Esporte Interativo e o Dilema de Distribuição de Conteúdo: Um Estudo de Caso para Ensino

This teaching case describes the trajectory of the Brazilian media group Esporte Interativo (EI), a company started by three young entrepreneurs and dedicated to produce and distribute sports content across multiple platforms. The dilemma is centered on CEO and co-founder of the group, Edgar Diniz, who is facing a new phase in the company with the impending sale to Turner, television arm of Time Warner, in late 2014. The clash of business models may pose challenges to the company's management, which must decide the future strategic direction. The information used in the case are real and were obtained through in-depth interviews with the founder and CEO, the other founder and Vice President of Digital Media and the Vice President of Business Development, as well as desk research and literature review. It is suggested that the case can be used for postgraduate students in Business Strategy disciplines, with the following educational objectives: a) business ecosystems analysis and reconfiguration of industries from the changes generated by the development of Information and Communication Technologies; b) understanding of strategic issues related to the management platforms and dynamic "winner-takes-all" where the rewards for achieving leadership are disproportionate to the benefit that one has on those who do not reach it, which is typical of networking markets; c) Discussion of the types of innovation (incremental and disruptive) and its consequences for new entrants and incumbents; d) planning with scenarios.Este caso de ensino descreve a trajetória do grupo de mídia brasileiro Esporte Interativo (EI), empresa iniciada por três jovens empreendedores e dedicada a produzir e distribuir conteúdo esportivo em múltiplas plataformas. O dilema está centrado no CEO e sócio-fundador do grupo, Edgar Diniz, que enfrenta um novo momento na empresa com a venda iminente para a Turner, braço televisivo do grupo americano Time Warner, no final de 2014. O choque de modelos de negócios podem representar desafios para a gestão da empresa, que precisa decidir os rumos estratégicos futuros. As informações utilizadas no caso são reais e foram obtidas através de entrevistas em profundidade, com roteiro semiestruturado, com o fundador e CEO da empresa, o outro fundador e Vice Presidente de Mídias Digitais e o Vice Presidente de Desenvolvimento de Negócios, além de investigação documental e revisão bibliográfica. Sugere-se que o caso seja utilizado para alunos de pós graduação, em disciplinas de Estratégia Empresarial, com os seguintes objetivos educacionais: a) Análise de ecossistemas de negócios e reconfiguração de indústrias a partir das mudanças geradas pelo desenvolvimento das Tecnologias de Informação e Comunicação; b) Compreensão das questões estratégicas relacionadas à gestão de plataformas e das dinâmicas “winner-takes-all”, onde as recompensas por se alcançar a liderança são desproporcionais à vantagem que se possui sobre quem não a alcança, típicas de mercados em rede; c) Discussão dos tipos de inovação (incremental e disruptiva) e suas consequências para novos entrantes e incumbentes; d) Planejamento com Cenários

Efeitos da responsabilidade social corporativa na intenção de compra e no benefício percebido pelo consumidor: um estudo experimental

