Analysis of Lisbon visitors’ internet access behavior: behavior analysis through the identification of clusters

Project Work presented as the partial requirement for obtaining a Master's degree in Data Driven Marketing, specialization in Marketing IntelligenceThis master's thesis focuses on clustering the internet access behavior of urban visitors in the Lisbon urban area. To promote smart city development, the study aims to provide insights into visitors' behaviors while accessing the internet in Lisbon, enabling improved decision-making processes for city management, and enhancing the overall online and offline experience for visitors. The over-tourism phenomenon has put a strain on infrastructure, public transportation, and cultural heritage sites. Therefore, innovative methods are needed for effective smart city management, particularly in urban mobility. The increasing availability of Wi-Fi networks during travel has generated valuable data that can be used to develop groundbreaking approaches to understanding visitors’ behaviors and mobility patterns in urban areas. This knowledge enables the analysis and clustering of urban visitors' behavior, contributing to improved decision-making processes in smart city management

Differences in Perceived Information Sensitivity During Smartphones Use Among UK University Graduates

The level of sensitivity with which smartphone users perceive information influences their privacy decisions. Information sensitivity is complex to understand due to the multiple factors influencing it. Adding to this complexity is the intimate nature of smartphone usage that produces personal information about various aspects of users’ lives. Users’ perceive information differently and this plays an important role in determining responses to privacy risk. The different levels of perceived sensitivity in turn point out how users could be uniquely supported through information cues that will enhance their privacy. However, several studies have tried to explain information sensitivity and privacy decisions by focusing on single-factor analysis. The current research adopts a different approach by exploring the influences of the disclosure context (smartphone ecosystem), three critical factors (economic status, location tracking, apps permission requests) and privacy attributes (privacy guardian, pragmatist, and privacy unconcerned) for a more encompassing understanding of how smartphone user-categories in the UK perceive information. The analysis of multiple factors unearths deep complexities and provides nuanced understanding of how information sensitivity varies across categories of smartphone users. Understanding how user-categories perceive information enables tailored privacy. Tailored privacy moves from “one-size-fits-all” to tailoring support to users and their context. The present research applied the Struassian grounded theory to analyse the qualitative interview data collected from 47 UK university graduates who are smartphone users. The empirical research findings show that smartphone users can be characterised into eight categories. However, the category a user belongs depends on the influencing factor or the information (identity or financial) involved and the privacy concern category of the user. This study proposes a middle-range theory for understanding smartphone users’ perception of information sensitivity. Middle-range theories are testable propositions resulting from in-depth focus on a specific subject matter by looking at the attributes of individuals. The propositions shows that an effective privacy support model for smartphone users should consider the varying levels of information sensitivity. Therefore, the study argues that users who perceive information as highly sensitive require privacy assurance to strengthen privacy, whereas users who perceive information as less sensitive require appropriate risk awareness to mitigate privacy risks. The proposition provides the insight that could support tailored privacy for smartphone users

Socio-technical analysis and design of digital workplaces to foster employee health

