Building a Model of Technology Preference: The Case of Channel Choices

Intention theories, such as the Theory of Reasoned Action, the Theory of Planned Behavior, and the Technology Acceptance Model (TAM), have been widely adopted to explain information system usage. These theories, however, do not explicitly consider the availability of alternative systems that users may have access to and may have a preference for. Recent calls for advancing knowledge in technology acceptance have included the examination of selection among competing channels and extending the investigation beyond adoption of a single technology. In this study, we provide a theoretical extension to the TAM by integrating preferential decision knowledge to its constructs. The concept of Attitude-Based Preference and Attribute-Based Preference are introduced to produce a new intention model, namely the Model of Technology Preference (MTP). MTP was validated in the context of alternative behaviors in adopting two service channels: one a technology-based online store and the other a traditional brick-and-mortar store. A sample of 320 responses was used to run a structural equation model. Empirical results show that MTP is a powerful predictor of alternative behaviors. Furthermore, in the context of service channel selection, incorporating preferential decision knowledge into intention models can be used to develop successful business strategies

The role of attitude, preference conflict, norms, and family identity in explaining intention/behavior toward fish consumption in Vietnamese families

The main objective of the thesis is to explore and test the roles of attitude, preference conflict, norms and family identity in explaining intention/behavior toward fish consumption in Vietnamese families. This study utilizes a theoretical framework based on the Theory of Planned Behavior, but more focused on some other variables (ambivalence, family conflict and identity) in an extended model. The study reveals that attitude, family conflict, and family identity influence intention, while family norms factor do not exhibit a direct relationship with the intention to consume fish in Vietnam. In addition, ambivalence was negatively correlated with attitude, while interpersonal conflict was unrelated to attitude. Moreover, although social variables seem to be of vital importance in predicting attitude, only family identity and attitude enjoy positive correlation with high statistical significance. Family norms have a low impact on attitude while family conflict has no significance in predicting attitude towards fish. Also, family norm and family conflicts were mutually related. Further, the result does not support the hypothesis that family identity represents a moderator in the family norm-intention relationship. Finally, intention to eat fish is highly positively correlated to behavior to consume. However, there is no direct relationship between family identity and fish consumption behavior. The results of this study will shed some light on discovering the role of attitude, preference conflict, family norms, and family identity in explaining intention/behavior toward fish consumption in Vietnamese families. It will allow academics to better understand the complication of social variables and further develop future research in this area. Keywords: Fish consumption; attitude; preference conflict; ambivalence; family norms; family identity

The role of knowledge, emotion, and intention in influencing students’ behaviors during COVID-19 pandemic

This study aims to investigate the influence of students’ knowledge, attitude, and behavioral intention on their behaviors during the COVID-19 pandemic. A survey study was designed using an online questionnaire involving 653 respondents from the first to final-year students at a Malaysian university. A CACQ-COV instrument was designed based on the Theory of Reasoned Action (TRA) model, comprising 67 items in four constructs: students’ knowledge of the current pandemic, emotional engagement, behavioral intention, and behavioral action. The results show that the students learn most about the COVID-19 pandemic from the media and the internet platform; more than 50% of the students rated the television broadcast as the most trusted media. The mean scores of the students’ knowledge about COVID-19 facts and symptoms; emotion, intention, and action are at high levels. In addition, knowledge, emotion, and behavioral intention have significantly influenced the students’ behaviors and actions; it is noted that emotion has the greatest influence compared with knowledge and behavioral intention. The implication is that television broadcast should be the primary choice of media for carrying out future mass campaigns, in preference to social media, especially for announcing urgent matters and disseminating information related to the current issues

Luxury chocolate: Is scarcer better? Retail shelf-displays and perceived scarcity

Consumers within retail settings are more likely to infer that scarcer products are of higher quality and therefore more likely to choose them (Lynn 1989). As a result product scarcity coupled with shelf display organisation (shelf based scarcity) influence how consumers’ process product information; which in turns alters their preference. Contamination Theory underpins the entire study, and varying shelf based scarcity is used a background variable to ascertain the differing effects on perception of luxury. Perception of luxury is the tested to investigate if this variable moderates the established relationship between perception of luxury, product evaluation and purchase intention. Methodological significance is added through the use of factorial design to simultaneously study shelf organisation and degrees of product scarcity, adding ecological validity with embedded stimulus and real life brand. The theoretical significance of this study is to add to the diminutive knowledge available surrounding scarcity, its application in luxury retail settings and retail context of contamination theory. Specifically, for practitioners, whether there is as optimal level of scarcity that may induce perceptions of luxury and increase product evaluation and purchase intention; as luxury management are under strain my marketing on the fragile perception of scarcity

