LAPLAND SALES ACADEMY – LAPIN MYYNTIKOULUTTAJA

Opinnäytetyön tavoitteena oli selvittää, miten Lapland Sales Academyn toimintamalli ja tuotteistaminen syntyivät ja mitkä asiat niihin vaikuttivat. Lisäksi tavoitteena oli kartoittaa, miten Lapland Sales Academyn toimintaa voisi yhdistää Lapin korkeakoulukonserniin ja miten ja millaista koulutusta tulisi organisoida. Tavoitteena työssä oli vielä selventää sinisen meren strategiaa, mikä se on ja miten se on liitetty LSA:n toimintamallin kehittämiseen ja toimintaan ylipäätänsä. Työn nimen tarkoitus on kiteyttää toimeksiantajan tehtävää. Työ on tehty toiminnallisena opinnäytetyönä, jossa käydään läpi LSA:n toimintastrategian synty ja selvitetään miten Lapland Sales Academy voisi organisoida myynnin koulutusta Lapin alueella yrityksille ja kouluille. Selvityksen kautta huomaa, että myyntiä koulutetaan muualla Suomessakin vastaavanlaisella tavalla ja hieman vielä laajemmin Etelä-Suomessa joissain organisaatioissa. Lapland Sales Academyn tyyppisellä toimijalla on varmasti sijansa myös Lapissa, kun tarkkaillaan esimerkiksi pk-yritysbarometrin tuloksia. Virallista LSA:n toimintaa ei vielä ole käynnistetty, mutta osassa alueen yrityksistä on jo tiedossa LSA:n käynnistäminen.The purpose of this thesis was to find out Lapland Sales Academy’s (LSA) operational strategy and productization arised and which matters had influence on them. Furthermore the purpose was to study how the operation of Lapland Sales Academy could be connected to Lapland University Consortium and also how and what kind of education should be organized. The aim of this thesis was also to clarify the blue ocean strategy, what it is and how it is combined to the development of Lapland Sales Academy’s operational strategy and operation above all. The name is intended to crystallize the principal task. The empirical part of this thesis was carried out as a functional thesis by reviewing the origin of the operational strategy and to find out how Lapland Sales Academy could organize sales training in the region of Lapland for companies and schools. Throughout the report finds out, that sales work is trained in the same way elsewhere in Finland, and a little extensively in some organizations of Southern Finland. As Lapland Sales Academy type operator has surely position also in Lapland for example, when observed small or middle-sized business survey results. The official action of LSA has not started, but some part of companies in the area is already information of Lapland Sales Academy’s launching

The right to mine? Discourse analysis of social impact assessments of mining projects in Finnish Lapland in the 2000s

Lapland, the northernmost county of Finland, has promising mineral deposits and over half of all Finnish mining operations. In the 2000s two new metallic mineral mines were opened in Lapland, while three projects are undergoing the environmental impact assessment procedure (EIA). This process also involves a social impact assessment (SIA) that reports on the expected impacts of mining on the host communities. SIAs influence the permit process and the ensuing activity and officially represent the views of the local people in the planning and decision-making process. In this study, social impact assessments are examined by discourse analysis introduced by Maarten Hajer. The document analysis identified three recurrent story lines shared by all the investigated SIAs. A story line combines elements from different domains and suggests a common understanding on an issue. The second phase of the discourse analysis was to analyse these story lines in the context they were produced. The first story line sees mines as the only way to develop the remote regions of Lapland. Large-scale mining projects are seen as a solution to economic problems, unemployment and out-migration. The second story line stresses the importance of mines in supporting the “general interest” of the whole province. After the Second World War, the intensive use of natural resources was justified by national interests; now it is justified by the interests of the region. The third story line argues that nature has no intrinsic value – it is merely a resource to be used. With the help of such story lines, SIAs grant the right to mine in Lapland.publishedVersio

Social media in collaborative learning in higher education : a qualitative case study of teachers’ and students’ views

In this study, it was investigated how social media are used in collaborative learning in higher education and also how it can be better used in teaching and learning according to the students and teachers. The research questions of this study were: 1) How social media are used in collaborative learning by the teachers and students in higher education for educational purposes? 2) How could social media be used in collaborative learning process in higher education, according to the students and teachers? Qualitative interviews were conducted to collect the data from ten students and five teachers from the different faculties of University of Lapland and Lapland University of Applied Sciences. In conclusion it was found that, social media were not much used in collaboration with teachers by the students of both institutions. In case of teachers, it was found that all of them were using social media in their collaborative ways of teaching design and they have found social media as useful tool to deliver their teaching. Most of the students and all the teachers found social media to be useful in their teaching and learning. But there were also some challenges faced and areas of improvements identified by them. Thus the higher educational institutions should understand the importance of using social media in teaching and learning and take initiatives to overcome the current challenges identified by the students and teachers

