Acute Exercise and Creativity: Embodied Cognition Approaches

This dissertation manuscript is the culmination of three years of research examining several unique, exercise-induced mechanisms underlying creativity. This collection of work addresses historical and current empirical concepts of creativity in a narrative review, providing recommendations for future research. Several reviews follow this introduction, highlighting the proposed effects of exercise on creativity, putative mechanisms for creativity, and the effects of exercise and embodied manipulations on creative behavior. Multiple experiments utilizing moderate-intensity exercise as a theoretical stimulus for higher-order cognitions were conducted to investigate associations between exercise and creativity, which lead to the final dissertation experiment. The dissertation experiment was the first to provide statistically significant evidence for acute, moderate-intensity treadmill exercise coupled with anagram problem-solving to prime subsequent RAT completion compared to a non-exercise, priming only condition. We emphasize that the additive effects of exercise plus priming may be a viable strategy for enhancing verbal convergent creativity. Future research is warranted to explore a variety of priming effects on the relationship between exercise, embodied interventions, and creativityThis dissertation manuscript is the culmination of three years of research examining several unique, exercise-induced mechanisms underlying creativity. This collection of work addresses historical and current empirical concepts of creativity in a narrative review, providing recommendations for future research. Several reviews follow this introduction, highlighting the proposed effects of exercise on creativity, putative mechanisms for creativity, and the effects of exercise and embodied manipulations on creative behavior. Multiple experiments utilizing moderate-intensity exercise as a theoretical stimulus for higher-order cognitions were conducted to investigate associations between exercise and creativity, which lead to the final dissertation experiment. The dissertation experiment was the first to provide statistically significant evidence for acute, moderate-intensity treadmill exercise coupled with anagram problem-solving to prime subsequent RAT completion compared to a non-exercise, priming only condition. We emphasize that the additive effects of exercise plus priming may be a viable strategy for enhancing verbal convergent creativity. Future research is warranted to explore a variety of priming effects on the relationship between exercise, embodied interventions, and creativit

Evaluating the neural mechanisms of exposure and retrieval of hedonic and utilitarian banners: A fMRI study

This study was supported by two Excellence Project awarded by the Junta de Andalusia through FEDER [REF: B-SEJ-220-UGR18 and A-SEJ-426-UGR20] , a grant from the Fundacion Ramon Areces [CISP18A6208] and a grant from the Plan of the Vice-rectorate of Research of the UGR [Program 20, application 82] . Funding for open access charge: Universidad de Granada/CBUATraditional psychological theories of message persuasion typically conclude that messages that are able to facilitate an optimal allocation of cognitive resources in the audience will increase memory encoding, will be better retrieved and recalled, and will likely be more persuasive. The growing competition in online advertising has led to a need to evaluate which type of banners are able to allocate cognitive resources more efficiently, as this has a positive impact on the ability to remember the banner and potentially increase the purchase frequency of the advertised product. By means of functional Magnetic Resonance Imaging (fMRI), this study provides the first evidence of neural differences during the exposure and reimagination of two widely used banner appeals; namely, hedonic (i.e., banners that vividly emphasize the social, personal, and experiential benefits of buying the product) and utilitarian (i.e., banners focused on informative, convenient, and functional arguments). Our findings reveal that, when compared to utilitarian banners, hedonic static advertisements engage stronger neurocognitive processes, which translate into higher brain activations related to memory encoding and retrieval, ultimately correlating to higher recall. These findings advise the design of static and hedonic banners to improve the ad recall.Junta de Andalusia through FEDER B-SEJ-220-UGR18Fundacion Ramon Areces CISP18A6208Plan of the Vice-rectorate of Research of the UGR 82 Universidad de Granada/CBUA A-SEJ-426-UGR2

Why people drink shampoo? Food imitating products are fooling brains and endangering consumers for marketing purposes

