En el marco de colaboración entre la Glasgow Caledonian University (Escocia, Reino Unido) y la Universidad de Alicante (España) y con el objetivo de dar a conocer la producción investigadora de docentes e investigadores involucrados en el convenio de colaboración entre ambas universidades, publicamos este libro como medio de difusión científica para visibilizar, compendiar y compartir las investigaciones. El valor fundamental de la obra es el carácter internacional y multidisciplinar de las investigaciones en el área de ciencias sociales y económicas, enfocadas en temáticas tan diversas como el marketing, la economía, la comunicación o la moda, entre otras.As part of the cooperation between Glasgow Caledonian University (Scotland, United Kingdom) and the University of Alicante (Spain) and in order to publicize the research production of teachers and researchers involved in the collaboration agreement between the two universities, we publish this book as a means of scientific dissemination to visualize, summarize and share research. The fundamental value of the work is international and multidisciplinary research in the area of social and economic sciences, focused on topics as diverse as marketing, economics, communication and fashion, among others

Claver-Cortés, Enrique

García-Lillo, Francisco

Marco-Lajara, Bartolomé

Zaragoza Sáez, Patrocinio del Carmen

Úbeda García, Mercedes

English

Gran cantidad de literatura ha proporcionado evidencia empírica acerca de la existencia de las economías de aglomeración o economías externas que surgen de la concentración de  empresas en un espacio geográfico determinado. En estos entornos competitivos, las empresas co-localizadas son capaces de obtener elevados niveles de productividad y eficiencia en su actividad empresarial, así como alcanzar ventajas competitivas sostenibles. Esta evidencia apoya, especialmente, las teorías de Marshall y Jacobs, considerando en sus planteamientos la especialización y diversidad industrial respectivamente. El presente trabajo estudia las diferentes contribuciones y enfoques en torno a las economías de aglomeración además de analizar cómo afectan las economías de urbanización al crecimiento de las regiones. Con este fin, se analiza el crecimiento en 165 países de todo el mundo en el año 2015 y, en el caso de España, en el periodo comprendido entre 1990-2015. Por otro lado, se analiza la composición sectorial de algunas de las principales ciudades de España.Great amount of literature has provided empirical evidence about the existence of the agglomeration economies or external economies that arise from the business concentration in a geographical certain space. In these competitive environments, colocated firms are able to obtain major levels of productivity and efficiency in his managerial, as well as the possibility to achieving sustainable competitive advantages. This evidence supports, specially, the theories of Marshall and Jacobs considering in their approaches the specialization and industrial diversity respectively. The present work studies the different contributions and approaches concerning the agglomeration economies, moreover analyzing how the urbanization economies affect to the growth of the regions. For this purpose, it is analyzed the growth in 165 countries around the world in 2015 and for the case of Spain in the period from 1990 to 2015. Additionally, the sectorial composition is analyzed in some of the main cities in Spain

Seva-Larrosa, Pedro

Castaño-Poveda, Andrés

The economic growth in agglomerations and urbanization economies

García-Medina, Irene (coord.)

Tur-Viñes, Victoria (coord.)

Bilateral dialogues between researchers from Glasgow Caledonian University (United Kingdom) and University of Alicante (Spain). Interdisciplinary studies

Crossref

Diálogos bilaterales entre investigadores de la Glasgow Caledonian University (Reino Unido) y la Universidad de Alicante (España). Estudios interdisciplinares

El emprendimiento es un mecanismo básico de toda sociedad para modernizar su estructura económica y adaptarla a las condiciones cambiantes que impone una situación mundial inestable y compleja. Como dijo J.B. Say, el emprendedor desplaza recursos a donde son más rentables y, de esta manera, optimiza la riqueza social. Hacer mejor, más eficiente, el proceso de emprendimiento es, por ello, una tarea importante. La metodología AVIN (Análisis y Validación de Ideas de Negocio) se diseñó a los efectos de hacer más eficaz la fase de selección de ideas de negocio, tratando de reducir la proporción de fracasos en la experiencia emprendedora. En este artículo se explica cómo AVIN ha sido implementada en una aplicación informática (AVINapp), lo que hace más eficiente y estructurado el uso del método. Es importante destacar la aplicabilidad de esta herramienta también a situaciones de proyectos ya implementados y en desarrollo, con el propósito de evaluar y, en su caso, modificar y optimizar su desempeño.Entrepreneurship is a basic mechanism for nations to modernize its economic structure and adapt them to changing conditions imposed by an unstable and complex world situation. As J.B. Say said, the entrepreneur shifts resources to where they are most profitable, and thus optimizes social wealth. So, make better, more efficient, the process of entrepreneurship is of course a very important task. The AVIN methodology (Analysis and Validation Business Ideas) was designed in the aim of making more efficient the evaluation step of business ideas, trying to reduce the rate of failure in entrepreneurial experience. This article explains how AVIN has been implemented in a computer application (named AVINapp), which makes use of the method much more structured and efficient. We must emphasize the applicability of this tool to situations of projects already implemented and in development, with the purpose of evaluating and, if appropriate, modifying and optimizing its performance

Colomina Climent, Evaristo

Yáñez Muñoz, Leonardo

Repositorio Institucional de la Universidad de Alicante

Computer-aided business model evaluation

Visitor Attractions (VAs) represent a fundamentalelement of the tourism landscape. Theemergence and integration of Information andCommunication Technologies (ICTs) in VAs havenot only impacted the modus operandi ofindividual operators but also transformed how theentire sector is distributed and its productconsumed. However, the ICT contribution to thesector remains blurred as a concept, whichhinders both practical and theoreticalimplications. This essay analyses the most currentliterature to illustrate the impact of ICTs in VAs byintroducing the concept of ICT productivityparadox in tourism and sheds light on currentrelated trends. This is followed by a brief discussionwhich lays out future technological implicationsfor the sector. The essay further draws attention tothe great need for research to inform VisitorAttractions researchers and managers

Fedeli, Giancarlo

ResearchOnline@GCU

ICTs, disruptive forces and the production paradox in tourism: Present and future issues in the Visitor Attraction sector

As sustainability continues to be a concern in the hospitality industry, businesses are encouraged to be environmentally proactive and are engaging in online resources as a tool to encourage behaviour change. However, smaller businesses are neglecting to adapt due to the resources required when implementing such materials and suggest that training tools tend to be generic in content. This case study engages with one company working within the hospitality sector in Scotland to review a suite of online staff engagement materials, developed by Resource Efficient Scotland, to encourage resource efficiency. Semi-structured interviews were carried before and after the training on subjects from a diverse range of roles including; management, kitchen staff, wait staff and bar staff, with interviews exploring their current practices of resource efficiency at home and work. The research identified that the content of the training tended to be somewhat generic and that behaviour change was limited due to the lack of support on how best to implement the training tools. Additionally, the research established that behaviour change was also hindered due to lack of space within the establishment, a concept not discussed in the prior literature. Overall the online training tools were in part successful as the research demonstrated that the materials actually did encourage behaviour change in those participants that were involved

Baxter, Daniel

Bereziat, Claire

Developing resource efficiency through online training. The case of a small hospitality business in Scotland

ICTs, disruptive forces and the production paradox in tourism: Present and future issues in the Visitor Attraction sector

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Repositorio Institucional de la Universidad de Alicante

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ResearchOnline@GCU

Repositorio Institucional de la Universidad de Alicante