Online vs. Offline Coupon Redemption Behaviors

Coupons are among the most important promotional vehicles used today. Traditionally, coupons have been distributed through printed offline media, such as newspapers or postal mails. Along with technological advances, the Internet has emerged as a new method of coupon distribution. This study empirically examines coupon redemption behaviors between online and offline coupons. Specifically, differences in the impacts of face value and benefit type on coupon redemption rate are investigated. The results showed some similarities and differences as well as new interesting findings on the relationship pattern between face value and redemption rate of coupons

focused on coupon face value and benefits

Thesis(Master) --KDI School:Master of Business Administration,2004Outstandingmasterpublishedby Boon Young Lee

Methods to detect and reduce driver stress: a review

Automobiles are the most common modes of transportation in urban areas. An alert mind is a prerequisite while driving to avoid tragic accidents; however, driver stress can lead to faulty decision-making and cause severe injuries. Therefore, numerous techniques and systems have been proposed and implemented to subdue negative emotions and improve the driving experience. Studies show that conditions such as the road, state of the vehicle, weather, as well as the driver’s personality, and presence of passengers can affect driver stress. All the above-mentioned factors significantly influence a driver’s attention. This paper presents a detailed review of techniques proposed to reduce and recover from driving stress. These technologies can be divided into three categories: notification alert, driver assistance systems, and environmental soothing. Notification alert systems enhance the driving experience by strengthening the driver’s awareness of his/her physiological condition, and thereby aid in avoiding accidents. Driver assistance systems assist and provide the driver with directions during difficult driving circumstances. The environmental soothing technique helps in relieving driver stress caused by changes in the environment. Furthermore, driving maneuvers, driver stress detection, driver stress, and its factors are discussed and reviewed to facilitate a better understanding of the topic

Sensor fusion of motion-based sign language interpretation with deep learning

Sign language was designed to allow hearing-impaired people to interact with others. Nonetheless, knowledge of sign language is uncommon in society, which leads to a communication barrier with the hearing-impaired community. Many studies of sign language recognition utilizing computer vision (CV) have been conducted worldwide to reduce such barriers. However, this approach is restricted by the visual angle and highly affected by environmental factors. In addition, CV usually involves the use of machine learning, which requires collaboration of a team of experts and utilization of high-cost hardware utilities; this increases the application cost in real-world situations. Thus, this study aims to design and implement a smart wearable American Sign Language (ASL) interpretation system using deep learning, which applies sensor fusion that “fuses” six inertial measurement units (IMUs). The IMUs are attached to all fingertips and the back of the hand to recognize sign language gestures; thus, the proposed method is not restricted by the field of view. The study reveals that this model achieves an average recognition rate of 99.81% for dynamic ASL gestures. Moreover, the proposed ASL recognition system can be further integrated with ICT and IoT technology to provide a feasible solution to assist hearing-impaired people in communicating with others and improve their quality of life

A complication of subclavian venous catheterization: extravascular kinking, knotting, and entrapment of the guidewire -A case report-

Various complications of central venous catheterization have been reported, some of which are well-known, while others are described as a sporadic events. We experienced a case of left subclavian venous catheterization complicated by extravascular knotting, kinking, and entrapment of the guidewire and the guidewire was removed surgically. Although minimal resistance was encountered during guidewire insertion, the guidewire was advanced approximately 30 cm. Physicians should be aware of these rare potential complications when a guidewire is advanced if any resistance is encountered

Expression of Epstein-Barr Virus Gene and Clonality of Infiltrated T Lymphocytes in Epstein-Barr Virus-associated Gastric Carcinoma