Recent socio-technical developments caused by ongoing digitalization (e.g., robotic process automation, artificial intelligence, anthropomorphic systems) or the COVID-19 pandemic (e.g., an increasing number of remote working employees and hence, increasing number of virtual collaboration) change the work environment and culture. Digital and smart workplace technol-ogies facilitate business processes and provide tools for efficient communication and (virtual) collaboration, “increasing the productivity of the workforce in the information age” (Attaran et al. 2019, p. 1). Especially in times of the COVID-19 pandemic, digital technologies play a crucial role in keeping us socially close, connected, and collaborative while increasing the phys-ical distance between humans. However, this development affects the health of employees (Tarafdar et al. 2013). In research, for example, it has long been known that the increased usage of digital technologies and media (DTM) may cause stress, leading to potentially harmful reac-tions in individuals. Research has noted this specific form of stress as technostress (Ayyagari et al. 2011; Tarafdar et al. 2007; Tarafdar et al. 2011; Tarafdar et al. 2019), which is an umbrella term for causes, negative organizational outcomes, and negative humanistic outcomes resulting from the use of DTM at work. The simultaneous consideration of humanistic (e.g., well-being, equality) and organizational outcomes (e.g., efficiency, productivity) is an integral part of a socio-technical system (Beath et al. 2013; Mumford 2006), which is at the core of the IS discipline (Bostrom et al. 2009; Chiasson and Davidson 2005). However, a review from Sarker et al. (2019) regarding published research articles in one of the top journals within the IS community revealed that most reviewed studies (91%) had focused exclusively on instrumental goals. They conclude that “many IS researchers have forgotten or ignored the premise that technologies need to benefit humankind overall (Majchrzak et al. 2016), not just their economic condition” (Sarker et al. 2019, p. 705). Especially as humanistic outcomes can lead to even more positive instrumental outcomes. Hence, Sarker et al. (2019) call for focusing on the connection between humanistic and instru-mental outcomes, enabling a positive synergy resulting from this interplay. For this reason, this dissertation adopts a socio-technical perspective. It aims to conduct re-search that links instrumental outcomes with humanistic objectives to ultimately achieve a healthier use of DTMs at the digital workplace. It is important to note that the socio-technical perspective considers both the technical component and the social component privileging nei-ther one of them and sees outcomes resulting from the reciprocal interaction between those two.Therefore, the dissertation focuses on the interaction while applying pluralistic methodological approaches from qualitative (e.g., semi-structured interviews, focus group discussions) and quantitative research (e.g., collection from a field study or survey research). It provides a theo-retical contribution applying both behavioral research (i.e., analysis of cause-and-effect rela-tionships) and design-oriented research (i.e., instructions for designing socio-technical information systems). Overall, this work addresses four different areas within the reciprocal interaction between the social and technical components: the role of the technical component, the role of the social component, DTMs fostering a fit between the technical and social compo-nents, and the imminent misfit between these two due to ongoing digitalization. First, to contribute to an understanding of the technical component’s role, this thesis presents new knowledge on the characteristics and features of DTM and their influence on employee health and productivity. Research on the design of digital workplaces examined different design approaches, in which information exchange and sharing documents or project support were regarded (Williams and Schubert 2018). However, the characteristics of DTM also play an es-sential role in the emergence of technostress (Dardas and Ahmad 2015). This thesis presents ten characteristics of DTM that affect technostress at an individual’s workplace, including a measurement scale and analysis on how these characteristics affect technostress. Besides, also, the provision of functional features by DTMs can affect instrumental outcomes or humanistic objectives. For example, affording users with certain kinds of autonomy regarding the config-uration of DTM while they work towards their goals could have a tremendous effect on pursu-ing goals and well-being (Patall et al. 2008; Ryan and Deci 2000). Therefore, this thesis presents knowledge regarding the design of DTM on the benefits of affording users with autonomy. Furthermore, it shows that merely affording more autonomy can have positive effects above and beyond the positive effects of the actualization of affordance. Second, to contribute to an understanding of the social component’s role, this thesis presents new knowledge on contextual and individual factors of social circumstances and their influence on employee health and productivity. In this context, the influence of the COVID-19 pandemic on the intensity of technostress among employees is considered, as work became more digital almost overnight. Therefore, this thesis provides empirical insights into digital work and its context in times of the COVID-19 pandemic and its effect on employees’ well-being, health, and productivity. Furthermore, measures to steer the identified effects if the situation in the course of the COVID-19 pandemic persists or comparable disruptive situations should re-occur are discussed. On the other hand, this research takes a closer look at the effect of an individual preference regarding coping styles in dealing with upcoming technostress. A distinction is made between the effects of two different coping styles, namely active-functional and dysfunctional, on strain as a humanistic outcome and productivity as an instrumental outcome. In the course of this, evidence is provided that coping moderates the relationship between the misfit within the socio-technical system and strain as proposed by the psychological theory of job demands-resources model (Demerouti et al. 2001). Third, to contribute to a successful fit between the technical and social components, this thesis presents frameworks and guidelines on the design of DTM, which understand the social com-ponent (here the user and her/his environment) and adjust accordingly to the needs of their users. Therefore, the thesis provides knowledge on the design of DTMs that support users in applying stress management techniques and build the foundation for stress-sensitive systems (i.e., systems that aim to mitigate stress by applying intervention measures on the social and technical component (Adam et al. 2017)). As a matter of fact, a framework for collecting and storing data (e.g., on the user and her/his environment) is developed and experiences with im-plementing a prototype for life-integrated stress assessment are reported. The experiences from this and the existing knowledge in the literature will finally be aggregated to a mid-range design theory for mobile stress assessment. To contribute to the fourth and last aspect, the imminent misfit within the socio-technical sys-tem due to ongoing digitalization, this thesis presents new knowledge regarding digital work demands that potentially affect both employees’ health and instrumental outcomes. The current version of technostress’s theoretical foundation was introduced more than ten years ago by Tarafdar et al. (2007). However, the interaction with and use of DTM has considerably changed along with the societal and individual expectations. Therefore, this thesis puts the current con-cept of technostress to test. As a result, a new theory of digital stress, as an extension of the concept of technostress, is proposed with twelve dimensions – instead of five dimensions within the concept of Tarafdar et al. (2007) – that could be hierarchically structured in four higher-order factors. This theory holistically addresses the current challenges that employees have to deal with digitalization. To sum up, this dissertation contributes to the IS community’s knowledge base by providing knowledge regarding the interaction between employees and their digital workplace to foster the achievement of humanistic and instrumental outcomes. It provides both behavioral research and design-oriented research while using pluralistic methodological approaches. For this pur-pose, this thesis presents knowledge about the different components within the socio-technical system, design knowledge on DTMs fostering the fit between these components, and an under-standing of an upcoming misfit due to the ongoing digitalization. Overall, this research aims to support the successful change towards a healthy digital workplace in the face of digitalization

