对鲁迅文字广告的研究分析

本文通过对收入《鲁迅全集》第7卷《集外集拾遗》和《鲁迅全集》第8卷《集外集拾遗补编》的20多篇广告的研究,探讨了鲁迅先生的广告实践和广告思想。鲁迅先生对广告受众、广告作用以及广告文案写作有较好的理解和把握,并反映出其进步思想和对广告真实性的深刻理解

The research about Lu Xun's advertisements

鲁迅先生是中国近代著名的无产阶级文学家、思想家、革命家、教育家。他在文学、编辑出版、版刻、教育等各方面都有很高的成就。自20世纪20年代以来，各界对鲁迅先生的研究就从来没有停止过，并呈现出多领域、多角度、高细分化的态势。 鲁迅先生在长期的编辑实践中，适应时代印行书刊广告，同时形成了具有自身特色的“书刊广告”思想。一方面，鲁迅先生强调广告对书籍推广的积极作用，对广告文字、广告式样都有较好的理解和把握，其广告语言风格质朴、内容具体、受众定位明确。另一方面，先生反复强调广告的真实性，强调书刊广告要讲实话，反对虚假恶俗广告，他强调广告的效益性和促销功能，通常根据特定的读者撰写不同的广告，在发布时重视...Mr. Lu is a famous proletarian writer, thinker, revolutionary, educator in modern Chinese history. His achievements in the literature, publishing, engraving, education and other areas are always ranked very highly. Since the 20s of the 20th century, the research of LuXun had never stopped, and showed a multi-field, multi-angle, high-segmentation trend. During the long editing process,Mr. Lu produ...学位：文学硕士院系专业：新闻传播学院广告学系_传播学学号：3062007115245

自拟书刊广告:鲁迅编辑出版的一个侧面

鲁迅先生在不断的编辑出版实践中,形成了对书刊广告的深刻认识:即重视书刊广告对图书销售的促进作用,又强调书刊广告的真实性和社会意义。鲁迅先生的书刊广告实践和思想,对当代编辑出版人的职业道德、书刊广告实务和理念都有一定的借鉴意义

试析专业实体书店经营网上书店的营销之道

网上书店是借助互联网络进行的图书销售行为,其良好的发展形势不仅体现在数量增多、规模增大方面,同时也出现了一些新类型。本文以“龙之媒读书网“为例,针对网上书店的一种类型——依托专业实体书店所办网上书店——进行研究,分析了专业实体书店所办网上书店的优势与劣势,进而提出了专业实体书店所办网上书店在经营中要以“网络“为重点、以“专业“为利基,重视网站建设与发展专业特色等具体建议

Guerrilla warfare, Li Ning’s Olympic marketing strategy

1992年巴塞罗那奥运会,李宁体育首次被选为中国体育代表团专用领奖装备,成为新中国运动员在奥运赛场上穿着国内体育用品,开始与奥运结缘。从巴塞罗那、亚特兰大、悉尼到雅典,"李宁"四次伴随中国奥军团出征奥运

JUNO Sensitivity on Proton Decay p→νˉK+p\to \bar\nu K^+ Searches

The Jiangmen Underground Neutrino Observatory (JUNO) is a large liquid scintillator detector designed to explore many topics in fundamental physics. In this paper, the potential on searching for proton decay in $p\to \bar\nu K^+$ mode with JUNO is investigated.The kaon and its decay particles feature a clear three-fold coincidence signature that results in a high efficiency for identification. Moreover, the excellent energy resolution of JUNO permits to suppress the sizable background caused by other delayed signals. Based on these advantages, the detection efficiency for the proton decay via $p\to \bar\nu K^+$ is 36.9% with a background level of 0.2 events after 10 years of data taking. The estimated sensitivity based on 200 kton-years exposure is $9.6 \times 10^{33}$ years, competitive with the current best limits on the proton lifetime in this channel

JUNO sensitivity on proton decay p → ν K + searches*

The Jiangmen Underground Neutrino Observatory (JUNO) is a large liquid scintillator detector designed to explore many topics in fundamental physics. In this study, the potential of searching for proton decay in the $p\to \bar{\nu} K^+$ mode with JUNO is investigated. The kaon and its decay particles feature a clear three-fold coincidence signature that results in a high efficiency for identification. Moreover, the excellent energy resolution of JUNO permits suppression of the sizable background caused by other delayed signals. Based on these advantages, the detection efficiency for the proton decay via $p\to \bar{\nu} K^+$ is 36.9% ± 4.9% with a background level of $0.2\pm 0.05({\rm syst})\pm$$0.2({\rm stat})$ events after 10 years of data collection. The estimated sensitivity based on 200 kton-years of exposure is $9.6 \times 10^{33}$ years, which is competitive with the current best limits on the proton lifetime in this channel and complements the use of different detection technologies