Os consumidores vêm demonstrando preocupação crescente com os impactos sociais e ambientais das ações empresariais. Nesse contexto, a responsabilidade social corporativa (RSC) vem ganhando importância e gerando um debate significativo nos meios acadêmico e empresarial. Diversos autores têm adotado a premissa teórica de que o consumidor percebe um benefício adicional na compra de produtos que estejam associados à RSC. Trata-se de um benefício relacionado a sentir-se bem por estar fazendo bem aos outros. Neste trabalho, tem-se como objetivo investigar os efeitos da RSC no benefício percebido pelo consumidor e em sua intenção de compra, num contexto em que a empresa socialmente responsável pratica um preço maior do que o da concorrência. Por meio de um experimento, foi testado o efeito da RSC nas variáveis dependentes. Foi elaborada uma escala de medida para a variável benefício percebido, inexistente na literatura. Os resultados obtidos indicaram que os consumidores pesquisados perceberam um benefício adicional na compra do produto da empresa socialmente responsável e mostraram-se dispostos a pagar 10% a mais por esse produto. Ao final, as principais limitações, conclusões e sugestões para pesquisas futuras são indicadas.Los consumidores están demostrando una creciente preocupación por los impactos sociales y ambientales de las actividades empresariales. En este contexto, la responsabilidad social empresarial (RSE) ha adquirido importancia y ha generado un relevante debate en los círculos académicos y empresariales. Varios autores han adoptado la premisa teórica de que el consumidor percibe un beneficio adicional al comprar productos que se asocian con la RSE. Se trata de un beneficio relacionado con sentirse bien al estar haciendo bien a los demás. El objetivo en este trabajo es investigar los efectos de la RSE en el beneficio percibido por el consumidor y en su intención de compra, en un contexto en que la empresa socialmente responsable practica un precio más elevado que el de la competencia. Por medio de un experimento, se probó el efecto de la responsabilidad social empresarial en las variables dependientes. Se elaboró una escala para medir la variable beneficio percibido, ausente en la literatura. Los resultados mostraron que los consumidores encuestados percibieron un beneficio adicional en la compra del producto de la empresa socialmente responsable, y se mostraron dispuestos a pagar un 10% más por dicho producto. Por último, se indican las principales limitaciones, conclusiones y sugerencias para futuras investigaciones.Consumers are showing a growing concern for the social and environmental impact of business activities. In this context, corporate social responsibility (CSR) has gained importance and is generating a significant debate in academia and business. Several authors have adopted a theoretical premise according to which the consumer perceives an added benefit when purchasing products associated with CSR, this benefit being related to feeling good and to doing good. This research study aims to investigate the effects of CSR upon the benefit perceived by consumers and their purchase intent, in a context in which socially responsible businesses maintain higher pricing than their competition. Through an experiment, the authors tested the effect of CSR on dependent variables. A scale for measuring the perceived benefit variable, which was absent from the literature, was developed. The results showed that the consumers surveyed saw an added benefit in buying the products of socially responsible companies and that they are willing to pay 10% more for such products. To close the article, the main limitations, conclusions and suggestions for future research are indicated

Esporte Interativo e o Dilema de Distribuição de Conteúdo: Um Estudo de Caso para Ensino

This teaching case describes the trajectory of the Brazilian media group Esporte Interativo (EI), a company started by three young entrepreneurs and dedicated to produce and distribute sports content across multiple platforms. The dilemma is centered on CEO and co-founder of the group, Edgar Diniz, who is facing a new phase in the company with the impending sale to Turner, television arm of Time Warner, in late 2014. The clash of business models may pose challenges to the company's management, which must decide the future strategic direction. The information used in the case are real and were obtained through in-depth interviews with the founder and CEO, the other founder and Vice President of Digital Media and the Vice President of Business Development, as well as desk research and literature review. It is suggested that the case can be used for postgraduate students in Business Strategy disciplines, with the following educational objectives: a) business ecosystems analysis and reconfiguration of industries from the changes generated by the development of Information and Communication Technologies; b) understanding of strategic issues related to the management platforms and dynamic "winner-takes-all" where the rewards for achieving leadership are disproportionate to the benefit that one has on those who do not reach it, which is typical of networking markets; c) Discussion of the types of innovation (incremental and disruptive) and its consequences for new entrants and incumbents; d) planning with scenarios.Este caso de ensino descreve a trajetória do grupo de mídia brasileiro Esporte Interativo (EI), empresa iniciada por três jovens empreendedores e dedicada a produzir e distribuir conteúdo esportivo em múltiplas plataformas. O dilema está centrado no CEO e sócio-fundador do grupo, Edgar Diniz, que enfrenta um novo momento na empresa com a venda iminente para a Turner, braço televisivo do grupo americano Time Warner, no final de 2014. O choque de modelos de negócios podem representar desafios para a gestão da empresa, que precisa decidir os rumos estratégicos futuros. As informações utilizadas no caso são reais e foram obtidas através de entrevistas em profundidade, com roteiro semiestruturado, com o fundador e CEO da empresa, o outro fundador e Vice Presidente de Mídias Digitais e o Vice Presidente de Desenvolvimento de Negócios, além de investigação documental e revisão bibliográfica. Sugere-se que o caso seja utilizado para alunos de pós graduação, em disciplinas de Estratégia Empresarial, com os seguintes objetivos educacionais: a) Análise de ecossistemas de negócios e reconfiguração de indústrias a partir das mudanças geradas pelo desenvolvimento das Tecnologias de Informação e Comunicação; b) Compreensão das questões estratégicas relacionadas à gestão de plataformas e das dinâmicas “winner-takes-all”, onde as recompensas por se alcançar a liderança são desproporcionais à vantagem que se possui sobre quem não a alcança, típicas de mercados em rede; c) Discussão dos tipos de inovação (incremental e disruptiva) e suas consequências para novos entrantes e incumbentes; d) Planejamento com Cenários

Horizontal migration of zooplankton in lake–wetland interfaces. Can temperature-driven surface exchange flows modulate its patterns?

