technologies in a digital environment that is increasingly concerned with the sustainability of business models and actions on the Internet

The Web 2.0 as Marketing Tool: Opportunities for SMEs

The new generation of Internet applications widely known as Social Media or Web 2.0 offers corporations a whole range of opportunities for improving their marketing efficiency and internal operations. Web 2.0 applications have already become part of the daily life of an increasing number of consumers who regard them as prime channels of communication, information exchange, sharing of expertise, dissemination of individual creativity and entertainment. Web logs, podcasts, online forums and social networks are rapidly becoming major sources of customer information and influence while the effectiveness of traditional mass media is rapidly decreasing. Using the social media as a marketing tool is an issue attracting increasing attention. The hitherto experience is that large public corporations are more likely to make use of such instruments as part of their marketing and internal operations (McKinsey, 2007).The paper defines the Web 2.0 phenomenon and based on the experience of large corporations examines how SMEs could engage the various Web 2.0 instruments in order to efficiently market their products, improve customer relations, increase customer retention and enhance internal operations

Sustainable business models: integrating employees, customers and technology

This Special Issue of the Journal of Business & Industrial Marketing has the same title as the 23rd International Conference CBIM 2018 (June 18-20, 2018, Madrid, Spain) “Sustainable Business Models: Integrating Employees, Customers and Technology”. In this edition of International Conference, following a competitive blind review process, papers from 126 authors and 25 countries were ultimately accepted. The best papers of the Conference were invited to submit to this Special Issue and we were also open to direct submissions from other authors. We present here the 17 accepted papers for publication in this Special Issue

Aggregation and the Role of Trusted Third Parties in SME E-Business Engagement: A Regional Policy Issue

YesIt is against the background of low engagement by SMEs in e-business that this paper seeks to highlight the potential importance of aggregation and of the role of trusted third parties in facilitating higher levels of involvement. The paper is based on an ongoing SME e-business research programme and reports on some recent research on SMEs that were using high complexity e-business applications and explores the extent to which the research findings could address the core concern of low engagement. This qualitative case study based research includes analysis of data collected from 13 community intermediaries, acting as trusted third parties. It concludes that the role of community intermediaries appears to be central to the adoption of critical e-aggregation applications provided by service providers. For policymakers, this important role of critical e-aggregation applications in facilitating e-business engagement by SMEs has emerged as part of this research but there is limited evidence of policy initiatives that reflect this

Millennial cultural consumers : Co-creating value through brand communities

The purpose of this paper is to conceptualise millennial cultural consumers (MCCs) to bring together strands of consumer theory with branding theory to consider how to attract and retain younger audiences in arts organisations. With that the authors single out for attention how 'brand community' theory might apply.This paper contributes to the knowledge development of such concepts as value and brand communities. It also provides an explanation of these concepts connecting academic thought on value with pressing management challenges for arts organisations, suggesting ways to apply brand community thinking to innovatively conceptualised MCCs.Peer reviewedFinal Accepted Versio

De-westernizing creative labour studies: The informality of creative work from an ex-centric perspective

Creative labour studies focus almost exclusively on Euro-American metropolitan ‘creative hubs’ and hence the creative worker they theorize is typically white, middle-class, urban and overwhelmingly male. This article outlines the contours of a de-Westernizing project in creative labour studies while introducing a special journal issue that examines the lived dynamics of creative work outside the West. The article advocates an ‘ex-centric perspective’ on creative work. An ex-centric perspective does not merely aim at multiplying non-West empirical case studies. Rather, it aims at destabilizing, decentring and provincializing the taken-for-grantedness of some entrenched notions in creative labour studies such as informality and precarity. An ex-centric perspective, we contend, offers a potential challenge to many of the claims about creative work that have taken on the status of general truths and universal principles in spite of them being generated from limited empirical evidence gleaned from research sites situated almost exclusively in the creative hubs of Euro-America

Influence of social networks on communication and culture

Má bakalářská práce je zaměřena na problematiku sociálních sítí a jejich vliv na dnešní společnost. Zabývá se jejich historií od prvotních pokusů až po nejnovější globální sociání sítě. Poté práce vysvětluje základní myšlenku vedoucí k vytvoření sociálních sítí i jejich charakteristické znaky. Dále nastiňuje problémy související se snadnou dostupností a nadměrným využíváním sociálních sítí, které následně ovlivňuje lidskou společnost. Práce se věnuje vlivu sociálních sítí na jazyk, mezilidskou komunikaci a kulturní adaptaci.My bachelor thesis is focused on issues with social networking services and their influence on modern society. It addresses their history from the very first attempts to create a social networking service to the modern global ones. Later the thesis provides an explanation of the creation of a social networking service and its characteristic traits. Furthermore it outlines problems connected with the availability and overuse of social networking services that are subsequently influencing the human society. The thesis also analyzes the influence of social networks on language, interpersonal communication and cultural adaptation.

Knowledge management, innovation and big data: Implications for sustainability, policy making and competitiveness

This Special Issue of Sustainability devoted to the topic of “Knowledge Management, Innovation and Big Data: Implications for Sustainability, Policy Making and Competitiveness” attracted exponential attention of scholars, practitioners, and policy-makers from all over the world. Locating themselves at the expanding cross-section of the uses of sophisticated information and communication technology (ICT) and insights from social science and engineering, all papers included in this Special Issue contribute to the opening of new avenues of research in the field of innovation, knowledge management, and big data. By triggering a lively debate on diverse challenges that companies are exposed to today, this Special Issue offers an in-depth, informative, well-structured, comparative insight into the most salient developments shaping the corresponding fields of research and policymaking

Genesis of Altmetrics or Article-level Metrics for Measuring Efficacy of Scholarly Communications: Current Perspectives

The article-level metrics (ALMs) or altmetrics becomes a new trendsetter in recent times for measuring the impact of scientific publications and their social outreach to intended audiences. The popular social networks such as Facebook, Twitter, and Linkedin and social bookmarks such as Mendeley and CiteULike are nowadays widely used for communicating research to larger transnational audiences. In 2012, the San Francisco Declaration on Research Assessment got signed by the scientific and researchers communities across the world. This declaration has given preference to the ALM or altmetrics over traditional but faulty journal impact factor (JIF)-based assessment of career scientists. JIF does not consider impact or influence beyond citations count as this count reflected only through Thomson Reuters' Web of Science database. Furthermore, JIF provides indicator related to the journal, but not related to a published paper. Thus, altmetrics now becomes an alternative metrics for performance assessment of individual scientists and their contributed scholarly publications. This paper provides a glimpse of genesis of altmetrics in measuring efficacy of scholarly communications and highlights available altmetric tools and social platforms linking altmetric tools, which are widely used in deriving altmetric scores of scholarly publications. The paper thus argues for institutions and policy makers to pay more attention to altmetrics based indicators for evaluation purpose but cautions that proper safeguards and validations are needed before their adoption