SAIN: Self-Attentive Integration Network for Recommendation

With the growing importance of personalized recommendation, numerous recommendation models have been proposed recently. Among them, Matrix Factorization (MF) based models are the most widely used in the recommendation field due to their high performance. However, MF based models suffer from cold start problems where user-item interactions are sparse. To deal with this problem, content based recommendation models which use the auxiliary attributes of users and items have been proposed. Since these models use auxiliary attributes, they are effective in cold start settings. However, most of the proposed models are either unable to capture complex feature interactions or not properly designed to combine user-item feedback information with content information. In this paper, we propose Self-Attentive Integration Network (SAIN) which is a model that effectively combines user-item feedback information and auxiliary information for recommendation task. In SAIN, a self-attention mechanism is used in the feature-level interaction layer to effectively consider interactions between multiple features, while the information integration layer adaptively combines content and feedback information. The experimental results on two public datasets show that our model outperforms the state-of-the-art models by 2.13%Comment: SIGIR 201

Assessing and improving recommender systems to deal with user cold-start problem

Recommender systems are in our everyday life. The recommendation methods have as main purpose to predict preferences for new items based on userŠs past preferences. The research related to this topic seeks among other things to discuss user cold-start problem, which is the challenge of recommending to users with few or no preferences records. One way to address cold-start issues is to infer the missing data relying on side information. Side information of different types has been explored in researches. Some studies use social information combined with usersŠ preferences, others user click behavior, location-based information, userŠs visual perception, contextual information, etc. The typical approach is to use side information to build one prediction model for each cold user. Due to the inherent complexity of this prediction process, for full cold-start user in particular, the performance of most recommender systems falls a great deal. We, rather, propose that cold users are best served by models already built in system. In this thesis we propose 4 approaches to deal with user cold-start problem using existing models available for analysis in the recommender systems. We cover the follow aspects: o Embedding social information into traditional recommender systems: We investigate the role of several social metrics on pairwise preference recommendations and provide the Ąrst steps towards a general framework to incorporate social information in traditional approaches. o Improving recommendation with visual perception similarities: We extract networks connecting users with similar visual perception and use them to come up with prediction models that maximize the information gained from cold users. o Analyzing the beneĄts of general framework to incorporate networked information into recommender systems: Representing different types of side information as a user network, we investigated how to incorporate networked information into recommender systems to understand the beneĄts of it in the context of cold user recommendation. o Analyzing the impact of prediction model selection for cold users: The last proposal consider that without side information the system will recommend to cold users based on the switch of models already built in system. We evaluated the proposed approaches in terms of prediction quality and ranking quality in real-world datasets under different recommendation domains. The experiments showed that our approaches achieve better results than the comparison methods.Tese (Doutorado)Sistemas de recomendação fazem parte do nosso dia-a-dia. Os métodos usados nesses sistemas tem como objetivo principal predizer as preferências por novos itens baseado no perĄl do usuário. As pesquisas relacionadas a esse tópico procuram entre outras coisas tratar o problema do cold-start do usuário, que é o desaĄo de recomendar itens para usuários que possuem poucos ou nenhum registro de preferências no sistema. Uma forma de tratar o cold-start do usuário é buscar inferir as preferências dos usuários a partir de informações adicionais. Dessa forma, informações adicionais de diferentes tipos podem ser exploradas nas pesquisas. Alguns estudos usam informação social combinada com preferências dos usuários, outros se baseiam nos clicks ao navegar por sites Web, informação de localização geográĄca, percepção visual, informação de contexto, etc. A abordagem típica desses sistemas é usar informação adicional para construir um modelo de predição para cada usuário. Além desse processo ser mais complexo, para usuários full cold-start (sem preferências identiĄcadas pelo sistema) em particular, a maioria dos sistemas de recomendação apresentam um baixo desempenho. O trabalho aqui apresentado, por outro lado, propõe que novos usuários receberão recomendações mais acuradas de modelos de predição que já existem no sistema. Nesta tese foram propostas 4 abordagens para lidar com o problema de cold-start do usuário usando modelos existentes nos sistemas de recomendação. As abordagens apresentadas trataram os seguintes aspectos: o Inclusão de informação social em sistemas de recomendação tradicional: foram investigados os papéis de várias métricas sociais em um sistema de recomendação de preferências pairwise fornecendo subsidíos para a deĄnição de um framework geral para incluir informação social em abordagens tradicionais. o Uso de similaridade por percepção visual: usando a similaridade por percepção visual foram inferidas redes, conectando usuários similares, para serem usadas na seleção de modelos de predição para novos usuários. o Análise dos benefícios de um framework geral para incluir informação de redes de usuários em sistemas de recomendação: representando diferentes tipos de informação adicional como uma rede de usuários, foi investigado como as redes de usuários podem ser incluídas nos sistemas de recomendação de maneira a beneĄciar a recomendação para usuários cold-start. o Análise do impacto da seleção de modelos de predição para usuários cold-start: a última abordagem proposta considerou que sem a informação adicional o sistema poderia recomendar para novos usuários fazendo a troca entre os modelos já existentes no sistema e procurando aprender qual seria o mais adequado para a recomendação. As abordagens propostas foram avaliadas em termos da qualidade da predição e da qualidade do ranking em banco de dados reais e de diferentes domínios. Os resultados obtidos demonstraram que as abordagens propostas atingiram melhores resultados que os métodos do estado da arte