BACKGROUND: Epstein-Barr virus associated gastric lymphoepithelioma-like carcinoma (LELC) is characterized by the intensive infiltration of lymphoid cells, the presence of EBV, and the better prognosis over typical adenocarcinoma. Thus, it was assumable that viral latent proteins may be responsible for the recruitment of a certain T cell repertoire to EBV-associated gastric carcinoma. METHODS: To examine above possibility, EBV gene expression in gastric carcinoma tissues and usage of TCR among the tumor infiltrating lymphocytes were analyzed. RESULTS: EBV specific DNA and EBERs RNA were detected in 4 out of 30 patients. RT-PCR analysis revealed that all 4 of EBV-positive tumor tissues expressed EBNA1 mRNA and BARTs and LMP2a was detected only one sample out of 4. However, the EBNA2 and LMP-1 transcripts were not detected in these tissues. CD8(+) T cells were the predominant population of infiltrating lymphocytes in the EBV-positive gastric carcinoma. According to spectra type analysis of infiltrating T cells, 10 predominant bands were detected by TCR Vβ CDR3 specific RT-PCR from 4 EBV-positive tumor tissues. Sequence analysis of these bands revealed oligoclonal expansion of T cells. CONCLUSION: These findings suggest that clonally expanded T cells in vivo might be a population of cytotoxic T cells reactive to EBV-associated gastric carcinoma.ope

The leukoaraiosis is more prevalent in the large artery atherosclerosis stroke subtype among Korean patients with ischemic stroke

<p>Abstract</p> <p>Background</p> <p>Several studies have suggested that the specific stroke subtype may influence the presence of leukoaraiosis in patients with ischemic stroke. We investigated the association between stroke subtype and leukoaraiosis in Korean patients with ischemic stroke by MRI.</p> <p>Methods</p> <p>There were 594 patients included in this study that were classified as large artery disease, lacune and cardioembolic stroke. For large-artery disease, the analysis focused on the intracranial or extracranial location of the stenosis, and the multiplicity of the stenotic lesions. Leukoaraiosis grading was performed according to the Atherosclerosis Risk in Communities Study.</p> <p>Results</p> <p>There was a significant association between leukoaraiosis and the stroke subtypes; the large-artery-disease group had a higher prevalence of leukoaraiosis than did the other groups (55.4% in the large-artery-disease group, 30.3% in the lacunar group and 14.3% in the cardioembolic group, P = 0.016 by chi-square test). On the multivariate linear regression analysis, age, the presence of hypertension, previous stroke and stroke subtype were independently associated with the presence of leukoaraiosis. In the sub analysis of the large-artery-disease group, the leukoaraiosis had a tendency to be more prevalent in the mixed and intracranial stenosis group than did the extracranial stenosis group (45.5% in the mixed group, 40.3% in the intracranial group and 26.9% in the extracranial group, P = 0.08 by chi-square test).</p> <p>Conclusion</p> <p>The association of leukoaraiosis with large-artery disease in this study might be due to the relatively high prevalence of intracranial occlusive lesions in Korean stroke patients compared to other ethnic groups.</p

Detection of sexually transmitted infection and human papillomavirus in negative cytology by multiplex-PCR

<p>Abstract</p> <p>Background</p> <p>The aim of this study was to determine the prevalence of human papillomavirus (HPV) and 15 species that cause sexually transmitted infections (STIs) in negative cytology. In addition, we compared the diagnostic performance of multiplex polymerase chain reaction (PCR) with widely available techniques used to detect HPV.</p> <p>Methods</p> <p>We recruited 235 women of reproductive age who had negative cytology findings in a liquid-based cervical smear. STIs were identified by multiplex PCR, and HPV genotypes by multiplex PCR, hybrid capture 2, and DNA microaray; discordant results were analyzed by direct sequencing.</p> <p>Results</p> <p>Approximately 96.6% of patients with negative cytology results were positive for pathogens that cause STIs. The pathogens most frequently detected were <it>Gardnerella vaginalis, Ureaplasma urealyticum</it>. The incidence of HPV in negative cytology was 23.3%. Low-risk HPV infection was significantly correlated with <it>Chalmaydia trachomatis</it>, and high-risk HPV infection was significantly correlated with <it>Group β streptococcus</it>. The analytical sensitivities of the multiplex PCR and DNA microarray were higher than 80%, and the analytical specificity was nearly 100% for all tests.</p> <p>Conclusions</p> <p>Multiplex PCR yielded results that most of patients with negative cytology were positive for pathogens that cause STIs, and were more similar to that of DNA microarray, than that of hybrid capture 2 in terms of analytical sensitivity and prediction value of HPV infection.</p