Seeking for Love and Intimacy. Emerging Adults, Mobile Dating Affordances and Dating Culture

The security provided by social norms to individuals has been replaced by uncertainty and endless choices. With the advent of the Internet, the effects and dimensions of all these changes have been intricately combined and intertwined. People have discovered new ways to explore their private lives thanks to technological advancements which have augmented their social reality. The Internet has become a social mediator in a way that initiates, accelerates, defines, and even ends communication. Mobile dating applications have accelerated all these processes by influencing binding elements such as time and space, and have added new dimensions to the experiences, ideas, and perspectives of individuals by creating new patterns. Most, if not all, dates and romantic relationships have infiltrated online practices. All these factors affect the way how emerging adults perceive the world and reflect on their personal preferences. The Mobility Paradigm looks beyond immobile socioeconomic systems and fixed cultural identities to provide a new perspective of past and current cultures, thus looking through this lens will help me discover changes in the way romantic relationships are experienced and established. I aim to address this paradigmatic change and explore how these changes take forms through online tools and how they affect and create new patterns of love and dating.The security provided by social norms to individuals has been replaced by uncertainty and endless choices. With the advent of the Internet, the effects and dimensions of all these changes have been intricately combined and intertwined. People have discovered new ways to explore their private lives thanks to technological advancements which have augmented their social reality. The Internet has become a social mediator in a way that initiates, accelerates, defines, and even ends communication. Mobile dating applications have accelerated all these processes by influencing binding elements such as time and space, and have added new dimensions to the experiences, ideas, and perspectives of individuals by creating new patterns. Most, if not all, dates and romantic relationships have infiltrated online practices. All these factors affect the way how emerging adults perceive the world and reflect on their personal preferences. The Mobility Paradigm looks beyond immobile socioeconomic systems and fixed cultural identities to provide a new perspective of past and current cultures, thus looking through this lens will help me discover changes in the way romantic relationships are experienced and established. I aim to address this paradigmatic change and explore how these changes take forms through online tools and how they affect and create new patterns of love and dating