A Food Imitating Product (FIP) is a household cleaner or a personal care product that exhibits food attributes in order to enrich consumption experience. As revealed by many cases worldwide, such a marketing strategy led to unintentional self-poisonings and deaths. FIPs therefore constitute a very serious health and public policy issue. To understand why FIPs are a threat, we first conducted a qualitative analysis on real-life cases of household cleaners and personal care products-related phone calls at a poison control center followed by a behavioral experiment. Unintentional self-poisoning in the home following the accidental ingestion of a hygiene product by a healthy adult is very likely to result from these products being packaged like foodstuffs. Our hypothesis is that FIPs are non-verbal food metaphors that could fool the brain of consumers. We therefore conducted a subsequent functional neuroimaging (fMRI) experiment that revealed how visual processing of FIPs leads to cortical taste inferences. Considered in the grounded cognition perspective, the results of our studies reveal that healthy adults can unintentionally categorize a personal care product as something edible when a food-like package is employed to market nonedible and/or dangerous products. Our methodology combining field (qualitative) and laboratory (behavioral and functional neuroimaging) findings could be of particular relevance for policy makers, as it can help screening products prior to their market release – e.g. the way they are packaged and how they can potentially confuse the mind of consumers – and therefore save lives

What Box?': behavioral, neuro-imaging, and training studies on the development of creative cognition in adolescence

This thesis focused on the development of creative thinking across adolescence and into adulthood. To this end, a range of creativity tasks, both with and without an fMRI scanner, and before and after training paradigms has been used to ex_amine both age- and experience-related effects on creative thinking performance during functional brain develop_ment. Chapter 1 provides a theoretical background for the research described in chapters 2 to 6. In Chapter 2, developmental trajectories of creative cognition across adolescence and early adulthood were examined using a set of tasks gauging both insight and divergent thinking in the verbal and visual domain. In Chapter 3, behavioral and neural differences for creative problem solving in middle-adolescents and adults were examined. Chapter 4 examined the neural correlates of divergent thinking in adults and adolescents. Chapter 5 focused on the effectiveness of creative ideation training in adolescents and adults. In Chapter 6, the benefits of training creativity in adolescents were examined using fMRI techniques. Finally, Chapter 7 summarizes the main results of the empirical studies presented in this thesis. Here, implications of the results are discussed and suggestions for future research are presented.Pathways through Adolescenc

Typical and atypical functional specialisation within human prefrontal cortex

The prefrontal cortex (PFC) plays an important role in a range of higher-level cognition including decision-making, social cognition, executing delayed intentions, and creative thinking. Previous studies have proposed a functional specialisation of the PFC region, and that this heterogeneity is associated with both structural and functional typicality between individuals. In order to examine this possibility, a reverse engineering approach was used to develop a PFC battery measuring behaviours relating to gambling, referential judgment, mentalizing, and faux pas detection. 107 typical-developing (TD) adults were recruited to establish the behavioural baseline, and identify the neural correlates of the measures in the PFC battery using voxel-based morphometry (VBM). The VBM analysis revealed significant relationships between different mental abilities and the size of different PFC sub-regions. Subsequently, 34 adults with autism spectrum disorder (ASD; a pathological group diagnosed with deficits on decision-making and social cognition) were tested on the new PFC battery. The results show that it provides new tools for detection of the ASD phenotype, and demonstrated the atypicality of ASD subjects when using single-case analysis. The thesis then turned to the functional specialisation of rostral PFC. A dissociation between lateral vs. medial rostral PFC activation was revealed when executing delayed intentions (the ability referred as prospective memory, or PM), compared with baseline ongoing activities. A novel PM paradigm for use with fMRI was designed to examine the specificity of PM cues. The results demonstrated the role that BA9/46 region plays in the detection of certain vs. uncertain future intentions. The final study examined cross-cultural differences in creativity, a cognitive ability thought to be substantially underpinned by frontal lobe structures. Matched adults from the UK and Taiwan were compared on adapted version of standard measures of creativity. Cross-cultural differences were found on the novelty aspect of the creativity, but not on the usefulness aspect, which seemed to reflect different Eastern vs. Western self-construal. Altogether, the thesis used a range of approaches to highlight functional and structural variation within the PFC region and the mental abilities it supports, demonstrating some principles of organisation that exist across individuals, but also differences between individuals, and between populations of individuals

