Econometrics meets sentiment : an overview of methodology and applications

The advent of massive amounts of textual, audio, and visual data has spurred the development of econometric methodology to transform qualitative sentiment data into quantitative sentiment variables, and to use those variables in an econometric analysis of the relationships between sentiment and other variables. We survey this emerging research field and refer to it as sentometrics, which is a portmanteau of sentiment and econometrics. We provide a synthesis of the relevant methodological approaches, illustrate with empirical results, and discuss useful software

Living analytics methods for the social web

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It Is Not Just What We Say, But How We Say Them: LDA-based Behavior-Topic Model

Textual information exchanged among users on online social network platforms provides deep understanding into user-s ’ interest and behavioral patterns. However, unlike tradi-tional text-dominant settings such as offline publishing, one distinct feature for online social network is users ’ rich inter-actions with the textual content, which, unfortunately, has not yet been well incorporated in the existing topic modeling frameworks. In this paper, we propose an LDA-based behavior-topic mod-el (B-LDA) which jointly models user topic interests and be-havioral patterns. We focus the study of the model on online social network settings such as microblogs like Twitter where the textual content is relatively short but user interactions on them are rich. We conduct experiments on real Twitter data to demonstrate that the topics obtained by our model are both informative and insightful. As an application of our B-LDA model, we also propose a Twitter followee rec-ommendation algorithm combining B-LDA and LDA, which we show in a quantitative experiment outperforms LDA with a significant margin.

Mining Social Media and Structured Data in Urban Environmental Management to Develop Smart Cities

This research presented the deployment of data mining on social media and structured data in urban studies. We analyzed urban relocation, air quality and traffic parameters on multicity data as early work. We applied the data mining techniques of association rules, clustering and classification on urban legislative history. Results showed that data mining could produce meaningful knowledge to support urban management. We treated ordinances (local laws) and the tweets about them as indicators to assess urban policy and public opinion. Hence, we conducted ordinance and tweet mining including sentiment analysis of tweets. This part of the study focused on NYC with a goal of assessing how well it heads towards a smart city. We built domain-specific knowledge bases according to widely accepted smart city characteristics, incorporating commonsense knowledge sources for ordinance-tweet mapping. We developed decision support tools on multiple platforms using the knowledge discovered to guide urban management. Our research is a concrete step in harnessing the power of data mining in urban studies to enhance smart city development

Social Media Analysis for Social Good

Data on social media is abundant and offers valuable information that can be utilised for a range of purposes. Users share their experiences and opinions on various topics, ranging from their personal life to the community and the world, in real-time. In comparison to conventional data sources, social media is cost-effective to obtain, is up-to-date and reaches a larger audience. By analysing this rich data source, it can contribute to solving societal issues and promote social impact in an equitable manner. In this thesis, I present my research in exploring innovative applications using \ac{NLP} and machine learning to identify patterns and extract actionable insights from social media data to ultimately make a positive impact on society. First, I evaluate the impact of an intervention program aimed at promoting inclusive and equitable learning opportunities for underrepresented communities using social media data. Second, I develop EmoBERT, an emotion-based variant of the BERT model, for detecting fine-grained emotions to gauge the well-being of a population during significant disease outbreaks. Third, to improve public health surveillance on social media, I demonstrate how emotions expressed in social media posts can be incorporated into health mention classification using an intermediate task fine-tuning and multi-feature fusion approach. I also propose a multi-task learning framework to model the literal meanings of disease and symptom words to enhance the classification of health mentions. Fourth, I create a new health mention dataset to address the imbalance in health data availability between developing and developed countries, providing a benchmark alternative to the traditional standards used in digital health research. Finally, I leverage the power of pretrained language models to analyse religious activities, recognised as social determinants of health, during disease outbreaks