Mobile travel services: the effect of moderating context factors

This article has two objectives: (1) to draw an international comparison regarding the acceptance of mobile travel services in three countries with different profiles when it comes to travelling and mobile telecommunications, and (2) to extend relevant literature on mobile applications, more specifically travel services, by including context-related concepts, taking moderating factors like location, mobility of users, physical, and social context into account. Based on surveys that were carried out in 2009, structural equation modelling is used to identify differences in patterns in the use of mobile travel services and in the role of context-related variables. the conclusion of this article is that context-related factors, that is, mobility and (physical and social) context, have an impact on the relationship between the core concepts of technology Acceptance model (TAM) and Diffusion of Innovation (DoI) research. many studies on the acceptance and use of mobile services indicate that a deep understanding is needed of individual, context-related, and technological characteristics and the way they interact. this is also highly relevant to the travel industry, which wants to utilize the opportunities provided by mobile technology

Multidimensional Facets of Perceived Risk in Mobile Travel Booking

Despite the growing prevalence of smartphones in daily life and travel context, travellers still perceive an extent of risk associated with using their smartphone to book travel products. In order to alleviate or reduce perceived risk, it is important to better understand the dimensions of and the factors that contribute to perceived risk. This study analysed 411 responses from an online panel to examine perceived risk in mobile travel booking and identified the following facets: time risk, financial risk, performance risk, privacy/security risk, psychological risk, physical risk, and device risk. Several antecedents of perceived risk were identified. Perceived collection of personal information via smartphones contributes positively, while consumer innovativeness, trust, and visibility contribute negatively to perceived risk. Further, the predictive validity of perceived risk is confirmed as it significantly explains perceived usefulness, attitude, and behavioural intention in mobile travel booking. Implications to manage perceived risk and its antecedents are provided

An investigation into the feasibility and potential benefits of shared taxi services to commuter stations

Peer reviewedPublisher PD

Consumer adoption of new technologies : the role of perceived risk

Driven by perceived Internet technology advantage and significant market potential, this study focuses on the impacts of Perceived Risk and Trust Belief on Behavioural Intention to use hotel e-booking services in Saudi Arabia. The study employs the UTAUT2 (Unified Theory of Acceptance and Use of Technology ІІ). The objective is to establish and assess a new model that can be used to determine the various elements, which impact usage behaviour among customers of hotel e-booking services. This study places special emphasis on the unique role of trust belief, and the perception of risk.The data were collected from a cross-sectional survey of 465 respondents. Partial Least Squares-Structured Equation Modelling (PLS-SEM) was employed in analysing the data. Our study adds to the current literature by proposing new variables linking ‘Perceived Risk’ and ‘Trust Belief’ to the UTAUT2. Furthermore, this study provides a response to appeals for further examination and use of aspects, which enlarge the tools, and usage of UTAUT2. The research model represents a pioneering study integrating perceived risk from consumer adoption of new technology literature, employing the UTAUT2 model to assist in initiating the integration of multi-disciplinary research in electronic marketing. In this research, Trust Belief (TR) was hypothesized, for first time, as a mediator that mediates the influence of Perceived Risk (PR) toward Behavioural Intention (BI). It was found that trust belief completely mediates the negative relationship between perceived risk and behavioural intention.Within the context of electronic booking in the hospitality industry in Saudi Arabia, this research provides the first attempt in which the UTAUT2 model is employed to identify the various factors that impact a consumer’s choice to embrace and utilise hotel e-booking services. All constructs within the UTAUT2 model exhibited a significant and sufficient extent of discriminant and convergent validity and reliability, except for the construct of facilitating conditions. The results provide backing for utilising the UTAUT2 model for predicting consumers’ intention to adopt and utilise e-booking hotel services within the context of Saudi Arabia. Therefore, this study offers valuable contributions to the existing body of literature, by investigating the validity and reliability of the UTAUT model, originally developed for the Western world, to clarify parallel behaviours in a non-Western context

Information Technology Applications in Hospitality and Tourism: A Review of Publications from 2005 to 2007

The tourism and hospitality industries have widely adopted information technology (IT) to reduce costs, enhance operational efficiency, and most importantly to improve service quality and customer experience. This article offers a comprehensive review of articles that were published in 57 tourism and hospitality research journals from 2005 to 2007. Grouping the findings into the categories of consumers, technologies, and suppliers, the article sheds light on the evolution of IT applications in the tourism and hospitality industries. The article demonstrates that IT is increasingly becoming critical for the competitive operations of the tourism and hospitality organizations as well as for managing the distribution and marketing of organizations on a global scale

Channels, consumers and communication: online and offline communication in service consumption

This paper reports on a study that investigated consumer use of e-services in a multichannel context. To develop a deeper understanding of what makes consumers decide to use the online channel, and contrary to most HCI studies on the use of e-services that focus on the use of the online channel in relative isolation, this study examined consumer channel-choice beyond the instances of internet use. The consumption behaviour of its participants was investigated across channels in an in-depth qualitative study. The analysis of the elicited rich data focused specifically on the investigation of voluntary consumer movements between online and offline channels during the course of a consumption process. The results indicate that participants often use multiple channels in parallel and frequently switch between channels. Literature from marketing and consumer research was used as the perspective to explore the rationale for the complex and dynamic reported consumer behaviour

Factors influencing the adoption postponement of mobile payment services in the hospitality sector during a pandemic

publishedVersio

ICTs, disruptive forces and the production paradox in tourism: Present and future issues in the Visitor Attraction sector

En el marco de colaboración entre la Glasgow Caledonian University (Escocia, Reino Unido) y la Universidad de Alicante (España) y con el objetivo de dar a conocer la producción investigadora de docentes e investigadores involucrados en el convenio de colaboración entre ambas universidades, publicamos este libro como medio de difusión científica para visibilizar, compendiar y compartir las investigaciones. El valor fundamental de la obra es el carácter internacional y multidisciplinar de las investigaciones en el área de ciencias sociales y económicas, enfocadas en temáticas tan diversas como el marketing, la economía, la comunicación o la moda, entre otras.As part of the cooperation between Glasgow Caledonian University (Scotland, United Kingdom) and the University of Alicante (Spain) and in order to publicize the research production of teachers and researchers involved in the collaboration agreement between the two universities, we publish this book as a means of scientific dissemination to visualize, summarize and share research. The fundamental value of the work is international and multidisciplinary research in the area of social and economic sciences, focused on topics as diverse as marketing, economics, communication and fashion, among others

eEnabled internet distribution for small and medium sized hotels: the case of hospitality SMEs in Athens

Advances in information and communications technologies (ICTs) have strategic implications for a wide range of industries. Tourism and hospitality have dramatically changed by the ICTs and the Internet and gradually emerge as the leading industry on online expenditure. The Internet revolutionised traditional distribution models, enabled new entries propelled both disintermediation and reintermediation and altered the sources of competitive advantage. This paper explores the strategic implications of ICTs and the perceived advantages and disadvantages of Internet distribution for small and medium-sized hospitality enterprises (SMEs). Primary research in Athens hotels demonstrates the effects of the Internet and ICTs for secondary markets, where there is lower penetration and ICT adoption. Interviews and questionnaires identified a number of strategies in order to optimise distribution. The analysis illustrates the strategic role of ICTs and the Internet for hospitality organisations and Small and Medium-sized organisations in general. Most hotels employ a distribution mix that determines the level and employment of the Internet. The paper demonstrates that only organisations that use ICTs strategically will be able to develop their electronic distribution and achieve competitive advantages in the future