Funding Information: Open access funding provided by FCT|FCCN (b-on). This work was supported by the project WinTherface (PTDC/CTA-OHR/30561/2017) funded by FEDER, through COMPETE2020—Programa Operacional Competitividade e Internacionalização (POCI), and by national funds (OE), through FCT/MCTES. Thanks are due to FCT/MCTES for the financial support to CESAM (UIDP/50017/2020 + UIDB/50017/2020 + LA/P/0094/2020) and to CERIS (UIDB/04625/2020), through national funds. Tânia Vidal and Ana M. Ricardo are funded by national funds (OE), through FCT, I.P., in the scope of the framework contract foreseen in the numbers 4, 5 and 6 of the article 23, of the Decree-Law 57/2016, of August 29, changed by Law 57/2017, of July 19. Publisher Copyright: © The Author(s) 2024.Lake ecology can be affected by exchange flows driven by horizontal temperature gradients in lake–wetland interfaces. In this work, we investigate the hypothesis that thermally driven flows modulate the horizontal migration patterns of freshwater zooplankters. A 48-h field campaign in a shallow lake (Lake Vela, Quiaios, Portugal) was carried out to test this hypothesis. Thermal differences between the littoral and limnetic areas were measured along two transects featuring a Schoenoplectus lacustris and a Myriophyllum aquaticum stand in the littoral. In parallel, the physiochemistry and chlorophyll a, as a proxy for food availability differences between the littoral and the limnetic zones, were monitored. Zooplankton samples were collected for assessing overall and group-specific number-density differences. The diel period (day or night) and the site (littoral or limnetic zone) did not interact significantly to modulate the variation patterns for the studied physiochemical variables, indicating that these parameters should not explain horizontal zooplankton distribution patterns. The expected patterns for zooplankton diel horizontal migration as driven by the presence of visual predators were occasionally confirmed by our limnetic versus littoral abundance records through time, depending on the transect. Group-specific abundance patterns indicate particular features: copepods always preferred the littoral over the limnetic zone regardless of the diel period; chydorids always preferred the littoral zone regardless of the macrophyte stand involved; bosminids tended to preferentially concentrate in the limnetic zone. No consistent relationship was identified between the expected flow direction due to temperature differences and zooplankton abundance changes, although it occasionally occurred through the dataset.publishersversionpublishe

Uso de dados antropométricos do sistema de vigilância alimentar e nutricional (Sisvan-Web) na produção de evidências científicas sobre o estado nutricional da população brasileira: uma revisão sistemática

Não há um panorama sobre como os dados antropométricos do Sistema de Vigilância Alimentar e Nutricional (Sisvan Web) têm sido usados, o que pode subsidiar a tomada de decisão em saúde coletiva. Buscou-se identificar como os dados do Sisvan Web têm sido utilizados e o tipo de análises que têm sido conduzidas no Brasil. Trata-se de uma revisão sistemática que seguiu o PRISMA e foi registrada no PROSPERO (CRD42021278357). Foram incluídos estudos desenvolvidos entre 2008 e 2022, em qualquer idioma, que utilizaram dados do Sisvan-Web em qualquer fase da vida. Incluiu-se delineamentos observacionais publicados nas bases Pubmed, Lilacs, Embase, Adolec, SciELO, Google acadêmico e o Catálogo de Teses e Dissertações (CAPES). A busca foi realizada em 17/08/2021 e atualizada no dia 18/07/2022. Nove estudos utilizaram dados gerais e os demais avaliaram populações por estados, totalizando 138.785.705 indivíduos. Um estudo avaliou todos os ciclos da vida, a maioria avaliou crianças e apenas 3 estudos avaliou idosos, sendo que 44,4% dos estudos apresentaram baixo risco de viés. O índice de massa corporal foi o parâmetro mais utilizado e a maioria dos estudos eram do tipo ecológico (descritivos)