PROFILING - CONCEPTS AND APPLICATIONS

Profiling is an approach to put a label or a set of labels on a subject, considering the characteristics of this subject. The New Oxford American Dictionary defines profiling as: “recording and analysis of a person’s psychological and behavioral characteristics, so as to assess or predict his/her capabilities in a certain sphere or to assist in identifying a particular subgroup of people”. This research extends this definition towards things demonstrating that many methods used for profiling of people may be applied for a different type of subjects, namely things. The goal of this research concerns proposing methods for discovery of profiles of users and things with application of Data Science methods. The profiles are utilized in vertical and 2 horizontal scenarios and concern such domains as smart grid and telecommunication (vertical scenarios), and support provided both for the needs of authorization and personalization (horizontal usage).:The thesis consists of eight chapters including an introduction and a summary. First chapter describes motivation for work that was carried out for the last 8 years together with discussion on its importance both for research and business practice. The motivation for this work is much broader and emerges also from business importance of profiling and personalization. The introduction summarizes major research directions, provides research questions, goals and supplementary objectives addressed in the thesis. Research methodology is also described, showing impact of methodological aspects on the work undertaken. Chapter 2 provides introduction to the notion of profiling. The definition of profiling is introduced. Here, also a relation of a user profile to an identity is discussed. The papers included in this chapter show not only how broadly a profile may be understood, but also how a profile may be constructed considering different data sources. Profiling methods are introduced in Chapter 3. This chapter refers to the notion of a profile developed using the BFI-44 personality test and outcomes of a survey related to color preferences of people with a specific personality. Moreover, insights into profiling of relations between people are provided, with a focus on quality of a relation emerging from contacts between two entities. Chapters from 4 to 7 present different scenarios that benefit from application of profiling methods. Chapter 4 starts with introducing the notion of a public utility company that in the thesis is discussed using examples from smart grid and telecommunication. Then, in chapter 4 follows a description of research results regarding profiling for the smart grid, focusing on a profile of a prosumer and forecasting demand and production of the electric energy in the smart grid what can be influenced e.g. by weather or profiles of appliances. Chapter 5 presents application of profiling techniques in the field of telecommunication. Besides presenting profiling methods based on telecommunication data, in particular on Call Detail Records, also scenarios and issues related to privacy and trust are addressed. Chapter 6 and Chapter 7 target at horizontal applications of profiling that may be of benefit for multiple domains. Chapter 6 concerns profiling for authentication using un-typical data sources such as Call Detail Records or data from a mobile phone describing the user behavior. Besides proposing methods, also limitations are discussed. In addition, as a side research effect a methodology for evaluation of authentication methods is proposed. Chapter 7 concerns personalization and consists of two diverse parts. Firstly, behavioral profiles to change interface and behavior of the system are proposed and applied. The performance of solutions personalizing content either locally or on the server is studied. Then, profiles of customers of shopping centers are created based on paths identified using Call Detail Records. The analysis demonstrates that the data that is collected for one purpose, may significantly influence other business scenarios. Chapter 8 summarizes the research results achieved by the author of this document. It presents contribution over state of the art as well as some insights into the future work planned

Design revolutions: IASDR 2019 Conference Proceedings. Volume 2: Living, Making, Value

In September 2019 Manchester School of Art at Manchester Metropolitan University was honoured to host the bi-annual conference of the International Association of Societies of Design Research (IASDR) under the unifying theme of DESIGN REVOLUTIONS. This was the first time the conference had been held in the UK. Through key research themes across nine conference tracks – Change, Learning, Living, Making, People, Technology, Thinking, Value and Voices – the conference opened up compelling, meaningful and radical dialogue of the role of design in addressing societal and organisational challenges. This Volume 2 includes papers from Living, Making and Value tracks of the conference

The impact of social network applications on societies of the MENA region (Egypt as a case study)

Despite the importance of promoting socially responsible citizenship in Internet age with the global massive spread of IT consumption, there is a paucity of research for scrutinizing the impact of ICT tools such as Social Networking Sites on citizens of the Middle East and North Africa region and/or investigating their tendency toward digital transformation. In the information age, Internet and its applications are creating a ‘network state’ due to the continuous interaction of SNS by people on their daily personal and professional lives; which made it a rich data bank for researchers to analyze and predict people’s behavioral, cultural and societal change. This research focused on the digital impact of SNS on various aspects of life in the society of Egypt and the forecast of its subsequent normal progression over time. The research questions were; what are the factors affecting the usage of SNS and its impact on the society of Egypt? In addition to, How SNS usage and IT developments are likely to affect future changes in Egypt’s culture and societal behaviors in the arena of human computer interaction and information communication technology? Hence, the research investigated those questions on recent years where there is still not enough complete specialized analysis nor mature socio-technological researches have been developed about the online society of Egypt. In specific, it concerned with studying the interaction of human practices with information network applications and the latter role in changing human cultures and societal behaviors from personal, governmental and business perspectives. This study is an example of interdisciplinary research, linking cultural theories and social networking phenomena with human-mediated informational technology and communication studies contributing to the emerging field of Internet studies. Therefore, this research’s best matching philosophy is interpretivism, the research approach is inductive and the utilized research strategy was grounded theory and surveys through four employed quantitative and qualitative research methods over two phases. Phase one implemented observational study, survey questionnaire and focus group sessions; while interviews were accomplished in phase two. Outcomes are reached through applying descriptive statistics of structural equation modeling via using SPSS 20.0, AMOS 20.0.0, Tableau 10.4, and MS 2010 Excel; in addition to, qualitative content analysis using NVivo 11. Findings of interweaved data collection methods supported in investigating the research questions and testing the hypotheses of the research proposed SDR model. Consequently, these research findings deduced that the Egyptian online society is affected by SNS forming a pre-digitalization stage. In addition to the research’s major offering of the SDR model, there were four others emerged contributions to knowledge base. One of the main challenges of research in this domain is the dynamic pace of both technological developments and users’ preferences. Hence, this research study impacts the growing knowledge repository with five contributions about the significant role of SNS in transforming people’s daily activities which can shed lights of more novel questions for other neighboring countries as well as regarding other ICT tools for future studies

