Anticipation in architectural experience: a computational neurophenomenology for architecture?

The perceptual experience of architecture is enacted by the sensory and motor system. When we act, we change the perceived environment according to a set of expectations that depend on our body and the built environment. The continuous process of collecting sensory information is thus based on bodily affordances. Affordances characterize the fit between the physical structure of the body and capacities for movement in the built environment. Since little has been done regarding the role of architectural design in the emergence of perceptual experience on a neuronal level, this paper offers a first step towards the role of architectural design in perceptual experience. An approach to synthesize concepts from computational neuroscience with architectural phenomenology into a computational neurophenomenology is considered. The outcome is a framework under which studies of architecture and cognitive neuroscience can be cast.Comment: 1 title-page, 23 pages, 5 figure

The physical and the virtual in urban tourist practices—The case of Buenos Aires, Argentina

In recent years, Buenos Aires has become one of the main destinations in Latin America. Promoted as the cultural capital of the region, attractive places to stroll around as well as cultural experiences are advertised to attract tourists. On the other hand, the practice of tourism has changed and the current traveler uses virtual tools that help him to know and interact with a tourist destination. Under these premises, this paper observes the role of the virtual and the physical/experiential in the construction of Buenos Aires as a tourist destination. In this sense, the question arises: What city is constructed by the websites, social networks and the tours that pass through it? How is this city physically and virtually practiced? Through the ethnographic and netnographic study that includes the inquiry of virtual media linked to local tourism and the observation of tours that travel through the city, the interaction of the physical and the virtual in tourist Buenos Aires will be analyzed.

Layered evaluation of interactive adaptive systems : framework and formative methods

Peer reviewedPostprin

Beyond self-report: a review of physiological and neuroscientific methods to investigate consumer behavior

The current paper investigates the value and application of a range of physiological and neuroscientific techniques in applied marketing research and consumer science, highlighting new insights from research in social psychology and neuroscience. We review measures of sweat secretion, heart rate, facial muscle activity, eye movements, and electrical brain activity, using techniques including skin conductance, pupillometry, eyetracking, and magnetic brain imaging. For each measure, after a brief explanation of the underlying technique, we illustrate concepts and mechanisms that the measure allows researchers in marketing and consumer science to investigate, with a focus on consumer attitudes and behavior. By providing reviews on recent research that applied these methods in consumer science and relevant related fields, we also highlight methodological and theoretical strengths and limitations, with an emphasis on ecological validity. We argue that the inclusion of physiological and neuroscientific techniques can advance consumer research by providing insights into the often unconscious mechanisms underlying consumer behavior. Therefore, such technologies can help researchers and marketing practitioners understand the mechanisms of consumer behavior and improve predictions of consumer behavior