Understanding Consumer Behavior and Customer Segmentation of Home-made and Ready-to-drink Products

Abstract. The economy growth especially in the food and beverage industry had triggered the emergence of new business in this sector especially some various type of home-made and ready-to-drink products, produced by the small and medium enterprises. This study identified factors that influence the purchase intention towards the products as well as the identification of customer segementation and characteristic. Partisipants completed a set of semi-structured interview and a Theory of Planned Behavior-based questionnaire. Most all of the participants (62,7%) buy this product because of curiousity and statistically demonstrated the factors of attitude (product appearance and packaging practicallity) signifficantly affecting purchase intention as well as perceived behavioral control (functional or health benefit) that also become the antecedent factor. Other variables such as age and occupation influenced the purchase frequency, while income only affect personal habit such as social media use. Segmentation framework using K-means clustering resulting four groups with cluster two profiled as private company employee, appeared as the potential market with its own preference on purchase intention towards a home-made and ready-to-drink product. Focusing on attracting the inquisitiveness about the products using the promminent attributes potentially reinforce the purchase intention of this kind of product.Keyword : consumer behavior; purchase intention; customer segmentation

Intention to Inform Relatives, Rates of Cascade Testing, and Preference for Patient-Mediated Communication in Families Concerned with Hereditary Breast and Ovarian Cancer and Lynch Syndrome: The Swiss CASCADE Cohort.

Cascade screening for Tier 1 cancer genetic conditions is a significant public health intervention because it identifies untested relatives of individuals known to carry pathogenic variants associated with hereditary breast and ovarian cancer (HBOC) and Lynch syndrome (LS). The Swiss CASCADE is a family-based, open-ended cohort, including carriers of HBOC- and LS-associated pathogenic variants and their relatives. This paper describes rates of cascade screening in relatives from HBOC- and LS- harboring families, examines carriers' preferences for communication of testing results, and describes theory-based predictors of intention to invite relatives to a cascade screening program. Information has been provided by 304 index cases and 115 relatives recruited from September 2017 to December 2021. On average, 10 relatives per index case were potentially eligible for cascade screening. Approximately 65% of respondents wanted to invite relatives to the cohort, and approximately 50% indicated a preference for patient-mediated communication of testing results, possibly with the assistance of digital technology. Intention to invite relatives was higher for first- compared to second- and third-degree relatives, but was not different between syndromes or based on relatives' gender. The family environment and carrying pathogenic variants predicts intention to invite relatives. Information helps optimize delivery of tailored genetic services

PENGARUH DARI PERSEPSIAN KUALITAS, PERSEPSIAN NILAI, KEPUASAN KONSUMEN, DAN PREFERENSI MEREK PADANIAT PEMBELIAN ULANG (Studi Pada Produk Rumah Makan King Fried Chicken)

This paper developed to explain the model which described the effect of perceived quality, perceived of value, consumer satisfaction, and brand preference on repurchase intention. This research uses. The analysis and results of the research is based on interview data collected from 141 consumers who have an intention to repurchase King Fried Chicken’s restaurant product. Samplecollection used purposive sampling method to obtain an information which needed in this study. Structural equation model is used to get the results of the model. Data accuracy obtained by validity and reliability test so that the data on this study is feasible to test by other statisticmethod. The analysis finds that perceived quality, consumer satisfaction, and brand preference have a positive significant effect on repurchase intention. This findings is expected to give an understanding about the efforts which can be used to increase repurchase intention. Those efforts are increasing consumer satisfaction and brand preference by developing a good perceived quality. This paper is also describe an implication of this study on theory, methodology, and chances for advanced studi. Keywords : perceived quality, perceivedvalue, consumer satisfaction, brand preference, repurchase intentio

First-Mover Advantage: A Cross-National Comparison of Mature and Emerging Market Consumers\u27 Attitudes Toward Pioneer and Follower Brands

