Data and Artificial Intelligence Strategy: A Conceptual Enterprise Big Data Cloud Architecture to Enable Market-Oriented Organisations

Market-Oriented companies are committed to understanding both the needs of their customers, and the capabilities and plans of their competitors through the processes of acquiring and evaluating market information in a systematic and anticipatory manner. On the other hand, most companies in the last years have defined that one of their main strategic objectives for the next years is to become a truly data-driven organisation in the current Big Data context. They are willing to invest heavily in Data and Artificial Intelligence Strategy and build enterprise data platforms that will enable this Market-Oriented vision. In this paper, it is presented an Artificial Intelligence Cloud Architecture capable to help global companies to move from the use of data from descriptive to prescriptive and leveraging existing cloud services to deliver true Market-Oriented in a much shorter time (compared with traditional approaches)

Data and Artificial Intelligence Strategy: A Conceptual Enterprise Big Data Cloud Architecture to Enable Market-Oriented Organisations

Market-Oriented companies are committed to understanding both the needs of their customers, and the capabilities and plans of their competitors through the processes of acquiring and evaluating market information in a systematic and anticipatory manner. On the other hand, most companies in the last years have defined that one of their main strategic objectives for the next years is to become a truly data-driven organisation in the current Big Data context. They are willing to invest heavily in Data and Artificial Intelligence Strategy and build enterprise data platforms that will enable this Market-Oriented vision. In this paper, it is presented an Artificial Intelligence Cloud Architecture capable to help global companies to move from the use of data from descriptive to prescriptive and leveraging existing cloud services to deliver true Market-Oriented in a much shorter time (compared with traditional approaches).This paper has been elaborated with the financing of FEDER funds in the Spanish National research project TIN2016-75850-R from Spanish Department for Economy and Competitiveness

A review on trust propagation and opinion dynamics in social networks and group decision making frameworks

On-line platforms foster the communication capabilities of the Internet to develop large- scale influence networks in which the quality of the interactions can be evaluated based on trust and reputation. So far, this technology is well known for building trust and harness- ing cooperation in on-line marketplaces, such as Amazon (www.amazon.com) and eBay (www.ebay.es). However, these mechanisms are poised to have a broader impact on a wide range of scenarios, from large scale decision making procedures, such as the ones implied in e-democracy, to trust based recommendations on e-health context or influence and per- formance assessment in e-marketing and e-learning systems. This contribution surveys the progress in understanding the new possibilities and challenges that trust and reputation systems pose. To do so, it discusses trust, reputation and influence which are important measures in networked based communication mechanisms to support the worthiness of information, products, services opinions and recommendations. The existent mechanisms to estimate and propagate trust and reputation, in distributed networked scenarios, and how these measures can be integrated in decision making to reach consensus among the agents are analysed. Furthermore, it also provides an overview of the relevant work in opinion dynamics and influence assessment, as part of social networks. Finally, it identi- fies challenges and research opportunities on how the so called trust based network can be leveraged as an influence measure to foster decision making processes and recommen- dation mechanisms in complex social networks scenarios with uncertain knowledge, like the mentioned in e-health and e-marketing frameworks.The authors acknowledge the financial support from the EU project H2020-MSCA-IF-2016-DeciTrustNET-746398, FEDER funds provided in the National Spanish project TIN2016-75850-P , and the support of the RUDN University Program 5-100 (Russian Federation)

Group Decision Making Based on a Framework of Granular Computing for Multi-Criteria and Linguistic Contexts

