Los gabinetes de comunicación on line de las empresas del Ibex 35

Online press rooms of the most import spanish companies grow during the last year. This article discusses the adaptation to internet Ibex 35 entities. The conclusion indicates a concern for the communicating with new audiences, an increase of the hypertext and multimedia resource, but a lower approximation to the actual converse with the public.Las principales empresas españolas potenciaron en los últimos años sus salas de prensa on line con un paulatino avance hacia la comunicación 2.0. El siguiente artículo analiza la adaptación a la red de las entidades del IBEX 35. La tendencia señala una preocupación por la comunicación con los nuevos públicos, un incremento de los recursos hipertextuales y multimedia pero una menor aproximación a la conversación real con los públicos en internet

25 years of research in online organizational communication. Review

25 years ago, organizations consolidated their digital communication and researchers began their study. The article analyzes and evaluates the trends, findings and main future challenges of the discipline from the thematic and methodological point of view. All the articles published on the subject in the main journals included in the Journal Citation Reports (JCR) are studied through an analysis sheet designed for this research and a qualitative study of the topics and hermeneutics. The results indicate a continued increase in interest in the object of study from a largely deterministic and descriptive perspective that offers an overview of the evolution of communication in organizations linked to technological innovations. Emerging issues and challenges include hybrid communication, communication through instant web messaging and robotization and their growing influence on society, especially in political elections and referendumsS

Prensa gallega: de la información política a la información de servicio.

Sin resume

El lenguaje en redes sociales como estrategia comunicativa: administraciones públicas, partidos políticos y organizaciones civiles

This paper studies the language of political actors on social networks from the concept of digital language with a communicative perspective. Attention is paid to tweets by political parties, public administrations and civil society related to Catalan politics over the last eight months. The main trends of digital language are confirmed for political language on Twitter, but are relativized by the majority use of a more formal register. In addition, the political language appears as hybrid, heterogeneous, multimodal, a continuation of the offline arena and with little narrative innovation. Within these general characteristics, the activation of innovative linguistic orthographic, lexical, syntactic or coherence elements draws specific strategies for each actor, without common features for the sectors but shows that they do converge at specific moments forming sociolects that seek to promote belonging to a community and protest against specific facts or the status quo.The research has been carried out within the framework of the national I+D+i plan: Uses and preferences in the new media map in Spain: media models for mobile devices (ED341D R2016/019), belonging to the Spanish National Plan for Scientific and Technical Research and Innovation, a national subprogram of Knowledge Creation from the Spanish Ministry of Economy and Competitiveness, and the Xescom Network (Redes 2016 GI-1641 Xescom)S

25 years of research in online organizational communication. Review article

25 years ago, organizations consolidated their digital communication and researchers began their study. The article analyzes and evaluates the trends, findings and main future challenges of the discipline from the thematic and methodological point of view. All the articles published on the subject in the main journals included in the Journal Citation Reports (JCR) are studied through an analysis sheet designed for this research and a qualitative study of the topics and hermeneutics. The results indicate a continued increase in interest in the object of study from a largely deterministic and descriptive perspective that offers an overview of the evolution of communication in organizations linked to technological innovations. Emerging issues and challenges include hybrid communication, communication through instant web messaging and robotization and their growing influence on society, especially in political elections and referendums

Online press rooms in the Ibex 35 companies

Las principales empresas españolas potenciaron en los últimos años sus salas de prensa on line con un paulatino avance hacia la comunicación 2.0. El siguiente artículo analiza la adaptación a la red de las entidades del IBEX 35. La tendencia señala una preocupación por la comunicación con los nuevos públicos, un incremento de los recursos hipertextuales y multimedia pero una menor aproximación a la conversación real con los públicos en internet.Online press rooms of the most import spanish companies grow during the last year. This article discusses the adaptation to internet Ibex 35 entities. The conclusion indicates a concern for the communicating with new audiences, an increase of the hypertext and multimedia resource, but a lower approximation to the actual converse with the public.S

25 years of research in online organizational communication. Review article

25 years ago, organizations consolidated their digital communication and researchers began their study. The article analyzes and evaluates the trends, findings and main future challenges of the discipline from the thematic and methodological point of view. All the articles published on the subject in the main journals included in the Journal Citation Reports (JCR) are studied through an analysis sheet designed for this research and a qualitative study of the topics and hermeneutics. The results indicate a continued increase in interest in the object of study from a largely deterministic and descriptive perspective that offers an overview of the evolution of communication in organizations linked to technological innovations. Emerging issues and challenges include hybrid communication, communication through instant web messaging and robotization and their growing influence on society, especially in political elections and referendums

