The article-level metrics (ALMs) or altmetrics becomes a new trendsetter in
recent times for measuring the impact of scientific publications and their
social outreach to intended audiences. The popular social networks such as
Facebook, Twitter, and Linkedin and social bookmarks such as Mendeley and
CiteULike are nowadays widely used for communicating research to larger
transnational audiences. In 2012, the San Francisco Declaration on Research
Assessment got signed by the scientific and researchers communities across the
world. This declaration has given preference to the ALM or altmetrics over
traditional but faulty journal impact factor (JIF)-based assessment of career
scientists. JIF does not consider impact or influence beyond citations count as
this count reflected only through Thomson Reuters' Web of Science database.
Furthermore, JIF provides indicator related to the journal, but not related to
a published paper. Thus, altmetrics now becomes an alternative metrics for
performance assessment of individual scientists and their contributed scholarly
publications. This paper provides a glimpse of genesis of altmetrics in
measuring efficacy of scholarly communications and highlights available
altmetric tools and social platforms linking altmetric tools, which are widely
used in deriving altmetric scores of scholarly publications. The paper thus
argues for institutions and policy makers to pay more attention to altmetrics
based indicators for evaluation purpose but cautions that proper safeguards and
validations are needed before their adoption