STUDY ON RETAIL BRAND AWARENESS IN RETAIL

Brand awareness, together with other behavioural indicators (sympathy, trust, image, satisfaction or loyalty), is one of the main vectors that has an essential contribution to the outline of brand equity in general and to that of retail brand, in particular. The perception upon these indicators must be taken into consideration by production, service or retail companies in order to be able to identify their position on target markets, and in order to be able to create an adequate strategy that would help them reach the desired positioning. The aim of this paper is, on one hand, to reveal both the dimensions of brand awareness, and the relationship between these and consumers' brand perception and, on the other hand, to offer a suitable instrument to measure awareness level of various retail chains. Questioning of almost 4.000 consumers indicates a significant awareness of the retailers that have been on the selected market for a longer period of time.awareness, recall, recognition, retail brands

FRAUD AND ERROR. AUDITORS' RESPONSIBILITY LEVELS

Are auditors responsible for detecting fraud in the companies they inspect? Most ofthe public thinks they are. Auditors often demur. The auditors' duties for the prevention, detectionand reporting of fraud, other illegal acts and errors is one of the most controversial issues inauditing. This paper reports the findings of a survey that explores the financial report users’perceptions on the extent of fraud in Romania and their perceptions of auditors’ responsibilities indetecting fraud and the related audit procedures. This study also finds that there is a widely heldmisperception of the objective of an audit. This is because, among respondents, a much higherexpectation has been placed on the auditors' duties in detecting and reporting fraud than statute oraudit standards require. The results of the study show unquestionably the existence, with respect todetection of fraud, of a gap between the perception of the respondents and the present statutoryrequirements of auditors.fraud; auditors’ responsibilities; audit expectation gap

DORIS: Discovering Ontological Relations In Services

We propose to demonstrate DORIS, a system that maps the schema of a Web Service automatically to the schema of a knowledge base. Given only the input type and the URL of the Web Service, DORIS executes a few probing calls, and deduces an intensional description of the Web service. In addition, she computes an XSLT transformation function that can transform a Web Service call result in XML to RDF facts in the target schema. Users will be able to play with DORIS, and to see how real-world Web Services can be mapped to large knowledge bases of the Semantic Web

A Comparison between Physico-Chemical Characteristics of the Degraded Palm Oil by Chicken Nuggets Coated with Sweet Pepper and Hot Pepper

Palm oil was selected from varieties of vegetable oils used in the food industry (especially in the food industry of "Fast Food") proved to be an oil with properties that can be maintained within acceptable limits for use after a reasonable time highly dependent on the type of food processed. It is known that frying is the most widely used process for the preparation of food both in the home and in industrial scale. The preference for this method of preparation of the food is due to the fact that it is a quick and convenient method from the point of view of time / output, and the food unique sensory properties, color, texture, consistency, taste and flavor are very popular with consumers. Degraded samples of the oils were analysed to ascertain the psysicochemical caracteristics (density, refractive index, acid and saponification values and percentage of water) in comparison to the blank samples. The determinations conducted revealed elevated parameters due to the degradation compounds in the analysed samples

Generation X versus Millennials communication behaviour on social media when purchasing food versus tourist services

Knowledge and proper understanding of the needs, expectations, desires, demands, values or preferences of Generation X and Millennials is an essential goal of any company. The mission of marketers is increasingly difficult because they have to develop a marketing mix able to target efficiently all customers, invoking satisfaction and loyal behavior. Communication strategy therefore has a special role to play. While Millennials are easier to target, persuade even influence through social media, Gen Xers are more conservative, preferring to look for additional information about products and companies themselves, which makes the marketer’s job even more difficult. Nowadays, social media plays an increasingly important part in influencing consumers and their consumption behavior. Being able to expand beyond geographical borders, social media creates strong links between consumers in different states and social environments. Research conducted among Gen Xers and Millennials shows that whenever they choose food products and tourist services based on recommendations and the information available on social media, their purchasing behavior depends on their own personal desire to become informed, and the characteristics they expect from a piece of information and from the Internet as a general source of information. Given this, companies changed and adapted their communication strategies in order to be more present online. In addition, for those interested, companies create official pages that can represent a strong support for those interested in acquiring information. Quite often, consumers have the possibility to compare goods and services before buying, minimizing the risks attached to these acquisitions. The results reveal that Millennials have stronger affinity with, and place greater reliance upon online information than Gen Xers. From a managerial perspective, this paper provides retailers with the opportunity to better understand the behaviour of customers of different ages, making their targeting more successful