A number of scholars suggest that the ability to accrue any competitive advantage stemming from time of entry is a function of the type of market being entered (e.g., Lieberman and Montgomery 1988; Kerin et al. 1992; Szymanski et al. 1995; VanderWerf and Mahon 1997). This dissertation extended the current behaviorally-based research domain of the field vis-a-vie a survey-based comparative study of mature market (U.S.) and emerging market (Indian) consumers\u27 attitudes toward pioneer and follower brands. Two fundamental questions were asked: (1) Are there significant attitudinal differences between mature market and emerging market consumers based on order of entry? (2) Would firms considering emerging markets be better off entering early despite all the start up difficulties, or postpone their entry until the first-mover gets “bloodied” and then enter, with the expectation of greater performance? Based on the earlier work of Alpert and Kamins (1995) and utilizing the Fishbein and Ajzen (1975) Theory of Reasoned Action, 12 hypotheses examining the underlying beliefs, attitudes, and purchasing intentions of consumers in both countries as they relate to pioneering vs. follower brands were formulated and tested using paired-sample t-tests, multiple regression analysis, and structural equation modeling. A number of significant conclusions were drawn from the analyses. First, while consumers in both countries have favorable attitudes towards the pioneer, Indian consumers tend to exhibit much more positive perceptions in terms of both global and multiattribute-based attitudes. Second, attitudinal preferences for the pioneer brand are positively related to intention to buy the pioneer brand. The notable attitudinal differences between the countries are reflected in a significantly more positive intention preference for the pioneer brand on the part of Indian consumers. Finally, in both countries, the preference for the pioneer is a function of a series of causal relationships where attitudes and social norms play dominant roles. In the U.S., individual attitudes play a more significant role in formulating purchase intention than social norms. However, societal norms tend to discourage the purchase of the pioneer brand. In the case of India, social norms play a more dominant role in intention formation. The study concludes with a discussion of the managerial implications, limitations of the study, and suggestions for future research

The Effect of an Antenatal Breastfeeding Intervention on Breastfeeding Self-Efficacy and Intention Among Inner City Adolescents

According to Healthy People 2020, infants who are breastfed have improved nutritional, immunological, developmental, and social outcomes (USDHHS, 2014). Despite the benefits of breastfeeding and the focused international efforts to increase levels of breastfeeding, adolescents remain largely unaware and continue to have among the lowest levels of breastfeeding initiation (CDC, 2013; Spear, 2006). The purpose of this EBP project was to reduce the disparities of breastfeeding initiation by increasing breastfeeding self-efficacy and intention in an inner city specialty high school. Synthesis of the evidence demonstrated that needs-based, repeated antenatal education delivered by a lactation expert including breastfeeding peer counselor supports was best practice for engaging the adolescent population. Utilizing Social Cognitive Theory as the theoretical framework and the Stetler Model for Evidence-Based Practice as a model for practice change, an educational intervention was implemented incorporating an Internationally Board Certified Lactation Consultant (IBCLC), peer counselors, and breastfeeding support. Pre- and post-intervention breastfeeding selfefficacy and intended infant feeding preference were collected utilizing the Prenatal Breastfeeding Self-Efficacy Scale (BSES). Non-parametric statistical testing did not reveal any significant differences between mean self-efficacy scores (81.2 and 83.4 respectively, p = .500). Linear regression was performed on pre and post- intervention breastfeeding intention revealing that, while the intervention did positively impact intention, results were not statistically significant (p = .133)

Prospect for accounting academics: examining the effect of undergraduate students’ career decision / Ahmad Bukola Uthman , Mubaraq Sanni and Abdulai Agbaje Salami.

The future of accounting education rests on the development of accounting academics. In the social space of competing job opportunities for both graduate and professional accountants, this paper considers how the interest of prospective accounting graduates in Nigerian universities could reshape the widely reported shortage of accounting academics. Viewing through the lens of the Circumscription Theory, it examines how career choices of undergraduate accounting students affect the prospect of accounting education. The survey technique was adopted to sample students’ opinions across three universities in their career decisions, the factors that affect such decisions and their key referents. The respondents were divided based on their preference for academic jobs and the Mann-whitney U test was conducted to examine the differences in factors that affect their preferences. The study revealed that financial rewards account for students’ preference for non-academic jobs. Hence, only 10% of the respondents showed an intention to pursue a career in the academia. Other factors such as job leisure, ambitiousness and career prestige are also responsible for students’ preference for non-academic jobs. The results of the study confirmed the prediction of the Circumscription Theory. It is therefore recommended that academic jobs should be made attractive for accounting graduates by improving the financial rewards of academic staff generally. More so, attention should be further directed towards factors such as job leisure, holiday travels, prestige and easy achievement of ambitions since students get swayed from academic jobs because of those factors