The emerging landscape of Social Media Data Collection: anticipating trends and addressing future challenges

[spa] Las redes sociales se han convertido en una herramienta poderosa para crear y compartir contenido generado por usuarios en todo internet. El amplio uso de las redes sociales ha llevado a generar una enorme cantidad de información, presentando una gran oportunidad para el marketing digital. A través de las redes sociales, las empresas pueden llegar a millones de consumidores potenciales y capturar valiosos datos de los consumidores, que se pueden utilizar para optimizar estrategias y acciones de marketing. Los beneficios y desafíos potenciales de utilizar las redes sociales para el marketing digital también están creciendo en interés entre la comunidad académica. Si bien las redes sociales ofrecen a las empresas la oportunidad de llegar a una gran audiencia y recopilar valiosos datos de los consumidores, el volumen de información generada puede llevar a un marketing sin enfoque y consecuencias negativas como la sobrecarga social. Para aprovechar al máximo el marketing en redes sociales, las empresas necesitan recopilar datos confiables para propósitos específicos como vender productos, aumentar la conciencia de marca o fomentar el compromiso y para predecir los comportamientos futuros de los consumidores. La disponibilidad de datos de calidad puede ayudar a construir la lealtad a la marca, pero la disposición de los consumidores a compartir información depende de su nivel de confianza en la empresa o marca que lo solicita. Por lo tanto, esta tesis tiene como objetivo contribuir a la brecha de investigación a través del análisis bibliométrico del campo, el análisis mixto de perfiles y motivaciones de los usuarios que proporcionan sus datos en redes sociales y una comparación de algoritmos supervisados y no supervisados para agrupar a los consumidores. Esta investigación ha utilizado una base de datos de más de 5,5 millones de colecciones de datos durante un período de 10 años. Los avances tecnológicos ahora permiten el análisis sofisticado y las predicciones confiables basadas en los datos capturados, lo que es especialmente útil para el marketing digital. Varios estudios han explorado el marketing digital a través de las redes sociales, algunos centrándose en un campo específico, mientras que otros adoptan un enfoque multidisciplinario. Sin embargo, debido a la naturaleza rápidamente evolutiva de la disciplina, se requiere un enfoque bibliométrico para capturar y sintetizar la información más actualizada y agregar más valor a los estudios en el campo. Por lo tanto, las contribuciones de esta tesis son las siguientes. En primer lugar, proporciona una revisión exhaustiva de la literatura sobre los métodos para recopilar datos personales de los consumidores de las redes sociales para el marketing digital y establece las tendencias más relevantes a través del análisis de artículos significativos, palabras clave, autores, instituciones y países. En segundo lugar, esta tesis identifica los perfiles de usuario que más mienten y por qué. Específicamente, esta investigación demuestra que algunos perfiles de usuario están más inclinados a cometer errores, mientras que otros proporcionan información falsa intencionalmente. El estudio también muestra que las principales motivaciones detrás de proporcionar información falsa incluyen la diversión y la falta de confianza en las medidas de privacidad y seguridad de los datos. Finalmente, esta tesis tiene como objetivo llenar el vacío en la literatura sobre qué algoritmo, supervisado o no supervisado, puede agrupar mejor a los consumidores que proporcionan sus datos en las redes sociales para predecir su comportamiento futuro