Digitizing arquetypal human expereience through physiological signals

The problem of capturing human experience is relevant in many application domains. In fact, the process of describing and sharing individual experience lies at the heart of human culture. This advancement came at a price of losing some of the multidimensional aspects of primary, bodily experience during its projection into the symbolic formThroughout the courses of our lives we learn a great deal of information about the world from other people's experience. Besides the ability to share utilitarian experience such as whether a particular plant is poisonous, humans have developed a sophisticated competency of social signaling that enables us to express and decode emotional experience. The natural way of sharing emotional experiences requires those who share to be co-present during this event. However, people have overcome the limitation of physical presence by creating a symbolic system of representations.Recent research in the field of affective computing has addressed the question of digitization and transmission of emotional experience through monitoring and interpretation of physiological signals. Although the outcomes of this research represent a great step forward in developing a technology that supports sharing of emotional experiences, they do not seem to help in preserving the original phenomenological experience during the aforementioned projection. This circumstance is explained by the fact that in affective computing the focus of investigation has been aimed at emotional experiences which can be consciously evaluated and described by individuals themselves. Therefore, generally speaking, applying an affective computing technique for capturing emotions of an individual is not a deeper or more precise way to project her experience into the symbolic form than asking this person to write down a description of her emotions on a piece of paper. One can say that so far the research in affective computing has aimed at delivering technology that could automate the projection but it has not considered the problem of improving the projection in order to preserve more of the multidimensional aspects of human experience.This dissertation examines whether human experience, which individuals are not able to consciously transpose into the symbolic representation, can still be captured using the techniques of affective computing.First, a theoretical framework for description of human experience which is not accessible for conscious awareness was formulated. This framework was based on the work of Carl Jung who introduced a model of a psyche that includes three levels: consciousness, the personal unconscious and the collective unconscious. Consciousness is the external layer of the psyche that consists of those thoughts and emotions which are available for one¿s conscious recollection. The personal unconscious represents a repository for all of an individual¿s feelings, memories, knowledge and thoughts that are not conscious at a given moment of time.The collective unconscious is a repository of universal modes and behaviors that are similar in all individuals. According to Jung, the collective unconscious is populated with archetypes. Archetypes are prototypical categories of objects, people and situations that existed across evolutionary time and in different cultures.Esta tesis doctoral examina si la experiencia humana, que los individuos no pueden transponer conscientemente a la representación simbólica, aún puede capturarse utilizando las técnicas de computación afectiva. Primero, se formula un marco teórico para la descripción de la experiencia humana que no es accesible para la conciencia consciente. Este marco se basó en el trabajo de Carl Jung, quien introdujo un modelo de psique que incluye tres niveles: la conciencia, el inconsciente personal y el inconsciente colectivo. Habiendo definido nuestro marco teórico, realizamos un experimento en el que se mostraron a los sujetos estímulos visuales y auditivos de bases de datos estandarizadas para la obtención de emociones conscientes. Aparte de los estímulos para las emociones conscientes, los sujetos fueron expuestos a estímulos que representaban el arquetipo del yo. Durante la presentación de los estímulos cardiovasculares se registraron las señales de los sujetos. Los resultados experimentales indicaron que las respuestas de la frecuencia cardíaca de los participantes fueron únicas para cada categoría de estímulos, incluido el arquetípico. Estos hallazgos dieron impulso a realizar otro estudio en el que se examinó un espectro más amplio de experiencias arquetípicas. En nuestro segundo estudio, hicimos un cambio de estímulos visuales y auditivos a estímulos audiovisuales porque se esperaba que los videos fueran más eficientes en la obtención de emociones conscientes y experiencias arquetípicas que las imágenes fijas o los sonidos. La cantidad de arquetipos aumentó y los sujetos en general fueron estimulados a sentir ocho experiencias arquetípicas diferentes. También preparamos estímulos para emociones conscientes. En este experimento, las señales fisiológicas incluyeron actividades cardiovasculares, electrodérmicas, respiratorias y temperatura de la piel. El análisis estadístico sugirió que las experiencias arquetípicas podrían diferenciarse en función de las activaciones fisiológicas. Además, se construyeron varios modelos de predicción basados en los datos fisiológicos recopilados. Estos modelos demostraron la capacidad de clasificar los arquetipos con una precisión que era considerablemente más alta que el nivel de probabilidad. Como los resultados del segundo estudio sugirieron una relación positiva entre las experiencias arquetípicas y las activaciones de señales fisiológicas, parecía razonable realizar otro estudio para confirmar la generalización de nuestros hallazgos. Sin embargo, antes de comenzar un nuevo experimento, se decidió construir una herramienta que pudiera facilitar la recopilación de datos fisiológicos y el reconocimiento de experiencias arquetípicas, así como de emociones conscientes. Tal herramienta nos ayudaría a nosotros y a otros investigadores a realizar experimentos sobre la experiencia humana. Nuestra herramienta funciona en "tablets" y admite la recopilación y el análisis de datos de sensores fisiológicos. El último estudio se realizó utilizando una metodología similar al segundo experimento con varias modificaciones que tenían como objetivo obtener resultados más sólidos. El esfuerzo de realizar este estudio se redujo considerablemente al usar la herramienta desarrollada. Durante el experimento, sólo medimos las actividades cardiovasculares y electrodérmicas de los sujetos porque nuestros experimentos anteriores mostraron que estas dos señales contribuyeron significativamente a la clasificación de las emociones conscientes y las experiencias arquetípicas. El análisis estadístico indicó una relación significativa entre los arquetipos retratados en los videos y las respuestas fisiológicas de los sujetos. Además, utilizando métodos de minería de datos, creamos modelos de predicción que fueron capaces de reconocer las experiencias arquetípicas con una precisión menor que en el segundo estudio, pero todavía considerablemente..