European Arctic Initiatives Compendium

Julkaistu versi

THE ROLE OF TOURISM MARKETING IN THE STRATEGIC DEVELOPMENT OF THE TOWN OF ROVANIEMI

In a small town from Lapland, near the Arctic Circle, lives the most beloved character that each of the children, smaller or larger, is waiting for him to bring gifts on the 25th of December. Santa Clause has set up his headquarters in Rovaniemi, in the north of Finland, the country’s most northern point that can be reached by train. It is the capital of the Lapland Provence and of the Rovaniemi region. Annually, Rovaniemi is visited by approximately 500.000 tourists; the city is not only the gate to Lapland, but also one of the top tourism destinations in the Arctic Circle area. Because of its weak provincial economy based mainly on the exploitation of natural resources (forest, agricultural and hydropower), the economic and social vitality of the Rovaniemi Provence is linked to tourism more than any other region in Finland. These represent the results of the tourism marketing strategy implemented by the town for its development. This paper presents the strategy’s main coordinates and its main results, and analysis the vectors which led to the town’s strategic development, materialized in sustainable competitive advantages.city, marketing strategy, tourism, strategic objectives, strategic development, competitive advantage

Ainutlaatuinen arktinen Lappi : Maaseutuseminaari 15.11.2016

Lapin maakunta on Suomen pohjoisin, laajin ja harvaan asutuin maakunta. Pinta-alaltaan se vastaa kuitenkin lähes kolmannesta Suomesta. Lapin ilmasto on subarktinen. Kesällä suuressa osassa Lappia vallitsee yötön yö, jolloin aurinko ei laske lainkaan ja talvella puolestaan kaamos, jolloin aurinko ei nouse lainkaan. Utsjoella yötön yö kestää 72 ja kaamos 53 vuorokautta. Se on ilmastollisesti niin laaja, että se on tarpeen jakaa kolmeen osaan: Etelä-Lappi, Keski-Lappi ja Pohjois-Lappi. Etelä-Lappi kuuluu osittain pohjoisboreaaliseen vyöhykkeeseen ja on ilmasto-olosuhteiltaan maakunnan edullisin. Keski-Lapin mantereiseen ilmastoon vaikuttavat laajat suoalueet. Jäämeri vaikuttaa paikoin Pohjois-Lapin muuten hyvin mantereiseen ilmastoon. Maa on lumen peitossa 6-7 kuukautta. Terminen kesä kestää Rovaniemellä keskimäärin 90 päivää, Kilpisjärvellä vain 46 päivää. Lappi on siis aidosti arktisella alueella sijaitseva maakunta. Maailman mittakaavassa Lappi on hyvin poikkeuksellinen alue. Lapissa voi arktisuudesta huolimatta viljellä ja kasvattaa erilaisia tuotteita. Lapin metsätalous on vahvaa. Lapissa on monipuolista elinkeinotoimintaa. Lappi on tunnettu porotaloudesta ja matkailusta. On siis hyvin perusteltua, kun tämän seminaarin nimeksi ja teemaksi on valittu Ainutlaatuinen arktinen Lappi. Tämän teeman alla on kolme luentokokonaisuutta. Nämä kokonaisuudet ovat arktinen kylä, arktinen hyvinvointi ja arktinen matkailu. Arktisen kylän kokonaisuudessa asiantuntijat pureutuvat lappilaisen biotalouden ja energiantuotannon kysymyksiin, arktiseen elintarviketuotantoon ja Lapin luonnon monipuoliseen tarjontaan metsissä ja vesistöissä. Arktinen hyvinvoinnin kokonaisuus pitää sisällään lappilaisia arjen turvallisuuden ratkaisuja ihmisen kokonaisvaltaisen hyvinvoinnin hyväksi, pohjoisia palveluntarjontakonsepteja ja valtiovallan suunnitelmia ja ajatuksia Lapin maakunnasta. Lisäksi kuulemme yrityksen esittelyn lappilaisista terveydenhoitotuotteista suoraan Lapin metsistä. Arktisen matkailun kokonaisuus pitää sisällään matkailun turvallisuuden työkaluja, Lapin luonnonpuistojen merkityksen lapin maakunnalle ja Lemmenjoen maisemissa toimivan yrittäjän ajatuksia arktisesta matkailusta. Lisäksi kuulemme ajatuksia rajat ylittävästä matkailuyhteistyöstä Lapissa. Meidän kaikkien yhteinen tavoite on pitää Lappi asuttuna ja elinvoimaisena maakuntana. Tulevaisuuden kannalta on tärkeää, että me tunnistamme Lapin luonnon erityispiirteet, mahdollisuudet ja osaamme toimia Lapin olosuhteissa yhteisen maakuntamme hyväksi.In Finland the province of Lapland is north most, largest and thin inhabited region. On the other hand, its area is almost one third of whole Finland. Lapland´s climate is subarctic. In the summer in large area of Lapland have a midnight sun, that is the time when the sun does not go down at all. In the winter there´s a polar night when the sun does not get up. In Utsjoki the midnight sun lasts 72 days and the polar night lasts 53 day. The region is so large that climatically it can be subdivided into three: Southern-, Central- and Northern- Lapland. Southern-Lapland belongs partially to northern boreal growing zone and is climatically region’s most favourable area. Swamp areas have an effect on Central- Lapland´s continental climate. Arctic ocean has a locally influence on North-Lapland otherwise very continental climate. Ground is covered by snow during six or seven month. In Rovaniemi the summer lasts about 90 days, but in Kilpisjärvi just a 46 days. Lapland is clearly located in arctic area. Despite of that you can still plant in Lapland. Forestry is strong and livelihood is versatile. Lapland is known about Reindeer business and tourism. It is deeply justifiable when this seminar has named and themed after unique arctic Lapland. This theme contains three presentations. The presentations are; Arctic village, arctic well-being and arctic tourism. Arctic village whole experts dig into Lapland’s bio-economy, energy issues and groceries production as well as versatility of Lapland’s forest and lakes. Arctic well-being contains Lapland´s safety of weekdays, service provider concept, government plans and thoughts about province. Furthermore, we heard a company’s presentation from Lapland´s healthcare production. Arctic tourism contains safety of traveling, importance of Lapland´s natural park and entrepreneur´s, from Lemmenjoki, thoughts about arctic tourism. After that we heard thoughts about unlimited collaboration of Lapland. We have a common goal to keep Lapland livable and healthy province. In the future, it is important that we identify idiosyncrasy od Lapland´s nature, possibilities, and know how to act in Lapland´s conditions.201