ANALYSIS OF THE INFLUENCE OF FINANCIAL EQUILIBRIUM ON THE PROFITABILITY OF TOURISM COMPANIES

The financing of the activity represents an important part of the company's financial policy. The working capital represents the resources that the company needs to finance its current production activity. Maintaining a balance between working capital and needs is a goal that supports the smooth running of the activity, which suggests that financial balance influences profitability, so the purpose of this paper is to verify this. In this sense, 20 tourism companies listed on the Bucharest Stock Exchange were selected, using a data set for the period 2008-2022, processed through regression analysis. The results obtained indicate a correlation between the net profit margin (dependent variable) and the working capital ratio (independent variable). Also, the dependent variable is explained to the extent of 46.4% by the independent variables

The Use of Ultrasound in the Treatment Process of Wastewater. A review

In this paper, different types of ultrasound devices for the treatment process of wastewater are presented. The use of ultrasound in treatment processes is a method of perspective, an alternative to conventional methods. This technique is based  in the cavitation phenomenon that occurs in liquids at ultrasonic irradiation and it is used to enhance or ensure the processes of heat and mass transfer. Some of the main advantages of using ultrasound, namely low consumption of additional material or energy, are presented in this paper. The categories of the ultrasonic transmitters distinguished on the basis of the principle underlying the generation of acoustic waves are described

Límites de subordinación del empleado al empleador y autocracia laboral

The employment relationship (relationship) is characterized by a specific way of subordinating the employee, which determines the so-called "private government", characterized by the exercise of arbitrary control over the employee and the power of domination that the employer has over the employee's life. outside working hours. Such a trend is appreciated as the manifestation of labor autocracy. The state and its specialized structures must have a much higher degree of involvement, facilitating a dialogue through which employees can actually have a say in the organization of workLa relación laboral (relación) se caracteriza por una forma específica de subordinación del trabajador, que determina el llamado "gobierno privado", caracterizado por el ejercicio de un control arbitrario sobre el trabajador y el poder de dominación que tiene el empleador sobre la vida del trabajador. fuera del horario laboral. Esta tendencia se aprecia como manifestación de la autocracia laboral. El estado y sus estructuras especializadas deben tener un grado mucho mayor de participación, facilitando un diálogo a través del cual los empleados puedan realmente tener voz en la organización del trabajo

IMPLICATIONS OF FINANCIAL STRUCTURE ON THE VALUE OF COMPANIES FROM TOURISM INDUSTRY

The financial structure highlights the origin of the capital needed to finance the activity. Basically, it indicates the extent to which the company opts for equity and debt financing. It is difficult or even impossible to identify an optimal capital structure that is efficient for all firms in all fields of activity. Thus, the main objective of this paper is to identify the influence of the financial structure on the value of companies in the tourism industry. The value of a company is reflected by the efficiency of the activity it carries out. To the extent that it manages to obtain a higher profit, increase the value of the patrimony or use the resources at its disposal more efficiently, its value can be considered to increase. Another objective is to identify if during the pandemic the companies in the tourism industry changed their financial structure and also if during this difficult period there was a change in the influence that the financial structure has on the value of the company. The study carried out on the basis of information on 20 companies in the tourism industry, for the period 2008-2019 and 2020-2022, regarding the correlation between total liabilities, equity, leverage and the EPS (net profit/share) indicator, highlighted an impact moderate of the financial structure on the value of the company during the pandemic period