Neural correlates of creative thinking : conceptual expansion processing

In contemporary scientific discourse, creative thinking is seen as arising from a medley of normative cognitive processes that are not exclusive to highly creative people. Following this modern continuum-based view, one functional magnetic resonance imaging (fMRI) study and one event-related potential (ERP) study, implementing a novel task design, were carried out to investigate the neural correlates of conceptual expansion, acritical facet of creative thinking. Conceptual expansion is one of the core processes in the invention of creative ideas and describes the ability to widen the boundaries of existing semantic concepts beyond conventional limits. The new task design used a modified version of the alternate uses task and required subjects to rate a given object and a described use for this object into one of three possible categories: High-unusual and low-appropriate (nonsense), low-unusual and high-appropriate (common), and high-unusual and high-appropriate (creative). Brain activation during trials rated as high-unusual and high-appropriate (creative) reflected conceptual expansion processing and were contrasted with trials reflecting pure novelty processing (nonsense object-use combinations) or appropriateness processing (creative and common uses). As hypothesized, the fMRI results showed conceptual expansion related activation in a semantic and conceptual integration network comprising the frontopolar cortex, anterior inferior frontal gyrus, anterior cingulate cortex and the temporal poles. The ERP study investigated whether conceptual expansion related activation could be observed in the N400-time window. Results showed a post-N400 effect, differentiating conceptual expansion specific processing from the processing of mere novelty or appropriateness, implicating semantic integration brain mechanisms. Both studies together led to the uncovering of relevant brain networks and cerebral time flow of conceptual expansion processing. These studies illustrate a new and viable approach by which to investigate predefined facets of creative thinking using neuroscientific methods, which allowed for more consistent and specific results to surface compared to prior creativity research