When the sun never sets: diverse activity rhythms under continuous daylight in free-living arctic-breeding birds

Circadian clocks are centrally involved in the regulation of daily behavioural and physiological processes. These clocks are synchronized to the 24-hour day by external cues (Zeitgeber), the most important of which is the light-dark cycle. In polar environments, however, the strength of the Zeitgeber is greatly reduced around the summer and winter solstices (continuous daylight or continuous darkness). How animals time their behaviour under such conditions has rarely been studied in the wild. Using a radio-telemetry-based system, we investigated daily activity rhythms under continuous daylight in Barrow, Alaska, throughout the breeding season in four bird species that differ in mating system and parental behaviour. We find substantial diversity in daily activity rhythms depending on species, sex and breeding stage. Individuals exhibited either robust, entrained 24-hour activity cycles, were continuously active (arrhythmic), or showed “free-running” activity cycles. In semipalmated sandpipers, a shorebird with biparental incubation, we show that the free-running rhythm is synchronized between pair mates. The diversity of diel time-keeping under continuous daylight emphasizes the plasticity of the circadian system and the importance of the social and life-history context. Our results support the idea that circadian behaviour can be adaptively modified to enable species-specific time-keeping under polar conditions

Inside the Womb: Interpreting the Ferguson Case

Abstract The rise of globalization has made ​​the sustainability aspect emerged as a sign that peoples’ actions must change. Tourism is now one of the fastest growing industries in the world that has an impact on people, nature and cultures. The purpose of this study is to gain a better understanding how different tourism actors use and express the concept of sustainable tourism development in the co-operation organization Kiruna Lapland. One of the most visited places in the north of Sweden. The thesis was made by using a qualitative approach which included seven interviews with both experience and accommodation actors within the tourism industry to gain different perspectives. The result shows that there are some complications what sustainable tourism is, that it’s a complex concept. The tourism actors show mostly knowledge regarding the environmental part which they also show different thoughts and strategies to accomplish their company sustainable. Sustainable tourism is an interesting aspect that is important to adopt in every operation which needs consideration and responsibility. Keywords: Sustainable development, sustainable tourism, co-operation organization Kiruna Lapland, qualitative study, tourism actors

Social licence for the utilization of wild berries in the context of local traditional rights and the interests of the berry industry

Everyman’s right, as applied in Finland and other Nordic countries, allows the picking of natural products (wild berries, mushrooms, etc.) regardless of land ownership. Harvesting and selling natural products has been an important source of income in rural areas of northern Finland. As household berry picking has more or less replaced small-scale commercial berry picking, foreign seasonal pickers are now supplying raw material for the berry industry. This has aroused vivid discussions about the limits of everyman’s right and inhabitants’ rights to local natural resources. Critics claim that commercially organized berry picking makes it difficult for inhabitants to fully use natural resources. In this article, we present the results of a survey aimed at natureoriented, mainly northern residents of Finland and a telephone and e-mail service to which residents of northern Finland sent feedback regarding foreign berry pickers. The results of the survey and the feedback show that, in general, organized berry picking by foreign labourers is accepted if some basic guidelines or rules are respected. These guidelines may stem from local customary laws or traditions which have regulated berry picking. Another factor which would improve local acceptance and promote social licence for organized berry picking by foreign and non–local labourers is the distribution of benefits. At present, the advantages of organized berry picking are seen as benefiting stakeholders outside the local community, whereas local communities have to bear the costs: for example, increased berry picking activity in areas which they have utilized for a prolonged time, sometimes through generations