The usage of linguistic information involves computing with words, a methodology assuming linguistic values as computational elements, in group decision-making environments. In recent times, a new methodology founded on a framework of granular computing has been employed to manage linguistic information. An advantage of this methodology is that the distribution and the semantics of the linguistic values, in place of being initially established, are defined by the optimization of a certain criterion. In this paper, different from the existing approaches, we present a novel approach build on the basis of a granular computing framework that is able to cope with group decision-making problems defined in multi-criteria contexts, that is, those in which different criteria are considered to evaluate the possible alternatives for solving the problem. In particular, it models group decision-making problems in a more realistic way by taking into account that each criterion has an importance weight and by considering that each decision maker has a different importance weight for each criterion. This approach makes operational the linguistic values by associating them with intervals via the optimization of an optimization criterion composed of two important aspects that must be taken into account in this kind of decision problems, that is, the consensus at the level of group of decision makers and the consistency at the level of individual decision makers.This work was supported in part by the Spanish Ministry of Economy and Competitiveness under Project DPI2016-77677-P, in part by the RoboCity2030-DIH-CM Madrid Robotics Digital Innovation Hub (``Robótica aplicada a la mejora de la calidad de vida de los ciudadanos. Fase IV''; S2018/NMT-4331), funded by the ``Programas de Actividades I+D de la Comunidad de Madrid,'' and co-funded by the Structural Funds of the EU, and in part by the research grant from the Asociación Universitaria Iberoamericana de Postgrado (AUIP) and Consejería de Economía y Conocimiento de la Junta de Andalucía

Fuzzy Group Decision Making for Influence-Aware Recommendations

The file attached to this record is the author's final peer reviewed version. The Publisher's final version can be found by following the DOI link.Group Recommender Systems are special kinds of Recommender Systems aimed at suggesting items to groups rather than individuals taking into account, at the same time, the preferences of all (or the majority of) members. Most existing models build recommendations for a group by aggregating the preferences for their members without taking into account social aspects like user personality and interpersonal trust, which are capable of affecting the item selection process during interactions. To consider such important factors, we propose in this paper a novel approach to group recommendations based on fuzzy influence-aware models for Group Decision Making. The proposed model calculates the influence strength between group members from the available information on their interpersonal trust and personality traits (possibly estimated from social networks). The estimated influence network is then used to complete and evolve the preferences of group members, initially calculated with standard recommendation algorithms, toward a shared set of group recommendations, simulating in this way the effects of influence on opinion change during social interactions. The proposed model has been experimented and compared with related works

Prioritization of the launch of ICT products and services through linguistic multi-criteria decision-making

The market launch of new products and services is a basic pillar for large and medium-sized companies in the ICT (Information and Communications Technology) sector. Choosing the right moment for it is usually a differentiating factor in terms of competition, since it is a source of competitive advantage. There are several mechanisms and strategies to address this problem from the market perspective. However, the criteria of the different actors involved – managers, sales representatives, experts, etc. – coexist in the corporate sphere and they often differ, causing difficulties in priority setting processes in the launch of a product or service. The assessment of the prioritization of these criteria is usually expressed in natural language, thus adding a great deal of uncertainty. Fuzzy linguistic models have proved to be an efficient tool for managing the intrinsic uncertainty of this type of information. This paper presents a linguistic multi-criteria decision-making model, able to reconcile the different requirements and viewpoints existing in the corporate sector when planning the launch of new products and services. The proposed model is based on the fuzzy 2-tuple linguistic model, aimed at managing linguistic data expressing different corporate criteria, without compromising accuracy in the calculation of said data. In order to illustrate this, a practical case study is presented, in which the model is applied for scheduling the launch prioritization of several new products and services by a telecommunications company, within the deadlines set in its strategic planning.The authors would like to acknowledge the financial support received from the European Regional Development Fund (ERDF) for the Research Projects TIN2016-75850-R, TIN2016-79484-R and TIN2013-40658-P

Fuzzy rule based profiling approach for enterprise information seeking and retrieval

With the exponential growth of information available on the Internet and various organisational intranets there is a need for profile based information seeking and retrieval (IS&R) systems. These systems should be able to support users with their context-aware information needs. This paper presents a new approach for enterprise IS&R systems using fuzzy logic to develop task, user and document profiles to model user information seeking behaviour. Relevance feedback was captured from real users engaged in IS&R tasks. The feedback was used to develop a linear regression model for predicting document relevancy based on implicit relevance indicators. Fuzzy relevance profiles were created using Term Frequency and Inverse Document Frequency (TF/IDF) analysis for the successful user queries. Fuzzy rule based summarisation was used to integrate the three profiles into a unified index reflecting the semantic weight of the query terms related to the task, user and document. The unified index was used to select the most relevant documents and experts related to the query topic. The overall performance of the system was evaluated based on standard precision and recall metrics which show significant improvements in retrieving relevant documents in response to user queries