Digitizing arquetypal human expereience through physiological signals

The problem of capturing human experience is relevant in many application domains. In fact, the process of describing and sharing individual experience lies at the heart of human culture. This advancement came at a price of losing some of the multidimensional aspects of primary, bodily experience during its projection into the symbolic formThroughout the courses of our lives we learn a great deal of information about the world from other people's experience. Besides the ability to share utilitarian experience such as whether a particular plant is poisonous, humans have developed a sophisticated competency of social signaling that enables us to express and decode emotional experience. The natural way of sharing emotional experiences requires those who share to be co-present during this event. However, people have overcome the limitation of physical presence by creating a symbolic system of representations.Recent research in the field of affective computing has addressed the question of digitization and transmission of emotional experience through monitoring and interpretation of physiological signals. Although the outcomes of this research represent a great step forward in developing a technology that supports sharing of emotional experiences, they do not seem to help in preserving the original phenomenological experience during the aforementioned projection. This circumstance is explained by the fact that in affective computing the focus of investigation has been aimed at emotional experiences which can be consciously evaluated and described by individuals themselves. Therefore, generally speaking, applying an affective computing technique for capturing emotions of an individual is not a deeper or more precise way to project her experience into the symbolic form than asking this person to write down a description of her emotions on a piece of paper. One can say that so far the research in affective computing has aimed at delivering technology that could automate the projection but it has not considered the problem of improving the projection in order to preserve more of the multidimensional aspects of human experience.This dissertation examines whether human experience, which individuals are not able to consciously transpose into the symbolic representation, can still be captured using the techniques of affective computing.First, a theoretical framework for description of human experience which is not accessible for conscious awareness was formulated. This framework was based on the work of Carl Jung who introduced a model of a psyche that includes three levels: consciousness, the personal unconscious and the collective unconscious. Consciousness is the external layer of the psyche that consists of those thoughts and emotions which are available for one¿s conscious recollection. The personal unconscious represents a repository for all of an individual¿s feelings, memories, knowledge and thoughts that are not conscious at a given moment of time.The collective unconscious is a repository of universal modes and behaviors that are similar in all individuals. According to Jung, the collective unconscious is populated with archetypes. Archetypes are prototypical categories of objects, people and situations that existed across evolutionary time and in different cultures.Esta tesis doctoral examina si la experiencia humana, que los individuos no pueden transponer conscientemente a la representación simbólica, aún puede capturarse utilizando las técnicas de computación afectiva. Primero, se formula un marco teórico para la descripción de la experiencia humana que no es accesible para la conciencia consciente. Este marco se basó en el trabajo de Carl Jung, quien introdujo un modelo de psique que incluye tres niveles: la conciencia, el inconsciente personal y el inconsciente colectivo. Habiendo definido nuestro marco teórico, realizamos un experimento en el que se mostraron a los sujetos estímulos visuales y auditivos de bases de datos estandarizadas para la obtención de emociones conscientes. Aparte de los estímulos para las emociones conscientes, los sujetos fueron expuestos a estímulos que representaban el arquetipo del yo. Durante la presentación de los estímulos cardiovasculares se registraron las señales de los sujetos. Los resultados experimentales indicaron que las respuestas de la frecuencia cardíaca de los participantes fueron únicas para cada categoría de estímulos, incluido el arquetípico. Estos hallazgos dieron impulso a realizar otro estudio en el que se examinó un espectro más amplio de experiencias arquetípicas. En nuestro segundo estudio, hicimos un cambio de estímulos visuales y auditivos a estímulos audiovisuales porque se esperaba que los videos fueran más eficientes en la obtención de emociones conscientes y experiencias arquetípicas que las imágenes fijas o los sonidos. La cantidad de arquetipos aumentó y los sujetos en general fueron estimulados a sentir ocho experiencias arquetípicas diferentes. También preparamos estímulos para emociones conscientes. En este experimento, las señales fisiológicas incluyeron actividades cardiovasculares, electrodérmicas, respiratorias y temperatura de la piel. El análisis estadístico sugirió que las experiencias arquetípicas podrían diferenciarse en función de las activaciones fisiológicas. Además, se construyeron varios modelos de predicción basados en los datos fisiológicos recopilados. Estos modelos demostraron la capacidad de clasificar los arquetipos con una precisión que era considerablemente más alta que el nivel de probabilidad. Como los resultados del segundo estudio sugirieron una relación positiva entre las experiencias arquetípicas y las activaciones de señales fisiológicas, parecía razonable realizar otro estudio para confirmar la generalización de nuestros hallazgos. Sin embargo, antes de comenzar un nuevo experimento, se decidió construir una herramienta que pudiera facilitar la recopilación de datos fisiológicos y el reconocimiento de experiencias arquetípicas, así como de emociones conscientes. Tal herramienta nos ayudaría a nosotros y a otros investigadores a realizar experimentos sobre la experiencia humana. Nuestra herramienta funciona en "tablets" y admite la recopilación y el análisis de datos de sensores fisiológicos. El último estudio se realizó utilizando una metodología similar al segundo experimento con varias modificaciones que tenían como objetivo obtener resultados más sólidos. El esfuerzo de realizar este estudio se redujo considerablemente al usar la herramienta desarrollada. Durante el experimento, sólo medimos las actividades cardiovasculares y electrodérmicas de los sujetos porque nuestros experimentos anteriores mostraron que estas dos señales contribuyeron significativamente a la clasificación de las emociones conscientes y las experiencias arquetípicas. El análisis estadístico indicó una relación significativa entre los arquetipos retratados en los videos y las respuestas fisiológicas de los sujetos. Además, utilizando métodos de minería de datos, creamos modelos de predicción que fueron capaces de reconocer las experiencias arquetípicas con una precisión menor que en el segundo estudio, pero todavía considerablemente..