Pervasive gaps in Amazonian ecological research

Biodiversity loss is one of the main challenges of our time,1,2 and attempts to address it require a clear un derstanding of how ecological communities respond to environmental change across time and space.3,4 While the increasing availability of global databases on ecological communities has advanced our knowledge of biodiversity sensitivity to environmental changes,5–7 vast areas of the tropics remain understudied.8–11 In the American tropics, Amazonia stands out as the world’s most diverse rainforest and the primary source of Neotropical biodiversity,12 but it remains among the least known forests in America and is often underrepre sented in biodiversity databases.13–15 To worsen this situation, human-induced modifications16,17 may elim inate pieces of the Amazon’s biodiversity puzzle before we can use them to understand how ecological com munities are responding. To increase generalization and applicability of biodiversity knowledge,18,19 it is thus crucial to reduce biases in ecological research, particularly in regions projected to face the most pronounced environmental changes. We integrate ecological community metadata of 7,694 sampling sites for multiple or ganism groups in a machine learning model framework to map the research probability across the Brazilian Amazonia, while identifying the region’s vulnerability to environmental change. 15%–18% of the most ne glected areas in ecological research are expected to experience severe climate or land use changes by 2050. This means that unless we take immediate action, we will not be able to establish their current status, much less monitor how it is changing and what is being lostinfo:eu-repo/semantics/publishedVersio

Pervasive gaps in Amazonian ecological research

Biodiversity loss is one of the main challenges of our time,1,2 and attempts to address it require a clear understanding of how ecological communities respond to environmental change across time and space.3,4 While the increasing availability of global databases on ecological communities has advanced our knowledge of biodiversity sensitivity to environmental changes,5,6,7 vast areas of the tropics remain understudied.8,9,10,11 In the American tropics, Amazonia stands out as the world's most diverse rainforest and the primary source of Neotropical biodiversity,12 but it remains among the least known forests in America and is often underrepresented in biodiversity databases.13,14,15 To worsen this situation, human-induced modifications16,17 may eliminate pieces of the Amazon's biodiversity puzzle before we can use them to understand how ecological communities are responding. To increase generalization and applicability of biodiversity knowledge,18,19 it is thus crucial to reduce biases in ecological research, particularly in regions projected to face the most pronounced environmental changes. We integrate ecological community metadata of 7,694 sampling sites for multiple organism groups in a machine learning model framework to map the research probability across the Brazilian Amazonia, while identifying the region's vulnerability to environmental change. 15%–18% of the most neglected areas in ecological research are expected to experience severe climate or land use changes by 2050. This means that unless we take immediate action, we will not be able to establish their current status, much less monitor how it is changing and what is being lost

Pervasive gaps in Amazonian ecological research

Biodiversity loss is one of the main challenges of our time,1,2 and attempts to address it require a clear understanding of how ecological communities respond to environmental change across time and space.3,4 While the increasing availability of global databases on ecological communities has advanced our knowledge of biodiversity sensitivity to environmental changes,5,6,7 vast areas of the tropics remain understudied.8,9,10,11 In the American tropics, Amazonia stands out as the world's most diverse rainforest and the primary source of Neotropical biodiversity,12 but it remains among the least known forests in America and is often underrepresented in biodiversity databases.13,14,15 To worsen this situation, human-induced modifications16,17 may eliminate pieces of the Amazon's biodiversity puzzle before we can use them to understand how ecological communities are responding. To increase generalization and applicability of biodiversity knowledge,18,19 it is thus crucial to reduce biases in ecological research, particularly in regions projected to face the most pronounced environmental changes. We integrate ecological community metadata of 7,694 sampling sites for multiple organism groups in a machine learning model framework to map the research probability across the Brazilian Amazonia, while identifying the region's vulnerability to environmental change. 15%–18% of the most neglected areas in ecological research are expected to experience severe climate or land use changes by 2050. This means that unless we take immediate action, we will not be able to establish their current status, much less monitor how it is changing and what is being lost

Estratégia e marketing

Coleção Empreendedorismo e GestãoEste volume da Coleção Empreendedorismo e Gestão contempla os conteúdos clássicos da área, abordando o marketing digital e suas estratégias. A autora Daniela Abrantes Ferreira, doutora em Administração pela UFRJ, onde é professora associada, apresenta conceitos fundamentais, escolas de pensamento estratégico, componentes da estratégia empresarial, etapas do planejamento, ferramentas do diagnóstico ambiental, principais estratégias competitivas de negócios segundo Porter, segmentação de mercado, escolha de público-algo, dentre outros tópicos