Ensembles of choice-based models for recommender systems

In this thesis, we focused on three main paradigms: Recommender Systems, Decision Making, and Ensembles. The work is structured as follows. First, the thesis analyzes the potential of choice-based models. The motivation behind this was based on the idea of applying sound decisionmaking paradigms, such as choice and utility theory, in the field of Recommender Systems. Second, this research analyzes the cognitive process underlying choice behavior. On the one hand, neural and gaze activity were recorded experimentally from different subjects performing a choice task in a Web Interface. On the other hand, cognitive were fitted using rational, emotional, and attentional features. Finally, the work explores the hybridization of choice-based models with ensembles. The goal is to take the best of the two worlds: transparency and performance. Two main methods were analyzed to build optimal choice-based ensembles: uninformed and informed. First one, two strategies were evaluated: 1-Learner and N-Learners ensembles. Second one, we relied on three types of prior information: (1) High diversity, (2) Low error prediction (MSE), (3) and Low crowd error

Eye-Tracking-Based Classification of Information Search Behavior Using Machine Learning: Evidence from Experiments in Physical Shops and Virtual Reality Shopping Environments

Classifying information search behavior helps tailor recommender systems to individual customers’ shopping motives. But how can we identify these motives without requiring users to exert too much effort? Our research goal is to demonstrate that eye tracking can be used at the point of sale to do so. We focus on two frequently investigated shopping motives: goal-directed and exploratory search. To train and test a prediction model, we conducted two eye-tracking experiments in front of supermarket shelves. The first experiment was carried out in immersive virtual reality; the second, in physical reality—in other words, as a field study in a real supermarket. We conducted a virtual reality study, because recently launched virtual shopping environments suggest that there is great interest in using this technology as a retail channel. Our empirical results show that support vector machines allow the correct classification of search motives with 80% accuracy in virtual reality and 85% accuracy in physical reality. Our findings also imply that eye movements allow shopping motives to be identified relatively early in the search process: our models achieve 70% prediction accuracy after only 15 seconds in virtual reality and 75% in physical reality. Applying an ensemble method increases the prediction accuracy substantially, to about 90%. Consequently, the approach that we propose could be used for the satisfiable classification of consumers in practice. Furthermore, both environments’ best predictor variables overlap substantially. This finding provides evidence that in virtual reality, information search behavior might be similar to the one used in physical reality. Finally, we also discuss managerial implications for retailers and companies that are planning to use our technology to personalize a consumer assistance system

Comparative analysis of relevance feedback methods based on two user studies

AbstractRigorous analysis of user interest in web documents is essential for the development of recommender systems. This paper investigates the relationship between the implicit parameters and user explicit rating during their search and reading tasks. The objective of this paper is therefore three-fold: firstly, the paper identifies the implicit parameters which are statistically correlated with the user explicit rating through user study 1. These parameters are used to develop a predictive model which can be used to represent users’ perceived relevance of documents. Secondly, it investigates the reliability and validity of the predictive model by comparing it with eye gaze during a reading task through user study 2. Our findings suggest that there is no significant difference between the predictive model based on implicit indicators and eye gaze within the context examined. Thirdly, we measured the consistency of user explicit rating in both studies and found significant consistency in user explicit rating of document relevance and interest level which further validates the predictive model. We envisage that the results presented in this paper can help to develop recommender and personalised systems for recommending documents to users based on their previous interaction with the system

Effect of timing and source of online product recommendations: An eye-tracking study

Online retail business has become an emerging market for almost all business owners. Online recommender systems provide better services to the consumers as well as assist consumers with their decision making processes. In this study, a controlled lab experiment was conducted to assess the effect of recommendation timing (early, mid, and late) and recommendation source (expert reviews vs. consumer reviews) on e-commerce users\u27 interest and attention. Eye-tracking data was extracted from the experiment and analyzed. The results suggest that users show more interest in recommendation based on consumer reviews than recommendation based on expert reviews. Earlier recommendations do not receive greater user attention than later recommendations --Abstract, page iii