Fuzzy Rankings for Preferences Modeling in Group Decision Making

The file attached to this record is the author's final peer reviewed version. The Publisher's final version can be found by following the DOI link.Although fuzzy preference relations (FPRs) are among the most commonly used preference models in group decision making (GDM), they are not free from drawbacks. First of all, especially when dealing with many alternatives, the definition of FPRs becomes complex and time consuming. Moreover, they allow to focus on only two options at a time. This facilitates the expression of preferences but let experts lose the global perception of the problem with the risk of introducing inconsistencies that impact negatively on the whole decision process. For these reasons, different preference models are often adopted in real GDM settings and, if necessary, transformation functions are applied to obtain equivalent FPRs. In this paper, we propose fuzzy rankings, a new approximate preference model that offers a higher level of user‐friendliness with respect to FPRs while trying to maintain an adequate level of expressiveness. Fuzzy rankings allow experts to focus on two alternatives at a time without losing the global picture so reducing inconsistencies. Conversion algorithms from fuzzy rankings to FPRs and backward are defined as well as similarity measures, useful when evaluating the concordance between experts’ opinion. A comparison of the proposed model with related works is reported as well as several explicative examples

Un enfoque de toma de decisiones multicriterio aplicado a la estrategia de transformación digital de las organizaciones por medio de la inteligencia artificial responsable en la nube de las organizaciones. Estudio de caso en el sector de salud

Tesis inédita de la Universidad Complutense de Madrid, Facultad de Estudios Estadísticos, leída el 08-02-2023Organisations are committed to understanding both the needs of their customers and the capabilities and plans of their competitors and partners, through the processes of acquiring and evaluating market information in a systematic and anticipatory manner. On the other hand, most organisations in the last few years have defined that one of their main strategic objectives for the next few years is to become a truly data-driven organisation in the current Big Data and Artificial Intelligence (AI) context (Moreno et al., 2019). They are willing to invest heavily in Data and AI Strategy and build enterprise data and AI platforms that will enable this Market-Oriented vision (Moreno et al., 2019). In this thesis, it is presented a Multicriteria Decision Making (MCDM) model (Saaty, 1988), an AI Digital Cloud Transformation Strategy and a cloud conceptual architecture to help AI leaders and organisations with their Responsible AI journey, capable of helping global organisations to move from the use of data from descriptive to prescriptive and leveraging existing cloud services to deliver true Market-Oriented in a much shorter time (compared with traditional approaches)...Las organizaciones se comprometen a comprender tanto las necesidades de sus clientes como las capacidades y planes de sus competidores y socios, a través de procesos de adquisición y evaluación de información de mercado de manera sistemática y anticipatoria. Por otro lado, la mayoría de las organizaciones en los últimos años han definido que uno de sus principales objetivos estratégicos para los próximos años es convertirse en una organización verdaderamente orientada a los datos (data-driven) en el contexto actual de Big Data e Inteligencia Artificial (IA) (Moreno et al. al., 2019). Están dispuestos a invertir fuertemente en datos y estrategia de inteligencia artificial y construir plataformas de datos empresariales e inteligencia artificial que permitan esta visión orientada al mercado (Moreno et al., 2019). En esta tesis, se presenta un modelo de toma de decisiones multicriterio (MCDM) (Saaty, 1988), una estrategia de transformación digital de IA de la nube y una arquitectura conceptual de nube para ayudar a los líderes y organizaciones de IA en su viaje de IA responsable, capaz de ayudar a las organizaciones globales a pasar del uso de datos descriptivos a prescriptivos y aprovechar los servicios en la nube existentes para ofrecer una verdadera orientación al mercado en un tiempo mucho más corto (en comparación con los enfoques tradicionales)...Fac. de Estudios EstadísticosTRUEunpu