Las Bitácoras o weblogs y la lógica del campo informativo : un análisis comparativo con la agenda mediática tradicional

Las bitácoras o weblogs ilustran las nuevas prácticas y modos informativos de Internet. Si bien cubren diversos géneros temáticos, perspectivas y prácticas discursivas el trabajo se centra en las bitácoras de actualidad. La investigación cuestiona que puedan considerarse medios alternativos de información capaces de independizarse de la prensa tradicional y electrónica además de preguntarse en qué medida las bitácoras y la red en general contribuyen a una mayor democratización y pluralidad de los contenidos. Se parte, así, de una comparación entre la agenda temática de las bitácoras y de los medios impresos para establecer cuál es su lugar en la dinámica del campo informativo, en qué medida pueden generar información nueva y cuál es el enfoque que ofrecen.Weblogs symbolize how nowadays people manage information in internet. Although under this concept are included a wide range of topics, views and discursive practices we focus on the journalistic oriented ones. This research wonders if weblogs can be considered as an alternative channel of information independent from traditional press and e-newspapers. It questions in which ways they contribute to a more democratic, plural and free news system. We compare some weblogs agenda with press one in order to find out which role they play in the dynamics of the informative field, in which degree they can generate new information and which approach they show

The Use of 360° Video by International Humanitarian Aid Organizations to Spread Social Messages and Increase Engagement

The article analyses 360° video production in international humanitarian aid nonprofit organizations from 2015 to 2019 as 360° video storytelling is one of the latest innovations in organizational digital communication. Through a content analysis and interviews, a specific use of the 360° video format for particular issues or campaigns in order to bring a distant reality to the organization’s audience has been detected. Thus, putting the users in the shoes of “the other” seems to be the objective pursued. NGOs may soon begin to understand long-term interactivity and engagement not just as action and reaction between organization and receiver (almost non-existent to date), but above all as the receiver’s behaviour, which they may strive to orient towards one of the organization’s end goals, depending on the communication strategy set by the organization’s director. With this objective, common to entities from other sectors, they could be moving towards an innovative conceptualization of engagementThis article has been developed within the research project ‘‘Digital Native Media in Spain: Storytelling Formats and Mobile Strategy’’ (RTI2018–093346-B-C33) funded by the Ministry of Science, Innovation, and Universities and co-funded by the European Regional Development Fund (ERDF). Furthermore, the author Sara Pérez-Seijo is beneficiary of the Training University Lecturers’ (FPU) Program funded by the Spanish Ministry of Science, Innovation and Universities (Spanish Government)S

Algorithmic communication and political parties: Automation of production and flow of messages

La utilización de algoritmos en las estrategias de los partidos políticos adquiere importancia sobre todo con los datos masivos (big data) y la automatización de la producción y circulación de contenidos en red a partir de datos personales. A través de un análisis cualitativo con entrevistas en profundidad a asesores y consultores políticos se estudia el alcance de la comunicación algorítmica, sus fortalezas, debilidades e implicaciones para la democracia, con el objetivo de diseñar un escenario real de la información robotizada. Los resultados confirman su implantación generalizada en los principales partidos españoles, si bien su grado de desarrollo es irregular. Los sistemas automatizados de información se están usando fundamentalmente para pre-producción y circulación del mensaje, y se comienza a implementar en producción. Los robots avanzan en su camino como infomediadores entre los políticos y los ciudadanosAlgorithms in the strategies of political parties are becoming increasingly significant, particularly with the use of big data and the inclusion of the automation in the production and circulation of online content obtained from personal data. This paper studies the scope of algorithmic political communication, its strengths, weaknesses and implications in democracy in order to measure the real scenario of robotized information in parties. A qualitative analysis is designed based on in-depth interviews with political advisors and consultants. The results highlight the widespread implementation of algorithmic political communication in the main Spanish parties, although their level of development is irregular. It’s detected that automated information systems are being used primarily in the pre-production and circulation phase of the message and are beginning to be implemented in the production phases. Robots advance in their path as infomediaries between politicians and citizensEsta investigación se enmarca en los proyectos de investigación del plan nacional de I+D+i Usos y preferencias informativas en el nuevo mapa de medios en España: modelos de periodismo para dispositivos móviles (Referencia: CSO2015-64662-C4-4-R), del Ministerio de Economía y Competitividad de España y en la Red Xescom (Redes 2016 GI-1641 Xescom), y Estrategias, agendas y discursos en las cibercampañas electorales: medios de comunicación y ciudadanos (referencia CSO2016-77331-C2-1-R) del grupo MediaflowsS